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The concept of MICE stands for Meetings, Incentives, Conferences, and Exhibitions (or Events). It is a type of tourism in which large groups, usually planned well in advance and together for a particular purpose

Fairmont hotel is known for mice events. this hotel provide all kind of facilities which are important for mice events. like as primary location and customized services

Organizing MICE events requires collaboration among several key players

Management team have responsibility to organize whole event budgeting and schedule events

Catering team provide food and beverages to people according to their choices.

Audio visual technicians manage all equipment through out the events

Fairmont hotel has conference room in various sizes and this hotel provide comfortable room to their guests

Location : Fairmont hotel is located near to airport which is accessible to all business partner

Experienced Staff: Hotel have dedicated event planning teams with experience in organizing MICE events

all type of meeting and events are organized in fairmont hotel. this hotel has various room like conference room, board meeting room and banquet hall.

Fairmont hotel has venue which is suitable for every event

Main challenge is venue availability and schedule conflicts

Advance Booking: Hotel encourage early reservations to secure the desired dates and spaces.

Flexible Scheduling: Offering alternative dates or spaces if the preferred options are unavailable.

Priority for Regular Clients: Providing priority booking options for repeat or loyal customers.

hotel staff manage this situation with the help of communication

SWOT

Strength: fairmont provide better facilities and environment for hosting successful event.

Weakness: out door area which provide for events need more improvement. this area can be developed and more convenient for customers

Opportunities:

Expansion into Emerging Markets: Capturing new clientele by entering developing regions and forming local partnerships

.Customized Packages: Offering bespoke and themed event packages tailored to specific industries and client needs

Threats

: Reduced corporate budgets and lower attendance due to financial problem

.Health Crises: Hotel cancel event and increased health and safety regulations due to pandemics.

As compared to cafe Hotel have more facilities for meetings such as large conference rooms , audio and video screens , quantity and many more.