Welcome to the process blog of group 4. On this page you'll see our concept based on ALTER EGO X DANCE evolve with the help of 30 creatives. Let the FREE-K SHOW begin.
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FREE-K: Photoshoot
New CONCEPT SHOW
We are using the metro as our film and presentation space because people always look at each other and appear a certain way
The eyes that are on you can seem judgmental but if you embrace you alter ego you are free no matter what the society is thinking: “ Free your Freak”
The models are going to dance around the pictures of the metro to show how they let their inhibitions free
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THE BUSINESS PLAN
In order to come up with our start up budget, we came up with a list of expenses. The total of our expenses is €188,800. From this figure, we have decided to take out a bank loan of €100,000. We will contribute €25,800 and therefore we ask you as investors to grant us with €63,000. In total, the bank loan and owner capital equates to 67% of the budget, whilst your contribution will equate to 33%. In return of your investment you will become a shareholder of our brand.
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THE SHOWSTOPPER
The final piece, the showstopper cape, demonstrates transformation into yourself through dance and movement. The cape alludes to the idea of a naked body underneath, which represents a newborn ego emerging from beneath the cape and transforming into a new true self.
We change the design of the cape to make it look more professional and represent the concept.Adding new 3D shapes and gatherings that transform the shape of the body.It is a multifunctional design that lets the wearer express who they want to be.
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THE TARGET GROUP
The Target group of FREE-K consists of a young generation that uses dance as a way to express their views of the world. They are gender fluid not wanting to adapt to any social norms and not afraid to explore who they are to the fullest extent. Bold, courageous and assertive they embrace their alter ego in this form of expression by using garments that let their inhibitions free.
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THE MAKING OF THE COLLECTION
the first two designs are in the process of being realized
trying out the multifunctionality od the harnesses around the waist and how it can change the dress
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SUSTAINABILITY STRATEGY
Tryout and Final Layout
in the final layout presents clearly our main focuses as a brands
the information is structured
the final version suits the concept better (colors, font, etc.)
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