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FOR UNCLE SAM

THE DISPUTE

South China sea dispute has been one of the longest prevailing disputes, going on since 1930s. The three and a half million square kilometers water strip is one of the world’s busiest shipping routes and has large oil and natural gas reserves under it. The dispute revolves around territorial claims to some islands in the sea, claims to which give a country control over the sea and its trade routes. The islands are also claimed by various neighboring states apart from China, namely Philippines, Vietnam, Malaysia, Taiwan and Brunei. China has been aggressively claiming territory over the area using military might and is building military establishments on these islands. The United States government has voiced its concern over the dispute saying, “China is advancing far too east, far too fast.” All international efforts including trials in the International Law Tribunal at Hague have failed to solve a dispute. United States frequently patrols the area and conducts military drills in the area alongside its allies, specially Philippines. The Chinese accuse the United States of “unnecessarily increasing military tensions in the area.” Military tensions in the area rise day by day.

THE CRISIS

A group United States merchant navy ships were bringing shipments from the US to the Philippines. They happened to use an alternate trade route, one nearing China’s controlled Spartly islands for the transport. The Chinese navy open fired on these ships resulting in heavy causalities where 23 officers are reported to be dead apart from monetary losses. The ships have been seized. The United States is Antagonized at the issue.

TASK AT HAND

You, as the commander of the US Navy seventh fleet are instructed by the white house to retaliate and make

China pay. Though, they don’t want the retaliation to be on a scale which incites war.

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ALL WORK NO PLAY

It is often noted that the productivity of an employee is greatly maximised by his surrounding environment. The environment that the employee works in has a direct impact on his motivation, his work ethic, stress and commitment to the organisation. Google has been known of being a pioneer at leveraging the work environment to improve employee productivity.

Swiggy has grown from being a small start up to being one of the foremost technology companies in India. In order for Swiggy to grow and compete against global giants, it must not only recruit the best talent but it must provide them with the best work environment to ensure maximum productivity, minimal attrition and a strong commitment from the employee towards the organization. Add to that major financial backing in the likes of Softbank, and you have the wiggle room to create something memorable.

Devise the workplace for a new corporate office for Swiggy that would house 400 employees.

You are required to devise:

The different sections of the office

The bifurcations for employees on the basis of seniority and the general work environment

The benefits that employees get as perks at the office

Additional features offered for productivity, leisure and relaxation

Note: Be creative. Think about the kind of office that you would like to work in.

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SUBMISSION

TOP 5, your soft copies for the stage round is to be submitted by 7:30 am tomorrow. 

Keep your ppts and 3 hard copies in a plastic folder for the stage ready.

You have to report tomorrow morning at L Desk Audi Block at 8:00am sharp.

ALL THE BEST AUCTORS!

Remember you got this far for a reason. 

Don’t forget to get your ideas approved by any one of the event heads.

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SHARING IS CARING!

With the entire global scenario shifting towards sustainability due to the rapid depletion of resources, entrepreneurs have to think of ways to create more by using less- sharing. Sharing of resources, in any form, land-labor-capital-enterprise seems like the way to go in the future.

The Sharing Economy is a socio-economic ecosystem built around the sharing of human, physical and intellectual resources. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and different organizations.

Whilst the Sharing Economy is currently in its infancy, known most notably as a series of services and start-ups which enable P2P exchanges through technology, this is only the beginning: in its entirety and potential it is a new and alternative socio-economic system which embeds sharing and collaboration.

For Example:

Uber connects drivers offering rides and passengers seeking them online. Potential passengers download an app that allows them to request the nearest available Uber car on their smartphone. The company does not own cars, but signs up private drivers willing to provide rides to paying passengers and passes the ride requests directly to them. 70-80% of each fare goes to the driver and the rest is kept by Uber. Such an economic model is follows a shared economy system where both companies combine and share their resources and expertise to be mutually beneficial.


TASK IN HAND:

You have to extend this Shared Economy to any existing business venture which could share resources. Remember, the Shared Economy concept is beneficial to both parties involved and its unsaid that your idea should be unique and not preexisting.

The sectors to choose from are-

1. Agriculture

2. Pharmaceutical

3. Food

4. Housing and Construction

5. Retail

6. Telecommunication

DELIVERABLE:

1. 20 page report explaining your business model with the feasibility, operational plan, marketing, financial structure etc.

2. A 7 slide ppt of the same for the stage

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Room allocation for today

Auctors, todays room allocations Block 4, room number 4508 and 4510.

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GROUP TASK

You have to follow this blog for group task updates. It is mandatory for TOP 7 to do the group task. Group task also carries weightage for your main event hence do not avoid it.

BLOG: gtthrive19.tumblr.com

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NOTE!

Top 7, you guys are required to submit hard copies of you REBOOT task to Shubh in Section C, ground floor in Forth block between 1:45-2:00 pm Tomorrow (27th Nov)

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REBOOT

One of the adverse trends observable in the corporate private and public sector of India is the growing incidence of sickness. It is causing considerable concern to planners and policymakers. It is also putting a severe strain on the economic system, particularly on the banks.

There are various crite­ria of sickness. According to the criteria accepted by the Reserve Bank of India “a sick unit is one which has reported cash loss for the year of its operation and in the judgment of the financing bank is likely to incur cash loss for the current year as also in the following year.”

Following is the list of the mobile phone brands of India which can be termed as a sick unit: 1. Micromax Informatics 2. Lava International 3. Spice Telecom 4. Karbonn Mobile 5. Intex Technologies 6. I-Ball Mobile 7. Celkon These companies have been a victim of technology revolution and heavy influence from the entry of green and blue brands from Chinese Market which includes One Plus, Oppo, Vivo, Lenovo, and Huawei. Above mentioned Indian Companies, have almost lost their presence in such a versatile market from everywhere to nowhere.

TASK IN HAND:

You as the CEO of the company that you bid for, have to revamp the company so as to make the company sustainable and portray as the major competitor in the market.

Note: You can only use the amount for revamping which is left as balance from the auction. Instructions for special cases were provided previously.

DELIVERABLES:

Your report must contain the following:

Executive Summary

Reasons for losses of the sick unit

Market analysis

Competition Analysis

Strategies Required

Phase-wise Implementation plan

Human Resource Plan

Marketing Plan (Distribution plan, STP Analysis)

Marketing Strategies (conventional, unconventional)

Detailed Financials (Break up of funds, capital required)

Press Release

SUBMISSION:

Soft copy is to be submitted by 12pm tom (27th Nov)

ALL THE BEST AUCTORS!

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ON THE RIGHT TRACK

This very year itself the Indian Railways went private and accordingly has planned to give tenders.

Taking example of-The Maharajas' Express is a luxury tourist train owned and operated by Indian Railway Catering and Tourism Corporation. It runs on 4 circuits covering more than 12 destinations across North-West and Central India, mainly centred on Rajasthan between the months of October

and April.The Maharajas' Express was voted "The World's Leading Luxury Train".

While this theme may not target the mass, it does bring celebrities and also a sense of royal tourism to the country. While the monetary benefit to the railways is less, it does have a great deal of non financial benefit.

The government is planning to introduce to introduce another such theme based train in India ,

to attract tourists and popularise the culture , diversity and tradition of India

TASK IN HAND:

Your task as an entrepreneur is to come up with a theme based train.

Examples- State wise decoration , moving circus , zoo etc ) , state the reasons for the same and convince the government to give you the tender.

You also have to decide the route through which the train will travel and why the theme you chose is best possible for that route. Remember to keep your idea feasible. Remember what benefits and promotes India and the employees will get the tender.

You are pitching to the board that gives the tender and all of you are private contractors. [ Piece of Advice- Make sure to point out flaws in other themes that we don’t point, the strongest member survives]

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THE SILKY WAY

The Silk Road was a network of trade routes between East and West and was at the center of the economic, cultural, political and religious interactions between these regions from the 2nd century BC until the 18th century. The Silk Road mainly refers to land routes connecting East Asia and Southeast Asia with South Asia, Persia, the Arabian Peninsula, South Africa, and India connecting Eastern and Southern Europe. The Chinese were very concerned about the safety of their trade products and expanded the Great Wall of China to protect the trade route. Silk Road trade played an important role in the development of Chinese, Korean, Japanese, Indian subcontinent, Iran, Europe, Horn of Africa and Arabia civilizations, which opened political relations and economic distance between civilizations. Although silk was the most important commercial product exported from China, many other products and ideas were exchanged, including religions (including Buddhism), syncretic philosophies, science and technology such as paper and gunpowder. In addition to economic trade, the Silk Road was thus a cultural trade route between the civilizations of its network. Diseases, including the plague, have also spread along the Silk Road.

The Silk Road had several routes, divided into north and south streets, the Intercontinental Earth Silk Road stretched west of China's former trading centers, bypassing the Taklamakan Desert and Lop Nur. Traders on these roads took part in a "relaying trade" where the goods changed ownership several times before reaching their final destination.

Silk Route trade became increasingly popular with European merchants from the thirteenth century onwards. The Route’s very nature changed as navigators found ways of trading directly with producers in the Far East, cutting out the ‘middlemen’ of merchants who had traversed different parts of Central Asia. As Europe came to dominate trade in the nineteenth century, the traditional form of Silk Road trade was replaced by new methods and technologies, transforming international commerce from east to west.

In the early 10th century, following the fall of the Tang Dynasty, the trade on the Silk Road saw a deathblow. The trade on the silk road declined quickly. After the great geographical discoveries in the late 15th and the early 16th centuries the intercontinental overland trade routes fell into decay. There were a few difficulties of traveling on the Silk Road. First, the geography of the route was sometimes difficult. Animals could slip of cliffs, and mountain passages were very narrow and dangerous to pass through. The Pamir Mountain passage area is called the trail of bones because of the many people who died there. Next, people had to travel through the Syrian desert were they came face to face with tigers, lions, and scorpions. The speed of the sea transportation, the possibility to carry more goods, relative cheapness of transportation resulted in the decline of the Silk Road in the end of the 15th century. The Chinese who traveled also faced sandstorms and mirages in their travels. Also sometimes people would be attacked by bandits. This is because travelers on the Silk Road were an easy target and their carriages were filled with money and other goods. Overall, travelers faced death threatening dangers while traveling along the silk road and there were cheaper and more efficient means of transport evolving. The silk road, which had been active for more than 2500 years, was the lifeline of China's ancient civilization. But for all of the above reasons, it depressed eventually and disappeared in the long river of history.

TASK IN HAND:

You as a trade giant have decided that land trade route to the West has to be reestablished and have to come up with a new route to replace the silk route. You also have to ensure that the new route being established does not have any of these issues that may lead to its decline by giving out strategies to make the route secure avoiding possibilities of theft or danger to life or property.

DELIVERABLES:

Your b-plan (not less than 15 pages) must include the following must may not be restricted to:

Executive Summary

Proposed route

Operational items (traded items)

Implementation Plan

Location Analysis

Legal Requirements

Marketing Plan (SWOT, PESTEL, conventional, unconventional)

PR (Of the new route)

HR Requirements

Financials (sources, allocation, revenue model, cash flow statement

Press Release

SUBMISSION:

The soft copy is to be submitted by 9 am tom (26th Nov)

Hard copy to be brought during presentations

NOTE:

You may refer to the proposed plan of the Modern Silk Route but not copy it.

ALL THE BEST ACTORS!

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TOP 7!!

The following have reached top 7:

NEX 5

NEX 11

NEX 17

NEX 29

NEX 31

NEX 33

NEX 35

Congratulations to all the Top 7 ED Contestants.

All your hard work paying off.

To all those who didn’t make it but came so far, great job guys! You guys were amazing and no matter what you will always be an Auctor.

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LET’S JOIN HANDS

While Suzuki will supply its Baleno and Vitara Brezza to Toyota, it will source Toyota’s Corolla and sell it through Maruti Suzuki dealerships. This is a classic example of Cross- Badging in the Automobile Industry.

Details on each model, such as the schedule of the start of supply, number of supplied units, vehicle specifications, and supply pricing, will be considered at a later stage. The coming together of Toyota, the world’s largest automobile company, and Suzuki, which dominates the Indian market, underlines the importance of the local passenger vehicle market that is expected to triple to 9.4 million units by 2026 from 3.2 million now if the economy grows at an average rate of 5.8% a year.

TASK AT HAND:

You are required to come up with a similar co-brand campaign and push the products into the market. As wise entrepreneurs you are required to capitalize on each of the company’s strengths, resources, production facilities, product development units and strategize a plan to grow as complementary brands to each other’s mission.

DELIVERABLES:

1) Product or Services of the companies which would be Cross-Badged

2) Benefits and leverage to both the brands.

3) MarketingStrategies

4) Resource Allocation of both the companies in the process

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101: CHASING RED

Emergency services and rescue services are organisations which ensure public safety and health by addressing different emergencies. Some of these agencies exist solely for addressing certain types of emergencies whilst others deal with ad-hoc emergencies as part of their normal responsibilities.

There are two primarily emergency services that can be summoned directly by the public: Fire  Services and Emergency Medical Services (EMS).

With more than 100,000 road traffic related deaths, 98.5% ‘ambulance runs’ transporting dead bodies, 90% of ambulances without any equipment/oxygen, 95% of ambulances having untrained personnel, most ED doctors having no formal training in EMS, misuse of government ambulances and 30% mortality due to delay in emergency care, India portrays a mirror image of the U.S. of the 1960s. Although these numbers are reducing over the past half decade, the improvement rate is as slow as the ambulances and services available.

Although India has the fastest growing population and an ambitious growth aspiration, it’s always had a disproportionately small health budget, with one doctor for every 1,700 people and 21% of the world’s burden of disease.

Almost 23% of all trauma that occurs in India is transportation-related, with 1,374 accidents and 400 deaths taking place every day on Indian roads.

Out of every one million people, 42,800 die every year from sudden cardiac arrest in India.6 India also has the highest snakebite mortality in the world, with the World Health Organization estimating it at 30,000 every year.

Even with such staggering numbers and a hefty allocation in the federal budget, these services have been quiet inefficient in our country due to the lack of appropriate infrastructure, corruption and no public support. There is no meaning of such services if they do not reach out to the needy on time without delay.

Various issues cause delays and inefficiency in the services like bad roads, traffic, ignorant public, illiteracy, unavailability of hotline to name a few.

TASK IN HAND:

You as an entrepreneur have to create such an infrastructure or strategy which enhances the quality of such emergency services in the country, their availability and their convenience.

You may renew the existing infrastructure or create a completely new one, which shall abide by all the laws in the country.

DELIVERABLES:

A report of about 15 pages containing the following:

Executive Summary

Operational plan

Phase- wise Implementation Plan

Legal requirements

Market Analysis (must include SWOT, STP Analysis)

PR Strategies (Awareness Program Strategies)

Human Resource Plan

Detailed Financials (Sources of Fund, Allocation of funds, Break-even, Return on Investment)

Press Release

SUBMISSION:

Soft copy of the report is to be submitted by 9am tomorrow (25th Nov)

Hard copy to be brought for presentations

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COMETH THE HOUR

Comedy is a very important part of human life has it has infinite benefits. However, the benefits of comedy itself are not much as most of its benefits come from laughs that come with it. Since the most important element of comedy is laughter, the benefits of regular laughter cannot be separated from comedy. One major benefit of comedy is that it aids euphemism. Very important messages can be passed through comedy without infuriating anybody. On the other side, laughter has several benefits, some of which have been enumerated below. The biggest health benefit of regular laugh is its ability to reduce stress and anxiety so much.

After a tiring weekend, here is a relaxing task for you Auctors.

TASK IN HAND:

You have to make a video of not more than 2 minutes expressing your experience so far as an ED contestant for Thrive 2019, ensuring that the video is comical.

You may make the video in any form of comedy such as a stand up comedy act, a comic sketch, a spoof, wordplay etc.

You have to ensure that you are present if the video not less than 80% of the time.

SUBMISSION:

The video needs to be mailed to us by 6 pm today (24th Nov)

ALL THE BEST AUCTORS!

Note: Comedy is a measure to relieve stress. Hence the key to this task is not to stress too much and submit on time.

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NOTE

The report for your task ‘Moshi Moshi’ must be sent on time. From now on all reports must be sent within the deadline as the penalty for late submission has increased at this stage in the competition.

No general excuses will be entertained for extensions henceforth.

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HOTLINE BLING!

Yatan Bathwal, a student in 2nd year Christ University, gets a monthly pocket money of Rs 25,000 out of which 13,000 goes as rent money for his flat, and Rs 8,000 go for miscellaneous expenses such as laundry, grocery, toiletries etc. The remaining 4,000 are left at his expense for his own travelling and going out. Residing in S.G Palaya where everything is available at cheap and affordable rates, you as an entrepreneur need to have the convincing power and the ability to create a need for your commodity in a person’s day to day activities.

You have to sell the following things:

1)  A deep tissue spa massage worth Rs 3000.

2)  One night stay at Leela Palace worth Rs 7,000.

3)  Sephora Lipstick worth Rs 5,000

You have to call the following event heads and sell all three products

Anika (7888049570) : NEX 5, NEX 11, NEX 29, NEX 38, NEX 3

Jai (8197412790) : NEX 17, NEX 35, NEX 31, NEX 33, NEX 21

You have to call your following panels by 10:00pm.

(Incase of network issues, do not panic we will switch to whatsapp call or you will get extension)

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MOSHI MOSHI!!

Expo 2025 is a forthcoming World Expo sanctioned by the Bureau International des Expositions (BIE), which will be held in Osaka, Japan. It will take place for six months during 2025. This will be the second time Osaka hosts a World Expo, having previously hosted Expo 1970. Expo 2020 is a World Expo to be hosted by Dubai in the United Arab Emirates, opening on October 20, 2020. The Bureau International des Expositions (BIE) general assembly in Paris awarded Dubai as the host on November 27, 2013 UAE selected the theme "Connecting Minds, Creating the Future", sub-themes being Sustainability, Mobility and Opportunity. "In today’s highly interconnected world, a renewed vision of progress and development based on shared purpose and commitment is key. While a married human mind, an individual country, or a specific community is both unique and remarkable, it is by working collaboratively that we truly advance." Dubai Ruler Sheikh Mohammed bin Rashid Al Maktoum said in support of the bid. The World Expo in Dubai in 2020 will be the first to be held in the MENA & SA (Middle East and North Africa & South Asia) region. On 27 November 2013, when Dubai won the right to host the expo 2020, fireworks erupted at the world's tallest building, Burj Khalifa. A national holiday was declared the following day for all educational institutions across the country. The Dubai Ruler promised Dubai would "astonish the world," in 2020. The staging of the world fair and the preparations leading up to it are expected to result in 277,000 new jobs in the UAE, an injection of nearly $40 billion into the economy, and an increase in visitors of at least 25 million and up to 100 million. Director General of Dubai Municipality, Hussain Nasser Lootah, said that they have the largest laboratory in the region, and can easily research new materials and technologies required for construction. The world's tallest commercial tower to be built in Dubai, in Jumeirah Lake Towers, was given the name "Burj 2020" in honour of the World Expo 2020. Hamdan bin Mohammed Al Maktoum also went to the top floor of the Burj Khalifa to wave the UAE flag, a few days after the World Expo 2020 win.

TASK IN HAND:

You are the Expo Manager of 2025 Osaka Expo and you have been given the duty of making sure that Expo 2025 attracts more industries, company’s, tourist’s and making sure that Expo 2025 breaks the benchmark that Expo 2020 is expected to set.

DELIVERABLES:

Your deliverables should include but is not constrained to:

Executive Summary

Feasibility Analysis

Operational plan

HR Plan

Marketing Plan (SWOT, STP Analysis, Conventional, Unconventional strategies)

Detailed plan of the Expo

Detailed breakup for constructing the expo

Operational expenses of the Expo during the months of operating in 2025

Revenue structure of the expo

Sources of Funds

Contingency Budget

30 second trailer for promotion

Poster, and any other deliverable as required

PR strategies along with Press Release

SUBMISSION:

This task has to be done in collaboration with the WEALTH MANAGEMENT Participants, Details of the your partners has been uploaded below. This is an open collaboration, so you are required to find your partners on your own with the help of the details given below. 

The Soft copy of the task is to be submitted by 10 am tomorrow (Sunday, 24th Nov) to your respective event email id separately. (The entire report including the ED AND WM portions to be sent by both the partners to their respective events.)

Hard copy to be brought on Monday for presentations.

ALL THE BEST!