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Why Do You Need A Facebook Page for Business

The situation that the year 2020 has brought drastic changes to everyone due to COVID-19. Millions of people around the globe were forced to be confined inside their own houses 24/7. Thus, people sought ways to keep in touch with friends, study, work remotely, and find a pastime. Everyone is willing to do anything to fight all the stress and pressure that the pandemic has brought. Thanks to the emergence of technology and social media. People have found an outlet to become more connected and involved despite the distance and time zones. But, besides fulfilling entertainment needs, most people tend to dive into social platforms like Facebook to earn money as well. And if you are an entrepreneur or into business, you probably ask if it is the perfect time to create a Facebook page for your business.

What Is A Facebook Business Page?

Perhaps this is the modern way of promoting your business without needing to go out. You don’t have to give out flyers on the streets or post posters on street walls. Basically, a Facebook business page is a more accessible and easier way for businesses to raise brand recognition, create sales, and even drive sales via Facebook. It’s a method to interact with new consumers and engage with existing customers in your target market.

Since the pandemic started, social media has become more convenient for people to share or post moments. It is also the less expensive way to say hello to relatives who live in another country. Moreover, it brings fun to everyone through online games with friends, or start a conversation with a stranger. But most importantly, it is a helpful tool for businesses to sell products and services online with just a few clicks.

Therefore, Facebook is continuously evolving and providing businesses with more innovative and beneficial services. While these capabilities are complex, creating a Facebook Page is extremely simple. Sign in to your personal Facebook profile, click the “+” symbol, pick “Page,” and follow the steps.

Why Is It A Must for your Business?

Here are some of the critical factors why you should invest in marketing your business through Facebook. It doesn’t matter if they are small to medium-sized businesses (SMEs) or a multinational businesses giant. You can benefit when you make a Facebook business page today.

Billions of Possible Audience

One of the most critical factors that require consideration when making a Facebook page is the audience. The audience refers to the people who can see your page. As of the second quarter of 2021, Facebook already has 2.89 billion active users monthly, making Facebook the most extensive social network worldwide.

Instead, imagine a hall with 300 people inside if one person talks to another person sitting with them at one table and says they have tried the best burger ever. The group of people that they have talked to may share the information with the other people inside the hall. Then within 30 minutes, the domino effect made the best burger ever become the talk of the entire hall! 2.89 billion is a large number to visualize.

By applying this concept, even with just thousands of Facebook pages, there is a great possibility that the business shall become the talk of the town. Aiming to reach a larger audience through Facebook Pages will help any business build brand awareness and loyalty and even boost their website traffic.

Low-cost Marketing

Starting a Facebook Page is free and readily available for anyone who aims for marketing and branding. All you need to have is a good business introduction, profile photo, and cover photo, and you’re ready to go.

However, if you want your business page to be more visible on the network, you might consider investing in Facebook Ads. These are generally cheaper than print, TV, and radio advertisements and are more targeted since Facebook Ads allow page owners to choose the specific locations or areas of the audience. Likes, post boosts, Sponsored Posts, and Sponsored Stories are all examples of these adverts.

Customer Support through Chat

One of the first features of Facebook is the free messaging app called Messenger. With this, people may communicate with one another even when they are in different cities or countries.

Facebook Pages can also be linked to a Messenger chat wherein clients may communicate with the page owners if they have queries. Page owners may be able to reply wherever you are. All you need is a Wi-Fi or mobile data connection, and you can talk to them through the app.

Page Engagements and Insights Analysis

Facebook Pages also provide data on the number of audiences reached and the number of engagements such as Likes, Comments, and Shares. These metrics allow business owners to identify if their social media management is good or if there is a need for improvements.

Create A Facebook Business Page Today and Earn More!

Business owners are strongly encouraged to build and invest in social media marketing through Facebook Pages now that technology continues to evolve. If you need help with these services for your business, we are here to serve you. With our expert social media managers, we can help you with the management of your Pages. Feel free to reach out to us, we are here to help your business grow.

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Instagram for Business | Five Reasons to Use Instagram for Business

What started as a social media platform for posting random pictures of just about anything from pets to mundane activities has emerged to become one of the best places to get businesses the recognition they deserve. Now, let’s dive deeper into the wonders of Instagram for business.

Since its inception back in 2006, Instagram has honed millions of users of varying age groups and ethnicities- it has a worldwide reach. Everyone wanted a piece of that social media cake to show the story of their lives. May those be vacations, hobbies, families, memes, you name it because surely it has been posted by someone. Today, (Since 2013 actually, and fun fact: Michael Kors is the first official user of Instagram’s sponsored post advertising.) posts about your homemade pastries, handmade crafts, and any product at all can be monetized because Instagram for business is here.

Instagram is open for business!

Even though you are just starting or have been in The Biz for a considerable amount of time, you need the appropriate marketing strategies to get your business up, running efficiently, and preferably for an indefinite amount of time (even forever perhaps). Think simple, start smartly, and use Instagram. Still unconvinced? Here are the reasons why you should:

1. Well, it is a popularity contest.

Everyone is either familiar or is a user of Instagram. It is just a general truth. With this much reach, never worry about your business being unknown. It would turn into that popular kid with fan clubs and admirers that worship the ground it walks on- in this case, Instagram.

It is a social hub for safe interaction because of the pandemic that is still around. If you are a home-based business, you can heavily rely on Instagram for advertising. It helps to add intrigue to your content with its many tools and features that are freely available and easily used. Instagram ensures that it brings life to your posts. Never shall you and your audience ever see dullness again.

2. #InstagramforBusiness

If you are the new kid in this business town, it is reasonable to be intimidated by the veterans that have been grinding for some time, but with the proper utilization of the hashtags (#), you can ensure that you still hold the brightly lit spot. Using hashtags along with a post lets the said post be viewable among others in that particular hashtag. These hashtags can also be helpful to keep tabs on your shop regarding new products or promos even if they are not following your Instagram account.

These hashtags don’t have to be overly complicated. They just have to be interesting and attention-grabbing. Think of your shop and its image, then be creative about it. Additionally, you can include up to 30 hashtags on a post and 10 hashtags on a story. But make sure to use them wisely. More is not that merrier in this aspect.

3. Partner up with influencers.

Influencers are social media celebrities. And what do celebrities perform efficiently? Brand promotions. The majority of their fans religiously buy the things that they buy. These fans want to get their hands on everything that their celebrity crushes use and use them as well. Think about it when it is your product they are promoting, you already have loyalists in a blink of an eye. It gets better because the influencers have a certain reach on demographics that is possibly out of your radar. These influencers can give you and your business access to an even wider audience, like having a VIP pass that comes along with the perks of being friends with a celebrity.

4. Keep your friends close and your competitors closer.

Since everyone is on Insta, this means that not only your customers would be present but your competitors as well. And what better way to keep a lookout on the enemy than by being on the same social media platform. With Instagram, you would know what the other businesses with the same line as yours are up to, what their new products would be when the products would be released, and what promotional stunts they are doing for their marketing. You would be on the loop, but it goes both ways…they’ll know what you are up to as well. But this does not have to be some unfriendly competition. You can learn from each other and even help each other out. After all, no amount of negative energy will help your business. Camaraderie trumps bad blood.  

5. Have access to Instagram Analytics.

Beginning a business is like walking in the dark. Nothing is certain. You are trying to figure out the what, where, when, which, and how of everything all at once. First and foremost, you being the owner, must establish your business goals. With Instagram, you would be able to monitor your overall presence. Tracking your Instagram Analytics is the light you need for going on this dark path. It is the insight you need for content creation and marketing because it gives you an overall grasp of what you need to keep the customers coming. Instagram for business helps you in achieving your objectives and fulfilling your goals.

Level Up Your Business with Social Media Marketing

There are numerous reasons to use Instagram for business that you need to see and discover for yourself. It is a very established social media platform and investing in it should be one of your priorities. Luckily for you, here at Infinity Web Solutions, we make it easier because one of our many services includes Social Media Marketing. We have Instagram Marketing Experts that will help you in using Instagram for business. You need not be the new kid any longer. Be one of the veterans and make it official with your first sale on your Instagram account.

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Advertising on Tiktok: Why Tiktok Business Trends is for You

TikTok is a social media platform that took entertainment to a whole new array of creativity and personalized short vids. How one social media platform became this lit for a short amount of time (it only came around in late 2016!) still astounds everyone on the Internet- even the Karens, okay, most especially the Karens. TikTok has over a whopping 800 million monthly users. Not only is it another social media where people, the majority of which are the Gen Zs or the zoomers, showcase their talents and anything really, but it has also become a great and widely used business tool. Advertising on TikTok has been adamant because of its modern twist to marketing.

Advertising on Tiktok: ‘Don’t make Ads, make trends’

TikTok for business encourages you to forego the ads and make your brand a trend. Here are some of the TikTok trends that you should do for your business:

TikTok Challenges: Make sure your brand is trending

Make it happen by creating branded hashtag challenges. Through this, you’ll ask your followers to be their most creative selves and submit authentic videos related to your hashtag. These are highly effective for your business promotion because branded hashtag challenges are most likely to become viral. These would encourage people who have just recently come across your brand to follow you because of the diversity that your business caters to.

Moreover, this TikTok marketing idea allows for interactive participation from your target audience and your brand. Once you get your followers to participate, you connect to them personally despite the probable lack of actual interactions — Internet friends. And that is not to say that it is inferior to any friendship established in the flesh.

This is one of the best things in advertising on TikTok. Give your followers the branded hashtag challenge and let them do the rest for your business!

Brand Takeover: Own the TikTok app screen

Want to be the very first one to greet TiktTokers in the morning? The TikTok Brand Takeover feature will allow you to do just that. When a Tiktok user first opens the app, they will see your business immediately. The app will show a video advertisement of your brand, and what better way to make a good impression by being the first thing they see and interact with for the day. But these brand takeovers are limited to one brand in their specific category per day.

A downside of this tool, though, is its costly nature. If you’re a smaller brand than most, you might have reservations about investing in a brand takeover, but if you truly strive for fast growth in your audience, then investing in this is a sure-fire way of doing so.

What’re a few extra cents for ensuring that you have the best seat in the house? Bag the brand takeover of the day now!

Duet alongside your brand

Give your followers something to sing about by creating a video for them to duet along because everybody sings their heart out. Duets are a fun way of getting anyone hyped about your products.

TikTok duets work by creating a side-by-side video of your brand and your followers. It is a form of reply from your audience. They can even share it throughout the whole of the social media platform for anyone to see. Wait it out and see how it becomes trending. You’ll amass a large number of following soon after. It would be suitable for your branding to show how much user-generated content you have. User engagement makes up a successful business, after all.

TikTok Advertising Hacks: Give Your Audience Valuable Hacks on Your Products or Services

Make your customer service hotline easily accessible and extra by giving instructional videos of your products and services. These would also lessen the traffic of customers contacting you regarding difficulties and queries about your products. TikTok would be happy to be your product support team.

These also add to your valuable content aside from your promotional ones. It is a must that your customers know the ins and outs of what they are buying to ensure their continued support for your business.

Advertising on Tiktok is both fun and practical, not only for your customers but for your business as well. Achieve prominence in your line of business by using TikTok for your marketing. Here at Infinity Web Solutions, we will provide you with the best TikTok experience for your brand because we are the best digital marketing agency in Batangas. One of our services involves social media marketing that your business needs. Learn more with us, and let us make you an official TikTok account.

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Instagram Influencer Marketing: How to Grow Your Business on Instagram

Nowadays, people are more open to expanding the means of social media practices for business.  Whether it’s small or big, promoting your business usually uses this privilege online as their tool to fit in and set standards among their competition. Therefore, advertising your platforms online is not a fresh idea anymore. But, you need to reach more social media users, individuals, or a group of people, which may be a challenging task. This is where Instagram influencer marketing comes in handy.

The main purpose of Instagram influencer marketing is to bring up a successful campaign that aims to make higher sales. Of course, you will have to work with the right Instagram influencer for a good outcome. An Instagram influencer is a social media icon, a celebrity, or simply an online sensation who can share your product to reach more audiences in exchange for money, free products, and sponsorship.

But, what do Instagram influencers do to build a good foundation for your brand?

One of the benefits of having these Instagram influencers is that they can create beautiful user-generated content. Popular influencer niches include music, cinema, beauty, literature, sports, travel, and humor. Therefore, these influencers have the power to affect the buying habits of their followers. Meanwhile, you can find an ideal influencer for your brand by trying an influencer marketing platform, checking engagement rates, and always keeping your goals in mind.

The Benefits of Instagram Influencer Marketing

This Instagram marketing technique does not stop with endorsement alone, and it has more to offer that can lead to a successful campaign for your brand or product. It includes many benefits and advantages such as:

1. Instagram Influencers Build Trust With a Target Audience

Since these influencers are very well-known in social media, people are less to get a negative thought to your brand. Therefore, audiences will highly trust your brand since most of the time they tend to share a lot of things about their personal lives as well.

2. Increase Brand Awareness

Instagram influencers marketing’s primary mission is to increase brand awareness as to how social advertisements do. The fact is that familiarity will give you the power to spread your proposals and give your identical purpose so everyone will know and will also tend to trust your brand.

3. Create Valuable Influencer Partnerships

It is essential to have a valuable partnership with your influencer for a harmonious development towards brand marketing. The main goal always talks about trust, so it is also essential to choose influencers wisely, as not all of them can match your goals.

4. Reach Niche Market Faster

Influencers are individually good at some niches accordingly. Because of that, they have the authority to reach the market faster based on the interests of Instagram followers. Therefore, you can ensure that you’ll reach your target audience faster.

5. Influencers Can Help Make Sales

Endorsement and advertisement by influencers ought to make higher numbers of sales. Thus, most influencers can pull off campaigns and platforms effectively to make more sales for your business.

Infinity Web Solutions Offers Social Media Marketing Services

If you are thinking of putting your brand on one of the pioneering platforms online, we can give you a satisfying and most efficient way of marketing through social media. Kindly check our website and feel free to stay any time of the day! Let us work together, and we’ll help you find the right influencers for your business to make everything go beyond with no limits!

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Infographic Marketing Strategy: Help Your Clients Envision the Future

Everyone prefers a beautiful image over a copy. Thus, looking at a graphic is both more accessible and more enjoyable for customers. It is also one of the reasons why an infographic marketing strategy is gaining popularity nowadays.

Infographic marketing is becoming increasingly popular in both content marketing and digital marketing industries. Therefore, infographics are among the top five categories of material that B2B marketers utilize, with 65 percent for content marketing. So, if you want to stay ahead of the game, there’s no doubt that infographics should be a component of your content marketing strategy. However, this is easier said than done because there is a lot that goes into making one. Not to mention the effort involved in carefully marketing and disseminating it.

Infographics as a Marketing Tool for Your Business

It can be a new strategy for you, but to make it more effective, you can incorporate infographics into your marketing approach in one of two ways.

1.) Create inbound links with infographics

Infographics are eye-catching because they are bright and well-organized. You’ll obtain a lot of inbound links if your material in the infographic is on point.

For example, research suggests that colored graphics improve people’s willingness to read text by 80 percent.

2.) Incorporate infographics into your content to encourage people to share it.

Nowadays, you can disseminate visual media everywhere. Thus, the majority of us can see when content is linked with an image or a graphic that makes the content more digestible, it’s more pleasant to look at.

Visual information is 50 times more likely to be shared than copy, according to studies. Infographics, on the other hand, takes the credit. They get 2x the amount of likes and shares like any other sort of material.

Naturally, if you want your infographic to generate inbound traffic and to spread, it must look good and contain the appropriate information.

What can information can you include on an infographic?

You can put many things on an infographic. Moreover, you can look for content that you can easily summarize or show if you want to repurpose your posts. You may already have postings where fast bullet points or data visualizations aid readers in comprehending your content’s main points. Thus, you can use these as the foundation for an infographic. However, you should avoid complex or subtle topics that require a lot of clarifying copy to comprehend properly.

Consult an Infographic Marketing Strategy Expert!

If you require assistance in the creation of an infographic, there are several options available. However, it’s always ideal for getting help from a company that specializes in marketing and design. This way, you only receive a great, unique infographic for your company. Still, you also ensure that you can appropriately market your business to get the best return on investment. Assistance on how to land a successful blow on the market needs a helping hand.

That’s why Infinity Web Solution here can help you. Our experts will assist you and handle your infographic marketing strategy professionally. Email us at: info@infinity-web-solutions.com.

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NEXT CHAPTER: WELCOMING THE WORLD OF VIRTUAL ASSISTANTS

Moving on to the next chapter of one’s life might be hard. It takes a lot of courage to draw a path and follow it. But if a person is really determined to follow one, there’s a big chance that they will succeed.  Some say that being a virtual assistant is a career not too easy to take but you’ll never know if you don’t try.  Who knows, becoming a VA may be the right path for you?

Page 1: The perks of being a Virtual Assistant

Being a virtual assistant has a lot of advantages. It gives a lot of opportunities to those who are determined and hard-working. The following are some of the perks that you can experience:

Working with people with the same passion as you have. An environment where people are on the same goal as you are actually motivating.

It is time-efficient. Since you are working for a well-trained team, your time will never be wasted.

Discovering what the real world is.  Virtual assistants work with different professionals in different fields in various countries. You can gain a lot of additional learning while working about the fields you are going to work on.

Having fun while working. Aside from earning, you get to enjoy your work since you are working in different fields.

Page 2: Virtual Assistant Tips

Nothing is difficult for those who are willing to learn. If you are willing to develop your skills here are some of the helpful tips for you to be a virtual assistant:

Practice good communication skills. Be confident but not too arrogant. Practice your English, both written and spoken communication.

Patience is a virtue. Being patient with your client and workmates is a must. Keep in mind that you are working with other people as well.

Adapting to a new environment. If you will be working in this field, you should know that you’ll be working with different types of people with different personalities.

Learning to work alone. Though you are working with a team, not all the time they will come to the rescue so learn to be independent.

Time Management. In this work, there will be deadlines, so you should use your time wisely. You should learn how to manage your time.

Page 3: Where do I start?

Today, Philippine companies with Filipino VAs can be found anywhere. Using the power of social media will actually help in finding the right company you want to work with. And since there is a lot of companies, you also have various choices to choose from. Filipinos are known to be hardworking and determined people. Those are the main reason why foreign countries continue to seek Filipino workers in different types of fields.

Setting your goals is one of the most important things to achieve your career’s next chapter. You have to welcome positive thoughts and start working on whatever you wanted to do. Do not be afraid to fail because failures usually lead us in the right direction. Learning from your mistakes is the greatest lesson you can ever learn in life.

If you are a job seeker, you have to be a strong, independent person. Keep in mind that the world will always continue to revolve. It will not wait for you.

Remember, you are the author of your own book. Write and draw something good. You might actually be surprised by what will happen.

What’s next on your “next chapter”? Click Here.

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MARKETING LESSON FROM DESPICABLE ME: MAKE A BIG IMPACT WITH A MODEST BUDGET

Think it is impossible to achieve success on a small budget? The creators of the blockbuster 3-D animation movie “Despicable Me” would claim otherwise. With the first film and its sequel receiving generally positive reviews from critics and moviegoers globally, it is no wonder that it became one of Universal’s most profitable movies ever. Discover what marketing lesson they showed don the film.

They know how to win the box office without breaking the bank.

The 2 Despicable Mes was produced by Illumination Entertainment. It’s an animation company founded by Chris Meledandri, former Fox Animation president. With a whopping $543 million worldwide box office haul and Gru’s adorable yellow Minions [still] taking the world by storm, it is hard to believe that the first and second film was made on a modest budget of $69million and $76 million respectively. Also, it is an animated film (anyone in the industry would know how expensive special-effects-laden films can be)! Now we’re talking about real profit — a marketing lesson, right?

While other rival animated films like Toy Story, Turbo, and The Croods cranked out on pricey productions, Illumination contained costs while staying competitive. They opted for fewer expensive stars, less expensive animators, and first-time directors. Also, they eliminated visual details (like skipping furs) that the audience often really can’t see on screen. They even used matte paintings for backgrounds instead of the more expensive CGIs. Universal Pictures also capped the marketing costs by relying heavily on the studio’s corporate siblings for cross-promotions.

So what can we learn from all this?

Simple. It’s about selecting ideas that would work within your budget and it applies to any genre (not just movie-making). Meledandri’s forte, which is probably part of the “playbook” he learned at Fox, was how to make good things on a modest budget. All marketers should learn how to follow suit.

Every year, big companies invest millions of dollars in market research and advertising in an attempt to find out what makes their customers tick and eventually stick to their brand. What about those small business owners who can’t afford such a high level of investment? All you need is a spark of creativity. No big budget doesn’t mean you can’t make a big impact nor settling for dull and unimaginative advertising solutions.

So how do you actually advertise and drive new sales at a relatively low cost? Consider these 3 Strategies:

Blog your Way to Success – If you think blogging is just for writers or those people who love to brag about their traveling experiences or the food they eat, its time you change your view. Blogging helps you validate your expertise and can further help establish yourself as an authority in your industry. Blogging also helps build rapport and engagement. If you have information that you think can be valuable for your audience or if you encounter frequently asked questions that need answers, blog about it! Once you have gained a following, you can easily find opportunities to monetize

Tip: Not confident about your writing style? You can consider hiring a blogger.

Turn to Social Sites – You’ve seen the boom of social media platforms. You’ve also probably heard or come across social media marketing. We’re an early adopter of using social media (Facebook, in particular) for business, and doing so had helped us gather solid fans and clients. You can also do so. Social media is a great way to reach out to a possible client base, to listen to your customers, and to expose your company and brand all these for FREE! All you need is that (again) spark of creativity to cleverly communicate your value proposition to your audience.

Exciting Giveaways – Think only those corporate giants can map out great giveaways to promote their brand? You can, too, even on a tight budget. Think of cool and valuable promo items like reusable bags, personalized mouse pads, notebooks, shirts, umbrella, care packages, or a nice iPhone or iPad case. There are lots of affordable giveaways that you can think of even if your funds are limited, just think out of the box

If you are among the many small business owners struggling to find low-cost marketing ploys to make a big impact, don’t give up. All you need is a bit of creativity, simplicity, and passion to produce something exceptional. If you need more inspiration and a marketing lesson, just rewatch the film. Make Despicable Me an inspiration.

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5 TRAITS VIRTUAL ASSISTANTS CAN LEARN FROM HARRY POTTER

If there’s a book that has been a household name and helped define the pre-teens of today’s millennials, without a doubt and/or battling an eyelash, it would be J.K Rowling’s Harry Potter series. If you were reading this and grew up waiting for the release and reading the books, watching the movie adaptations, becoming part of the Harry Potter fan community, and “brewing potions” in Pottermore, I need not detail the storyline.

The Story of the “Boy Who Lived”

The story of “The Boy Who Lived” is not only epic but is also rich with symbolism and values that shaped the lives of hundreds of millions of “Muggle” readers who are probably now in the workforce. Those who are in the workforce are probably virtual assistants (yep, that includes some of the people in our team). If you are among the growing army of [Filipino] online personal assistants, the following traits exhibited by Harry Potter (and his lot) can be a paradigm for you to become a highly effective and successful virtual assistant.

1. Reliability

After Dumbledore’s death, the mission to hunt the Horcruxes fell to Harry’s hands completely (well, not without the help of Ron and Hermione, of course). It is a time of despair, and the weight of finding the means to end You-Know-Who’s regime is on their young shoulders. Even without Dumbledore to guide them, the trio still pressed on alone in their quest and succeeded.

As Harry, Ron, and Hermione, even if your employer is not around, you should be someone who can carry out tasks with minimum supervision BUT can still generate quality output. You should prove to be a reliable Filipino virtual assistant by merely ensuring that your client can count on you at all times. Be someone who propels yourself to work on your own even if your superiors are not around.

2. Accountability

Do you hide when you don’t know how to do something or if you are wrong? Are you someone who shies away from taking responsibility? Drop it now. Harry, as a teenager, deals with stuff that can be tough for someone his age, particularly in Deathly Hallows. If you come to think of it, your challenges as a Filipino virtual assistant pale when side by side with Harry’s, and hey, he makes bad decisions, too…remember Harry and Ron stealing the latter father’s flying Ford Anglia? Like them, a virtual assistant should also accept that sometimes, unfortunate mistakes can happens, and admitting his/her lapses and facing the consequences are the best steps to do to solve the problem. Doing so will also ensure that future mistakes can be prevented.

3. Loyalty

Harry is Dumbledore’s man through and through and loyal to his friends and ideals. As a virtual assistant, you have to ensure client retention and loyalty, too. Make sure that you give your clients reasons to come back and hire your virtual assistance services again. Most VAs can handle 2-3 clients given the flexible working hours. Avoid the tendency to neglect one client over another (or worse using another client’s technique for another client). Nurture the relationship you initially had and maintain it to create loyalty.

4. Modesty

Harry errs on the side of modesty and is more conscious of his failures rather than his successes. All throughout the book, he is depicted as the kind that doesn’t let being dubbed as “The Boy Who Lived”. The repeating triumphs over You-Know-Who all go to his head. As a Filipino virtual assistant, you shouldn’t let ego affect your profession. Sure it helps to be informed about your accomplishments as it can help you get more clients, but if you are working in a team, like in our workplace’s setting, bragging about your achievements can be unnecessary and may raise some eyebrows. Remember: You-Know-Who’s overconfidence also became his weakness.

5. Determination

Harry seemed to carry the weight of the wizarding (and the Muggles) world on his shoulders fighting You-Know-Who from bringing doom, and he sometimes experiences breakdown (i.e., when he sees through the mind of You-Know-Who doing something evil and the loss of godfather Sirius & a mentor and almost father figure Dumbledore). However, with the help of his friends and supporters, he remained steadfast throughout the series and didn’t walk away to fight against evil. Just like Harry, as a virtual assistant, you should possess an unwavering enthusiasm to get every task done.

Bonus Trait: Be a Strategist.

Though you might see Lord Voldemort, a terrible wizard, we must admit that he is a great strategist. Bringing this quality to the table in a more positive light, you should, like Lord Voldemort, think outside the box and create innovative ideas to help your company gain a competitive advantage.

Although you can’t be a great wizard like Harry Potter and arm yourself with spells (and wand), you can definitely adapt his (and other characters in the series) qualities to be a highly effective virtual assistant. [And you can also go back to Dumbledore’s quote in this post’s image.]:)

If you are a small business owner looking to hire Filipino virtual assistants, you might find the above characteristics useful in narrowing your choices.

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WHY SOCIAL MEDIA MARKETING IS A MUST FOR EVERY BUSINESS

Social media platforms are drastically changing the pace of today’s marketing world. It can transform startups into big-time businesses especially when done appropriately and effectively. Just imagine how it can greatly affect businesses by just managing your social media accounts and pages – even for an hour or two per day.

Social media marketing is one of the fastest-growing marketing trends today. This brings a lot of advantages in showcasing products and services with an effective and proper market targeting.

Advantages of using Social Media to bring your business to the next level

Curiosity leads people to deeper interaction in a digital society, thus, giving these platforms more time to be spent in a day. By this, it is easy to see that social media marketing is one of the key elements for success in marketing and making many marketers realize the potential of the business to grow in the industry using the platform. The real question here is why businesses need to put their attention on social media advertising? Here are some of the reasons why:

Building Brand Awareness

As much as the fact that people are into the digital world today, brands are also getting into it giving their business the opportunity to grab more audience and gain brand identity and awareness.

Develop Brand Loyalty

As you gain and build our brand awareness, loyalty comes in. Consumers who have tried and tested your service and products will then have their loyalty to the brand. These people will also spread the words and giving you more clients in the future.

Gain Traffic

Yes, it is as effective as other paid ads in other marketing strategies. Posting your links and leaving interesting and enticing captions can already give you conversion.

Higher Conversion

The more your links or ads appear on social media platforms, the more it will give you conversions. This way, you will also know how your links perform ad how effective your social media marketing is.

Achieve better customer relations

It will then give you and your client a relationship that will bond the market more into your brand. Getting what your market has in mind and their insights about your industry is already a milestone in getting to know your market. Listen to them and you will be like listening to where your revenues come from.

Cost-effective marketing technique

This strategy brings savings to the company. Reducing marketing costs, it does not require a lot of monetary expenses. An internet connection and a computer, which is present nowadays in all companies, is what you mainly need. This will definitely minimize the marketing costs of the company by a significant margin. Likewise, if the company will hire a Filipino virtual assistant, it might as well minimize the cost of the company even more in their marketing strategy. A virtual assistant is the one who can do the job.

Social media marketing has grown to be the most favorite advertising strategy in almost all businesses. It was like hitting two birds at the same time as it has become an integral part of the marketing world that offers a great opportunity to increase sales while reducing marketing costs.

If you need these kinds of services, we are here to serve you with a wide range of solutions which include social media marketing and search engine optimization. Furthermore, we can help you with search engine management, email marketing, content marketing, and numerous digital marketing related activities for enhancing your business.

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HIRING VIRTUAL ASSISTANT: WHY A-MUST THING TO DO

You have tried every possible way you know there is, yet you’re on that same spot where you’ve been days, months, or worse years from then. You thought it is about time to finally give up on your hopes…on your aspirations…and on your business goals. Until, as if a voice from nowhere, have whispered and taught you about the ideas of hiring a virtual assistant.

Yes. You may have heard it for so many times now. But what you know may not exactly everything you have to discover. For behind what the buzzword says, a virtual assistant could be the missing link in your business success.

Understanding the Idea of Virtual Assistance

As the term suggests, virtual assistance is the type of service rendered by hired individuals in such a manner that he or she communicates with the clients over different online media; without nearly the need to personally be together.

There are various business services that can be provided by a company practicing the science and arts of virtual assistance. Among them are the following.

Performance of different administrative tasks as demanded by the client.

Market Analysis and Research

Content creation such as blog, articles, PR, newsletter, and site contents

SEO – Search Engine Optimization

Web Development

Graphic Design

Social Media Management

Email Marketing

Customer Service/Support

Video Creation/Editing

The above-mentioned items are only a few of the most basic tasks that a Filipino virtual assistant can do for your business. What could be more surprising about this, is that, with only a little amount of time to be spent in giving your VAs the instruction that you have, you will see the business result that you are looking for.

We know for a fact that over the years, the competition within the market that you have been trying to penetrate is getting wider and tighter than ever. As such, you must think now if you will take the courage to step up into the next level of marketing and advertising business. We can assist you on your journey towards getting more paying clients. Send us a message today so we may talk about the future success of your endeavor.

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EFFECTIVE ONLINE MARKETING TRENDS FOR 2019

The Internet has taken over the world and that is not surprising anymore. Since it brought a lot of benefits for people, it continues to emerge every single day.  Not only it entertains people for personal use, it is now a helpful tool for the business industry. It provides business people with platforms that reach more people and more reliable tools and services. This is why online marketing is now known to be one of the new trends in marketing. Perhaps it offers more help than what we already know, and that, we will find out in the future. For now, let’s discuss what will help us this 2019.

Diving in the Trends

1. Facebook Ads are on the rise

Like and share. This is probably the usual routine of every person whenever they open their Facebook accounts. It allows people to communicate with each other and share one’s thoughts with just one click. No wonder it is the number one social media site today. Due to this reason business people are now using this platform to reach more potential clients. You’ll probably notice those Ads appearing on your newsfeed; whether it’s fashionable shoes or the trending devices, it’s quite noticeable.

Since it is noticeable, it is effective. These paid ads are specifically made to advertise and promote business through Facebook. However, it is important for marketers to look at their target audience. Facebook can be inappropriate for some campaigns especially now that it continues to go down with the younger generation.

2. Instagram Craze

Luckily for Facebook, they have bought Instagram. And since the marketers finally realized that Instagram Ads is effective as well. This specific image and the video-based platform have undergone optimization and leveled-up the business game of every advertiser. It became more user-friendly for both personal and business use. You can now switch your personal profile to a business profile and connect your account to your Facebook page.

Instagram is now becoming a convenient platform that allows anyone personal and professional entertainment at the same time. As it reached 1 billion monthly active users, it will not be a shocker anymore if it beats Facebook in no time.

3. Video is on demand.

The majority of the population is now obsessed with YouTube. That means creating videos for online marketing purposes is also an effective strategy. However, just because YouTube may be the most effective platform for video consumption, it doesn’t mean that you should not post videos on Facebook and Instagram. It is always a must to maximize resources for the business.

Advertising using a video can make you feel to have the best of both worlds in some ways. The genuine planning and mechanics of video generation surely know and effective, since the video itself is a twentieth-century medium. Regardless of whether you’re making recordings for Instagram, Facebook, YouTube, or even your very own site, it is the best level, extraordinarily viable advanced showcasing instrument. You can catch and pass on a great deal of data and your business’s identity with a video.

Level up Your Marketing Game with Our Help!

Managing a business can be a huge headache at times. But nothing worth having is easy, right? Online marketing may have a huge impact on your business but at the end of the day, it’s all up to you. It’s up to your choices and how you will adapt to the whereabouts of your business. So keep in mind that your business will either fail or succeed in your every decision.

Want to learn more about how to implement the above-mentioned online marketing trends? Infinity Web Solutions are a team of well-rounded virtual assistants. Hire one now and discover how we will help you succeed with your business!

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BECOMING A VIRTUAL ASSISTANT: CREATING PASSION AND A REWARDING CAREER

It is normal for a business to get loads of work and stuff but sometimes things just unexpectedly get out of hand. In some cases, businesses get overwhelmed by the surge of requests for the services they provide – inquiries, orders, legalities, paperwork, and more! Improper handling of this kind of situation can be fatal to the business.

Today, every business must cope with fast-paced trends in service marketing. It is vital for a business to make plans and strategies to prevent these mishaps inside the organization. Good thing, virtual assistants are here to help. Not only that, becoming a VA might be the greatest decision you can ever make.

Here are some of the reasons why you should consider Virtual Assistant as a profession:

Make a Change

As a virtual assistant, you have the opportunity to make a real impact on the business. You will be building a bond with every client to ensure that the business operations are going on the right track. You can be their partner who can help with everything. They can assist them to get the job done in a short span of time and in cost-effective ways.

Work with Cool Brands

Here, you can get to work with great companies. Unlike a lot of other jobs, being a VA has a wide-ranged selection of client areas to choose from. This simply means that you can try out different areas. It also gives you the freedom to move if you feel stuck in a particular job.

Become an Expert

Be an expert by working with a specific market, where you would be able to provide much more of a specialist approach for the industry. You can also this opportunity to enhance your skills and discover more of your hidden talents. You can be the better version of yourself by unleashing more of what you can do.

Brilliant professional assistants comprise the team of Infinity Web Solutions. We provide no less than top-notch services to our clients. We can ensure that we know our stuff and are well-rounded the individual markets we are in.

Growth

The industry is in its spirit and the jobs are there for job hunters in the industry. So, if you’re looking for a sustainable career that will offer job opportunities and long term employment, becoming a virtual assistant may be the answer. Here at Infinity Web Solutions, hard work doesn’t go unrecognized. We provide you with a sense of satisfaction and make you feel good about yourself.

Rewards

Like any other job, being a virtual assistant comes with its own perks and benefits. As a VA, you must be process-driven and if you follow the right techniques, you will begin to make frequent placements and see the commission coming in. Your hard work will pay off and what follows are the monetary and intangible rewards. Incentives will always be there as the basis to continually motivate.

Meet new people

Meet new people and discover new adventures. Everyone has their own story. Everyone is different and unique. The results will be imminent once you’ve built communication with everyone else, and you’ll be happy to know that you actually created a good relationship with those people.

Jumpstart your career with us!

You have to be patient in order to succeed as a virtual assistant. The more patient and persevering you are, the more you become to excel in your careers, which often propels people into success. It is a great opportunity for your career to take it to the next level and in the direction where you want it to be.

In summary, becoming a virtual assistant is a great way to showcase your talents. You are a game-changer; play with the big names, become an expert, grow professionally, get incentives, socialize, and succeed in your career.

Getting interested? Be one of us! Get in touch with us and be part of Infinity family.

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TOP 10 WEBSITES TO FOLLOW TO LEARN MORE ABOUT SEO

BECOMING A VIRTUAL ASSISTANT, AKA THE ONLINE “ROBIN”

If you can’t be your own Batman in this WORKspace and time, why not take the path of being the online “Robin, the sidekick” while playing the role of a virtual assistant?

SECRET ORIGIN

While Robin first originated as Dick Grayson in 1940 and from a positive intention of creating Batman’s great protégé, virtual assistants are hired by businesses. They are welcomed to generally be of assistance with their difficulties in managing much workload. Much as we wanted to find the actual origin of being a virtual assistant, it takes YOU to understand how they will stand out from the rest of the superheroes.

SECRET POWERS

With that famous fact that Robin possesses no superhuman powers and relies much on his physical conditioning, and intelligence, virtual assistance entitles you to:

Making a great change

You can assist them with your skill in event management, social media or digital marketing, in preparing their reports, scheduling their appointments or managing their calendars, checking their emails and the list goes on. You are that sidekick who can help with everything!

Becoming an expert

You grow as you make these businesses grow. Your skill of expertise would be very much honed as you are exposed to real-world problems and situations. Apparently, Infinity Web Solutions is your battlefield, where you are bound to unleash your better version as you provide clients with professional business solutions.

Meeting new people

With your superhero purpose of being a helping hand, you are redeemed to meet people of diverse cultures and even personalities. Thus, you are building a wide array of relationships with every people and business you deal with.

FILIPINO “ROBIN”

Filipino virtual assistants were much recognized for being approachable, polite and professional as local remote workers. Reviews online pertain to why most of the international clients are choosing Filipino VAs to be their business sidekicks. They are known to be hardworking and of course, determined people.

So, if you dare to be one of those Filipino “Robins”, there are hundreds of companies who are eager to recognize your own perceived skills. But, if you wanted to take your Robin-ing to the higher level, you may want to consider our company, the Infinity Web Solutions.

WHY INFINITY WEB SOLUTIONS?

With Infinity Web Solutions, you can actually prove the world that you don’t have to dream of being Batman anymore, but Robin who is much competent and trained to be the best of those virtual assistants.

You can get hold of the excellent trainings to provide various virtual services that will clearly enhance the status of a certain business. The company’s Filipino virtual assistants are proven to be among the best in town and upheld to be the most trusted by its clients.

REWARDS OF BEING A ROBIN

Once you are recognized to be “Robin” and that you possess the must-have skills, you are eligible for the benefits and rewards of being one. The best thing about it is that you are paid for your worth – a reasonable rate for the actual job you have done for them. So, it won’t matter if you’ll be exhausting much of your power for a certain work as long as you try maximizing these potentials to be of great help to the clients. Apparently, you truly are enjoying your work since you’ve got to work in different fields and meet new people from different backgrounds.

Sidekicks aren’t and weren’t always in the picture. But now that you know how to be a great sidekick in the online world, then be one of us! Visit the website, get in touch with us and be part of Infinity superheroes.

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Check out these websites if you would like to get in touch with the new learning tips and updates about SEO. These will help your business to create an online presence effectively! Visit our site here! infinity-web-solutions.com

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FIRE IGNITED: DESPITE THE DAMAGE, HUMANITY IS RESTORED

BATANGAS CITY — A fire broke out leaving more than 200 families homeless.

April 06, 2019, Saturday – A fire hit a residential area in Sitio Ibaba, Barangay Sta. Clara, Batangas City. According to the reports, the fire started from one of the resident’s houses and quickly spread because homes in the area were made of light and combustible materials.

This incident ruined the hearts of the affected residents while the people of Batangas and neighboring areas extended sympathy to them.

BEYOND CONFLAGRATION, LOVE AND UNITY ABOUND

Last April 09, 2019, Tuesday, the team from Infinity Web Solutions – Best SEO Marketing Philippines, went to Bolbok OCVAS to bring donations in kind and offer moral support to the affected families. We join the efforts of our fellow Batangueños who offered their help to the people of Sta. Clara. Not only is it an application of teamwork that we learned inside and outside our office but also it is a manifestation that no man is an island. It is a cliché, but there is no ‘I’ in ‘Teamwork.’ You cannot do everything by yourself unless you’re a superhuman.

Everything we collected in kind was made possible by the cooperation of the whole team. We count the items as blessings shared to those who need it more than we do. It was not that big but to think that it will reach somebody and serves as a help to pacify their weary hearts, it’s already a bonus for us. We know we can’t mend at once what they’re feeling right now, but we strongly hold on to the belief that a kind gesture can reach a wound that only compassion can heal.

People would always say that you cannot give what you don’t have. We believe in that. If you don’t have compassion, then you cannot give anything at all. We’re not talking about money, food, clothes or any in-kind donations here. There may be people out there who are less fortunate. But everyone can send them prayers, and we think that that is the best offer we could give. Every good deed counts, making us more human than we think we are — every little act of kindness matters.

In times like this, we can prove that humanity isn’t dead after all. We are also able to show the Filipino spirit of ‘Bayanihan.’ No fire can burn our reputation. Resilient as they say, we indeed are. We are Filipinos, remember that. If someone is in need, we don’t falter to lend our hands.

HAND-IN-HAND, WE CAN START AGAIN

We all know how it feels like to lose something fundamental to us. Starting from scratch is tough. It is like you are back to the time when you were learning to walk all by yourself. You have no idea what will happen next. You may fall, stumble, and lose hope, but the good thing is that you know SOMEBODY UP THERE is going to catch you. So go on.

From the bottom of our hearts, Infinity Web Solutions – the management and the rest of the team, sincerely extend our love, prayers, and care to the victims of Sta. Clara fire incident. We will continue to pray that each of you will hold on the power of faith, hope, and love. Together, we will rise, and with God’s grace, we can start again

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6 Effective Tips on Creating Blog Titles that Catch Reader's Attention | Infinity Web Solutions

Blogging has been one of the most exciting and interesting online trends today. The purpose of a blog can be to inform, persuade, entertain, or promote products or services. There are already countless stories of success from those entrepreneurs who have started their own blog and make it BIG in the market.

Powerful content – that’s the heart of successful blogging. However, content will not be powerful if it lacks title that will catch reader’s attention. It’s your title that gives your content the first impression. It’s the ‘charisma’ that attracts your readers to find out more…

Effective Tips and Techniques to Create Catchy Blog Titles

Use an ‘actionable’ title. Make your title works for the whole content. A title must be specific, interesting, and direct-to-the point on what you’re going to discuss. The technique here is for you think of a general topic and from ideas given out for a certain topic, you can create a working title. For instance, your topic in mind is ‘online marketing strategies’. That’s too general, right? So, a title can be one of the following:

 How Social Media Strategies can Revolutionize your Online Business Backlinking Techniques: A Quick Guide for Beginners

Don’t forget 2 important things: accuracy and relevancy.

When you create a title which says, “Top 10 SEO Techniques that Work for Coaching Business”, the readers will expect the obvious: you will talk about SEO techniques and specifically, for coaching business. Therefore, accuracy is the factor that will tell what EXACTLY your title is all about. Relevancy, on the other hand, must opt to provide the NECESSARY information for your content. Its purpose is to inform, not to chase away your audience from the main topic.

You can also add bracketed clarification in your title. Or, if you’re going to discuss steps or enumerated items, start your title with a number. For instance:

How to Generate Sales in 10 Days [Video Inside] 10 Productivity Tips for Budding Freelancers [Infographic]

Add a unique ‘interest’ factor. Accuracy must not hinder you from making your blog title more interesting. There’s always a way on how to make it captivating, sexier. Instead of always using positive words, why not try using phrases that may sound contradicting. Examples:

          Busted! Online Marketing Myths Startup Owners are Still Keeping Today

Another technique is to make the title intriguing. Examples:

          Hiring  a Virtual Assistant: Why a-Must Thing to Do Morning Habits of Steve Jobs, Bill Gates and other Successful People

Don’t forget to make it SEO-friendly. Use keywords and include it in your title. This will help your blog to be visible on online searches. Use also your title when sharing via social media platforms.

Ask for opinion. It’s important if you can have someone to help brainstorm your title. Make sure to consider feedback and comment to improve the title, if needed.

Be creative while making your title short. Although your title needs to be short, don’t be afraid to use the power of your imagination. There’s always a better way to make the title more creative. Avoid the usual boring blog title. Make it unique and point out that your blog has something special to tell.

Some writers find it easier to create the title once the content is complete while some others prefer to create the title first. Whatever your style is, there’s a single point that matters. Your blog title must catchy, enticing and works with marketing.

Ready to start a new blog post today? Go on… and feel free to apply the above-mentioned tips Should you need someone to write content for your website, our writers are just a click away!