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Google PageSpeed Insights tool gets a major update with more data from Lighthouse
Google PageSpeed Insights Version 5 is out, and it provides a wealth of information. Google has quietly rolled out a new update to its PageSpeed Insights tool, the first large update when Google began using real user data from the Chrome browser to measure page speed of a site.
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Google Maps 'Follow' button gives businesses a new way to connect with users

Google Maps is adding a “Follow” button to business listings that, when clicked, will send updates from the business to the users can get updates from businesses in the “For You” tab.
The new businesses will also have the ability to have their business listed via a Google My Business profile up to three months prior to their open date.
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Google mobile homepage no longer just a search box, now shows Google Discover feed

The mobile Google homepage now shows Google Discover by default. There will no longer just see a simple search box but will now see the new “Google Discover” feed that Google announced a month ago.
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The Google launches a new design for hotel search results

Google has released a new design for the hotel search results and rolling out a brand new design for the lodge search outcomes after you seek for lodge listings and click on into the lodge interface from net search.
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The impact of 'close variants' in exact match types

Google is very clear that this should only happen when intent remains the same, hence the name close variants and Google Ads Scripts can help restore control for some advertisers.
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