eventkloud

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How to Increase Event Attendance with Digital Marketing

Are you ulitizing digital marketing to increase your #event attendance? #EventMarketinghttp://bit.ly/1XIzxCX

http://bit.ly/1XIzxCX

[eventkloud]

How to Increase Event Attendance with Digital Marketing

We at EventKloud believe that in order to remain ahead of the curve it’s important to amplify the use of digital marketing in driving and boosting event attendance. Digital marketing is equally if not more important than traditional event marketing for increasing event attendance.

Did you know that in a 2015 survey marketers reported that 60% of their time is devoted to digital marketing activities?(Smart Insights and Ecommerce Expo)

However for some event marketers,it’s harder to know where to start! It’s difficult enough managing the proliferation of marketing channels, and it’s much harder to reach your entire audience across all of them, especially with a small team. As a result of these short comings your events don’t live up their full potential.

So what can you do?

Let us give you some of our best practices when it comes using digital marketing to boosting event attendance.

1. Know where your audience spends time online and how they find out about your events.

Everyone who ends up attending has a story behind how they got there, whether they found out from an email, or heard on social media, somehow they ended up on the right website and found your event. It’s critical to know which devices and channels work well for you.(example: iPhones, androids, tablets, Facebook, linkedin, twitter, etc)

So how do you do this? Tracking all the channels and devices and using data analytics to see what performs best. Most teams don’t have the time to do this, and as a result they don’t maximize attendance. Some software can help do pieces of it (like Mailchimp’s email tracking) or you can use an event-specific tool like EventKloud to do it across all your channels and devices at once from a single dashboard.

2. Multi-Channel Marketing

One key to increasing event attendance is wide distribution. You can’t rely on only one channel (i.e. email) just because it’s familiar. Events require a full-court press.Audiences change over time, old tactics get tired and lose effectiveness. You’d be surprised how many event organizers find hidden pockets of attendees on Twitter or Meetup or Pinterest or Tumblr.

Your event needs to be everywhere, but getting it published “everywhere” can be near impossible for a small team. You can hire more staff, or consultants to help ‘man the megaphones’, but the cheapest option is to effectively plan and execute a multi-channel marketing campaign using intelligent event software to help you. If you want to learn how EventKloud can save you time and help you reach more people easily, click here.

3. Advertising and re-targeting

Everyone needs organic growth, but some companies are also willing to pay in order to grow faster. If that’s the case for your event business, you have a lot of options: search, social, retargeting. If you want to stretch your dollars as far as they can you, you should target specific audience types that you know (from tracking your organic marketing) are highly likely to attend, and you should to test different channels and optimize which one works best using data analytics. If that sounds like a lot of work, don’t worry, EventKloud can help you do this process automatically

Summary:

Growing your event audience is hard work, and it’s not getting any easier with the number of channels and devices constantly on the rise. If you want to reach more people or feel like you need a hand marketing your event, talk to EventKloud.

How to Increase Event Attendance with Digital Marketing was originally published on EventKloud Blog: Event Marketing Intelligence

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5 Ways to Engage Your Event Audience

What's the secret to keeping guests engaged at events? We've got a few tips to help! http://bit.ly/1PNXcS4  #events

http://bit.ly/1PNXcS4

[eventkloud]

500 Million People are Watching Facebook Videos Every Day

Are you utilizing Facebook videos in your event marketing strategy? Article from ReelSEO  

http://www.reelseo.com/500-million-watch-facebook-video/

[eventkloud]

4 Instagram Tips to Conquer Digital Marketing Challenges

Looking to conquer Instagram digital marketing? TrackMaven has got great tips how. #marketing

http://trackmaven.com/blog/2016/02/4-instagram-tips-to-conquer-digital-marketing-shifts/

[eventkloud]

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Do you lose sleep wondering how Marketing, Social Media, & Customer Service go hand in hand? http://bit.ly/1OoIm4k 

http://bit.ly/1OoIm4k

[eventkloud]

Learn From Some of The Best Brand Activations, Pop-ups, and Marketing Stunts of 2015 — Catalyst by Cramer

Take notes from some of 2015's best marketing stunts. From Catalyst by Cramer #marketing

https://catalyst.cramer.com/learn-from-some-of-the-best-brand-activations-pop-ups-and-marketing-stunts-of-2015-955db4a0f9e5?source=latest---------2&gi=9a79ec6707d6

[eventkloud]

Why Marketing for Mobile Apps makes Sense

Mobile Apps are a must in your marketing strategy!! Read Why. it.ly/1PKhmuW  #mobile

http://bit.ly/1PKhmuW

[eventkloud]

5 U.S. Cities on the Rise for Meetings and Events

Five Cities on the Rise for Events/Meetings, by BizBash. Is your city on here? #eventMarketing

http://www.bizbash.com/5-us-cities-on-the-rise-for-meetings-and-events/washington/story/31800

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Increase your Event ROI with Data-Driven Marketing

Want to increase event ROI? Do it with Data-Driven Marketing, here are some tips. http://bit.ly/1VsfPva  #marketing

http://bit.ly/1VsfPva

[eventkloud]

The Social Media Content Calendar Template Every Marketer Needs [Free Template]

Great social media resource from Hubspot! #marketing #socialmedia #socialMarketing

https://plus.google.com/+Eventkloud/posts/DfMmSjKK7bw

[eventkloud]

How To Get Results Using Your Event Audience Data

Want the right type of results from your audiences? Here are 4 simple steps to help; http://bit.ly/1VY6vPK  #events

http://bit.ly/1VY6vPK

[eventkloud]

5 Simple Tips for Generating Better Leads at Events

Interested in generating better leads at events? We have 5 simple tips. http://bit.ly/1YMEjBR  #events #leads

http://bit.ly/1YMEjBR

[eventkloud]

Event Marketing Like a Boss: The Must Know Keys to Success

"Event Marketing like a Boss: The Must know Keys to Success" by Social Tables #eventmarketing

https://plus.google.com/+Eventkloud/posts/TheagGMG36C

[eventkloud]

Social Media Master Class

How is it Event Marketing, Social Media, & Customer Service go hand in hand? http://bit.ly/1OoIm4k  #eventMarketing

http://bit.ly/1OoIm4k

[eventkloud]

How to Thank Speakers in Ways They'll Really Appreciate

Great tips on How to Thank Speakers from BizBash #biz bash #events #liveEvents

https://plus.google.com/+Eventkloud/posts/P5jM2Hzq5jp

[eventkloud]

5 Lessons Event Pros Can Learn From Retailers

5 Lessons Event Pros Can Learn from Retailers by BizBash #events #eventPros #eventmarketing

https://plus.google.com/+Eventkloud/posts/aQucj4W9onu