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[dwitchell]

[dwitchell]

[dwitchell]

Icon Magazine Rethink

By using an optimistic colour palette, reminiscent of the great British seaside holiday, we introduced a touch of nostalgia as a reminder of the once bustling resort's potential. Although used in very small quantities, the choice of red as the primary brand colour asserts a strong Welsh connection amongst the palette's other warm, sunny tones.

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Sony PlayStation Studio London

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Huckle the Barber

Read the interview on Creative Review

Run by the talented Mr Chris Ward. Our vision for the shop and brand was that it should reflect some of his own friendly, approachable and knowledgeable style. We wanted an identity that felt thoroughly modern, whilst still somehow acknowledging the heritage and tradition that is inherent in a skill-based trade like barbering.

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100 Years of Graphic Design

More information from the British Council

As was one of the founding partners and curators at Kemistry Gallery, I was delighted to get involved with this one-off event, promoting the launch of phase one of the National Centre for Graphic Design.

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Armoury

This London based film production company already have an enviable client list, including Puma, Adidas, TeenNick, De Beers and Nokia. The identity uses abstract crops of images from the Armoury archive and overlays the logo symbol: either as a dark overprint, just revealing a part of the image behind; or with a white foil, again giving a hint of the image beneath.