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Hey, what’s up

I am here

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🦀 *clack clack clack* 🦀

No one panic. The crabs are back. They're helping us launch TumblrMart on web today, and will be bringing TumblrMart to Android and iOS very soon. You're welcome. 

What’s TumblrMart?

TumblrMart is your new storefront for gifting joy to your friends on Tumblr. We’re launching the mart with the ability to gift Ad-Free Browsing and this April Fools’ infamous “Summon Crab!” button, with more features to be added in the future.

You can now give someone the gift of:

24 hours’ worth of crustacean chaos ($2.99),

a month of Ad-Free Browsing ($4.99), or 

a year of Ad-Free Browsing ($39.99). 

You can include a little note with your present or even give anonymously—like the benevolent bestower you know you are.

How?

Find the blog you wish to gift, OR select it from the storefront during checkout.

You will see a small gift icon on their blog header. Click it.

A small menu will appear with potential prezzies. Choose one.

Enter your payment details, and hit “Pay now.” 

The lucky user receives their present. 

Celebrate. You just made someone’s dash more fun! Clack.

What else do you need to know?

TumblrMart is not the same thing as our Tumblr Shop… 

You currently cannot buy items for yourself on TumblrMart. This is for gifting to other users only. 

Gifted Ad-Free Browsing will begin automatically for the recipient, but users must activate their crabs by clicking or tapping the “Summon Crab!” button that will become visible to them at the top of their dashboard. 

TumblrMart is available globally from today on web. A mobile release will launch soon, which means mobile users will, at long last, be able to join in with the crab infestation. Don’t say we didn’t warn you. 

Anxious about online payment security? Check out this handy graph for total peace of mind. If you have questions, drop us a line on @wip or Support, or keep an eye out for more on @changes.

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Hello, Tumblr. Tumblr here. We’re launching live streaming on Tumblr, and we’re calling it…well, Tumblr Live.

Tumblr Live brings streaming directly to the dashboard, meaning your Tumblr audience and your streaming audience can converge. What’s that, you say? Synergy? Beautiful.

Initially, we’re rolling Tumblr Live out to the US only via our Android and iOS apps. Desktop and international streaming and viewing will follow in time.

Here’s how it works:

The little 🎥 at the bottom of your dashboard in your mobile app will take you to a Tumblr Live tab, where you’ll be able to scroll through streams that are live at that time—indicated by a green dot. (Your search bar is still there! It now lives in the top right corner of your screen.)

As long as you keep it clean, you can stream anything that takes your fancy by tapping the “Go Live!” button—ducks in the park, the wonky snowman you built, your cursed cross stitch, etc.

Streaming works with both front and back cameras, so if you’re camera-shy, you can stream without showing your face. 

You can bestow bouncer status upon your most trusted and loyal viewers, which means they can help you moderate your stream for any nasties while you’re live.

You can tap on any live avatar to jump into their stream—whether you follow that blog or not.

You can send little gifts to the streamer during their stream if you’re enjoying what they’re up to.

You can collect your favorite streamers in a special tab for later.

And that’s it for now. Just imagine! Gaming live streams! Book clubs! Live fungi feed! D’n’D campaigns! Artist live draws! Shark facts! GRWMs! Cosplay and con casts! Knitting hour! Photography tutorials! Storytime! Plant parenting tips! Living room concerts! Furby workshop! Museum tours! Crabs! (just crabs!) 

It’s a whole new ball pit out there. We’re so excited to see what you come up with.