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ZARA , “INSTANT FASHION”
Spanish fashion brand ZARA, a multinational fast fashion company sells trendy collections of clothing's. ZARA started by Amancio Ortega in 1975. At present it is one of extremely renowned brand, popular amongst old and young generation as it offers fashion at affordable prices. It has opened more than 4000 stores in more than 70 countries in worldwide.
In India Zara operates through a joint venture with Trend Ltd, Tata group and Inditex Group. In 2010, Zara launched its first store in India at the Select City Walk mall in New Delhi. At present Zara has 21 stores in several cities including Delhi, Mumbai, Hyderabad, Pune and Chennai. In Mumbai, Zara opened its largest store in India. It focusses on youngster’s adopting western fashion trends and grab this opportunity and increased its market share in retail industry of India as most of Indian consumers prefer best articles at lower prices Zara served with this purpose and sustained in Indian market.
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