emspedportfolio

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Lucozade Sport Lemon & Lime Packaging

A new wholesale exclusive pack. Must be: appealing to new consumers + provide a tempting alternative for existing fans, and must create a layout for new flavour launches in the future.

Using current sportswear and fashion trends of neon and bright colours as inspiration, we launched the limited edition packaging shown. First ever packaging to be designed and launched by the in house team.

Brand: Lucozade Sport Brand Manager: Georgie Crook Design Lead: Emily Spedding

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Orangina - Shaking up Summer 2017

For the two weeks in June, Orangina outdoor 6 sheets were live across the UK, with bus t-sides live around Central and Greater London. These creatives are part of a bigger campaign, supporting the brand’s longer term comms strategy of increasing brand love and awareness, and launched along with other activations including guerrilla & station sampling, limited edition bottles and partnerships with Toni & Guy and Brighton outdoor cinema. 

The creatives should reach 77% of adults 9 times and will be viewed by around 39.8 million people across the country.

Brand: Orangina Assistant Brand Manager: Bridget Hirst

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Lucozade Energy - Mini Cans

Create the artwork for new sampling can format for Lucozade Zero, to support national experiential campaign.

A HUGE 3 million samples given out nationwide and in partnership with online clothing brand Missguided.

Fab coverage of the launch event in Missguided Westfield can be found here: https://vimeo.com/210961120

Brand: Lucozade Energy Brand Manager: Sarah Smart

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Lucozade Energy - Live to the Full | Half the Sugar

To support the nationwide sampling campaign and positively communicate the news of the Energy reformulation we created the Live to the Full, Half the Sugar artwork. Look and feel based on the brands previous pop art style comms. Live nationwide for two weeks in July 2017, across all OOH media outputs including 48 sheets, 6 sheets static and digital, bus sides and ticket gates.

Brand: Lucozade Energy Head of Brand: Steven Hind Senior Designer: Lazarus Iannou

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Lucozade Sport - Made to Mudder

As part of our partnership with Tough Mudder we were asked to produce branding to feature on the iconic Everest obstacle. The branding will be live throughout 2017 at all Tough Mudder events across the whole of UK. Achieving a strong presence through TM UK’s social media and press coverage too.

Check it out live in action: https://www.facebook.com/toughmudderuk/videos/1391802680858545/

Brand: Lucozade Sport Strategic Partnership Lead: James Young

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Find Your Flow Oxford Circus Domination

To coincide with their TFL partnership & sampling campaign Lucozade Energy are supporting a 2 week long media domination at Oxford Circus, taking over 18 different pieces of media within the station.

This is the biggest outdoor print campaign to date for the TED team, and will see 1000′s commuters walk past our artwork!