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10 Social Media Trends Of 2022 You Need To Be Aware Of As An Online Business Owner

Social media has become an integral part of our lives and daily routines so here are 10 top 2022 social media trends you should be looking out for if you want to grow your brand online this year.

INCREASED GROWTH OF VIDEO CONTENT: After the massive success of TikTok in 2020, Instagram launched its 30 seconds short form video tool called Reels and this has grown rapidly in less than two years. YouTube has also introduced its latest YouTube shorts which is similar to Reels and TikTok. All of these changes has shown that video content is the most engaging form of content right now and thousands of brands prioritize videos over text and images currently.

SOCIAL COMMERCE WILL CONTINUE TO GROW: Social Commerce is marketing through social media. In the year 2022, buying and selling online is not going to decline, it will continue to grow as more people will start to shop and sell online.

INFLUENCER MARKETING WILL BE TAKEN MORE SERIOUSLY: Influencer Marketing will be taken seriously in 2022 and brands will start to appreciate and consider influencer marketing in their marketing budgets. All thanks to the new Instagram "Collab" tool that now makes collaboration easier.

UGC FOR BETTER BRANDING: UGC means User- Generated Content: This is the kind of content generated by users for social media. This will be increasing rapidly this year as brands will ask users to share authentic content about their products. This also helps to tell customers that you care about them and their experience using your products eg when someone tweets or shares how a Fintech company saved them from debts and to start living a  better financial lifestyle.

BRAND ACTIVISM: Brand Activism is the type of activism where businesses support, promote or impede a social, political or environmental cause. Expect more of this, this year because the general public is taking note and it can help to increase a brand's loyal community eg #ENDSARS and this Ukraine-Russia war.

RISE OF SOCIAL MEDIA COMMUNITIES: Facebook Groups. Telegram groups. Instagram pages that thinks about the needs of their audience and consult with them to create content that serves them will rapidly be on the rise though it is not new. People are just seeking for safe places where they can be comfortable.

GROWING DEMAND FOR AUTOMATION: As life gets busier and people try to prioritize what matters the most to them, there will be a growing demand for automating social media activities. From responding to customers in the DM to showing up consistently only.

DECLINE IN ORGANIC REACH AND INCREASE IN PAID ADVERTISING: Due to the increase of social commerce, there will be more businesses online and there wil be a decline in organic reach. This will lead to an increase in paid advertising because most business owners will want to increase their visibility for more sales.

INCREASED ENGAGEMENT WITH SHORT CONTENT: By short content I mean, all types of content that disappear within 24 hrs. Instagram Stories, Whatsapp Status, Snapchat Stories. There will be more engagement on these channels due to the consistent roll-ins of more features.

AUGMENTED REALITY(AR) and VIRTUAL REALITY VR) WILL BE WELCOMED BY BRANDS: Companies like Amazon, Gucci, Burberry, Snapchat and Instagram has adapted AR and VR to help customers and users try out items and filters online before they can purchase them. You can read up on Amazon Hair Colouring Salon or Gucci Sneakers later.

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S E L F I M P O S E D P R E S S U R E There's a lot of discussion about peer and societal pressure, but this gets little or no attention.

Self imposed pressure- This is the one where you put pressure on yourself by yourself.

This happens due to a great level of self awareness and it is hard to recognize.

When you know you can do more, can be better, deserve better and can be more, it makes you never want to settle for the crumbs of God’s vision for your life and ohhh..God has assured you that you can do everything through him that energizes you so you know, the world is yours to conquer.

Your focus on your journey and minding your business, because you are aware that nothing is impossible if you set your mind to it.

Some of the symptoms include: Overwhelm, the feeling of underperforming below your potentials, burnout, mental and emotional stress, lack of sleep.

Third parties like pressure from the media may also add a tiny drop to this.

To remedy this: First, you need to learn to be kind to yourself. You need you to do all you want to do so take care of you. Understand the season of your life and what you should be doing now.

Sounds cliché, but take it one step at a time. Be grateful for how far you have come while you reach out for more. Stop being just big-picture oriented, be present in the minute details of your life now.

Have you ever experienced this and how were you able to contain it? Let’s get talking in the comments.

[favourthebeloved]

Everyone is important.

As a social media manager, I have learned that everyone has a role to play, no matter how insignificant the task may seem to be.

I feel like what I do is really small sometimes because I'm so passionate about social media marketing and it's something I can talk about even when I am asleep.

Nevertheless, I have come to realize that this thing I see as "small" is actually very, very IMPORTANT.

The clients I have are so busy that if I don't do the work they pay me for, no one will. Their business can go on for weeks and no one will do what I do, and you know what that means.

Their business will suffer.

Understanding this helped me to see my role from another angle.

Imagine if there were no road wardens, cleaners, security officers, mechanics or housekeepers, who would do the work they do?

I know no one is indispensable, but I'm not talking about taking over roles which already exist. Instead, imagine these roles never existed.

Who would clean the roads, make sure our offices and homes are secured and in order?

So you see, everyone is IMPORTANT! and we come together to make the world a beautiful place.

Never look down on people and treat people well. We need each other to survive in this beautiful world.