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ENTRY 6: livestream

https://doc-04-08-docs.googleusercontent.com/docs/securesc/3pnmlf3e675qqi10gserco7qmhvcthe9/gl13ogdvgv7kftmlboaektj89g2fh0v2/1621567125000/04719452563273659543/04719452563273659543/1-0U3ZwzrbfRV0Et6oHZl1hLikty4ENT4?e=download&authuser=0

Topic: making protein oats

 Instructions:

·        Ingredients

·        Pour oats into bowl

·        2 scoops protein

·        Fill with milk

·        Microwave for 1 min

   Summary

Obviously, the topic of the video isn’t as important when it comes to this task, but the idea of a livestream is something that has huge growth for sport organisations. Lost of older fans of AFL teams tend to complain these days about how players act like rock stars and are unreachable. They also carry on about being able to go in change rooms and things of this nature. This has driven some of the older fans away from clubs due to their frustration and lack of connection. However, livestreaming can bridge the professional athletes and their fans. Obviously you’ll never get the same connection but I think livestreaming is as close as possible today. I’ve never livestreamed before so this task has opened that door for me and I can see its something id do again whether that’s for work or just for my enjoyment, learning how to do it has been fun. From a fans perspective, being able to watch my favourite athlete do whatever they’re doing on a livestream makes me feel important and connected to them, and from a club/organisation perspective, this means fans are much more likely to buy merchandise, memberships etc.

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ENTRY 5: VR proposal

Media and content creating is slowly moving more towards virtual reality and using it to the advantage of your organisation can be a clear pathway to success in the media industry. Being able to jump on the trends and ride their rise is the key to success in media and virtual reality is a good opportunity for this.

 How could it be implemented in a sport organisation?

There are so many uses for virtual reality and multiple angles to take. One way it could be used is as an activation on game day. This might mean you have a virtual reality station set up as an activity on game day that might promotion of a sponsorship that you have with a VR company. So they get exposure by people using their equipment. And you make financial gain with minimal cost.

 What will this achieve and how will it be effective?

This is a great way to promote a sponsor, promote your club and game and to make your game day activations look top notch, having ways of keeping people entertained in ways other then just the game is important to keep attendance coming through at a good rate.

  Summary

VR truly is the future of social media, being able to harness it and use it to increase your range of social media content is an angle of improvement for sport organisations. There are so many different uses for it and even VR itself is constantly moving and evolving, whether it turns into the way of gaming or the way we live our life is something that I cannot predict but the fact is that its growth is imminent. This task made me open my eyes to the world of VR and how it can be used in a sporting setting, I had previously imagined it as something that gamers would use to be fully immersed in their universe of choice. Now I see it as a means for gain in terms of entertainment for sport organisations and I feel like the possibilities are endless. As mentioned above, a sport organisation could use this as an activation for fans, that’s only one example as there are many ways that I could be used, but from a fans perspective I would love to see it used this way and potentially try it myself.

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ENTRY 4: instagram posts

Summary

While there have been many social media trends, Facebook being the most notable and probably the biggest, but without a doubt Instagram has had a hold on the younger generation for the longer period of time, and its only growing. I know for me and my experience Instagram really started getting big around 8 years ago and it has only grown since then. Today the kids are all on Instagram and do not have Facebook. This shows how big Instagram is and how it can be used for the benefit. The same can be said for photoshop, constantly growing and used for benefit. Learning how to capitalise on these 2 aspects of social media is something that I think will be very useful for me through my career and I’m happy that I’ve learnt it. Organisations can use photoshop and Instagram to portray the exact picture that they want to and whether that is morally right or not is not up for me to decide but it is true that it can lead to financial gain. From a fan’s perspective, I like to be able to see what the club I support is doing and scrolling on Instagram is probably one of the easiest ways for me to do that.

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ENTRY 3: podcast

https://doc-0k-08-docs.googleusercontent.com/docs/securesc/3pnmlf3e675qqi10gserco7qmhvcthe9/cmpd6o14mpolfvvn8vf7bne0e6a6j2oi/1621565250000/04719452563273659543/04719452563273659543/1RoGznI2wuvnnYNeaqVAvdLTlM6oIb_u7?e=download&authuser=0

Podcast summary

I know personally podcasts are my favourite type of media content, I consume multiple podcasts a day and they are my favourite thing to listen to while driving. I think especially in Australia these are a massive area of growth and there is still plenty of space within this field. Getting inside knowledge or summaries about the sport club that I support is something id be interested in. I have actually never recorded a podcast, but I am keen to start one in the not-too-distant future, this task helped me learn how to easily produce a podcast and I think this will be very useful not only for myself but for my future careers too. I think that as a fan I would love if there were more and more podcasts about the sport that I love, I would feel a closer connection and therefore much likely to spend money on the other things that the sport organisation offers. I think sport clubs could do a better job providing fans with podcasts on various things, whether its updates on the team, trade news, injury reports and thing of this nature, rather then just letting journalists do it.

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ENTRY 2: website plan

Key Objectives

·        Distinctive/organised

·        On brand

·        User friendly

·        No wasted content

  Distinctive/organised

When people look on a website, they want a clear concise way of finding the information they’re after. To do this, the website must have distinct click links to popular places and put those links in plain sight. On top of this it is essential to not overdo it with information. Avoiding a cluttered and crowded web page means monitoring the amount of ads, articles, links, photos and moving parts. Having too many of these things can often drive people away from the website.

 On Brand

This means everything on the website supports your brand. This means logos, promotions and articles but at the same time it means the things you stand for and the beliefs and vision of the company. Everything on the website should align with your brand.

 User Friendly

The fact is no one will use a website that’s clunky and glitchy. People are lazy and want something that’s easy to use, otherwise they wont spend their time on it. Ensuring the website is clean, easy to read and runs smoothly is integral to a successful website.

 No Wasted Content

Wasting time and effort on useless content is what can often lead to a poor website. Being sure about the content you post and its relevance helps the audience receive the content they want without having to look for it.

     summary

after working with a VAFA club and helping them with social media, I learnt about how important a website and its layout is for sport organisations, especially smaller scale ones. Our club for example was one of the worst clubs in the VAFA in terms of football and social media, their website for example was 2 years outdated, cluttered and shaped like a website from 2005. And although this doesn’t affect their on field performance directly, players looking for a club might see the state of this website and be deterred. Being able to portray your organisation in the right way is the key to a good website and that is what this task has taught me. I think a plan is an important start to any business venture and a website is no different. So planning how the website will look, the aspects of it and where everything will go is a good way for sporting organisations to get the most out of their website and capitalise on one of the oldest but most effective aspects of social media. From a fan perspective, if my club had a website like the VAFA club mentioned above I would simply click off, therefore I would say that the clubs with the better websites generally have happier fans who will receive good content because the website makes it clear and easy to find.

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ENTRY 1: Interactive article

https://davins1.sg-host.com/wp-admin/post.php?post=2377&action=edit

Summary:

being able to create a simple yet complex web page is an important part to a good website. Having a simple and easy to read article is good but adding in links, videos and photos is what sets a good article apart from a bad. What I learnt from this task is how to inbed videos and links into articles and how to make the articles I write interactive. This has helped me spice up the way I write articles compared to before when I would use maybe 1 photo and that is all. There are, many different ways that these skills could help a football club, the main one being that they could use these skills to up their game in terms of what content they produce and what content they put out. Getting clicks is the main point of the media team at a sport organisation and interactive articles are a great way to achieve this. From a fans perspective, more people being capable of making this level of content means there’s more content that I can consume and more learning to do. Good content is all that the diehard fans want and if clubs keep producing it, fans will keep consuming it.