ecommerceappdevelopment

[ecommerceappdevelopment]

Few Notable mCommerce Issues Which Your Customers are Facing

According to a February 2016 overview by Marketing Charts, in view of 100,000 online customers, individuals are as yet confronting a bunch of issues with regards to versatile shopping. The study found that:

33% of respondents discover retail versatile locales have genuine ease of use issues (need to amplify keeping in mind the end goal to tap the right thing on the page)

25% said that page load speed and site execution were huge issues

21% case they need to get to the full site with a specific end goal to get to what they are searching for

Aside from information security concerns, the rest of the issues referred to – little content, grinding at checkout, little pictures, an absence of item data – all middle around the same thing: client experience.

Tending to User Experience Issues Through Apps

While versatile sites can and do offer extraordinary encounters when executed accurately, the tide is moving toward local portable application encounters.

A study was done by Retail Me Not demonstrates that numerous customers favor portable applications since they offer a vastly improved affair than versatile destinations do. Respondents noticed that in contrast with portable locales, retail applications:

Are more helpful (63%)

Are quicker (57%)

Improve the experience by putting away client settings (40%)

Offer better advantages and rewards (31%)

Better Experiences = Better ROI

Giving a superior ordeal doesn’t simply advantage customers either; applications are demonstrating progressively lucrative for retailers who have possessed the capacity to adequately infiltrate the business sector.

Applications now create about portion of every single versatile deal for those retailers that have made their application encounter a need. Furthermore, applications are driving more in-store visits furthermore bringing about higher-esteem wicker bin than their web partners, as indicated by a report by App Annie. Taking into account the discoveries of the report, App Annie reasons that “portable applications are a basic stage for retailers to keep on investing into draw in their most faithful clients, drive more grounded deals, and convey a more friction-less affair than the web.”

The most effective method to Provide The Experience Your Customers Want

Portable applications ought to above all else concentrate on your client. They ought to include esteem, dispense with grinding focuses, and for the most part improve the shopping background. Form 1 of your retail application ought to be created in view of the accompanying contemplation:

Give a customized experience.

Use proposal motors to offer applicable item recommendations to customers.

Coordinate faithfulness projects to reward clients and energize more buys.

Help your clients spare cash with coupons, advancements, and unique offers.

Streamline installments to dispose of contact focuses in the way to buy.

Include components and usefulness went for enhancing the in-store experience.

When you start to gather client information from customers who are dynamic on the application, you can proceed to enhance and refine later emphases of the application taking into account your clients’ inclinations and conduct. Setting KPIs for your application will permit you to gather, investigate, and follow up on information to control the course of later item forms.

With purchasers requesting more from their shopping encounters and the development in retail application utilization, applications are turning into a fundamental piece of retailers’ omnichannel procedures. Organizations need in the first place their clients as the main priority, concentrating on giving an ordeal that includes values, wipes out rubbing, and genuinely connects with clients.

Consagous also offers high end blockchain development solutions.

Courtesy:-

https://www.consagous.com/few-mcommerce-issues-customers-facing/

[ecommerceappdevelopment]

How Magento2 Checkout can Reduce Abandoned Carts and Increase Sales

As an mobile online store, whether simply beginning or not, you likely put a ton of exertion into expanding deals.

You make an item, or items, that individuals need. You plan a pleasant looking website to showcase these items. You convey advancements to empower deals and put resources into email showcasing and online networking to drive activity.

Still, deals are moderate. Possibly your site activity is high, yet excessively numerous individuals leave the site without making a buy. Despite the fact that this is a mind-boggling issue, it may need to do with checkout experience. This alludes to how an online store moves clients through the checkout procedure. A decent checkout experience is basic and snappy, yet secure.

We’ll go into why the Magento 2 checkout is magnificent and what it implies for your online store deals.

Why Checkout Experience Matters

It can be truly disappointing to invest the push to assemble an awesome e-business store, just to be faced with this reality:

An incredible 67% of shopping baskets are deserted, by and large. This indicates generally $18 billion in misfortunes for organizations consistently.

Surrendered trucks can be the most despicable aspect of an online store’s presence. This is the point at which a customer picks items and adds them to the shopping basket, however for some reason doesn’t finish the checkout procedure.

There are numerous reasons clients forsake their trucks. While in some cases deserted trucks are kind of irregular, this doesn’t mean you ought to just stay away from the issue of truck surrender. A few reasons need to do with checkout experience, including:-

Checkout takes too long

Checkout excessively convoluted

Forced to make a record

Insufficient installment alternatives

Insufficient transportation alternatives

Diminishing truck surrender rates is about tending to these issues by making a checkout procedure that is liquid and straightforward. It’s about making a simple shopping knowledge that makes clients need to finish.

What Makes Magento 2 a Good Checkout Experience

So what makes the Magento 2 checkout so incredible? Here are five reasons:

1. Number of Steps Decreased

Contrasted with Magento 1, the Magento 2 checkout is much speedier. Check out used to step in Magento 1. Presently it’s down to two.

Decreasing the quantity of steps stimulates the checkout procedure, making it more outlandish a customer will leave since it’s taking too long. It diminishes client dissatisfaction since individuals don’t need to round out the same number of structures.

This is an or more for versatile clients too, as entering data into numerous fields can be considerably more dreary on a little screen.

2. Diversion Free Checkout

At the point when clients enter the Magento 2 checkout, there isn’t much on the page to occupy them. There is just the organization logo and the delivery and installment tabs.

It’s anything but difficult to see that the Magento 1 checkout page looks occupied, particularly when contrasted one next to the other and Magento 2.

The Magento 1 page has a great deal of connections. This implies a ton of diversions for clients who may explore far from checkout to other store pages. They may get so diverted they never finish checkout.

3. Shipping and Installment Tabs

In Magento 1, data identified with transportation and charging was sprinkled all through the six checkout steps. The spot where a client info a charging location was before the transportation data.

It was mistaken for clients to make sense of which data identified with charging or sending they expected to enter. This brought about installments falling flat and clients not understanding why.

In Magento 2, charging location is constantly identified with the installment. At the point when a client checks an installment strategy, a space for the charging address appears underneath.

Though Magento 1 constantly required charging address, the Magento 2 checkout doesn’t require charging address for installment strategies like PayPal. This disposes of pointless strides.

4. Programmed Visitor Checkout

At the point when clients enter the Magento 2 checkout page, they are directed to a visitor checkout page. The initial step is to enter an email address. On the off chance that this email address coordinates a current record, sending and charging data is naturally populated.

His evacuates the past interface which displayed the decision between looking at as a visitor or a returning client. It likewise wipes out a stage all the while, making checkout snappier.

In Magento 1, following a request as a visitor was to a great degree troublesome in light of the fact that visitors couldn’t sign in. In Magento 2, clients who checkout as a visitor can make a record on the request achievement page and have their data spared.

This implies clients don’t need to choose whether they need to make a record before they can look at.

Giving visitor customers the choice to make a record permits them to sign once more into their record later to see the status of their request. It additionally urges clients to rehash customers.

5. Instinctive Outline

An instinctive outline is critical while making a decent checkout experience.

What is being “instinctive?” It implies there is an attention on experience and making it simple for clients to finish undertakings. It implies clients aren’t befuddled about what should do.

The Magento 2 checkout is certainly more instinctive than Magento 1. Two cases of this are the arrangement of blessing choices and rebate codes.

In Magento 1, the rebate code box is on the shopping basket page, before the client really goes to look at. This can befuddle clients who are hoping to see the markdown code confine the installment segment.

Putting blessing choices on the truck page makes the checkout procedure lighter and snappier, so clients can concentrate on looking at.

Consagous also offers high end blockchain development solutions and hybrid mobile app solutions.

Conclusion

While there is a considerable measure of reasons why clients desert trucks, there are some that can be diminished by concentrating on making a superior checkout experience.

The new Magento 2 stage does only this. With Magento 2, the checkout procedure is snappier and less befuddling. Clients can without much of a stretch move from truck to finished request in less time.

In general, this better checkout experience can help online stores decrease relinquished trucks and build changes. What’s not to love?

Courtesy:-

https://www.consagous.com/magento2-checkout-can-reduce-abandoned-carts-increase-sales/

[ecommerceappdevelopment]

How You can Enhance Usability of Your Magento eCommerce Store

For any and each eCommerce store trader, it is critical to help up deals and build income. With a specific end goal to accomplish that, they need to put in additional endeavors. There are a ton of e-commerce shippers out there in the business sector and each of them has online Magento store. In any case, on the off chance that you need to emerge in the group, you should procure the best Magento web advancement organization and get your eCommerce store created by ensured and experienced Magento designers.

Presently, in the event that you need a fruitful store, you should deal with the convenience of your eCommerce site. On the off chance that you concentrate on ease of use, you can expand change rate, as your site won’t befuddle and baffling then. Along these lines, here are the absolute most essential tips to improve the ease of use of your Magento eCommerce store…

Simple to Use and Additionally Gorgeous Route

A definitive objective is to give magnificent client experience to clients. Along these lines, on the off chance that you need your clients to remain focused web and native and hybrid mobile app  store, you should make it simple for them to skim. Likewise, the route ought to be sufficiently attractive for clients to know where they are in site.

Propelled Look and Conspicuous Contact Data

Clients accompany an aim to purchase something and they will leave your site in the event that they don’t get that item. Along these lines, ensure give propelled seek usefulness with the goal that individuals get what they are searching for. Additionally, individuals might need to address your or meet you in individual. In this way, reach data like address and telephone number on your site and that too in a manner that guests can discover it effortlessly.

Intelligent Shopping Basket

You’re shopping basket ought to be such that it ought to permit clients to see the last cost of the item alongside other vital data like conveyance date. Likewise, they ought to have the capacity to overhaul it. This will help you emerge the group and expand transformations more than ever.

List of Things to Get Creation

It is a bit much that each guest who needs to purchase from your store will buy immediately. Clients might need to choose the items and after that buy later on. Along these lines, give them the capacity to spare them in their truck or list of things to get with the goal that they can buy at whatever point they need to.

Clean Request Affirmation Pages

At the point when client puts in a request, it may be truly enticing for you to showcase other related items on the request affirmation page, in order to expand your deals. In any case, it is fitting to simply show the message that request has been affirmed, rather than jumbling page with different items.

A portion of alternate tips include:-

Easy checkout

Product properties and classification channels

Product audits and tributes

Clean item pages

SEO

Newsletter membership

The previously mentioned indicates exhibit the tips enhance ease of use of online store and actualizing them will help you amplify changes. In this way, ensure you place them into the practice at the earliest opportunity.

Consagous also offers high end blockchain development solutions.

Courtesy:-

https://www.consagous.com/can-enhance-usability-magento-ecommerce-store/

[ecommerceappdevelopment]

How You can Increase your Mobile eCommerce Marketplace Sales

In our present portable shopping world, your Magento commercial center should be streamlined on all sides—for sellers and clients. There are a modest bunch of valuable tips and traps that can build transformation rates and deals for your commercial center stores.

Versatile Apps versus Responsive Sites

Whether you pick a versatile mobile app or responsive website for your commercial center, remember one thing: client experience. Since you’re working with various channels, this implies both merchants and vendors should be contemplated with regards to coding and outline.

In the event that you make a portable mobile application for your commercial center, know that you ought to have a committed representative to stay up with the latest, notwithstanding observing and redesigning the desktop site. The application may likewise block both customers and merchants—in the event that they are not responsive to downloading an application, or if the application has predictable issues, you may lose some commercial center business. Moreover, advancing an application in a to a great degree immersed business sector can demonstrate hard to do.

On the in addition to side, an application can limit down insights and demographics of your clients and track use more definitely than a desktop site. You can perceive what number of downloads and exchanges are going on once a day and figure out whether your portable application is profiting your commercial center business by and large.

A responsive format permits you to make a Magento commercial center site that adjusts to any gadget—versatile, tablet, desktop, and so on. The advantage of responsive configuration is unquestionably time—you can make an overhaul and it will interpret over all gadgets. The one-time responsive set up can spare you numerous hours over the long haul. Its greatest draw is client experience, which on the portable side can mean the contrast between a deal and no deal. Having the capacity to discover or seek merchants and items rapidly inside a portable commercial center will help clients find and pay for things rapidly.

The takeaway here for expanding versatile commercial center deals? Pick an application or responsive outline, however ensure the client experience is your top need.

Streamline the Vendor Process

Expanding deals can be as simple as expanding supply and accessibility of your items. You as of now have the additional advantage of running a multi-merchant commercial center on your Magento site. Include merchants and draw in purchasers by making their versatile offering and shopping encounters basic and snappy.

one approach to do this is to disentangle the item administration inside your commercial center. One augmentation that can help with this is the supplier frontend item transfer, which permits the option of enrolled suppliers who can include and oversee items inside the site.

Permitting different clients will stay up with the latest and recognize your top suppliers, so you can augment deals with your top clients. This is particularly helpful for versatile clients—items can be included the go, altered, and reported from your portable application or commercial center dashboard. This promises your store stays a la mode and changes can be made in a moment from any gadget. With such elements, your clients will be educated of changes, rebates and all the more quickly.

Think About Pricing

Contending in a multi-merchant commercial center can be extreme. Urge your sellers to build deals by offering value examinations on their items. Expansions like this one can show these examinations effortlessly and will keep your merchants aggressive in a business sector immersed by comparative items.

This is particularly helpful on versatile for expanding change rates and deals. On cell phones or tablets, it’s not as simple to switch forward and backward between sellers to look at evaluating. You may wind up losing clients who buy the principal item they discover of a yearning for a fast purchase. Improve the portable experience by including value examination and help clients discover your items effectively.

Show Your Success

On a portable commercial center, you have little space to have a major effect. Much the same as some other medium, expand your transformation rate by offering trust images for your merchants and clients. Audit expansions can advance your merchants’ stores and items while showcasing the positive criticism they’ve gotten on the client experience. A decent survey or audits will make clients more prone to buy from a specific seller, and on a littler screen can be the eye-getting symbol you have to attract them.

Enhancing your Magento commercial center is considerably more confounded in such a versatile world. Benefit from the devices you as of now have a get a couple of new ones with our direction.

Consagous also offers high end blockchain development solutions.

Courtesy:-

https://www.consagous.com/can-increase-mobile-ecommerce-marketplace-sales/

[ecommerceappdevelopment]

Consagous Technologies Explains The Necessity of Mobile Apps for The E-commerce Market of Today

In January 2017, India’s smartphone user base crossed 300 million opening umpteen opportunities for everyone within and outside the industry. It is a worldwide trend where the smartphone penetration is increasing across the world with more people glued to the screens in their hands.

And the e-commerce industry has not had a better time than today. Millions of brands are entering in new and emerging markets, international expansions are taking place increasingly and e-retail is the order of the day. In this scenario where a customer has limitless options to make his/her purchase or avail all kinds of services, how do you get them to stick with you or make a repeat purchase?

This is where the development of mobile applications comes in for e-commerce.

Yesterday belonged to websites, Today is ruled by Mobile Apps

Mobile is the leading digital platform with total activity on smartphones and tablets accounting for nearly 62-65% of digital media time spent and presently, apps represent majority of the digital media time at 54%.

To be specific Mobile Apps are an absolute necessity for your e-commerce venture because…

1. Better Shopping Experience

The world moves at an incredibly fast pace and mobile apps make things more efficient and a lot more quicker. And majority of the consumer base is tech-savvy and realizes the ease of shopping on an app which allows them to take an online shopping spree from any location, be it while waiting for a taxi, in an airport lounge or at a waiting room in a railway station.

2. Limitless Creativity for Your Brand/Firm

You don’t have to follow any branding rules or guidelines with an app, use any strategy or theme for enhancing your brand visibility. It can be informative, call to action or just a showcase, all up to you.

3. Collect Customer Feedback Easily and Instantly

E-commerce apps allow you to prod your customer into sharing his/her feedback instantly after making a purchase. No awkward conversations, just simple taps on the screen from the customer side will tell you how your services or products are. This data is immensely useful for performance mapping.

4. Allows Maximum Personalization

You can streamline your e-commerce business’ user experience without any distractions and talk about your product/service, accompanied with an aesthetically pleasing interface as per your brand vision and choice. Avoid unnecessary details and go straight for product promotion. Bespoke to the core, one of the biggest positives of a custom mobile app.

5. Track Customer Preferences with Ease

You can keep track about the history and usage pattern of customers with the pointed data generated on a daily basis. And accordingly, fine-tune your promotions and other branding activities that influence purchase decisions.

With the digital mediums available today for finding, targeting and converting a market segment, these are very interesting times to start an e-commerce business, the accessibility has never been better. A custom and hybrid mobile app will increase your chances of scaling up a lot more, by giving information about the customer needs.

Consagous Technologies develops mobile applications for all leading platforms viz, iOS, Android and Microsoft Windows. With all mobile app trends under the Consagous umbrella, you are ensured a seamless mobile application for your e-commerce business.

Consagous also offers high end blockchain development solutions.

Courtesy:-

https://www.consagous.com/indispensability-mobile-applications-e-commerce/

[ecommerceappdevelopment]

WAYS TO MAXIMISE AUDIENCE ENGAGEMENT FOR E-COMMERCE STORES

Team Consagous has some tips for you to draw maximum visitors to your online store. Here are the prominent ones that are employed by our digital marketing team to lift your e-commerce venture amidst cut-throat competition.

1.  More new products please!

Launch products to meet your users needs which will draw them into your conversion funnel.

2. Social Media Advertising

To target your actual audience and in a cost-effective way as compared to AdWords, go for advertising on platform like Facebook, Twitter, etc. to which allow you to segregate audience by demographics and target through keywords.

3. Go for YouTube ads

Too cumbersome to create videos, well then create ads. that will run on videos your audience watches on YouTube.

4. Collect email addresses and send curated emails

Once your e-store has collected emails, make sure to target that data with relevant email marketing as different intervals of time to build brand recall. It could be a newsletter or just product information or launch.

5. Retargeting Advertising

Bring back the people who were on your website but didn’t purchase by advertising on the plenty of display networks available which also includes Facebook. This shall help you get the elusive conversions.

6. Email visitors who leave their shopping cart

When a customer exits the website after filling their cart at your e-store, send them an email reminder to come back and complete the purchase before stocks run out.

7. Add an abandoned cart exit-offer

Often you will see visitors filling their carts and leaving them without making the purchase. At this point launch a pop-up offer that gives an incentive to the visitor to complete the purchase like a coupon code or free shipping. Exit offers are a great way to delight the visitor.

8. Devise an affiliate program

Affiliates help you drive website traffic and boost your sales, with no advertising expense. You compensate them for sales they are responsible for generating, a minimal risk way to expand your reach and sales. You can either create your in-house affiliate program or join an existing one which is a better option giving you access to experienced marketers. Offer a good commission as that is the main motivation for the affiliates and optimize your e-commerce website to its maximum along with the sales funnel to ensure conversions.

9. Launch cross-sell and up-sell offers

Present your visitors with the right upsell and cross-sell offers when they are checking out. Cross-selling involves matching items that are often used and purchased together. You can use both acumen and data to determine what cross-sell opportunities exist for your product. Up-sells include offers to purchase a higher quantity of a item at a discounted selling price mostly. An irresistible purchase price is responsible for a visitor to go for the up-sell offering.

10. Add testimonials, policies

Product reviews and testimonials build buyer confidence and egg on the visitor to complete the purchase. A clear return policy lets the buyer shop at ease knowing that they won’t be stuck with a misfit product in case they wish to return. The feeling of security is a must in e-commerce business and a return policy gives that.

Employ these methods to take your e-commerce business to the very top of product sales and customer loyalty.

Consagous is Austin, Dallas, Houston and Washington, DC based E-commerce Solutions provider to back you up for all your retail related needs. Take a tour of our services.

 Courtesy:

https://www.consagous.com/can-maximize-audience-engagement-ecommerce-store/

[ecommerceappdevelopment]

TOPMOST SHOPPING TRENDS OF 2018: RETAIL EXPERTS PREDICTION FOR UPCOMING YEARS

Last year we have seen remarkable changes in the retail industry, the apocalypse of the retail industry has come up with a positive impact so that 2018 could be the year of a retail revitalization. The signs were promising, therefore, today we can see the positive aspects of them.

Now retailers have adjusted align with consumer needs and adopted new technologies and trends to provide best customer satisfaction. However, 2018 is itself a big boom on its own as it has been noted that consumers are showing positive signs towards revivifying of the retail industry and shopping trends. Let’s discuss some facts that will give you validations about the growing retail industry.

Insights of Topmost Shopping Trends

•         The National Retail Federation study shows that the figures of recent retail sales were increased up to 4.2% year-over-year in July 2017.

•         According to the NRF article “On a percentage basis, 42% brands are opening stores, 43% are holding steady and only 15% are showing a net decrease in stores.”

•         On the basis of IHL Group report, in 2017, retailers have opened 4,080 new stores and plan to open over 5,500 more in 2018.

•         Approx. 75% of consumers love to do shopping from renowned retailers, recommends options based on past purchases.

•         Now more than 54% of retailers started focusing on customer experience, 16% are way ahead of cross-channel marketing, 14% utilizing data-driven marketing, 11% mobile and only 4% believe in programmatic buying/optimization.

Let’s discuss the opportunities in the retail space.

New opportunities in the retail industry

There is an enormous opportunity for retailers, let’s discuss each of them one by one:

Tech Transformation

With each passing year, technologies have become more diverse and advanced and hold remarkable promises for retailers, but it solely depends on how quickly they adapt customer’s needs as well as latest market trends.

To stay more updated, the retailers require an extensive research on the latest market that revises frequently. But in practice, it’s not an easy task nor it guaranteed success. Still, retail experts have seen huge opportunities for retailers that tap the power of technology in minor changes despite huge changes. For example:

Shifting Landscape: “Retail success in 2018 will be about how well retailers adapt to the changing market around them and the evolution of their customers’ needs. To stay relevant in the future, evolving well will be the key to success.” – Rupa Ganatra, founding partner, Millennial 20/20

AI opportunities: Voice recognition technology, image recognition, facial recognition technology and other technologies will offer a significant amount of opportunities in this year. It will also help in delivering personalized and customized experiences to delight customers. With the help of immense data beats and better algorithms, retailers continue to generate a noticeable amount of data both online and offline.

According to the Deborah Weinswig, managing director, Fung Global Retail & Technology, in retail, Artificial intelligence can be applied in various ways across the whole management cycle and in the coming year, “we expect to see AI deliver both top-line and bottom-line for retailers across the value-chain.”

What to Watch??

Being a retailer, you should always watch the latest scenario of the market and realign your businesses with the requirements of the target audience. Today most of the retailers are working on it to give delight experience to the customers.

Previously, the steering was in the hand of retailers but now the time has changed. In the past, all the market-related decisions were taken by the retailers but now the customers are defining the shopping experience, so it is good for retailers to offer incentives or vouchers to entice shoppers back into the store.

Tech-savvy retailers are already started to offer cashback and gifts with purchase and in-store discounts to break the consumer spending pattern.

Stay the course

With the help of technology, retailers have remodeled their stores and have made systemwide and logistic changes in business by putting the people at the center of the model. According to the Neil Stern, senior partner, McMillan Doolittle “2018 will be the year of execution” and retailers will shore up their internal operations and effectively manage all the management systems accordingly. With the impact of omnichannel the volume of big stores, has grown to the point where the small stores are totally disrupted. If they will not start building the store of the future, then they will miss the opportunity to hike in the business.

Final Words

The future of the retail industry is bright and Amazon will continue to dominate the retail world with its innovative business models. To compete with Amazon, the future retail stores will evolve, both in brick-and-mortar and in virtual models. The retailers who will find success in upcoming years are the ones that can successfully evolve along with the customers. For some, evolving may means changes in business model, using new technologies or retraining the staff but in all situation, it will be about putting the customer first, and creating customer delight in-store experience.

Consagous is Austin, Dallas, Houston and Washington, DC based E-commerce Solutions provider to back you up for all your retail related needs. Take a tour of our services.

Courtesy:

https://www.consagous.com/blog/topmost-shopping-trends-of-2018-retail-experts-prediction-for-upcoming-years/

[ecommerceappdevelopment]

9 Ecommerce Marketing Skills That Drive Success

E-commerce business calls for a diverse set of marketing skills that drive success. Consagous stands out as a digital marketing strategist with a large clientele base. A digital marketing strategy constitutes everything from SEO to blogging to PPC to name a few.

Read more….