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Why Your Small Business Needs a Website

According to Entrepreneur.com, 46% of small businesses have not invested in a website. That’s alarming considering the many benefits that come with having an online presence. Over 2 billion people worldwide access the internet on a daily basis. Moreover, websites provide a cost-effective way for small businesses to market their products and services.

Here are 3 reasons your small business needs a website:

Credibility

A website makes customers develop trust in a business. 75% of web users in 2018 rated business credibility according to the design of its website. Consumers transact with businesses they can trust. They access business websites to check for reviews, credentials, and awards of any business they want to do business with.

However, it takes a good website design for a small business to gain credibility amongst potential clients. It takes a few seconds for consumers to get a good impression of your business through your website and determine what they can get from your company.

Most of the time, the consumers leave your site after the first few seconds. Therefore, make the most of it to create a good impression and build on your credibility. Your website must showcase your business as professional in the eyes of consumers.

Brand Development

Websites enable small businesses to use strong visuals and elements of design such as colors and fonts to create a good image of the brand. They also use images that reflect the business’ brand personality. As a result, small businesses grow their brands as more people get to know about it through their website.

Products and Services

Websites are perfect marketing tools small businesses can use to sell their products and services. All it takes is a compelling sales copy that’s written well to lure the right consumers. A good copy compels consumers to take action and make purchases.

Are you looking for a website development service? Contact us for more information about our web design services.

Source: https://inmarkmg.com/agency/web-development/why-your-small-business-needs-a-website/

from InMark Media https://inmarkmg.wordpress.com/2019/04/18/why-your-small-business-needs-a-website/

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Now Hiring Talent!

We’re searching for professionals interested in joining a company that cares about its employees’ career growth and offers them the potential to own their income. It’s important that you’re business-minded to join our firm.

Sales Representatives

We’re looking for a sales representative to join our growing team in Dobbs Ferry NY as a full-time employee. You’ll be responsible for liaising with our existing marketers to acquire new customers. The right candidate is enthusiastic, energetic, and a professional with a passion to drive business sales.

It’s also important that you possess a strong phone presence, atop being competitive, having high regard for yourself, and have a good work ethic. It also takes the right mindset and being a fast-learner to join our company. This new opportunity is for you if you want to become a part of a fast-growing agency.

Business Developers

We want to expand our team of business developers due to increased growth our company is currently experiencing. Our team represents a history of good performance and excellence. This opportunity is for you if you believe in talking and delivering results.

Apply to join a company with a highly motivated team of successful telemarketers that keeps growing. We can help you attain your professional goals only if you join our team.

Social Media Internships

We’re a young company with varied needs that keep evolving. As such, we seek young talent to fill in the gap. Apply if you’re looking for a great working experience in a new company with opportunities for growth. It’s important that you be resourceful and high-performing with a keen interest in upcoming agencies. Currently, we have an opening for social media internships.

Source: https://inmarkmg.com/culture/now-hiring-talent/

from InMark Media https://inmarkmg.wordpress.com/2019/04/12/now-hiring-talent/

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Marketing to Millennials

Do millennials make up your marketing initiatives? This audience can help you generate lots of money. Millennials are technology-savvy, ambitious and well-educated. They’re also influential due to their high numbers.

An Insight into Millennials

Millennials range in age between 18 to 36 years, making up the majority of employees worldwide. The millennials were the first to start using technology. Moreover, more than 40% of the group are parents. Companies with meaning appreciate and value their consumers.

Millennials are also loyal as employees to their employers due to the need to be flexible and balance life/work. Part of their day-to-day activities include engaging in social media. Digital coupons make up about 94% of preferred digital formats. Approximately 40% of consumers use testimonials and reviews to make informed buying decisions.

Additionally, 60% of millennials are loyal to their favorite brands while 63% do their transactions from mobile devices. 83% base their buying decisions on content they find online.

Targeting

Millennials tend to share information on products, brands or services with their peers or social circles before making a buying decision. They’re highly engaged on social media and share almost all aspects of their lives on social platforms.

Therefore, targeting them on social media is an effective way of getting brand conversations started, atop strengthening the relationship between your small business and target audience.

Mobile

Many millennials access the web from their mobile devices. That simply means you need a business website that’s accessible from such devices to include millennials in your marketing efforts. Also make sure your newsletters, emails, images, and infographics, among other digital content, are optimized for mobile access.

Contact us for more information about our digital marketing services and how you can target millennials in your niche.

Source: https://inmarkmg.com/marketing/marketing-to-millennials/

from InMark Media https://inmarkmg.wordpress.com/2019/04/05/marketing-to-millennials/

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Three Tips to a Successful Internship Program at inMark Media

You’ve just landed an internship at your dream company. It’s a step closer to beginning your dream career. But, what if you’re unable to deliver? What if you fail in your internship program? You’re probably happy, and excited about your internship, and ready to learn. It’s also likely you’re nervous about the unknown future. It’s your first real-world work experience and could be unsure of the future. Here are tips to take you through your internship and anticipate results:

1.    Don’t be Afraid to Make Mistakes

Mistakes are stepping stones to success and learning experiences. Don’t be hard on yourself if you make mistakes or don’t perform your best. Remember that you don’t have any prior experience and the internship is an opportunity to gain skills and hands-on experience. Learn from your mistakes and always strive to improve yourself.

2.    Ask Questions

It takes proper understanding and being honest with yourself to truly learn something. If there’s anything you don’t understand during your internship program, feel free to ask. That’s the beginning of wisdom and the true path to gaining knowledge. When you ask, you learn new information that you didn’t know and grow both on a personal and career level. Remember that no question is stupid to ask.

3.    Take Initiative

Don’t be afraid to share your ideas or propose changes where necessary. Show initiative and take part in what has brought you to the company. Your ideas might be what might save your company from an impending catastrophic situation or a huge loss. Irrespective of your career line, you should find these tips handy and useful in your internship. If you’re not sure about yourself or have questions, contact us to help you gain confidence in yourself or the ability to do what you’ve been studying.

Source: https://inmarkmg.com/internship-programs/three-tips-to-a-successful-internship-program-at-inmark-media/

from InMark Media https://inmarkmg.wordpress.com/2019/03/28/three-tips-to-a-successful-internship-program-at-inmark-media/

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Agency Services are Now Available in Dobbs Ferry, NY!

New York’s Westchester County is the home of Dobbs Ferry. It’s a village with a population of about 11,093 based on Census data collected in 2016. It’s part of Greenburgh town in the Free School District of Dobbs Ferry Union. A new marketing agency now calls the village home. It offers agency services targeting small business owners. It offers high-quality design services at cost-effective rates. The agency understands the difference between your logo and brand, and its essence in developing an identity for your small business. The agency offers compelling and innovative designs of logos that can differentiate your brand, setting it apart from the competition. Here are 3 agency services for small businesses:

1. Social Media for Small Business We help businesses with social media marketing. We are knowledgeable in all social platforms, understand how they work and have experience in using them. Small businesses can rely on us for their social media needs, and use the spare time to work on other important aspects of the business.

2. Branding Your Company Your business brand and logo play an important role in branding your company despite being two different entities. We understand the role of each and how you can use them to promote the development of your business brand.

3. Website Development Our team of web designers are skilled, knowledgeable and experienced in web design. They know how to use the latest web design tools and technologies, including screen adaption, use of CMS and responsive elements of an e-commerce website. They can also help manage your online store or website content.

Contact us if you’re looking for agency services in Dobbs Ferry, NY to help promote your small business.

Source: https://inmarkmg.com/agency/branding/agency-services-are-now-available-in-dobbs-ferry-ny/

from InMark Media https://inmarkmg.wordpress.com/2019/03/22/agency-services-are-now-available-in-dobbs-ferry-ny/

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A&M Design

Watch video on YouTube here: https://youtu.be/-UnUyY_HjG0

from InMark Media https://inmarkmg.wordpress.com/2019/03/19/am-design/

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Richard St Paul

Watch video on YouTube here: https://youtu.be/dOSOiuet7CU

from InMark Media https://inmarkmg.wordpress.com/2019/03/19/richard-st-paul/

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Scats Renovation

Watch video on YouTube here: https://youtu.be/PeVGcF1ETQI

from InMark Media https://inmarkmg.wordpress.com/2019/03/19/scats-renovation/

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Synergy Aviation

Watch video on YouTube here: https://youtu.be/esNRpR8-uMY

from InMark Media https://inmarkmg.wordpress.com/2019/03/19/synergy-aviation/

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Foodbridge Brokerage

Watch video on YouTube here: https://youtu.be/dJDmOr3MMK4

from InMark Media https://inmarkmg.wordpress.com/2019/03/19/foodbridge-brokerage/

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Jump Start

Watch video on YouTube here: https://youtu.be/GTf3CmtCaj4

from InMark Media https://inmarkmg.wordpress.com/2019/03/19/jump-start/

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Nordelli’s Deli

Watch video on YouTube here: https://youtu.be/9S0YYfBT3R0

from InMark Media https://inmarkmg.wordpress.com/2019/03/19/nordellis-deli/

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Forme Medical Center

Watch video on YouTube here: https://youtu.be/zOM5R4A9tHI

from InMark Media https://inmarkmg.wordpress.com/2019/03/19/forme-medical-center/

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Top of Mind Awareness

Consistent and Compelling Branding

Some brands come to mind effortlessly when you mention a product or a serviced. These top of the mind brands employed the same strategy to get to that level. If you want your product or service to be at the top of the mind awareness when a problem comes up, then you have to follow the same procedure as the established brands.

At a glance, your brand should communicate what you are, your values and your vision. A compelling branding requires thorough research not only from within your company but from consumers as well.

Targeting & Retargeting

In the world of marketing, there are impulse buyers and thoughtful and loyal customers. The latter requires a lot of coaxing before they can consider purchasing a brand. A one-time advertisement is not enough to convince the client to buy your products or services.

Research shows that most buyers have seen a form of advertisement about a product at least 20 times before making a purchase. An ad must follow through targeting and retargeting for proper brand awareness. The clients who didn’t buy the first time get persuasion in the following retargeting processes.

Constant Connections with Customers

Life is already hard and stressful enough, your duty to the client is to eliminate some of that emotional baggage. Connecting with clients makes them feel valued, creates brand loyalty and increases trust.

Further, buyers are always looking for products that make them feel better emotionally. A robotic presence on your social pages or websites will cause you to lose your clients fast. Having an emotional and human touch with the clients while seeking feedback on product and service improvement, is the first step to making long-lasting connections.

Source: https://inmarkmg.com/advertising/top-of-mind-awareness/

from InMark Media https://inmarkmg.wordpress.com/2019/03/14/top-of-mind-awareness/

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The Benefits of Supermarket Advertising

Guaranteed Exposure

People are always coming to the local grocery store or supermarket for consumer products. As they move from isle to isle, a strategically placed advert is likely to catch their eye and draw them to find out more information.

After all, an advert is effective when prospects see it and understand what it means to them. Placing an advert right where people come to shop on a daily or weekly basis, is more effective than when they view the same media in their homes.

Targets the Local Community

A supermarket within a neighborhood is likely to have its frequent shoppers. Unlike a mass advertising that may fall on non-interested parties, supermarket advertising targets the local clientele. The strategy makes it more effective because it addresses them with relevant content using a tone and language they can relate with.

Relentless advertising without sales to show is the result of showcasing your marketing content to the wrong audience. Targeted advertising works better than a generalized marketing strategy because you have a tailored message.

Ad Will Be Seen Repeatedly

Buyers are highly likely to buy your product after seeing it several times continuously. Psychology links this to the art of persuasion. When a shopper views the content one time, they may not think much about it. But, if the same content appears several times, they’ll give it a thought with the aim of making a purchase.

There are several supermarket strategies to display an ad. Shoppers are always alert of their surroundings, and that means they’ll notice intentionally placed advertisements throughout the store.

Source: https://inmarkmg.com/supermarkets/the-benefits-of-supermarket-advertising/

from InMark Media https://inmarkmg.wordpress.com/2019/03/07/the-benefits-of-supermarket-advertising/

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Targeting Potential Customers

Getting Your Message Read by Local Consumers

There are specific keywords that you can use on your posts to target a local audience. In every second, there are a billion searches on social media and some of them are from your locality. To tap the local customers, write the content with relevant local keywords and filter out the geographical location.

Relevant keywords and geographical location are some of the key things that contribute to your ranking on Google page. A local client will likely find your useful articles if they use the keywords.

Brand Awareness In Your Community

Most local businesses lose their market to competitors because they haven’t leveraged their web and social media content. Keeping your local community aware of your existing business should be the first step before everything else.

Google My Business page takes your business to the next level in the local business community. When you optimize the geographical location, clients from your area can find you easily. Instead of taking the business to another town, you become a brand that community relates with.

Targeting Your Local Market

Your local market consists of consumers who live within a particular country, city or town. You can narrow down the search to a neighborhood using a Zip code. Targeting the local client has its benefits.

Nobody wants to drive miles to get something they can find within a 5-mile radius. Most of the local searches are people who are intent on buying. Without local marketing or advertising, you can easily make a sale just by putting up strategies to reach out to the local community using the geographical location filter and appropriate keywords.

  Source: https://inmarkmg.com/advertising/targeting-potential-customers/

from InMark Media https://inmarkmg.wordpress.com/2019/02/28/targeting-potential-customers/

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What Your Website Should Contain

No matter how small your business is, a website is completely necessary. A lot of behind-the-scenes work among consumers leads to your sales. If a consumer has no way of referring your business to family and friends on their social media platforms or through digital channels, you’ll be missing out on sales! A lot of consumers won’t even trust a company that doesn’t have a website. So, if you’re about ready to present your company online, here’s what you should be including.

Who you are

What does your business stand for? What does your business do? What are your missions for your own business and the industry?

These are all questions that potential customers may have, and your website should clearly have the answers!

While part of your target market may be impulse buyers who don’t fret about the company they’re buying from, a lot of your market is going to do some research. And, if you don’t have the answers to their questions, they might move to your competition.

  Location, location, location!

Whether you’re selling a product or marketing a service, the location of your operations is extremely important information for consumers.

Some may need their product by a certain date, others will want to come into your store location, even more, may want to figure out shipping costs.

If a consumer can’t find your location anywhere, you may be losing sales without even knowing it. Let’s talk

Your website needs contact information. Preferably, your website should include a section that customers can fill out without leaving the site.

This section may include customer name, email, and comment, so it is easy for costumers to fill out and for you to respond to.

But, DON’T link this part of your website to an e-mail you never check! Response time to customer concerns and questions is critical to landing the sale.

If you prefer to only include contact information and not an entire section on your website, then make sure your e-mail is professional. Don’t use your actual name in the e-mail address. Instead, use your company’s domain name or a variation of it.

AKA: instead of “Christina.Smith@gmail.com” use “YarnOfLove@gmail.com” (if your company’s name was Yarn Of Love, that is.)

  Easy-to-read copy

Think of a website that you would use. The most impressive ones have very little copy on their home page.

While this may vary depending on the industry, limiting the information you throw at your potential market will hopefully increase their site-time.

Leave them wanting more. Leave them curious and willing to search through your website. Avoid big words, sentences, and jargon that your potential market wouldn’t understand.

  A feedback section

Consumers love reviews. Including a feedback/testimonial/review section will give the skeptical or on-the-edge consumer a bigger push to buy your product or use your service.

  Something to do

Your website should include a call to action. If there is no “Sign-up,” “Buy now,” or “let’s chat,” etc. button anywhere on your front page, you’re already losing costumers.

  Why?

When there is a button to press that will bring a consumer elsewhere, curiosity takes over, and then they click on it.

If there is nothing to click and your website is essentially one page with all the essential information—you’re leaving little to the consumer’s imagination or curiosity.

More people are using the internet every day. The number of daily users keeps growing and will continue growing, as the internet is integrated into more gadgets like watches and even toys. Don’t let your company fall back on the one aspect that can lead to monumental success. If you’re ready to improve or start your online presence, reach out to inMark media about their website development and social media services.

Source: https://inmarkmg.com/web-development/what-your-website-should-contain/

from InMark Media https://inmarkmg.wordpress.com/2019/02/21/what-your-website-should-contain-2/