dreamoflearningdigital

[dreamoflearningdigital]

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[dreamoflearningdigital]

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[dreamoflearningdigital]

Four Strategies To Excel At Marketing In 2023

Here are four strategies to add to your arsenal of digital marketing tools to ensure that you continue reaching customers in a more restrictive digital world:

1. Gather First-Party Data

First-party data will likely be the most valuable source of information in 2023 as third-party data continues to go the way of the dinosaurs. Instead of purchasing information from outside companies, rely on your own assets to gather customer data. According to a Gartner survey, 79% of consumers want more control over their personal information and its use. You will benefit from respecting customers' privacy and turning to first-party data instead of using outside data.

Some valuable sources of first-party data include:

• Website visitor tracking.

• Digital forms and surveys.

• Social media interactions.

• Customer service interactions.

• Marketing email and text message responses.

2. Run Pay-Per-Click Ads With First-Party Data

Many e-commerce retailers rely on Google and social media ads to retarget and create an ad funnel. For example, imagine a customer stopped by your website and looked at new dresses but left. Retailers retarget by showing ads on other sites to entice the customer back. However, Apple's privacy updates are making that more difficult, and cookieless browsing will only make it harder.

Thankfully, retargeting through ads is still possible.

Many marketers are turning to services like Google's Customer Match, or Facebook's Custom Audiences. These solutions use a custom audience list that businesses create with first-party data and match that list to users on the ad platform. That way, companies can deliver personalized ads to customers based on first-party data to create an ad funnel.

3. Focus On Email And Text Message Marketing

Email and text message marketing are two of the most valuable first-party data sources. Through these marketing channels, you can target specific customers and segments. For example, you can divide your email list by location and send out location-specific promotions to customers. According to research by eMarketer, most consumers prefer personalized emails based on behaviors like purchase history.

Then, you can track which customers open emails and text messages and how they respond to the content. This data will allow you to customize marketing to current customers based on behaviors, like how they respond to certain promotions.

4. Work With Brand Ambassadors And Influencers

Brand ambassadors and influencers will likely play a crucial role in 2023 as companies continue to find creative ways to reach their target audiences without the help of cookies and data-tracking tools. In 2022, more than 75% of brand marketers planned to budget for influencer marketing. You can choose an influencer with a niche audience to help you reach your target market.

Brand ambassadors and influencers promote businesses more personally than a traditional ad that pops up on someone’s social media feed. Brand ambassadors are friendly and familiar faces offering product recommendations, which boosts your brand’s authenticity.