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Discover where buyers are researching (and the types of content they’re consuming). Intent data solutions that provide transparency into the exact pieces of content being consumed allow you to improve.

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Providing insight about what’s causing their pain points and the initial steps they can take to improve their situation. Of course, you may find that you don’t have the content you need.

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Select the right content (or identify gaps in your content library). Once you understand your prospects’ most pressing concerns, you can select the content that speaks best to those challenges.

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If a large percentage of your target accounts are actively researching topics focused on a specific pain point your product solves for, you can then prioritize your messages accordingly.

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Identify prospective buyer concerns. Most B2B products solve for a range of challenges, or at least an array of pain points stemming from one challenge.

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Developing content specific to prospects’ challenges requires you to know a few things about the accounts you’re targeting. That’s where intent data can be so valuable, helping to.

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Frame the problem for prospects in a way that aligns with your product value props and general messaging. Build your brand’s credibility and share-of-voice within an industry.

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Content for this stage should be high-level and educational. This isn’t the stage for product-related content or even solution-focused content (though weaving in suggested guidance is appropriate and helpful).

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At this point, prospects have little insight into available solutions—they just want to better understand the problem so they can effectively identify a solution.  

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The awareness stage, this is where prospective buyers typically conduct research to identify the underlying causes of their business challenges. 

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https://phonelist.io/taiwan-phone-number-library

Prospects will typically jump between stages based on numerous additional factors. The reason why we organize the journey in this way is simply to help ensure consistent, helpful messaging developed according to logical problem-solving processes.

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Often broken down into more granular phases (especially Stage 3). Your unique business model, specific products and services, amount of content.

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When used correctly, can be highly beneficial for content marketing teams, informing content development and distribution efforts at every stage of the buyer’s journey.

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https://phonelist.io/sri-lanka-phone-number-library

 It involves many moving parts, distinct processes and participation across numerous teams. Through all of this, marketers often waste efforts creating irrelevant content for accounts .

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Optimal course of action is to monitor both specific keywords and topics. You can then layer the findings of both types of signals to identify the companies exhibiting the strongest intent to buy.

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https://phonelist.io/south-korea-phone-number-library

Intent data providers offering topic-based intent must gradually expand their taxonomy. All this means that you usually must stick to broad topics, preventing your ability to track companies’ research into niche solutions or less-known brands.

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https://phonelist.io/south-africa-phone-number-library

A lot of analysis goes into understanding which web pages are relevant to specific topics, which means it can’t be done in real time.