everydayeverytime

[everydayeverytime]

been chewing on a tag I saw @gayferrari type... "wags are the new grid girls"

so what was the point of grid girls - to associate glamour and sex to an otherwise all male sport. too much penis, even the cars are shaped like phalluses they needed that yonic energy. it was a marketing tactic, a ploy to associate F1 with their playboy, drive cars get money bitches pussy aspiration. It was being marketed to men -- hence grid girls, not even women, dressed in the driver's insignia but more scantily clad, to be beside him for the unspoken implication that the driver can have her after winning the race.

it took until 2018 to phase out grid girls and was replaced by grid kids (and many of our presently woke feminist drivers then wanted grid girls to stay), with a growing cultural backlash and feminist criticism to the sexualisation of women as props in sports in an era where f1 was rapidly losing viewership and relevancy.

after the drive to survive netflix blow-up, FOM, Liberty Media started explicitly marketing to a lesser tapped market which is the female demographic. anything that wants to be relevant in the social media age needs stans, and nothing encourages that like parasocial relationships. now we have social media admins engaging specifically in fan spaces, using their language, referencing ships, doing fanservice and moving away from the solely male centric marketing.

now wags have always existed as long as drivers have been heterosexual but it wasn't until victoria beckham peak spice girls fame sitting courtside for david beckham made being a wife and girlfriend look glamorous, the outfits she wore and the face she served. the princess story for the new age, where the prince is a handsome famous athlete and you're the prize, the one he's blowing a kiss before shooting the hoop. it's why we still have nicole from pussy cat dolls and lewis hamilton winning world title edits in the year of 2025. it's that camera panning on her, with her gorgeous brown waves and teary eyes as she did the sign of the cross and ran to lewis, kissing him over his helmet -- the fireworks of yas marina in the background.

if grid girls tapped into a purely male heterosexual fantasy, wags tapped into a heterosexual female fantasy.

we can see this with the meteoric rise in social media following of the new age wags. f1 drivers have always dated models and beautiful women, but now those women become famous and build a following off the men they're seen with. what used to be limited to paparazzi and the daily mail, now has hundreds and thousands of independent gossip pages who follow their every move, meticulously detail every outfit and brand they've worn, track their social media activity, even their personal relationships. f1 wags are now bigger than ever, they're parasocially obsessed over and hated on more than ever, every move watched and criticised or smothered in affection just for existing. I'm not here to moralize on celebrity worship culture idgaf, but all this online attention is currency and it is profitable. hence wags build their own careers off the curated, aspirational image of being a wag. of travelling all over the world to beautiful places, wearing beautiful outfits, having a (up to debate) beautiful man by your side -- and brands have certainly taken notice. hence the sponsorships, beauty and fashion brands and self care sponsors all vying to work with them from your rhode lipgloss to your alo matching set

now Liberty Media has seen the shift -- no longer reliant on their official female mascots of grid girls, it's the meticulously dressed, savvy, skinny, gorgeous wives and girlfriends who are the aspirational women on the grid. it's important to note hundreds of women have always worked at f1 races, on the grid as marshals, in hospitality, as team personnel, as engineers and strategists. but YAWN 🥱 bo-ring! everyone knows the most important people on the grid are the drivers and therefore the most important women are the ones at his side. and so Liberty Media pans the cameras on these women and their doe eyed worry/elation as their guy crosses the finish line. it's more frequent, more lingering, and voyeuristic in a way that invites you to inhabit their place in your mind -- what would that be like? after all, you viewer at home are similarly biting your nails watching your guy cross the finish line. in that moment she represents you.

it's ofc misogynistic to imply the aspiration of wags is just for women — the idea of the Hero taking his helmet off and kissing the swooning damsel is literally in bond movies and appeals to the conqueror/winner male fantasy.

but from a purely marketing standpoint, FOM benefits from putting these women in official unofficial spaces as part of the drivers' (and thus F1's new more sanitized, "inclusive" brand image). When the wags are invited to F1 Academy events to promote them, when they're invited to the official F1 movie that's just for the drivers' viewing as the plus one, when they're shown on DTS beside the drivers in their private lives, or a whole segment that's about Ginger Spice riding horses with her sex pest team principal husband, when they're in hospitality and the camera cuts to them every so often signalling to the you, the audience, are supposed to care about this story they're selling you. it's no longer the scantily clad 'girls' by the drivers' side to be ogled, it's the official dowager titled Wives and Girlfriends selling you the aspirational, western, heterosexual, wealthy, conventionally attractive family unit.

not here to cast any moral judgments on wag culture -- I enjoy looking at beautiful women who live such fundamentally different lives too, but rather looking critically at why the larger media complex behind f1 wants to sell you their personal relationships in the era where your attention is currency~

[everydayeverytime]

headcanon where dick gets turned into a duck for some reason

[everydayeverytime]

Age-reversed Damian, Tim, Jason, Dick.

fan art

[everydayeverytime]

yum yum robins

[everydayeverytime]

逆順序Batfamily

Let's make chocolate🍫🍫🍫!

[everydayeverytime]

Since joining Tumblr, I’ve met a lot of young queer people. Look, I’m a bisexual man in a gay relationship, and I’m approaching 30. I was still a kid when Matthew Shepard’s story was being covered on the news. I remember thinking, “I better keep my mouth shut about these feelings I’m having.”

And then I met Dominic when I was 12, and people could see how in love we were. And we got the shit beat out of us. The year I met him, some kids in the grade above me held me down against the bleachers in our gym and stomped on my hand until my fingers broke. Instead of sending me to the nurse, the teacher sent me to the assistant principal to explain the situation. She asked why the kids had beat me up. I said, “They were calling me gay.”

Her response was, “Well, are you?”

My, “I don’t know,” earned a call to my parents, and I was outed. Efforts were made to keep me from seeing Dom. Throughout high school, Dom’s stepmother intensified these efforts. He slept in the basement of the house. Although he was an incredibly talented student, he was prohibited from participating in any extracurriculars. He suffered a lot of physical abuse during those years.

The day he turned 18, he packed up everything he had and walked to my house, and we’ve lived together ever since. Things are better, but they’re not perfect. I’ve had trucks pull up next to me at stoplights and, seeing the pride sticker on my car, through old drinks and garbage into my window. I no longer speak to my dad’s side of the family. I haven’t been to see them for Christmas or Thanksgiving in years. One of my uncles had cornered me at Thanksgiving when I was 17 and said, “I’m not going to judge you, but I’d be happy to break your neck so God can do the judging a little sooner.”

I joined a support group for trans and intersex people. When I joined, 40 people attended regularly. Within the year, the group was half the size it had been. Some couldn’t make it anymore, because they were staying at the shelter, where their stay hinged on them agreeing to instead to attend homophobic sermons. Some were put in correctional therapy. Five of them died. Three of those, I didn’t know, but I knew Alex, the 19 year old who was fag-dragged in Kentucky and died a day later in the hospital, and I knew Stephanie, who went home to Alabama to care for her mom in hospice and was beaten to death with a baseball bat by her mom’s boyfriend.

Tumblr is not reality. The dynamic here does not reflect the dynamic out there. Here’s the part where I finally make a point, and it might be extremely unpopular - but guys, value your allies. Value each other. We are met with enough hate in our daily lives to enter an online safe-space and meet more hate from our own, over petty things. Don’t go after one another over every little thing you find problematic.

Learn to see nuance. Maybe the word “queer” bothers you, and you see a gay man using it as an umbrella term. Maybe someone called a trans man a trans woman because they’re confused about terminology, but the post where they did it was voicing support for the trans community. Maybe someone is just asking a question, wanting to learn more. Stop. Attacking. These. People.

Allies are being driven away. Members of our own community are being ostracized. Others are feeling nervous and estranged, and it’s largely because of places like Tumblr, where the social justice movement is quickly becoming violent and radical. I am begging you, stop nitpicking “problematic” things and start directing your efforts to create real change. When it comes to comes to your allies, forget the “social justice warrior” mentality and put down your torch. Educate calmly. Be respectful. Be understanding. Be forgiving. And I’m certainly not saying that your anger doesn’t have a good place - when you are met with bigots on the street, congress members who want to pass hateful laws, violent protesters, abusive parents, prejudiced teachers, that is when you need to be a warrior. That’s when it counts. In the real world. When you have the opportunity to protect people from real harm. Attacking your would-be allies via anonymous asks is just going to lose us ground in the long run. And we don’t have time for that, not when trans women of color are being murdered every day, not when states are still fighting against marriage equality, not when there are politicians in office who believe that trans people are possessed by demons, not when we’ve just lost 50 brothers and sisters to one gunman, not when the media won’t even admit that the attack was homophobic.

Please step back. Look at the big picture. Look at where we are, globally. Don’t just log on to your safe space and attack your allies over small missteps. That’s like washing the dishes in a house that’s on fire, kids. Let’s fight on the battlefield, and when we come home to each other, let’s just focus on bandaging up our wounds so we can go out and win the war.

[everydayeverytime]

Necromancer that doesn’t know they’re a necromancer and thinks they’re just a really good emt

[everydayeverytime]

no offense but bucky not remembering what he does as the winter soldier makes his & sam’s rivalry so much funnier

[everydayeverytime]

being a female means needing to see 10 different doctors to get a proper diagnosis because they always think you’re exaggerating and/or lying

[everydayeverytime]

Robert Pattinson as batman [throws batarang and knocks the gun out of villain’s grip]: expecto patronum, bitch

[everydayeverytime]

no offense but bucky not remembering what he does as the winter soldier makes his & sam’s rivalry so much funnier

[everydayeverytime]

[everydayeverytime]

im trying to clean out my school binders and i dont know why but every time i go to throw away schoolwork i always hesitate. ‘what if i want to use this for studying later’ says i, the dumbass, who has not studied, for a single thing, in my entire goddamn life

[everydayeverytime]

Shazam! Text Posts

[everydayeverytime]

boys complimenting me:

me: :// 

my teacher leaving an ‘excellent work!!!’ on my essay: 

me, holding a wall for support: bro i’m just…..bro i’m just really teary i’m ghjdgfsdhjfjsdhf i’m hgjggjkhfkdjgj wow thank you idk what to say….bro idk why i’m fjhdsfkjdfg crying right now 

[everydayeverytime]

that spider-verse meme but dc

[everydayeverytime]

the kids bought it for him

[commission]