gracesung716

[gracesung716]

Week 12 - SDL

Final Mockups

[gracesung716]

Week 12 - SDL

Final billboard poster designs

[gracesung716]

Week 12 - SDL

Personal logo evolution to fit with the overall vibe of the poster and billboard designs

[gracesung716]

Week 12 - Studio

Final feedback: - Add details and extend the description - Use more successful images for the front and back - Tweak or abandon logo - Have text alignment consistent - Add captions - Remove sub-text - De-saturate colours - Make margins consistent

[gracesung716]

Week 11 - SDL

A comparison of the incorrect way of dealing with rubbish and recycling vs the correct way of dealing with rubbish and recycling for establishments on Queen Street.

[gracesung716]

Week 11 - SDL

Photos for more mockup material

[gracesung716]

Week 11 - SDL

Case Study: 'Recycle Your Electricals' & '7 Days of Garbage'

Recycle Your Electricals is a campaign in collaboration with Gregg Segal for his photography project called ‘7 Days of Garbage’. For this project, willing participants were tasked with saving up their rubbish for a week and then laying with the collected rubbish to be photographed. Segal states that “we don’t fully grasp how much waste we generate until we’re lying in a week's worth of our own garbage.”, this project was made to stop people from their track and evoke the feeling of “that could be me” and that there is way to recycling small eletricals.

[gracesung716]

Week 11 - Studio

Lecturer feedback: - Fix the grammar on the posters - Adjust the font sizes - If keeping a personal logo, make it fit the rest of the poster design - Show photos of improper recycling on Queen Street for comparison

[gracesung716]

Week 11 - SDL

More billboard edit demos with the new poster designs

[gracesung716]

Week 11 - SDL

When consulting with a communication design student, they talked about how the green from my previous edits made it look more "friendly" rather than showcasing the message for better public space recycling habits. I ended up simplifying the design to better highlight the photo itself whilst using the visual guidelines provided by Auckland Council.

[gracesung716]

Week 10 - SDL

Demo edits of the poster on billboards around Queen Street

[gracesung716]

Week 10 - SDL

Key photos from the week 10 shoot

[gracesung716]

Week 10 - SDL

In this shoot, I focused more on taking photos of the billboards around Queen Street and including more photos of bins, rubbish and recycling on the streets

[gracesung716]

Week 10 - SDL

Using the Auckland Council visual guidelines, I have edited the billboard posters to better suit the style of the Auckland Council. I also included an impromptu logo representing me to insinuate a "collaboration" between me and Auckland Council. I also changed the bottom text to "set an example" because the images consist of the correct procedure for establishments when dealing with rubbish and recycling. So, from this context, I felt the phrase "set an example" fit with the purpose of promoting better public space recycling.

[gracesung716]

Week 9 - Studio

Lecturer Feedback: - Look up the visual identity guidelines for Auckland Council - Consult communication design students on the billboard posters - Edit billboard demos - Shoot more photos

[gracesung716]

Week 9 - Studio

Library visit

In today's studio, we went to the library to see the installations of the 'Trouble In Paradise', other campaigns and briefly look at photography books. This would have been helpful for people who plan to have exhibitions and/or photobooks as their deliverable methods, particularly in terms of how they are installed, layout, and print quality. The photo on the bottom right from the images above stuck out to me the most because I really liked the imagery of the women embracing the trees together, and felt it was relevant to the themes of the 'Trouble In Paradise' campaign.

For a short moment, we also saw some photography books. The first book had nicely shot moody black and white portraits, and the second book, like the title suggests, had images of random things, but they were framed and composed in a way that was uncomfortable and visceral.

[gracesung716]

Week 9 - SDL

First initial trial poster edits to get a feel for what works for this project