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Why Companies Work with Expert SEO Freelancers

Cheadle, Greater Manchester, Sept. 07, 2021 (GLOBE NEWSWIRE) — Having a search engine optimisation (SEO) strategy is now just as important as having a website. Digital-savvy businesses have been investing and optimising their websites to perform well in search engines for decades, putting their brand name, services and products front and centre to potential customers, enquiries, and investors. However, SEO is both simple and incredibly complex. Many businesses do not have the time, resource, or technical knowledge to ensure their search marketing is performing to the best of its abilities, and as such, enlist the services of an SEO freelancer or an SEO agency. The decision can be a difficult one, however, it’s one that needs to be made. If you’re not successfully implementing and continuously optimising your website for search engines, you are very likely losing rank and business to competitors far and wide. Below, we outline 3 reasons why successful companies work with expert SEO freelancers rather than SEO agencies: By choosing an expert SEO consultant, you’re guaranteeing a level of expertise One of the key reasons companies choose to work with an SEO consultant over an SEO agency is a guaranteed level of expertise. Expert SEO consultants with the required technical knowledge and skillset to grow your business online will generally work for themselves, such is their value within the industry. Some do work within agencies, but they will often hold down directorship roles, and are unlikely to be the ones delivering your search marketing week-by-week. By choosing an expert freelancer, the person with the highest quality of caability is the one delivering your search marketing, and you’re ensuring that nobody of inferior knowledge or talent is working on your project, as can often be the case in agencies. 2) The lower overheads of consultants compared to agencies can mean a higher ROI on your SEO If you’ve ever compared the pricing of an SEO consultant to an SEO agency, you’ll know there can be a significant difference. Agencies have much higher overheads and business expenses to cost into each project, and as such, need to charge more for their work. The more you spend, in this instance, doesn’t always mean a better quality of service. By working with somebody like Graeme Winchester SEO , you are not only receiving a quality of service and knowledge that exceeds industry expectations, but as Graeme has much smaller overheads than agencies, he is able to offer market-leading SEO solutions at much lower costs. This provides clients with a higher return on investment from their SEO and PPC spends. SEO consultants can afford to form close and valuable relationships with you – you won’t be another client competing for space within an agency Some businesses have a very critical understanding of search engine marketing and want a consultant with that very same understanding to push and challenge them. Others have no understanding but want the opportunity to learn and contribute to the project through knowledge-sharing and upskilling. SEO consultants […]

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Freelancing With a Regular Job? Here’s How to Save Tax

New Delhi: With the cost of living going up, a lot of people are looking for ways to increase their income. Many nowadays, take up freelance work along with their regular jobs to increase their earnings. Freelancing income comes into picture when you get hired to work on specific assignments for a specific term and get paid for the work upon completion and submission. You will not be an employee of the company or placed on their payroll. Any income that you earn by displaying your intellectual or manual skills is the income from a profession according to income tax laws in India. Such income will be taxable as “Profits and Gains from Business or Profession”. Your gross income will be the aggregate of all receipts you get in the course of carrying out your profession. Total taxable income and tax payable: One can reduce their tax outgo by making full use of deductions under Section 80. In Section 80C of the Income Tax Act offers tax relief on certain expenses and encourages taxpayers to save for the future (by giving deductions on investments in financial products). Net Taxable Income = Gross Taxable Income – Deductions You can reduce your taxable income by up to Rs 1.5 lakh by claiming deduction for the amount actually invested/spent under this section. If you are aged within 60 years and your net taxable income is more than Rs 2.5 lakh, you are liable to pay tax on your income. Taxes payable for a freelancer: If the total tax liability during a particular financial year amounts to Rs 10,000 or more, then the taxpayer is required to pay the taxes every quarter which is called advance tax. How to calculate the advance tax? Add up all your total receipts and then determine your total income. Subtract those expenses that are directly related to your work. Add the income from other sources, for instance, house property or a savings account. Find out the tax slab that you belong to and then calculate your tax that is due. Don’t forget to deduct the TDS. If the tax due exceeds Rs 10,000, you are required to pay the advance tax by the due dates. Penalties for non-payment of advance tax If the advance tax is not paid by the free-lancer then interest as per section 234B and section 234C is applicable. Freelancers can save tax by claiming deduction of expenses from the freelancing Income Prerequisites to claim the deduction of expenses from the Freelancing Income: The expense is for the freelancing work being carried on It has been spent fully and exclusively for the purpose of your work It is incurred during the tax year It is not a capital expenditure or a personal expenditure of the freelancer It is not incurred for any purpose which is an offence or is prohibited by law Expenses allowed as Deduction: As per the Income Tax Act 1961, freelancers can deduct those expenses that they have incurred to carry […]

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Tips to Start a Freelance Web Design Career

Freelance is an area that attracts both beginner-level designers and experienced experts at professional UX/UI design agencies. It gives them the chance to learn something new by working on exciting projects. Plus, they can earn some money on the side. However, some people dream about being full-time freelancers, while others are actively living the dream. In order to properly start your freelance career, you need to prepare, research and follow several guiding principles. In this article, we’ll walk you through the following 7 steps for freelance newbies that will help you start your web design career on the right foot. Build a Mind-Blowing Web Designer Career in 7 Steps Web design exploded in the past couple of years, and many freelancers are starting to take notice. If this list of web designers convinces you that anyone can find success as a freelancer, then our list of tips should inspire you to take a chance on yourself and your career. Step 1: Research Cost, Taxes and Insurance Career changes are packed with multiple unknowns and variables, but you can ease your anxiety by researching everything you need to get started. A freelance web design career requires an upfront cost, different tax forms and insurance coverage, and time requirements. All freelance web designers need a domain name and hosting service, marketing materials, software, desk space, and subscriptions for stock photo sites or other resources. If you aren’t quitting your day job, you can use your existing career to fund your new one slowly. Before getting into the nitty-gritty, take the time to consider if this career is right for you. You’ll need to spend your free time finding clients, developing a portfolio, and working on projects. Ask yourself if this is the right time to change focus or if you need to hold off a little longer. Make sure you’re not delaying your transition out of fear but due to finances or time constraints. Step 2: Start Branding Professional freelancers will keep future branding opportunities in mind while starting their careers. Many high-profile clients will pay close attention to how you market yourself via branding, so you need to get this part right. A good brand builds credibility, delivers your message, and sends a clear picture to your clients that your business means business. While by no means a comprehensive list, most brands will consist of the following: Name: Choose your name or a specialized name that portrays your business. Logo: A snappy picture or clipart that acts as a shorthand for your brand. Story: Why did you start your company? What is your background? Promise: What will you give to your clients, consumers, and community? Color Palette: Pick 2-4 signature colors that represent your brand. Shapes: Different shapes convey specific brand values, i.e., a circle is infinite. Tagline: Use this to communicate a unique offer in 4 words or less. Tone: Do you come off as casual or professional? Snarky or serious? Your brand doesn’t just cover who you are […]

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Best Techniques for Freelancers to Prioritize Tasks

As a freelancer, you may have to do hundreds of tasks every day, while still having many more tasks on the to-do list. Not all works need equal importance, and prioritizing is the best way to find out what you need to do now. You can use any of the following techniques to prioritize your tasks and have a productive working day. 1. Create a Task Master List for Review If you think you can prioritize among all your tasks while they only exist in your head, you’re wrong. You need to put them down on paper or add them to an app to create a master list. Put all the tasks and subtasks in. Once you list the tasks, you can easily see which one needs more priority. You can then prioritize them by daily, weekly, and monthly goals. You can use the task management app ClickUp to enlist the tasks and sort them based on your priority. The app also lets you add a due date for each task. Download: ClickUp for Windows | macOS | Linux | iOS | Android (Free) 2. Start With the Toughest Task In this method, you get to prioritize the most difficult task on your list and do that first. It may not be the most important task, but completing that’ll make the rest of the tasks a breeze. People often tend to skip the difficult task in the morning and schedule it for the later part of the day. Doing easy and small tasks throughout the day makes you tired, while you actually need a fresh mind and complete concentration to complete the difficult task. Do the most difficult task at first, even if it’s challenging. You can also free your mind by finishing the hardest task and can focus more on the easier ones. 3. Ivy Lee Method to Rank Tasks This 100-year-old method lets you handle your priorities well and makes you more productive. According to this technique, you need to choose the six most important tasks you need to do tomorrow. Order the tasks depending on the importance level, and on the next day, start working on them one at a time. This strategy eliminates decision fatigue by forcing you to prioritize your goals one day earlier. As you don’t have to spend your morning prioritizing, you can make the most of the day by utilizing every minute of it. The approach also endorses mono-tasking. Thus, you can complete a task quickly because you give complete attention to it. You can use The Ivy Lee Method app for this method. List the tasks according to your priority and mark them once complete. As you strike off one task from your to-do list after completion, you have one less task to worry about. Download: The Ivy Lee Method for Android (Free) 4. Eisenhower Matrix for Task Grouping During prioritization, you may get confused between doing the urgent task and doing the important task. Eisenhower Matrix is a prioritization […]

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BruntWork is Number 1 For Hiring Freelancers

Looking for a freelancer but sick of sites like Upwork where freelancers are notorious for letting you down? General freelancer platforms contain every imaginable kind of freelancer that a business could possibly want. However, a lot of freelancer websites have a plethora of candidates seeking to maximise their earnings by loading up on as many clients as they can get away with. BruntWork is different. It has deep pools of talent on offer and encompasses a wide range of fields but specialises in full time, qualified and expert level freelancers looking for dedicated work with one client. A distributed workforce means BruntWork are able to source the best talent, no matter the location. Their recruitment process is not limited to one single geographic location. They can scale clients up or down – fast. And all virtual assistants placed by BruntWork have fast internet, computer system to specification and redundancy infrastructure if their role requires (i.e. back-up internet provider). BruntWork does not charge a commission, but negotiates salaries with the candidate, and the company offers full time placements rather than per hour placements, so the staff can concentrate on skilling up and learning the ins and outs of the company in which they work. In this regard BruntWork is a very different, and possibly the best option online for finding a freelancer. Stephanie Quimque BruntWork https://www.bruntwork.co/ stephanie@bruntwork.co 1300 318 693 COMTEX_392833208/2776/2021-09-05T23:53:50

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Everything You Need to Know About Going Freelance

With little else to do over the past 18 months, many of us have been overthinking, spiralling and generally picking apart every decision we’ve ever made. For some, this has meant daydreaming about handing in your notice at your thankless 9 to 5 and winging it as a freelancer . But becoming self-employed doesn’t have to be a hopeless fantasy: a lot people manage it – and enjoy it way more than hour-long commutes, quarterly appraisals and socialising with people you would otherwise avoid at all costs. Sure, if you’re self-employed you’ve got to sort out your own taxes , navigate the tricky reality of not receiving sick pay and expect your monthly income to fluctuate massively. But there are many benefits – including being your own boss and having more autonomy in your day-to-day life. Before you take the plunge, though, there are a few things you should probably learn about balancing the books. While any freelancer can tell you that it’s perfectly normal to go through lull periods, your landlord probably won’t be so understanding if you tell them your rent is late because you’re “in your flop era”. If you’re already employed, it’s best to build up some savings before going freelance, just in case you initially struggle to secure enough work to cover essential costs. “Aim to have one year of living expenses put away in savings,” says Joseph James, 35, a freelance business coach at Money, Mindset & Strategy . “This might sound like a lot at first, but if you commit to it, the peace of mind you are giving yourself is amazing.” Josh Crowe, 23, does a range of freelance work across PR, music production, copywriting and journalism. He stresses that it’s vital to account for the inevitable “ebb and flow” of freelancing. “I think everyone’s been guilty of overspending one month,” he says. “But when a month goes well, it’s an even better opportunity to save more rather than just spend a load of money.” So when your first big payment lands, resist the urge to splurge it all on Deliveroo and a Goodhood candle. Freelance social researcher and writer Chloë Maughan, 27, adds that it’s also important to account for dreaded late payments. “There isn’t a regular payday, and sometimes my invoices can all come in late, which might mean that I get to the day where all of my utility bills are due to go out and I’ve actually not had enough money paid into my account to cover them,” she says. “So it’s really, really crucial having that emergency fund in place.” Sounds simple, but you do not want to end up frantically attempting to calculate your annual earnings on the eve of the tax return deadline, crying down the phone to your dad as you beg him to explain how Excel works. Do your future self a favour by keeping tabs on all of your income and outgoing expenses from the word go. “ I use spreadsheets […]

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Global FMS Market Analysis & Forecast 2021-2027

“A SWOT Analysis of Freelancer Management Software (FMS) , Professional Survey Report Including Top Most Global Players Analysis with CAGR and Stock Market Up and Down.” The global “ Freelancer Management Software (FMS) Market ” research report has thorough and in-depth research that encapsulates all the important aspects of the Freelancer Management Software (FMS) market which can be easily understood for further analysis by newbies as well as industry professionals. In addition, it also highlights the dominating players in the market joined with their market share. The well-established players in the market are OnForce, Kalo Industries, Guru.com, Shortlist, WorkMarket (ADP), Expert360, Upwork, CrowdSource, Freelancer.com, Field Nation. Apply here for the FREE sample copy of the report @: https://www.marketresearchstore.com/sample/freelancer-management-software-fms-market-819334 The elaboration in the global Freelancer Management Software (FMS) market research report is done so as to make the customer understand every bit of the content provided. Thus, the report provides a competitive edge to the customer by providing the gamut of all the relevant factors as well as the regional analysis and therefore providing a detailed analysis. The global Freelancer Management Software (FMS) market research report covers the main product types and segments along with the analysis of the future Freelancer Management Software (FMS) market trends. It also offers an important data on the existing and potential demands for the global Freelancer Management Software (FMS) market. The report presents a demand for individual segment in each region. It demonstrates various segments Cloud-Based, On-Premise and sub-segments Large Enterprises, SMEs of the global Freelancer Management Software (FMS) market. The standings of the Freelancer Management Software (FMS) market, global as well as international, are also presented in the global Freelancer Management Software (FMS) market research report after complete statistical analysis. This analysis also helps in providing the quantitative as well as the qualitative view of the complete Freelancer Management Software (FMS) market. The market analysis done with statistical tools also helps to analyze many aspects that include the demand, supply, storage costs, maintenance, profit, sales, and production details of the market. Furthermore, the global Freelancer Management Software (FMS) market research report provides the details about the Freelancer Management Software (FMS) market share, import volume, export volume, and the gross margin of the companies. Read Detailed Index of full Research Study at:: https://www.marketresearchstore.com/market-insights/freelancer-management-software-fms-market-819334 The global Freelancer Management Software (FMS) market research report also assists in obtaining knowledge about the detailed analysis of the industry in order to understand the scope of the futuristic developments, industrial strategies, and the competitive study of the customers. To understand the Freelancer Management Software (FMS) market, in-depth knowledge about the forecast trends, share, size of the market are of high importance and these are presented in the global Freelancer Management Software (FMS) market research report in a detailed form. There are 15 Chapters to display the Global Freelancer Management Software (FMS) market Chapter 1 , Definition, Specifications and Classification of Freelancer Management Software (FMS) , Applications of Freelancer Management Software (FMS) , Market Segment by Regions; Chapter 2 , […]

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Block-chain Powered Freelance Jobs Marketplace

SAFCOIN , a local cryptocurrency tech startup has launched MobiJobs.Africa is the first blockchain-powered micro-jobs platform in Africa. Neil Ferreira, CEO of SAFCOIN provides insight into the aims of the platform. “Our goal with MobiJobs is to help individuals in Africa to take their skills and talents global and to empower small businesses to tap into a global skills pool, as and when they need to. Through the platform, users can gain experience, build their internship hours while studying, ask for testimonials from businesses they’ve completed tasks for, and build relationships with companies across Africa. All this via a free cryptocurrency payment gateway that ensures they get paid quickly and securely, with zero transaction charges.” MobiJobs.Africa The new and innovative platform aims to connect businesses with gig economy workers to streamline the recruitment process, bolster employment opportunities and provide an easy way to connect individuals with possible employment opportunities. The service is free and readily available. The platform enables SMEs and startups to list jobs, search through possible employees profiles and create an online presence. This free service allows businesses to reduce their costs on recruitment. On the other hand, the platform allows freelancers to market themselves and secure employment. Freelancers are paid in SAFCOIN cryptocurrency and individuals are not required to have a bank account. Payments that are made to freelancers are free of joining and transaction fees. SAFCOIN has created this offering due to the existing challenges facing gig workers in Africa, where many are unbanked and therefore limited in their access to employment opportunities. Payment is conducted through the secure SAFPay gateway. The payment is secured before the freelancer begins their work and is released once the job has been completed. “Africa is evolving into the Fourth Industrial Revolution and we’re proud to be at the forefront, creating awareness, educating people, and connecting the youth and businesses through blockchain and cryptocurrency powered platforms like SAFCOIN and MobiJobs,” adds Ferreira. Through the simple use of a phone or laptop, Africans will have access to global work opportunities and grow their skillset. The platform allows freelancers to communicate with clients, rate their experience and manage their jobs.

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CL Collective is Hiring a Freelance Publicist

CL Collective is a boutique content and communications agency based in NYC that works with jewelry and accessories brands. We are seeking a reliable and experienced PR professional to help grow the ongoing development and brand awareness of our clients through media placements and strategic partnerships. The ideal candidate will be a self-starter, results-driven with strong relationships within the jewelry world. This position is currently freelance and remote. Responsibilities: Build, develop and manage brand relationships with editors, celebrities, bloggers, etc. Proactive in pitch development ideas and story opportunities to achieve maximum editorial placement Write press materials: bios, Q&A’s, press releases, media alerts, email blasts, etc. Creatively & strategically plan and implement PR campaigns and partnerships Manage and coordinate new product launches, desksides and potential events Update all company lists: monthly clipping reports, press coverage, monthly pitches, press calendar, etc. Identify and execute high-quality product placement opportunities & other quality exposure. Identify new business opportunities and grow brand’s exposure Manage a team of 1-2 interns, assign and review duties as needed Requirements: BA/BS in journalism, communications, or another relevant area 5+ jewelry or fashion PR experience working in-house and/or agency with a proven track record in garnering placements at top tier outlets, including full features around new product launches Established, strong industry contacts within jewelry, ACC and/or fashion, both online & in print Experience in working with influencers with both earned and paid media opportunities Strong understanding and current knowledge of industry trends and competitive brand activity within the fashion and lifestyle industries Excellent verbal, communication and writing skills, including press release writing for products, people, and business developments Creative, self starter and passionate about fashion Experience working at a start-up driven company is a plus To be considered, please submit both a resume and a portfolio of placements to hello@cl-collective.com FALL PR INTERNS: We are seeking motivated, reliable and enthusiastic PR interns to start immediately for the Fall semester. Responsibilities: Assist with building and updating master media lists and press contact lists Monitoring credits and features in print and online media Brainstorming creative ideas, pitch angles and other content Researching Influencers and maintaining lists Assist with drafting pitches, compiling research and reporting Manage sample coordination, including runs in the city Be able to assist on set for client photoshoots Requirements: Be in college or have a College degree with background in Public Relations/Communications, Media/Journalism or English preferred Relevant internship or job experience a plus Excellent communication and writing skills Attention to detail and multitasking abilities Able to work productively in a startup environment both virtually or in person Be able to commit 3-4 months We offer a flexible schedule and the opportunity to work remotely. To be considered, please submit a resume to hello@cl-collective.com

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How to Build a Successful Email Marketing Team

As an early stage founder, you’re probably handling email marketing yourself. To really get the most out of your efforts, though, you need to know when and how to hand it over to someone else. Every brand knows that email marketing is important, but it never seems to get the proper attention that it deserves. Brands receive an ROI of 42 times their initial investment when properly managing their email marketing campaigns, yet companies remain reluctant to commit to it. As a founder or senior executive, you have a lot of options when it comes to how best to build your email marketing program. One of the biggest challenges you’ll face is figuring out when you need to hand management of the program over to another person or team. You might have been able to manage it yourself at first, but other projects will inevitably get in the way, and you’ll no longer have the time. What then? Know When to Take Email Off Your Plate Most early stage founders manage email themselves. They send emails whenever they want to announce a promotion or a new product update and don’t think about it otherwise. As your brand grows and scales, however, failing to invest in email marketing has costs. You’ll miss opportunities to continually nurture your audience, offer personalized recommendations, and better understand your customers, among other things. If you feel like you’re missing out on these kinds of benefits, it’s time to take email off of your plate and make a bigger investment in your program. But how do you do that? Consider an Agency or Freelancer First You can easily find countless digital marketing agencies, and many will offer email services. Some agencies even focus 100 percent on email marketing. Between agencies and freelancers, you should be able to source a low-cost, low-commitment way to really get started with email marketing. Although giving up control of a highly visible channel like email to an outsider may be stressful, hiring an expert should actually ease your mind. They will ensure your emails are on-brand, and as long as you’re helping to provide direction on content and timing, you should instantly see an uptick in activity from your customers. Some agencies and freelancers charge monthly retainers, while others may charge on a per-project or per-hour basis. Do some research and speak to a few well-regarded options before locking yourself into a contract, allowing yourself time to understand the pros and cons of the different structures. For example, if you need someone constantly on-call, devoted to thinking about your business, perhaps a monthly retainer is the way to go. If you just need some very specific work done a few times a month, perhaps an hourly freelancer would be best. Whatever your needs, you should be able to find a freelancer or an agency that can provide a range of services. Know When to Go In-House If you’ve been outsourcing your email program, you may find that your freelancer setup […]

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Becoming a Freelance Consultant

Many people dream of creating their own business and working for themselves. Launching a small business often requires a lot of time, money and effort. Most people don’t have the funding or time to dedicate to a whole new business venture. Fortunately, freelancing is a great way to experience self-employment without the commitment of building an entire business. Find a skill that you excel at and start selling your freelance services to different companies and clients. For example, you could become a freelance artist, website builder or cleaner – it’s up to you! You can choose your own hours, location, wage and manage your career. Here are a few tips on how to delve into the world of freelancing. Identify your niche Every freelancer needs a niche within their field of expertise. For example, if you want to become a freelance writer, you need to find your strengths and weakness within the field. You could focus on writing lifestyle blogs or formal documents for a tech company. Research and set up your main goals Without a boss or team behind you, staying motivated and on track for your career can be challenging. You need to find a niche that fulfils you professionally and inspires you to keep working. Set a long-term goal for your professional life and a few short-term goals to help you achieve it. Keep in mind the SMART model when you make these goals – they need to be specific, measured, achievable, relevant and timed. Goals can keep you on track and offer a little motivation when you need it most. Build your network You need a network to find clients, get work and earn money. Finding work is the hardest part of freelancing, and it can become a huge drain on your time. Build a strong contact base to ensure you always have work coming in or the resources to find more if you need it. Do not underestimate the value of a good business card – hand them out at networking events to potential clients and collaborators. Once you have completed a project, ask your client for a reference to add to your portfolio. Marketing, promotion, and task outsourcing Build a social media account for your business to showcase your work and appraisals thus far. You can also use social media to find freelance work by looking out for pitches and job ads. Freelancing can be a tough career to get into. However, it also offers you the freedom to explore your industry and work with several fantastic teams. Business

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Why You Should Outsource Your Content Creation

Opinions expressed by Entrepreneur contributors are their own. Great content is a must for any online startup business success. If you wish to dive into the pool of content marketing but don’t have the resources, outsourcing your content creation can be a great way to achieve your marketing goals. As you look at the CMI reports, over 70 percent of brands hire content creation services to make sure the work is professionally crafted. That’s because genuinely good content captivates the interest of search engines and helps develop consumer faith in your brand. When outsourcing content creation, you can work closely with a team of writing agencies or freelance writers who can create genuine content for your marketing essentials. From designing your brand’s logo to writing and promoting your services across different social platforms, these professionals ensure your success. Moreover, many of these experts will create content for you at reasonable prices. Many entrepreneurs depend on their ability to multitask to get ahead in the business. But outsourcing your chores to the pros is the best way to avoid multitasking altogether. If we look at the recent statistics of the global outsourcing market, 84 percent of B2B marketers are outsourcing content creation, and it’s easy to understand why. Emphasis on your core business and more frequent content When you start as an entrepreneur, you’re ready to give it all. But researching, writing, publishing, and updating content regularly is a 9 to 5 job itself. So how will you manage the core focus of your business? Outsourcing these tasks can surely shorten your to-do list. But, these tasks are not tied to your core business functions. So, sticking to the business activities where your strengths lie can help to reap the best results. To create an impact on your audience you have to create a large amount of content. Creating top-quality content takes time. If you do it by yourself, how much can you really write? Google SEO only features well-researched, creatively crafted, and publicized content. According to the reports on Google, the average share of content length starts from thousands of words and ranges to 10,000. These vary on different media platforms. Do you have that much extra time? Of course not, and you don’t want to compromise on quality. For this, you will need professional writers who will keep your website regularly updated. This is one way outsourcing can help you to scale up your business to meet your needs. An adaptable option with a larger audience Outsourcing has another advantage in that it provides an adaptable option. You can hire more than one writer or graphic designer to meet your project’s needs. To create more content in a specific niche, you may feel stuck with one writer. Here’s the solution: You can hire as many writers as you want. Different writers have different styles and tones, so you can opt for the one that suits any particular project’s requirements. And when you choose to outsource content creation, you […]

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5 Easy Ways to Make More Money

Image licensed via Adobe Stock When you’re a salaried employee, whether you get a promotion and a higher salary is ultimately in the hands of your manager. As a freelancer, though, it is ultimately down to you. But what if you’ve been freelance for years and haven’t significantly increased your take-home pay? Then it’s time to do something about it. In this article, we’ll share five simple but effective tips for making more money as a creative freelancer. Follow them all, and you’re sure to start bringing in more money for your freelance work. These tips come courtesy of Studio’s Business Amplifier , an eight-week course designed to increase your income and get you more projects you love. The course, which takes up just 90 minutes of your time each week, includes live workshops, peer mentoring and proven templates. By the end, you’ll have a clear strategy for boosting your freelance income, so over time, the course should more than pay for itself. In the meantime, here are five tips to get you started earning more money as a freelancer. 1. Write a life update As creative freelancers, we’re often looking for help and support from others, including new commissions, referrals or recommendations to new clients, glowing testimonials, and more. But if you don’t want to come across as too pushy and sales-y, there are ways of getting that support without asking for it directly. One method is to send around a ‘life update’ email, summarising what you’ve been working on lately, what changes have been happening in your practice, what you need help with, and so on. As Brian Martinez, one of the co-founders of Studio, explains: “By sending a life update email, you give people an opportunity to check in with you and support you, without directly asking for support. And you can message hundreds of people at a time.” 2. Share your availability on social media Another good way to find new commissions and new clients is by posting on social media that you’re available for work. We all know this in theory, of course. But be honest: when was the last time you actually did so? “Often we’re not receiving jobs because people assume we’re busy, because our social media looks so busy,” Brian points out. “But if we post on our media and let people know that we’re available for opportunities, we open ourselves up to them.” Remember: you’re much more experienced than you were when you first pitched to your older clients. That makes you more valuable as a freelancer, and that value should be reflected in a higher price. 3. Reach out to a select few Writing to people directly, via text, DM or voice message, can sometimes be a little time-consuming. But there are a small number of people we know can make a big impact on our freelance career. And so, focusing on just these select few can pay huge dividends. Brian suggests you: “make a list of five people […]

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6 Steps to Becoming a Successful Freelancer

Freelancing allows you to work at your own pace and widen your professional network. This book will equip you with effective strategies and tools to help you reach your full potential as a freelancer and achieve financial prosperity. Opinions expressed by Entrepreneur contributors are their own. Freelancing is not easy. In fact, for as many people who’ve found success in the field, there are just as many people who have failed tremendously. There are a lot of benefits to enjoy with freelancing. Not only does it allow you to work at your own pace, but it also exposes you to a lot of companies, businesses and professionals, widening your social connections. A lot of freelance platforms are available online, like Upwork. Although the website traffic matters in terms of you getting hired, in the end, it all boils down to how you “sell” yourself to employers. So how exactly can you effectively be a freelancer and attract more clients? Here are the six most important steps. 1. Join a freelance platform The first thing is to sell your service in a place full of people who need it. Create profiles on different freelance platforms to widen your connections and get your name out there. This way, companies and professionals will know where to find you, and you’re surrounded by nothing but potential clients. For instance, you can create a professional profile on Upwork. You input all your skill sets, experience, education, portfolio and other basic information. This way, potential clients can go over your profile and decide whether you’re fit for the job they want to be done. Through platforms like this, clients may also ask extra questions to get to know you better before they decide to hire you. 2. Publicize your services Next is to not rely on the platforms you’ve joined. Connect with your social circles and make your services known to those whom you know personally. This way, your acquaintances, relatives, friends and maybe even your friends’ friends become potential clients as well. What’s great about this is that these potential clients will have little to no doubt about your skills and output since they themselves are aware of your capabilities. Never underestimate the connections you have with direct family and friends, as they can be very helpful in bringing you more clients through recommendations and suggestions. 3. Specify your niche Now a common mistake a lot of freelancers make is being too broad when it comes to their skills. For example, placing only “writer” or “graphic artist” is not very attractive to clients, as the majority of them are looking for freelancers who can perform a specific job endlessly. You will not be working on a vague job. Hence, instead of generalizing your skills, try to sell within your niche specifically. So, if you’re a writer, you could go for “children’s blog writing” or “informative article writing.” 4. Be active and responsive You cannot just create an account, then leave it until you get […]

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Managing Time as A Freelancer

Freelancing can be incredibly rewarding. You have no obligation to wake up at a specific time, stay in the office for a certain number of hours, and best of all, you get to choose who you work with. Additionally, you are your boss and accountable only to yourself. But, unfortunately, this freedom can just as efficiently work against you, making your life a miserable mess with zero organization. Thus, it is critical to managing your time effectively. Here are a few things that every freelancer needs to do: Make a schedule Working whenever you want will feel amazing for the first few months, but it will quickly devolve into something horrible. Before you know it, you’re working at night, during the day, and not getting enough sleep. You need some basic Time management skills to resolve these issues. All you need is a schedule that you follow like a ritual. Separate your work hours from your hours, and do not cross these lines. Use a timesheet There are many exceptions, but most of the freelance work is done on a per-hour basis. The freelancer charges an hourly rate and provides an hour estimate to the client before the project starts. Now, if you are working one client at a time, tracking the hours it took you to do their task isn’t hard. But, as soon as you add even one more client into the mix, things get messy. Luckily, you can use Excel timesheet templates to record and track the time each project took. You can even automate the calculation of the charges based on your hourly rate for that client. Set boundaries with your clients Just remember, you do not have to be available 24/7. As a freelancer, you might get an email from your client in the middle of the night. You do not have to open it right away and respond to them. Set a fixed time for checking emails and texts and let the clients know about it. Just because you can reply instantly doesn’t mean you should. Implementing this habit early in your freelance career will save you tons of headaches in the future. Learn to say no Remember that you are your boss and only accountable to yourself. If a client is asking for too much, or you are already full, but another client wants to hire you, say no. Do not sacrifice your time for some extra work. Sure, you are getting paid for the extra hours you put in, but it isn’t worth it in the long run. Sure, working a little more than average isn’t as bad. If you work eight hours a day, working for nine hours one day to finish a project is acceptable; working for four more hours regularly is not. What is considered normal is also entirely up to you, but remember your wellbeing, health, and free time when building a schedule for yourself.

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JazzCash for Pakistani Freelancers

The UK-based freelance platform is now offering a new payment gateway for Pakistanis to ensure safe and secure transactions. Freelancers make a total of 1.1 billion out of the 3.5 billion global workforces, with the majority of the workers operating from South Asian regions like Pakistan. Due to a lack of local secure payment systems, clients and freelancers often face problems and have to deal with numerous scams. TaskShift, a UK-based freelance platform , has introduced JazzCash as their payment gateway for Pakistanis to ensure safe and secure transactions. TaskShift believes that one of the most critical problems clients and freelancers face today is scams or frauds. On one hand, clients often end up losing their money to fraudulent scams, and on the other hand, many freelancers remain unpaid or underpaid despite timely delivering the project. Through local payment gateways, such as JazzCash, clients and freelancers based in Pakistan can make transactions through a secure platform, with the added protection and reliability of TaskShift’s Escrow. Clients in Pakistan who outsource work frequently but cannot use Paypal and do not wish to rely on debit or credit cards can feel more at peace while making payments via JazzCash. Similarly, freelancers can also feel secure and confident that their rightful earnings are protected with TaskShift. Revolutionising freelancing globally TaskShift is an emerging UK-based online freelance marketplace that aims to stabilize the global freelance economy by charging only 3% commission. With a market-competitive commission rate, freelancers do not feel the need to charge unreasonable rates for their services, and small businesses can outsource work without breaking the bank. Ultimately, this also allows business owners to execute their dream projects and kickstart new projects. According to TaskShift, the JazzCash payment gateway will only be visible to users in Pakistan. TaskShift representatives further confirm that they will soon be launching local payment gateways for other regions, which are considered the hotspot of freelancers. This content is a paid advertisement by TaskShift and is not associated with or necessarily reflective of the views of Dawn.com or its editorial staff.

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Is Upwork Safe to Use?

Working remotely online is a dream for many people. Whether you want the convenience of setting your own schedule or the ability to work from anywhere, freelancing online is an enticing idea. Unfortunately, finding reliable online work is challenging. It is a lot easier to fall victim to scams when predators hide behind a screen. Most aspiring online workers encountered Upwork at one point or another in their career search. The popular platform is a freelancing giant—but mixed reviews deter users from joining the platform. Learning about Upwork and how to use the site safely helps users get a jumpstart on their online careers. What Is Upwork.com? Upwork is an online network that connects freelancers and employers. It’s the largest freelancing marketplace, that was previously two separate companies, Elance and oDesk. Since their merger in 2015, Upwork became the go-to spot for finding potential jobs or people to do them for you. The platform caters to many industries, most notably web design, customer service, programming, statistics, writing, illustrating, and translating. The possibilities are endless. It’s free for anyone to post job opportunities on the site. There are tons of posts, ranging from agencies looking for SEO copywriters to start-ups seeking video game designers to bring their passion projects to life; from students looking for someone to write their homework to even people looking for dating profile managers. Although employers don’t face many obstacles to create accounts, freelancers have to jump through some hoops before making proposals and getting paid. Freelancers now need to apply to create a profile and fit specific requirements to apply to positions. Upwork takes a rather large service fee from freelancers (usually 20 percent to start) plus VAT to European users in addition to a small service charge from clients. Users looking for additional freelancer or employer perks can opt for paid premium accounts, or other “job connects” to actively apply to positions they did not receive an invitation for. Is Upwork Legit? Many clients and freelancers alike find success through Upwork. It is a legitimate site that you can use with peace of mind. Upwork takes many security measures to ensure the safety of its users and encourages all users to follow specific guidelines to regulate activities on their platform. For example, clients must pay out “milestones” for paid projects in advance, which will sit in Escrow until the project is complete. This means that the money waits with a third party in advance upon contract agreements, so you don’t need to worry about clients ghosting you without payment on the platform. They also alert any suspicious activity from clients and warn you to pause work the second something seems fishy. For example, when clients connect payment information to hourly contracts, Upwork notifies freelancers if their credit information expired. Likewise, the platform monitors messages and posts to ban and suspend any suspicious users on their accounts. Despite these efforts, scams are possible through the platform, and if you fall for them, Upwork probably won’t […]

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