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FESTIVAL SEASON WITH FARAH

In the spirit of the festival season, highlights from Glastonbury weekend and the first day of Summer, we caught up with a selection of artists at Neighbourhood Festival and Liverpool Sound City, kitted out in Farah apparel and footwear prior to their live performance.

THE Ks

First up the K's, an underground success story in rock & roll and Neighbourhood Festival main stage opener. With over 90,000 Spotify monthly listeners, streaming in the millions and a sell out recent tour, they shared with us an overview of their recent gigs, known to be a guaranteed riot.

How are you feeling about getting on that stage?

Yeah we're buzzing, we've just finished our tour where every venue sold out. Honestly it was massive, it was quite overwhelming actually with all these big cities. We're from Earlestown us, in the middle of nowhere so yeah.

Looking at the video you did for Chancer, you can see the community you've built and all of those people singing it back. How did you feel when that one went out as the response was absolutely massive?

It was class wasn't it? It was all over the radio, straight after 'Hoping Maybe' which did exactly the same...so we're obviously buzzing. We were close to reaching number 1 on the itunes chart behind Miley Cyrus but she wasn't budging. We were close though, I heard it was close!

THE K's SPOTIFY PROFILE 98,500 monthly listeners

REIGNMAKER

A 5 piece up and coming band Native to Liverpool, known for their Indie sound and energy. We caught up with the band at both Liverpool Sound City and Neighbourhood Festival to find out more about their recent movements.

You guys are carving your own paths with two very strong singles this year with 'Find My Own Way' and 'Stay Behind'. How has it been received?

It seems to be really good in this city especially, everyone seems to be talking about it and saying good things. Reignmaker has been a thing for so long and finally we're not kids playing Oasis in Zanzibar anymore so it's been great.

The Liverpool scene is such a rife place for music. Are there any artists that you cite as influences for you and your music?

'There's loads. Night Cafe, Jamie Webster, Connell Delage, everyone really.'

REIGNMAKER SPOTIFY PROFILE 1659 monthly listeners

MALADY

With such a unique sound, London based band Malady take inspiration from their surroundings, particularly from their debut single back in 2020 ‘London, I Love You But You’re Bringing Me Down’. Check out their pre-performance interview below describing their inspiration and music approach.

We love the sounds you bring to your music, a little bit of Indie, a little bit of Dubstep and a touch of early 90s rave sprinkled in there. Is it nice to have that between you all and have that mix of genres in there?

Yeah we grew up on Indie and then got into dance more recently and hip hop as well and we each bring different things to the band.

Does that come quite naturally in the writing process when you're together in a room?

I think so. We all listen to a load of different stuff so it's just a case of taking different things in and then it's all going to come out in some way, shape or form. Us, as well as a lot of other people, don't go by genre in terms of what we listen to.

All your tracks take you on a different journey. Do you write and record yourselves or within a studio to lay those beats down?

Most of it starts in my room producing most of it there...all the details, the songs and the electronic elements are done there and then we go to the studio at the end to co-produce the final bits and add the instruments.

Do the tracks ever go in different directions from what you expected?

Yeah, like Black dog for instance was written years and years ago but it's only recently that we've been able to finish it and there's a few other songs that have started off completely different and ended up in a different lane.

MALADY SPOTIFY PROFILE 19,462 monthly listeners

THE COVASSETTES

Manchester based band, The Covasettes, combine a mix of Indie and Rock genres to bring the ultimate performance. Releasing their debut single 'This Feeling' back in 2017, the guys have since accumulated a number of top singles, with their most recent 'Be Mine' reaching over a million streams on Spotify. Upon catching up with the band, they discussed their recent Manchester based gig, consisting of their biggest capacity so far...

You've had a great year already at Gorilla, that sold out for you guys and was a big monumental moment. How did it feel being on stage for that?

It was the best gig ever, wasn't it? It was what we've wanted to do all in one room and the atmosphere was so good. Also what I liked was that there was a whole range of people there. Sometimes I think it's all going to be young people but everyone you can imagine was there, absolutely loving it.

Amongst ourselves we all said that every single one of us has a little bit of a moment wondering are we actually going to cry on stage right now? It was a really emotional gig for us and such a huge moment.

THE COVASETTES SPOTIFY PROFILE 81,967 monthly listeners

RIANNE DOWNEY

Leaving Scotland behind to move to Liverpool, singer / songwriter Rianne Downey's success is growing by the day. Boasting support slots with Paolo Nutini, The Snuts and the Coral using projecting words of reassurance and encouragement to others allows her to effortlessly rise to bigger stages.

You've played Liverpool Sound City a few times haven't you? Yes this is my third year here at Sound City and it's lovely to get to hear everyone else play as well. This venue is proper iconic, bucket list stuff. When you were growing up, what kind of music did you play in your household? What's weird is I didn't grow up around a lot of country music but I loved Johnny Cash when I was growing up, Ring of Fire was the first tune I ever had on my phone. 'Come What May' and 'Beautiful Body Attracts' are such beautiful songs and they seem to have gone down really well. Yes it's been so positive. Everyone seems to have really taken to the songs and got really into them and with every release the fan base is growing as well which is so nice. When I was on tour in March I was looking at a sold out crowd singing your songs back to you, I can't explain that feeling. Your song 'Songbird', the visuals you've got with it and the way it flows is absolutely beautiful. Thank you so much. It's one of those ones where it literally fell out of me in about 10 minutes because it was just pure emotion. I was getting ready for a gig in Manchester running late with 10 minutes before the van was going to be outside and trying to pick an outfit. I then picked up my guitar and wrote the song. It was very much a here and now moment.

RIANNE DOWNEY SPOTIFY PROFILE Rianne Downey - 9,055 monthly listeners

Check out ours SS23 High Summer collection and footwear to get your Festival fit.

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Go Reggae Warriors!

Farah has been entwined in Jamaican culture since the 1970s. As Jamaica embarks on its debut appearance at the Rugby League World Cup, we wanted to honour the roots and connection between Farah and the country.

The team is pitted against Ireland, New Zealand and Lebanon for their group games, across England. To mark this historic moment, we headed up to their training base in Leeds to understand more about the team, Jamaica and the players personal connections with Farah. Our interviews with prop forward Ross Peltier, half-back James Woodburn-Hall (interview coming soon on our insta!) and winger, Abevia McDonald express what it truly means to be part of the tournament and to represent team Jamaica.

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We caught up with fellow team sponsor and Reggae legend, Levi Roots, in our Farah London Earlham Street Store talking about his memories of Farah as a teenager growing up in South London. Levi wears our Lovers rock AW22 collection.

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We're delighted to be the Official Off-Field Sponsor for the Jamaican Rugby League Team, with the limited edition collection now available to purchase on our website.

Good luck boys. Out of Many, One People 🇯🇲

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Jack Hawitt

We chilled with Barrow-born singer-songwriter Jack Hawitt for our latest Farah & Friends interview where he openly chats about a childhood spent listening to The Chart Show, how his style and sound has evolved and how he really feels about playing centre stage at London Pride’ 22…

Before we get into anything music or fashion, how's life Jack?

Life is good! I mean a couple of years out due to the pandemic but otherwise, it’s pretty much back to normal with more gigs and stuff…

Did the pandemic help with fuelling your creativity?

I have a studio in my garden so it was really nice to just go out there and work. I did loads of songwriting and writing sessions - via Zoom, of course. It kept me busy…

What is the ‘creative process’ like for you?

I prefer to work with other people; it's nice to bounce ideas off others. Ideally I like to work with a producer and songwriter - that’s my favourite way to write music, but if it’s just me, I'll start on the piano. I play keys; playing melodies and chords whatever comes to me, see what I like and then usually in the melody I’ll sing a word, then from that word I’ll get inspired, then that becomes the song…

How long have you been playing keys?

Since I was a kid; my mum had a keyboard and when I was 15 my parents got me an upright piano. I'd listen to songs and then play by ear. I’d listen, rewind, play, pause, rewind and learn that way. Technically I don’t know what I’m doing as I’ve not had any lessons; in a way I wish I had the technical training, to come at it from both sides…

What inspired you to be an artist?

I was really into music as a kid, listening to Radio 1, The Chart Show; Micheal Jackson was a real inspiration, that was the start of it all, I’d say.

How did you find your sound?

Listening to my favourite artists and taking inspiration and style from my idols, interpreting it in my own way and creating my own sound.

Did you know that you'd succeed?

I always said it as a kid, growing up, all I wanted to be was a pop star. But I shifted a bit and did musical theatre for a while, too. At 16 I went to drama school in Leeds. That's why I've got a bit of a hybrid northern accent.

What gave you the confidence to be a solo artist?

After so many years of working on music, I just know where I am with it now.

Festivals? What’s the plan for ‘22?

I’m going to Secret Garden Party and I’m headlining the BBC Introducing stage in July which is really exciting plus I’m playing the main stage for London Pride on 2nd July.

London Pride will be epic!

Totally! I’m from a small town (Barrow-in-Furness, Cumbria Lake District) and there wasn’t any gay people in the town, there wasn’t any gay people on TV. Section 28 was still in force, Margaret Thatcher put out legislation where you couldn’t teach about gay people or gay families…

Coming out in school you'd think there would be a lot of bullying, I was so lucky my school was absolutely amazing - not everyone has that. Some people have real horror stories, especially from a small town. It is something quite hard to do when you’re a teenager, especially when there isn't much support around.

What advice would you give your younger self?

To have trust with people around you, to make sure you can trust them and then do it in your own time, when you feel ready; find someone who you look up to and seek their advice or help.

How reflective are life experiences when writing songs?

Personal experiences are important but also my friends’ personal experiences, too. For example, my song ‘Louder’ is about an argument I had with my boyfriend. We didn't make up before we went to sleep, so we were lying in bed in silence and that's the whole point of the song.

Describe your style in three words?

Smart, comfortable and seasonal.

How does Farah compliment your style?

I love the stuff from Farah; the shirts especially, you can smarten them up or wear them casual. I’ve got the Greenports - they are really cool, I wore them with black boots making them a bit more army-vibe…

How have you developed creatively?

I think I’ve explored different things. My style this year has changed as I’ve got more into the music industry and got to know more people. I would describe my style as Anthemic Pop!

Is sustainability important to you?

I must admit that in the past, it's not something I thought about but now it's something I'm more interested in participating in. I replenish my wardrobe so often but I always take them to the charity shop; never just throw them away.

Best advice you’ve had?

Don't write songs to please other people.

What's next for Jack Hawitt?

More music, more videos, really looking forward to Pride, it'll be the biggest show I've ever played on the main stage…

Finally, what is creativity?

Happiness.

#farahandfriends #music

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KeepVibesNear

We sat down with singer-songwriter KeepVibesNear for our most recent Farah & Friends interview where he opens up about his sources of inspiration. Hailing from East London with a West African heritage, he talks about emotional sincerity, style and the challenges faced when establishing his voice…

Before we chat about all things style and music, how's life?

Life's good! New management, new beginnings, good times…

Tell us more about you, where are you from?

I’m from East London, Whitechapel and my folks are from Nigeria.

Where does the name KeepVibesNear come from?

When I first started making music, I was coming up with some rubbish names. I wanted to make my name KVN because of my name - Kevin - but there was a Spanish artist called kvn who kept coming up on Spotify and our songs would mix. So, I changed my name to KeepVibesNear and it’s funny, a lot of people actually guessed my name is Kevin from KeepVibesNear, I dunno how.

What didn't make the list?

Mace Swankdo! Something random like that but it ended in the right place, so it's all good…

How would you describe your style in three words?

I’d say - dark, smooth, sexy…

How long did it take to find your voice as an artist?

It took a long time - my whole family sings - my Mum, my bro, my little sisters, they all sing. I figured that quite early on I couldn’t sing like Chris Brown or Trey Songz; it became a matter then, of me experimenting with what my voice can do and through that, I got to find my voice. I used to play guitar all the time in school and I feel like that helped as I learnt how to sing in those chords, which then translated into how I sing now.

What and who are your influences?

Growing up, I’d say soul icons like Stevie Wonder and all the greats were big influences but the turning point was when I started listening to Lauryn Hill. She was the first black person I saw sing and play the guitar - I started listening to her and that got me into Neo Soul and artist like Erykah Badu. As I got older, I started listening to indie music like King Krule and John Mayer, that really helped me with my delivery.

What inspires you?

Life. I was in a long relationship; a lot of my songs are very retrospective. Now that I'm single, the subject matter is different with the inspo coming from what I was going through and what I thought was cool; I've always liked love songs over other songs, so I just started making them.

So, would you say you're in touch with your emotions?

100%! I don't feel like I'm completely emotionally mature but in terms of accountability of how you feel, that’s something I’ve learnt to do - you know how we mandem don't really talk about how we feel!?

Especially when growing up in ends, it can be difficult to express ourselves. Conversations like this however, need to be encouraged; that's what I like about my music, a lot of the time, the introspect that I talk about, a lot of people can relate to, as a lot of the time, it’s about me f*cking up, which can be looked at as a learning point or a chance to grow.

Let's talk festivals - are you going to any this year?

Going to a few with The Silhouettes Project but in terms of the solo stuff, I'm gonna chill this year.

Best advice you've ever received?

Be patient.

How does Farah compliment your style?

I think it's dope!  Greenports really compliment my style a lot as I’m not wearing skinny trousers anymore; the baggy fit is the vibe. I like cargos that aren't restrictive; I don't need to wear a belt anymore and it's a game changer. Farah is cool because a lot of the pieces are interchangeable.

Is sustainability on the mind when shopping for clothes?

Yeah 100%. I only really shop vintage. Sustainability is definitely important.

What are you most proud of?

I have a lot of stuff to be proud of but I'd say The Jazz Café - when I hopped on stage and said my name, KeepVibesNear - the crowd went crazy!

What can we look forward to from you in the future?

I've got a new project I'm working on, I’m just in the process of finishing it and getting all the videos done.

It's going to be called Noir; I feel that Noir R&B is the best way to describe the music I make; it’s melancholic and dark mixed with smooth Neo Soul.

Creativity is…?

Key.

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GLASTONBURY ’94, REVISITED FOR FARAH SS22

For high summer, we delve back to a landmark year where musical greatness and good times were within reach; it was the heyday of Britpop and the year that saw Glastonbury televised for the very first time.

1994 is the monumental year and the setting is Worthy Farm, Somerset, UK. Across 900 acres - where the iconic five-day musical festival takes place annually - is an undulating sea of tents and flags; the air is filled with the anthemic sounds from the likes of Blur, Björk and Oasis.

Recapturing that rousing, 90s vibe and taking style cues from the eclectic tribes that flocked to the festival, is where Farah’s latest high summer collection is pitched.

And after the last couple of years, there’s an undoubtable yearning for this ‘Let’s be havin’ it!’ attitude and the new collection celebrates this uplifting sense of ‘good times are incoming’, post-pandemic.

COLOUR STORIES

Beginning with a seasonal colour palette inspired by the hazy backdrop of thousands of tents and bustling crowds seen sprawled across a sunny Somerset landscape; wearable hues of Dusty Lilac and Smoky Brown are punctured with pops of Pyramid Yellow and Summer Green - all recaptured as though filtered through the lens of a compact 35mm camera.

SUSTAINABLE SILHOUETTES

1994 was not only the first year that Glasto’ was televised, it was also the first time a wind turbine was erected to power the main stage. Continuing Glastonbury’s sustainability ethos the new collection includes several pieces made from recycled materials.

The Worthy Parka (coming soon) – a signature festival silhouette in Vintage Green – is fabricated from 100% recycled materials while the Colbert swim short is constructed from recycled polyester.

ICONIC GRAPHICS

For prints, expect to explore the archives of iconic 90s graphics.

Kaleidoscope patterns are big news as seen on the Murphy swim short and Rebello shirt with its linen-mix construction, making it the perfect summer staple.  

Meanwhile, engineered stripes are abundant as are heavy block prints, present in the knitted long sleeve Pilton - because we all know what a British summer is really like!

Continuing this print-strong story, a Yin & Yang placement graphic has been used on pieces like the Colbert swim short as well as regular fit jersey T-shirts - the Mackey - and for a slightly smarter option, the Parker is a short sleeve woven shirt that boasts being made from an eco-responsible viscose blend, Ecovero™.

CHECK MATE

Undoubtedly, the Britpop era was to see an explosion in checks; back then it was the stylistic epitome of lad culture and for SS22, we have  reignited our timeless appeal with the Austin check over-shirt that can be coordinated with the matching Trehurst short and Weller blouson jacket, the latter made from an Organic Cotton blend. In a 90s relaxed fit, and made from Organic Cotton, the Maverick adds a modern twist to the check-look with its unique jacquard, patchwork-design.

So, as far as soundtracks to summer go, our  latest collection - alongside all its sustainable innovations – is definitely (not maybe!) a real sign of the times; good, good times!

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SPRING SUMMER 22

A grey Thursday morning late May, the year 1990 the location Widnes, Cheshire, England.

As 27,000 fans descended onto a crammed field surrounded by chemical factories unbeknownst to them The Stone Roses cemented their pillar in rock music history. For a band who once professed their desire to play a gig on the moon this was not far off. The band's rebellious nature led them and the fans to Spike island, a place that had never been used as a Rock and Roll venue.

“We wanted to do something outside the rock’n’roll norm and do it in a venue which had never been used for that sort of thing before. This was back in the days of raves, remember. We started out doing warehouse parties and we still had that mentality where we wanted to play different venues. We wanted to play places that weren’t on the circuit.”

The gig managed to capture mainstream attention and define 90s youth culture creating the blueprint of expression going forward.

Drawing inspiration from the energy of the time our design team sought to channel this into the SS22 collection. 

The Rockfield organic shirt in vintage Green and Raw umber reminiscent of casual wear of the 90’s.

Playing with the fabrications, prints and detailing to bring a broad and engaging offer, from checks, twills and ripstops to the camo prints of our Leckie overshirt, which could have been a staple in any 90s wardrobe.

The collection is completed with the Greenport sweatpants, a relaxed fit trouser that gives a nod to the rebel raver.

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Uptown Top Ranking with Bianca Saunders and Farah

Bianca Saunders collaborative collection ‘Uptown Top Ranking’ with Farah, pays homage to the up dressing style of young Jamaicans in 1970’s and uses the iconic Farah press to explore the male subcultures of the time. We caught up with her at the collab launch event in Selfridges, where she screened a bold and distinctive short film to accompany the collection.

“I love the nuances of masculinity together with the influences of my Caribbean heritage, going deep into Farah archives and finding ways to push forward the silhouettes and signature styles of the brand with my own transformative techniques.” Bianca Saunders

Here's a round up of images of the night shot by Aaron Mundow

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WORLD WATER DAY

To mark World Water Day 2022, here at Farah, we’re being transparent about what we’re doing to help reduce water usage to minimise the harmful impact it has on people and our planet.

WATER USE IN THE FASHION INDUSTRY

It’s estimated that the fashion industry is responsible for using around 93 billion cubic metres of water per year. That’s enough water to quench the thirst of 110 million people for an entire year! However, the industry relies heavily on water for the entire production process; from growing raw cotton to all the textile and finishing processes. Cotton alone, is one of the most widely used natural materials in the industry - it’s also one of the thirstiest, taking an average 10–20K litres of water to cultivate just 1kg, depending on where it’s grown. Plus, an estimated half of all cotton production requires additional irrigation, which in turn, adds strain to local water supplies. Then there’s processes such as dyeing, spinning and finishing – all thirsty work not to mention polluting, too.

WHAT WE ARE DOING AT FARAH

So, it goes without saying, the fibre, textile and fashion industry must now act to minimise its water consumption.  Here at Farah, we believe it’s not good enough to just acknowledge the impact that the fashion industry is having on the planet without trying to change our ways and improve the way we work. We’ll be honest, there are no quick wins. The journey to becoming more sustainable is a long one, however, in early 2020 we made the right decision to reduce our use of conventional cotton and introduced the use of Organic Cotton to our core lines - and our aim is to continue to increase this, each season.

WHY ORGANIC COTTON?

According to a report published in 2014 by Textile Exchange, it found that water consumption drops by 91% with Organic Cotton compared to conventional cotton. In addition, further research by the Soil Association also suggests that pesticide use would drop by up to 98% if all cotton farming converted to organic. Furthermore, the Organic Cotton used for Farah Menswear is certified by either GOTS (Global Organic Textile Standard) or OCS (Organic Content Standard). This gives added assurance that the best practice is being followed every step of the way - from raw material to finished fabric.

CREATE A WARDROBE THAT CARES

Farah recently signed up to the Textiles 2030 pledge, through WRAP.org.  This means we are committed to not only reducing our greenhouse gas emission over the next 10 years but also reducing water use by 30%. We’ll be reporting on our progress annually, so watch this space.

In the meantime, you can be assured that when you buy a Danny T-shirt or Jim Sweatshirt or any Farah product carrying the ‘made with organic cotton’ label, you’ll be curating a more sustainable wardrobe. And it need not stop there - continue to help save water and energy by following the Clevercare instructions on how to best launder and look after clothes with minimal impact on the environment .

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FARAH X BIANCA SAUNDERS - SPRING SUMMER 2022 COLLABORATION

Introducing London designer, Bianca Saunders and the collaborative collection ‘Uptown Top Ranking’.

A graduate of London’s Royal College of Art MA programme, recent 2021 winner of globally renowned ANDAM Award and finalist for the LVMH Young Fashion Designer Awards 2021, Saunders challenges gender-construction and seeks to explore her Black Caribbean roots by exploring garment transformations to reflect the wearer's subculture.

“Collaborating with Farah has allowed me to continue to explore what I love - the nuances of masculinity together with the influences of my Caribbean heritage. Going deep into the Farah archives and finding ways to push forward the signature cuts and silhouettes of the brand with my own transformative techniques, has been a real honour.”

Bianca Saunders

Farah's continued support of emerging Young British Designers sees her signature menswear vision reimagining the brand's extensive archive into modern, contemporary designs. The result being a capsule collection that effortlessly explores Farah's historical ‘FaraPress’.

‘The FaraPress’ was Bianca’s initial source of research as well as focusing on male subcultures from the 1970s. Pulling from personal and musical sources - the title of the collection was inspired by Althea & Donna 1978 track ‘Uptown Top Ranking’ which describes how a Jamaican man would dress himself up as he heads to the city to show off. From album covers to family photos of her uncles; a homage to these confident men in her life with their neatly pressed, ironed-out crease trousers who prided themselves on projecting polished dressing and all its sartorial associations are the true vision for the collection.

“We are really excited to collaborate with Bianca. Her exploration of male identity through style and subculture is what the Farah brand stands for. Celebrating her Caribbean heritage, the music of a decade that inspired so many movements with modern adaptations that still hold true to both brands, is the makings of a wonderful collaboration.”

Chris O’Brien, Global Head of Design & Concept, Farah  

The collection will be available to buy from Spring 2022 - look out for updates on social media, @farahmenswear @biancasaunders​​

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HOW TO CARE FOR YOUR CLOTHES MORE SUSTAINABLY

These days clothing is so accessible that it’s all too tempting to buy new stuff all the time. And, don’t get us wrong, our business is of course built on you doing that...

But just as we aspire to keep making higher quality, more durable clothing in ways that are better for the planet - that’s why we’ve switched to making our core classics from certified organic cotton (read more about our Greener Approach here). As well as cutting back on any excess packaging and now also recycling all our waste textiles - we also want you to do what you can to give your clothes a longer life.

Why? Because that’s better for your bank balance but much better for the planet too. So here’s our killer clothes care basics - how to look after your clothes more sustainably, so they stay in shape, you can save money, as well as do a small bit to protect the environment too.

MAN/MACHINE - LEARN TO WASH SMARTER

We’re taught how to drive a car. We learn how to use a computer. So why is it so many of us don’t know how to use a washing machine properly? The fact is that when it comes to water and energy consumption, washing a handful of dirty garments at a time makes no sense at all.

Instead, make sure that the drum is around three-quarters full - no less and, ideally, no more either - before switching on. Running the machine overnight will save you some extra pennies too.

What’s more, there’s probably no need to wash your clothes as often as you might. Obviously underwear, t-shirts, socks - those garments close to the skin and so most likely to absorb perspiration - need washing frequently. But do your chinos? Or that sweatshirt? Probably not - airing them may do just as well.

This also reduces the amount of micro-fibres that your washing ends up dumping in the oceans,though a better way to achieve this is to choose ethically-made clothing in natural fibres - organic cotton, wool and so on - rather than standard synthetic ones whenever practicable. You’ll probably still want your swim-shorts in polyester though...

COLD COMFORT - WASH COOLER

Make sure you follow the care guidance on those little clothing labels too - ignore these and your clothes won’t last as long as they could. But if you want a general rule of thumb, pretty much all clothes - except the really very dirty - can be washed at 30 degrees Celsius just fine.

This cooler water is better for your clothes - there’s less shrinkage, and less fading, for example. But it also requires getting on for half the energy of a hot wash, which will also be better for your bill of course. Add half a cup of white vinegar and a few drops of tea tree oil to a cold wash and you get all the anti-bacterial benefits of a hot one too.

NOT FADE AWAY - WASHING DENIM

Ask a ‘denim-head’ and they’ll tell you not to wash your new raw/dry denim jeans for at least six months. How come? That gives the surface indigo a chance to ‘lock in’ in a way that gives the best fades, something washing your jeans too soon will ruin.

Unfortunately, better looking jeans will not also be better smelling ones. For hygiene’s sake, some kind of occasional cleaning is in order. Some say put your jeans in the freezer compartment for a few days - the sub-zero temperatures will, they reckon, kill any bugs. Others say hanging them in bright sunlight for a week or two will do the same. Or suggest soaking them in sea water...

Truth be told, once you’ve waited, soaking your jeans in hot water to remove shrinkage, and on subsequent occasions hand-washing in cold water, will likely be enough. But if you’re going to machine wash them, do so on a cold setting and a short cycle - and only ever with other dark clothing - and don’t use any detergent. Experts suggest putting your jeans into an old pillow case to protect them from abrasion. When that’s done, pull your jeans back into shape while they’re damp and allow them to dry naturally.

CHEMICAL BROTHERS - DETERGENT SELECTION

Let’s not kid ourselves - washing detergents are chemicals, chemicals the likes of phosphates, phthalates and non-biodegradable surfactants which end up going down the drain and into the local water system. That’s not great for your clothes, for nature or, if you drink tap water, ultimately for you.

These days there are many ‘natural’ detergents claiming eco credentials - but you need to be ready to read the small print to be sure they’re as sustainable as they make out. Beware, for example, of those that come wrapped in single use plastics. It pays to do some research.

It’s actually not so hard to make your own effective eco laundry detergent by mixing one part soda crystals to half a part baking soda, to half a part citric acid, one quarter part coarse sea salt and one bar of finely grated castile soap, storing the blend in an air-tight container. But the jury is out as to how good or bad this is for your washing machine, so check first.

A DRY SPELL - DRYING YOUR CLOTHES

Tumble dryers are fast and efficient at drying clothes - even if there’s always the risk of shrinkage if the heat is too high, or abrasion damage the likes of bobbling if clothes get tumbled for too long. Still, no wonder we love them. The problem is the often huge amounts of energy that they suck up.

But not all tumble dryers are created equal - so when investing in such a machine pay special attention to its energy rating. Again, lower energy use is easier on both the environment and your pocket.

What are the better drying options, at least environmentally-speaking? A gentle wring and then drip drying is most sustainable but admittedly it does take ages. During winter, hang your damp clothes next to/over your radiators - assuming they’re turned up anyway. But this is tricky as you need a room to then be well-ventilated to prevent musty smells, which means opening a window and letting out heat.

At least in summer you can use a clothes line, if you have that option. Sunlight’s UV rays have a sterilising effect on your clothing too. Forget to take your clothes down and it will have an unwelcome fading effect as well...

HANG ‘EM HIGH - CAREFUL STORAGE

Yes, some of you may still be rather used to tossing your clothes on the floor at the end of the day. But considerate storage will help them last a lot longer. Keep your shirts and tailored jackets on decent wooden hangers, with room for air to circulate. Hang your trousers too, folded along the centre crease. Keep your knitwear off hangers and store folded. Don’t pile your shoes on top of each other at the bottom of your wardrobe - invest in a shoe rack or keep them in their boxes.

FIX UP, LOOK SHARP - LEARN TO REPAIR

Before you throw that favourite button-down shirt away, or toss that perfectly-worn polo because there’s been some small damage, you need to ask yourself a question: can I repair it?

It’s easy enough to sew a loose button back on yourself - yes, you can do it - and any seams that have come undone can be neatly stitched back up by a local tailor or a dry cleaner’s repair service? Even rips or holes in more expensive items like coats or suits can often be ‘invisibly’ mended using darning or quality iron-on patches.

In other words, don’t treat your clothes as disposable or easily replaceable. Think of them as things with a value that’s worth preserving. Once again, this way is less expensive for you, and for the environment.

SKIN TRADE - TEND TO YOUR LEATHER

You may well already avoid genuine leather products because of the ethical/animal rights issues that they raise. But the chances are that, be it shoes or a vintage jacket, you’ve still got some real leather in your wardrobe.

Did your parents once tell you that you should keep your shoes clean? That was good advice, not just for appearance’s sake, but because leather needs regular wiping down and then nourishing with an eco-friendly leather food and/or polish.

This helps keep your leather water-resistant, and prevents cracking when it gets too dry. That’s why, if your leather gets a good soaking, you should never dry it on or by some heat source, like a radiator. Instead, stuff your shoes with old newspaper, or hang your jacket on a proper hanger, and let nature take its course.

TAKEN TO THE CLEANERS - A PLACE TO SOMETIMES AVOID

Dry-cleaning is expensive. Thankfully, there’s probably only a few cases in which dry-cleaning is the best thing to do for your clothes.

Firstly, if you need a clean a garment made of a more specialist or delicate fabric, the likes of silk - unlikely from Farah, it has to be said; or if it’s a garment too bulky for either hand-washing or for your washing machine - like one of our heavyweight winter parkas, maybe.

Then there are those garments that can’t be machine-washed, like a suit - though these can be cleaned at home if you invest in a steamer, which will de-odorise and remove creases. And if you’ve got a bad case of moths in your wardrobe, dry-cleaning is one of the most effective ways of killing off the eggs in your knitwear and saving it from a world of holes - though you can also freeze the garment for a week to kill those off.

But on the whole dry-cleaning should be avoided if you want to think more sustainably. Why so? Because, it’s not great for the longevity of your clothes and, as the name suggests, the process doesn’t use water to clean, but serious chemicals the likes of ‘perch’, or perchloroethylene in full - chemicals which are hard to process in a way that environmentally-sound.

In fact, different dry-cleaners use slightly different processes, some less bad than others, so it’s wise to shop around for the best option.

It’s worth noting too that there are plenty of garments that, while it may say ‘dry clean only’ on their labels, are perfectly fine being gently machine or hand washed. This insistence on ‘professional cleaning’ is often the manufacturer’s way of covering their backs. Of course, we don’t do that at Farah...

THE GENTLE TOUCH MATTERS

We know, we know - caring for your clothes in a sustainable way sounds like a lot of hassle. It takes time and effort. But it’s worth it - for the environment, if you take the big picture, and for you too, in terms of the money you’ll save and the longer life you’ll get from your favourite Farah kit.

Of course, even with the best, most sustainable care, well-loved clothes can’t last forever. If your garment really is no longer wanted, take it to a charity shop. If it’s really past its best, don’t forget to recycle it at your local centre. And you can read all about our efforts to think and act greener here,

Shop our full 100% Organic Cotton Collection here!

[farahukblog]

Farah & Friends with Pete Martin from SoccerBible magazine

For this instalment of Farah&Friends and to celebrate the launch of our new collaboration which recently just dropped in time for the big Summer of football.  

We spoke with Pete Martin, Editor at Large @SoccerBible about style, inspirations and his industry advice.

Read the full interview below;

1. What is your typical outfit or choice of footwear at the moment?

I’m a big believer in having confidence in what you wear. For me personally, I quite outwardly express my interests through my style so vintage sports tees are always dominant. By working in football you can almost become conditioned to dressing in a certain way. I’ve been trying to break out of that and reclaim a bit of my own identity through lockdown to now which has been an enjoyable process. I’ve always appreciated the innovation behind sportswear and the design scene that thrives around it so it’ll always be with me - my sneaker collection is extensive - shoes are something I have a massive weakness for. I picked up a pair of Wu-Tang Clan Clarks Wallabees most recently and am a little obsessed with some flame covered Converse that are featuring heavily in the rotation so that kind of captures my headspace. Add in a pair of NBA All Star AF-1s and that shows the spectrum of my selection.

2. Go to Favourite - Playlist, Box Set, Podcast, Book, Record?

My media consumption is sizeable. I always need sounds around me or something playing in the background - weirdly, it makes me quite focused. Playlist-wise, my running playlist is ridiculously diverse - anything that gives me a slight buzz, it goes on there. For a shoot, I’ll default to an old-school hip-hop playlist for good energy though quite like to drop in some IDLES, Slaves every now and then. From The Smiths to RHCP to The Libertines to the above, my tastes are all over the shop. Can’t beat a Northern Soul or Rocksteady playlist either. They’re massive for me.

I listen to a lot of podcasts. True-crime is always something I’ll go deep on so stuff like Redhanded or All Killa no Filla are two I’m partial too. Undr The Cosh is so good when it comes to those raw and real stories from football - I like to listen to people’s stories. Shoe Dog is such a hyped book for genuine reason but one I’ve loved recently was ‘This Is Not a T-Shirt’ by Bobby Hundreds. I’m constantly inspired by skate culture and the creativity around it and that book was a perfect way to feed the mind.

3. What two items would you ask for if you were alone on a desert island?

It’s obvious but I’d need a ball. Can I have a surfboard as well? Better make use of the island's facilities.

4. Any tips for relaxing?

Probably…allow yourself too. My mind is pretty busy but when I finally sit back and focus on something, that’s when you can live in the moment. Sometimes it gets to the evening and you’re searching for something to watch across­every platform, then when you find something you only half watch it because you’re flicking through instagram at the same time. Put the phone down. That’s liberating. A gradual step I made was that every time I picked up my phone by habit to scroll through instagram, I’ve started closing the app and gone to Pinterest instead - that way I’m searching for a bit of inspiration rather than looking at what other people are doing, ya know?

5. What are you working on? Any upcoming news?

The latest magazine is one thing in the short term. It’s a 300 page art-piece. I’m really proud of it. It brings together football culture, fashion, design and all round innovation - there’s features with a shed ton of players in there - all who have been individually shot - which during the pandemic was madness: For a rundown, all these are in it:

Antoine Griezmann, Bruno Fernandes, Gigi Buffon,  Bukayo Saka, David Alaba, Ella Toone, Guillermo Andrade, Jonathan David, Jude Bellingham, Kalvin Phillips, Kingsley Coman, Leon Bailey, Matthew McConaughey, Rosella Ayane, Sasha Keable, Sports Team, Theo Ellis, Tosin Adarabioyo, Tyrone  Mings, Valentino Lazaro, Rafael Varane and Virgil Van Dijk.

So now that’s out, we’ll roll out the content. We’re set up in two fold - firstly the editorial front of house side that everyone sees across SoccerBible but then also as a full-service creative agency. I head up all things creative. The ‘UNITY’ collaboration with Farah is a beautiful piece of work and it’s been a privilege to put that out. We’ve got a few other collaborations with brands both in the tactile product sense and the campaign / content sense. The Euros is on our door step so priority no. 1 is enjoy every second of that - get wrapped up in the whole thing and enjoy the escape that brings.

We’ve had a lot of success with the content series we put out called The Dial Up so we’ll double down on efforts there. We have all kinds of names on that and being able to talk with Matthew McConaughey is something few people will have the chance to do. Give it a listen…

6. What or who inspired you to do what you do?

Ufff. So many people.  I’m enormously inspired by people who have turned their own ideas into something real. I look at the guys at ilovedust as an example - they are friends but they’re elite creatives and fearless too. Their mindset has always about sticking to their mindset. That doesn’t mean sticking to a safe lane - more breaking down barriers wherever they see them. I love seeing what happens when you cross cultures. So from Johnny Cash to Elvis to Tarantino to Shane Meadows to The Big Lebowski - I’m a sponge to the lot. There’s also a number of people who I’ll always have enormous respect for people that champion the approach of trusting their creative approach and the culture they know - Gary Aspden at Adidas as an example.

7. What is your wardrobe staple / go to item?

It starts with footwear. A clean crisp pair of white shoes, white socks and some cropped trousers. I’ll always have a beanie close by as well.

8. What piece of advice would you give to someone trying to start in your industry?

Make your own luck. The world is small and all those cliches happen - so much is about networking but you need substance to back up a connection. Be creative and put yourself out there. I did all the late nights, all the unpaid work experience and still feel stronger for it. The graft never stops and nor should it but don’t let fear get in the way. Pick up a camera and learn by failing. Whatever industry you want to get into, there’s an extended scene around it. Mixing the creative world with football - those are my core passions. If you’re passionate enough and hone your talents then the world is yours. Don’t forget to have a good time in the process.

9. Any shout outs?

The SoccerBible crew. All those that came to Barcelona and those that couldn’t make it. The NHS. My wife and my girl, Layla who is 2 tomorrow.

10. What has 2020 taught you and has it changed you or the way. You think in any way?

While 2020 was a complete shitter, it was also one of huge achievements. It’s made me more ruthless in my creative standards I would say. Time is evidently so precious and you have to create, make and smash every opportunity that matches your mindset - I’m eternally grateful for the position I’m in but conscious that it is my decisions that have got me there. I’m hungry for the party of 2021.

11. Finally, who do you think will win the Euros and who will get the Golden Boot?

Winners: England (blind faith but realistically, Italy) Golden boot winner: Immobile

[farahukblog]

Farah x SoccerBible talks to Ziezie

There’s undoubtedly a collective appreciation when football meets fashion and music, which is why we’re proud to present the artists featured in the Farah X SoccerBible ‘Unity’ collection campaign shoot. Introducing ZieZie.

Platinum selling artist ZieZie has already clocked over 200million worldwide streams. His rapid rise to success includes heavyweight collaborations with multi-platinum artists including Ms Banks, S1mba, Stylo G and Aitch (Buss Down’, ‘French Kisses’ plus support from key tastemakers including Complex, Clash, Notion, Guap, GRM, Robert Bruce (Capital Xtra) and DJ Target (1xtra). The South London, afroswing rapper has also just released his new single ‘Show Me (Montre Moi)’.  

How are you feeling now there’s a little light at the end of the tunnel, we can get out and see people again and get away…

I feel like the dynamic is weird in that we’re all still adjusting. I’d say that I’m not taking anything for granted any more. You appreciate having control again. It’s a great feeling that everything is opening up again and there’s a good feeling with the sun out and summer here.

You’re dropping fresh music again too - it’s got to feel so good after what’s been a mad year…

It’s so refreshing. I’ve been stacking up so many songs and haven’t been able to release them. I wanted to make sure everything gets released at a good time, when I can do something with it. Now that things are opening up, it feels like a good time to bring new music out too.

Linking up with different artists in the process, let’s talk about the importance of unity for you - what does that word mean to you?

With me, since I first started making music, it’s always been so important to keep it real. The main people that I’m trying to build some form of friendship with is my fans because they are the most important people at the end of the day. They’re the people that consume my music. When it comes to my peers and people I work with, that is about keeping things to people I naturally connect with. I’ve been trying to build that connection with my fanbase - it’s them who I want to make music for. Unity with my fans is the most important thing.

On a basic level, think of a time before you released anything to now. How does it feel to have fans?

It’s crazy. I remember the first time that I realised I was getting noticed...I was walking in Croydon with one of my friends into a store to get some clothes and out of nowhere all these kids from school ran up to me and before I knew it there was this whole bunch of people around me. It kind of sunk in then. I remember from that moment, thinking “life might be a little different now”. It’s refreshing to have that fanbase because they’re honest. Sometimes people you know don’t want to offend you but if your fans don’t like your music, you’ll know about it. It keeps things real and you’ll get a more honest answer. I really appreciate people in general and having their support and that big friendship group who I can talk to whenever I want is special.

Music can bring people together, so can football, how much do you like what both industries can do for society?

Yeah 100%. A lot of people DM me telling me I’ve inspired them or helped them get through depression by listening to my music. So I now feel like I have an obligation to keep giving my fans my music, which is special. I want to keep giving out that good energy. You never know, someone could be really down and then they hear your music and it brings them back up. I need to make sure I keep being active in that sense.

I’ve seen how football can bring people together since I was young. Me and my dad used to go to this pub all the time, he was a massive Arsenal supporter - he really got me into football. He wanted to have me as his own little football player. The reason I mention the pub is because it was there where I would see the vibe of football. All these people would come together, watch all the games, for this shared love of football. It fascinated me. You’d have die hard fans who would cry when watching the TV. It was there where I saw the influence footballers, just like musicians, have on people.

Whether it’s a football match or a gig, what do you think makes those experiences so unique?

I think that’s the best part of being an entertainer or an athlete. That’s where you do what you love most. You get to see the effect and the outcome from all the efforts you’ve put in. All the writing, the recording, or for footballers, the training and the preparation - that’s where you see it all out there. I feel like it’s the best feeling ever. For me, that’s the only way and the best way to know what kind of emotional reaction a song is getting. I’m not someone who watches views or likes. There could be 50,000 people who have listened to your song but to go to a show and see that room full of people singing it back to you - that’s when you know you’ve done something. That’s why during lockdown,  I’ve not known how to process it. The reaction is all digital. Usually when I perform I can get an idea on whether people like what I’m doing or not.

You must be gagging to get back and perform live again then?

I really am. I want to get out there so much.

What about where fashion comes into your life, how much do you like to express yourself through what you wear?

I like to express myself in that way a lot. I’d say my mood is very much reflected by what I’m wearing. I’d say you can see more how I’m feeling from my clothes than you could my body language. I’m not a flashy guy in terms of what I wear. I like to express myself through accessories  like my chains. I always like to look good. I’m passionate about what I wear.

The collection we produced with Farah was inspired by Unity and how we in Europe should come together rather than be spread apart - what were your thoughts on it?

I really liked it. I felt comfortable in it. I’d say it was a little bit smasual. A little smart-casual. I liked it a lot. It suited me and I like the idea behind it. It definitely felt like a good mixture and that Unity idea comes across nicely in the collection. I like that it’s different from what people might normally see me in. That’s what I’m about - being open to being different is so important - I like to show people on the outside that it’s not all about the same brands you always see in music. People should be encouraged to wear things they like rather than just because something  has a brand name on it. It’s important to have that perspective on things.

You’re a creative person who is involved in all elements of what you’re about. From the music to the videos to the merch - all the visuals - how much would you like to break into other industries and create a collection of your own?

100%. I’ve been thinking about that during lockdown. One thing with me is that I think a lot before I do anything. Writing music is where I like to be a little more off the cuff because I like being spontaneous there but anything else, there’s a lot of planning and thinking that goes into it. When it comes to clothing, I really need to think about it. It’s a competitive space and you see so much out there that I’d want to make sure that if I did anything in that space, it stood out as being different. I’d want to think about it and come up with the perfect idea before I did anything like that but 100% - I’d love to design a collection.

This summer… the Euros, the way they bring people in the UK together - how will you experience them and watch the games?

When the Euros comes, when the World Cups come, when there’s any major tournament, it’s amazing. The whole block I live in will bring out the flags. My whole estate becomes a football club for the day. It’s a nice vibe and energy - there’s usually barbecues everywhere, everyone has come  out of their houses and it just bring a good feeling. After lockdown especially, this year is going to be really nice. We need that party.

[farahukblog]

Farah x SoccerBible talks to iLL BLU

There’s undoubtedly a collective appreciation when football meets fashion and music, which is why we’re proud to present the artists featured in the Farah X SoccerBible ‘Unity’ collection shoot. Introducing, iLL BLU …

iLL BLU released their debut mixtape ‘THE BLUPRiNT’ in April, showcasing the producing duos sonic diversity in featuring artists such as Krept & Konan, Loski & ZieZie, Unknown T, Wretch 32, Donae’o, MoStack, ZieZie, Sneakbo and more.

With over 50 million streams on Spotify alone, they’ve shone far beyond their UK Funky spotlight, branching out to become a staple name in UK rap and drill.

Music is beautiful in the way it brings people together - how would you describe how important unity is for you?

For us, it’s everything. Without that, we wouldn’t be making music together, in the way we have.

Without it, nothing would be happening. On top of that, as iLL Blu, we collaborate with a lot of different artists so it’s important for us to create that environment where music can be made in a healthy environment in that sense. Unity is a constant narrative for us. Music is incredible in that it crosses barriers in such a strong way. It crosses cultural barriers, racial barriers and it unites us all.

A track is like putting a puzzle together, how satisfying or how harmonious does it feel once a track is made, produced and out there?

It’s very satisfying. We draw from all kinds of worlds. Whether that’s music we’ve listened to when growing up or stuff that we’ve DJ’d we draw inspiration from all over and have worked on house tracks through to everything else. Marrying our sound with the right artist, that’s about fusing something that works. Once all the pieces come together, it’s hugely satisfying as there’s so many moving parts. Just like football players on a team or a brand releasing a collection like Farah and SoccerBible have, there’s a lot of work that goes into an iLL Blu production. Right from the creation of the music through to the music video for release - it’s hugely rewarding when something is released and received well.

Do you like to convey any messages with the music you put out there? Obviously you have a house style and sound but it must be a genuine way to express yourself too isn’t it?

We’re always expressing ourselves through what we do - more often it’s about the artists we bring in and how they can make sure they can get the right message across that they want to – we help make that happen. It’s not always just about creating a banger for the clubs or a track that makes you feel good - of course we always want that but we all take inspiration from things happening around us and when the time is right, it’s important to use your voice and your platform. Going forward, the messaging we put out is focused on what we’re about and what we stand for but when it comes to collaborations we want to help the artist we work with convey what they wanted to get across. We allow the artist the freedom to express themselves.

What is it like to work with such a variation of artists?

It’s incredible and we’ve done a lot. Along the way we’ve worked with artists like James Morrison, JP Cooper and Jake Isaac which are more on the indie side through to Mo Stack who is very spontaneous, Headie One who is very quiet but very thoughtful in the process. We’ve worked with artists at each end of the spectrum. Every artist has a different approach. Some are more measured and very thorough in the way they record and approach things in the studio.

Others are sporadic in the moment and that’s equally as beautiful.

BackroadGee for example – he comes in with nothing written down - it’s pure high energy and fun. Sometimes you don’t know where the songs are going until they get on the mic. You have to quickly adapt to different artists - it’s a unique skill set.

What’s your relationship with football? In a similar way to music, do you like seeing how that can bring people together?

Definitely. With what we’ve seen with all that Marcus Rashford has done over the last year, it’s not just football that footballers do. They can have huge influence over so many things, so many aspects of life. Football is such an enormous thing in this country and across the world. From the age of 2-3 you’ve got kids playing football and already have such a massive love for it. From school to academies, it’s so embedded in our culture. The unity of the fans, footballers becoming closer to fans by speaking up on social issues that need addressing, shows how football can be central to culture. From music, to fashion, it all gets wrapped up in what’s going on in the football world. What we’re seeing in football now with players using their voices is great.

Music and football go hand in hand, fashion makes it the holy trinity - do you like seeing these industries cross over in that way?

Massively. Just like music, it’s interesting to see how different people interpret different styles. Take Ronaldo for example - you could say he is fashionable for some and his influence is huge but does he influence fashion trends? In terms of players that have got to his status level and cultural impact, you’d have to go back to David Beckham. He genuinely shaped trends. He broke expression into the mainstream, even from hair styles. Raheem Sterling is someone from more recent years who has done well to break through and change perceptions. I don’t know how influential they are on the industry of fashion itself but they have so many eyes on them he for example fronted a Clark’s campaign so it shows that link up and how it can work so well.

Fans idolise footballers so if they’re really into something and they shout about it, that will move the needle in fashion, especially with young fans. It definitely is a holy trinity. The Farah Unity collection is fresh.

How much do you look forward to those summer tournaments when England are playing and the weather is good?

The international tournaments are huge. Unity really is the biggest and best thing about these moments. Given the last year, we’ve not had unity because of this pandemic. The feeling that we could have football on the TV, people are out celebrating whether your team has won or lost - it’s the energy that sport brings to a moment. We’ll feel good if the sun is out but we’ll feel better for being together. Like you said, the holy trinity - a different one is sun, football and friends - we’re going to be let out in June and it’s going to be an exciting time for us all.

[farahukblog]

Farah x SoccerBible speaks to TSB

There’s undoubtedly a collective appreciation when football meets fashion and music, which is why we’re proud to present the artists featured in the Farah X SoccerBible ‘Unity’ collection shoot. Introducing, TSB.

TSB has worked with the top tier of UK rap elite such as Stormzy, Headie One, J Hus, MoStack, Loski, AJ Tracey and notable tracks he’s produced include Headie One x Young T & Bugsey ‘Princess Cuts’ (#11), J Hus ‘No Denying’ (#33), Dave ft J Hus ‘Disaster’ (#8).

The London producer last month teamed up with Unknown T & M1llionz to release his debut single ‘Jagged Edge’.

Check out the full interview below..

You’ve made music for so many people and done a lot of great things as a producer, how does it feel to step out and put something out there that’s entirely your own?

Yeah it’s overwhelming but great. I’ve been a producer for sometime now and I’m used to the process of releasing music but the fact that I’m the person spearheading it and the person in front of the camera, it’s a different experience but one I’m warming up to for sure. It’s sick as well to have friends and family backing what you do too - everyone has been so excited for me.

I was nervous at first but I think that’s only normal when you step out into the light. I feel like I was born for this. It feels great. It’s a welcome experience.

Music is beautiful in the way it brings people together - how would you describe how important unity is for you?

Unity is very important. For me, the world can’t really operate in the way it is supposed to, without unity. Bringing people together, making  people feel like they’re at home and comfortable - it’s so important. To have unity, you need to have love, you need to have shared interests. Music offers a soundtrack to the world. Whatever that type of music is, it can unite and bring people together. We could be in a room together, listening to a track and love it for completely different reasons but it’s the music that is the common factor. Music gets people moving, it evokes emotion, it makes you  feel - all these things are so powerful. I feel like it’s a catalyst to bringing people together ultimately. Things can’t move forward without unity.

A track is like putting a puzzle together, how satisfied or how harmonious does it feel once a track is made, produced and out there?

It feels great once it’s out there. Harmonious is the perfect word. I always try to give this analogy that music is like  cooking or painting. It’s like me being in the kitchen with all these different sounds but right now, they’re all still in the cupboards. So nobody knows what dish is going to get made. Before you know it, you’re chucking in a bit of this and a bit of that, whether that’s drum or melodies and you’re fusing things together in the same way you’d blend spices when cooking. Hours later you have this work of art that previously didn’t exist. You need all those elements and ingredients to get to that final product which people can hear and love.

I still haven’t got over that feeling and I’ve been making music for 12 years. The fact that I can go to my studio and it’s like looking at a blank canvas and at the end of it there’s a beautiful madness. Imagine chucking paint at a wall and then at the end of it you’ve got this work of art you’re so proud of. Sometimes you don’t know how you got to the final piece but the journey is incredible.

Tell us about the first tracks you’re releasing - how much do they say what you’re about?

It says a lot about me. The first track is something I’ve coined ‘RnDrill’. So it’s got an RnB sound with Drill undertones to it. That’s the way I like to bring two sounds together. I’ve grown up with so much different music around me.  I’ve always loved it from a young age. From jazz to blues to hip hop, ballads, gospel - so much. Being at this stage of my career with the tastes I do, I’m at a place where I’m comfortable enough to bring all these flavours together. I feel like I can execute it all well. That’s the key difference for me.

As it’s the start of a new chapter - how are you looking forward - what’s the driving ambition?

I want to change the scope of music to a degree. I want to invent new things and be innovative in the industry. I want to bring different worlds and sounds together. The name of my project is  going to be ‘The Soundbook’ - I like the idea of telling stories through sounds and I want to collide different music styles with one another. I want to experiment with how those worlds can work together and sound good together rather than being chaotic. The main thing I’d like to be able to say I do is inspire people. The main thing behind my music is people. I want people to be able to be saved through my music - I want to give people more reasons to live, give them more ambitions and inspiration. That’s the driving force behind my music - I really want to create a change.

What’s your relationship with football? Do you like seeing how that can bring people together?

I’m die hard. I have literally every subscription from BT Sport to Now TV just so I can purely watch all the football possible. I used to play football and like everyone’s it was my dream to be a professional player. I’ve got newspaper cuttings and all those kind of things from when I used to play back in the day. I’m a Man Utd fan through and through. I’d say my love from football came from Dwight Yorke and Andy Cole. I was six years old when Utd won the treble. I watch  football highlights every night before I go to sleep.  Whether it’s the Italian league, La Liga, the German league - I’m watching football highlights every single night. When there’s an international break, I’m  a little bit lost. I’m a huge, huge football fan. Football is a sport for the people.

Music goes hand in hand with football - do you like seeing what happens when music and football cross over?

100% man. I love it. My older brother is a producer too and he’s working on some stuff that might be used in the Euros. I just love it. Think about when you’re at a stadium - music plays such a big part but you don’t really acknowledge it. Every team has their chants, you’ve got different sounds and tracks depending on which part of the country you are because the tastes might be more locally driven and then when you come to tournaments like the World Cup or Euros, all those different countries coming together - that brings different sounds and flavours. From fans travelling with drums and all that.

Ultimately, what’s football without the sounds. Imagine watching the game and there’s no commentary. We’ve tasted it now with no fans during lockdown. It’s a completely different and worse experience. Virtual crowd noise being used - it’s so important to have those sounds. Music in general is so important from what the players are listening too in the changing rooms to when their out on the pitch - it’s vital. I’ve got friends who are professional players and I talk to them about the music they listen to in the changing room before a game - it’s essential. You see the videos they all post when they’ve won and they’re dancing - they all love it. It’s a huge part of football.

How much would you love to hear one of your tracks played out at a stadium?

That would be a game changer, it really would. I’ve been fortunate enough to hear tracks I’ve worked on be played at games and been on match day programmes. I’ve had a couple of J Hus tracks I’ve worked on be used on Premier League tv shows and that kind of thing which in itself is out of this world. It would be a different experience if I heard something of mine at a stadium though. That would mean you’re at a level where you know fans are hearing something that could change their mood and energy on a match day. I would love that.

How much do you look forward to those summer tournaments when England are playing and the weather is good?

I love those moments. What we were talking about with unity - that’s spot on. It’s spot on when it comes to international tournaments. Everyone starts talking  about it, asking each other what they’re doing at certain times and all that. It’s so good. I remember summer 2018 - we were in Ibiza for Merkyfest. Oh my gosh - when England beat Colombia on penalties in the middle of Stormzy’s performance - that moment will forever be one of the highlights of my life. Ask anyone that was there - that was an absolute movie. We were hugging strangers and all that - my heart man, it was actually in my mouth. It was so so sick.

It makes me so happy thinking back to then and thinking we have all that to come. All the little things like looking at the fixtures and seeing you’ve got three matches on in one day...I hate the opening day when there’s only one game, I love it when it gets into it and there’s game after game on the go.

[farahukblog]

Farah x SoccerBible talks to Everyone You Know

There’s undoubtedly a collective appreciation when football meets fashion and music, which is why we’re proud to present the artists featured in the Farah X SoccerBible ‘Unity’ collection shoot. Introducing, Everyone You Know.

Multi-faceted sibling duo EYK – Everyone You Know - already have over 52 million worldwide streams, a 15-date (sold out) UK tour, a festival debut at Reading & Leeds and their 12 track EP ‘Just for The Times’ is out next month. Citing Dr Dre, The Streets, Wu Tang Clan and Kano amongst their inspirations; they’ve already built a cult following with tracks such as ‘Charlie’, ‘Our Generation’, ‘She Don’t Dance’, and ‘The Drive’. Along with support from the likes of Annie Mac (headlined AMP at Old Blue Last), Jack Saunders (Radio 1 Maida Vale Session), Steve Lamacq (6Music Session), BBC Introducing, NME, Sunday Times Culture, Complex and The Line of Best Fit, this London-based duo are positioning themselves as one of the most exciting and innovative talents to come out of the UK.

Check out the full interview below..

What does Unity mean to you guys?

Harvey: For me, when I think of Unity and music, the first thing that comes to mind is 90s rave culture where people were so far apart in terms of tastes and interests but then brought together by music. Music is the thing that can bring people together, whether you’re on the other side of the world and never met someone before, music can instantly break down those language barriers. Football can do that as well. Two people can support the same team but have nothing else in common yet they can feel united by the love for the game. That’s my interpretation on what unity means to me.

Football has the power of bringing people together. How have you witnessed that first hand?

Rhys: It’s got to be the international competitions. Looking back at say the 2018 World Cup, that just  brought the whole nation together. Everyone was out celebrating, everyone was together. On the club level it’s different because of the rivalry and tribal nature of it but when those international tournaments swing around, like the Euros, this year, it brings everyone together.

Summer tournaments, the sun out, England in the Euros - it’s going to be a good time isn’t it?

Harvey: 100%. I cannot wait for it. When I think back to what our routine looks like on a match day during a tournament, there will always be a family BBQ, everyone comes round then once the game is done we’ll head straight to the pub and have a few beers. It becomes a full day of it. It feels like a big occasion and you don’t normally do that when say England are playing in a qualifier. For the big tournaments, it’s almost like a tradition, the whole country gets together. You can get stuck into the whole occasion.

What have you made of football over the last year or so, it’s going to be such a party when we can go all in on the experience of watching football again isn’t it?

Rhy: A lot has happened to effect football all at once. On the pitch, things like VAR have really changed the Premier League. It’s taken a lot of emotion out of the game and those celebration moments. The fans not being at games doubled down on that and completely took all the emotion out of stadiums, quite literally. Having VAR introduced to the game and fans taken out of the game at the same time was like a real punch to the game. It’s all had an effect. We need the summer and a party to put it right.

Tell us about what you make of where football meets fashion? Which players do it well?

Harvey: There’s not all that many players that come to mind when it comes to those who look mad off the pitch. People like Bellerin always look the part and he does his thing. You can’t help but think David Beckham is still doing it well. He always looks the part. I feel that football and fashion are mixing so much right now though and in such a good way. The kits and the designs behind them are so much more wearable. The Italia 90 shirt is like 30 years old now but still looks amazing. That is very much a fashion item you could wear to the pub on a day when England aren’t playing.

Rhys: Yeah Becks. What a guy. You see so many players go down the road with all the Balenciaga stuff on and they’re in that whole ‘drip’ scene. I’m not really about that myself. I’d agree, I’d still take a Becks’ over some stuff you see players in these days - he’s always looking sharp.

What did you make of the Farah Unity collection?

Rhys: Loved it, man. It’s top drawer, I perfect bit of me. I like that you can dress it up and dress it down. Some of the jackets you could wear casually but you could also put a roll neck underneath and it looks smart too. Really into it.

Harvey: Farah is a brand that we’ve always liked and had an association with. I remember growing up, our old man used to wear Farah. It’s a brand that resonates culturally. We’ve always gravitated towards it. We’re massive football fans too so to have SoccerBible and Farah come together to collaborate, it’s the best of both worlds. We loved it.

How has the experience been during lockdown and making music? It’s going to feel good to get new music out there - how are you feeling about that?

Harvey: Buzzing. We’ve just wrapped up an unofficial album. A long EP. We’ll have that out this summer between June and July. It’ll be nice to have a fresh body of work out this summer that we can then go and tour once the pandemic is over. Really excited about it. It’s been two years in the making, this body of work and it’s all completely fresh.

Rhys: It will be nice to have something we can put out there that time stamps this period we’ve all been through. We can look back and say we’ve made these tunes through a very difficult time for everyone and they can be a positive for us that has come from a pretty bleak time. Being able to tour it will be everything going full-circle. We want that so much.

When you think of your music in a football environment or a party environment. How much do you think about those occasions - for example, could your new EP provide an ideal soundtrack for the Euros?

Rhys: I think it’s bang on. On our latest single, “Higher”, it just feels like a proper stadium tune. I feel like it would be perfect for when players are in the tunnel and just about to come out onto the pitch. It’s a stadium anthem.

Harvey: You have to head into the music making process, imagining where your music is going to be played. For us, we always think about the output. Are we making something for radio for people to hear on the move or in the car or are we making something for a rave and a party. We’re always looking to make out and out bangers but the approach does change and we do think about it a lot. Rhys is clever with his lyrics and football chants do inspire is too. We’d love to have one of our tunes adopted by fans and them to create their own chant from it.

Rhys: That is the dream. Once fans start singing our stuff on the terraces, that’s it for me. That’s the real dream.

Talking of dreams. If England have a good Euros, what would the party look like for you guys?

Rhys: Ah mate. I swear to god, if England do well and win, I will fly to Vegas to celebrate it.

Harvey: Even if we don’t get all that far into it, I’m just looking forward to being able to go back out to stadiums and have a drink in a pub without having to think about social distancing and all that. To all be together again, watching the football in the sun. There’s nothing better.

[farahukblog]

Farah X Soccerbible:  The Unity Collection

For as long as it’s been kicking around, football has this innate power to bring people together. With its loyal undercurrent of community - in a similar way to fashion - football is a universal language with an ability to break down barriers, create new dialogue and champion change.

Designed with all of this in mind, the Farah X Soccerbible ‘Unity Collection’ centers on connecting – and reconnecting. More so now than ever, we’ve come to realise, in our post-pandemic world, that togetherness is key. This summer will see an opportunity for us to reconnect in a way we haven’t been able to for a while and when we decide to (safely) do so, there is much to be celebrated.

Are we still talking about style? Yes, we are but I’m sure you’ll agree, the river runs deep when it comes to both fashion and football. They’re right (whoever ‘they’ may be) it really is a beautiful game!

Bespoke pieces in the collection have been inspired by the great football nations of France, Scotland, Holland, Italy, England, Scotland, Ireland and Wales. Expect strong graphics and bold colour-clashes.

Print is key, from triumphant tartan to more subtle style references; from a retro-patterned pub carpet to Modernist stripes.

Inspired by the nuances of these epic nations, the range is designed to be interchangeable – who cares if you’re a Brit with an appreciation for a Breton or an Italian sporting an Argyle check? Borders and rules are broken for acceptance and appreciation.

As well as these nation-inspired pieces, the collaboration is accompanied by a series of T-shirts that wrap up the range as one – all nations, all together, all united!

[farahukblog]

FARAH SPOTIFY PLAYLISTS

Not many clothing companies can claim to have the same rich association with music as Farah. Sure, we started out as a workwear manufacturer in El Paso, Texas, back in 1920. But by the 1960s we’d set up business in the UK - and there we really flourished by catching the imagination of just about every key men’s style sub-culture. What connected these often very different groups in particular? Not just their shared love of music but also a shared love of our signature F-Tab hopsack trousers - casual but clean, hard-wearing yet a break from jeans.

That’s what united the likes of Mods, Rude Boys and the indie music scene of the 1990s. It was Mod that made clothes obsessiveness socially acceptable to men for the first time, when in 1962 ‘Town’ magazine identified someone called Marc Field - better known as Marc Bolan - as one of the new ‘ace faces’, decked out in a slickly tailored, Continental take on Ivy League, Farah included, and dancing to R&B or Tamla Motown soul at London’s Whisky A Go Go.

But as style and music moved on, Farah always went with it. Come the 1970s, there was the revivalist interest in the ska music of Prince Buster, Don Drummond, The Maytals, with British bands the likes of The Selector and The Specials creating their own take on these easy Jamaican rhythms, and making their own Rude Boy style to match - dark tonik suits, pork pie hats, black loafers, skinny ties and, naturally, button-down shirts and our hopsack trousers, worn cropped.

And as for the indie music scene, Farah found it had a place then too, amid the preppy polo shirts and retro sneakers, the Harrington jackets and carefully considered scruffiness, while the Britpop battle was waged between Blur and Oasis, the upbeat antidote to the doom-inflected grunge from across the Atlantic. Battle they might, but they both agreed on our hopsack trousers.

Farah continues to resonate with the music and style culture underground today too, so it’s only fitting that today we mark this long association through the launch of our new Farah Menswear Spotify. It’s a series of great playlists specially curated by some of the most exciting, up and coming artists out there right now, the likes of Piers James and Old Swing, Swim School, Artio, Tally Spear and The Howl & The Hum. We’re launching a new playlist every week, ready to see you through what will hopefully be a bright and riotous summer.

Check the playlists out here.

Of course, we don’t just have these great tunes for you, we’ve got the great style covered too. Check out our latest collections for some inspiration on how to get decked out for the coming season.