hannahsheppardsblog

[hannahsheppardsblog]

pitch deck:

this is my final pitch deck to explain how bottled blues works and explains how it all links together. this would be pitched to Belgium&Blues as a way to get more GenZ attending their bar.

[hannahsheppardsblog]

HOW THE SPOTIFY CODES WORK:

This is a screen recording to sow how the spotify code works linking a song to the code on the side of the bottle. The use flow for this process is really easy and takes you directly to the song. To improve this i might want to consider setting up a spotify page specifically for bottled blues.

[hannahsheppardsblog]

I have designed the inside and outside of the beer case. The packaging has a Spotify code to a blues playlist to connect the theme of beer and blues music and added a QR code to the inside to link the bottles to the bar and lead them to the website. this has been done with the intention of getting more people to visit the bar.

For this i have used the right weight paper, but i have use matte paper rather than glossy which has made the colours look dull. this is not the cardstock i would use for the final product for this reason.

I am struggling to find a glossy paper stock that is thick enough that doesn't bleed when printed.

[hannahsheppardsblog]

photography of final bottles:

I booked out the photography room to take photos of my final labels on the beer bottles which can ow be used for promotional assets.

I am pleased with how well these have turned out. The banner across the top of the label encourages the consumer to twist the bottle around so they find the Spotify code and the back of the label.

[hannahsheppardsblog]

developing the beer case:

I have experimented with different paper weights and adding in the circle cut outs so the bottles can be seen.

I wont continue with the cut outs because the paper is too think and the cuts cannot be made cleanly or evenly which makes the product look poor quality.

I also will use a thinner paper stock as this one is 600gsm, and when i fold the card it crusts at the edges and peels away which also looks poor quality, and if i use a thinner card stock this wont happen.

[hannahsheppardsblog]

developing a net for the beer case:

I have started designing a net for the beer cases developing on from the mock-up I created, I want to make it in real life. I have made this by folding up a piece of paper around the bottles to find the dimensions then applying the design as seen in the mock-up. I might want to think about creating cut-outs so the bottles can be seen.

[hannahsheppardsblog]

reusable cups:

I have taken inspiration for the design of my reusable cups from the ones I kept from SUBU summerball last summer. This tells me that there is grounding in making this product as they are designed to be kept as a memory as well as used as a promotional asset.

[hannahsheppardsblog]

social media mock-ups:

To finalise the work I have produced for the Instagram page, I have applied these to mock-ups to so see how they would work in real life and think they are successful. the only issue is that the beer bottle mock-ups are the wrong shaped bottles, so once I have printed and applied the final labels, I will use my own imagery instead.

I think the logo sits well in the frame of the profile picture and sets the tone for the rest of the imagery to follow on from. The colours in the post continue the vibe of the packaging between the colour and gradient which helps to keep a consistent visual identity.

On the stories I have applied ways for the viewer to interact with the post so the brand can keep tabs on who interacts wit their posts and encourage people to engage with their content.

[hannahsheppardsblog]

developing an Instagram page:

I have developed the copy for the Instagram posts to extent on what is being explored visually in the post to give the user more information. I have used a friendly tone of voice and used emojis to connect better with the target audience.

[hannahsheppardsblog]

beer case development:

I have developed the beer case in accordance to the change of label colour gradients to accommodate for all beers as one of each is sold in the beer multipack. I have also changed the colours of the illustrations. i think this feels more complete and representative of all beers.

[hannahsheppardsblog]

changing the label colours:

I have decided to explore different colour combinations for the labels because there was no relevance for them all to have orange and the colour has connotations of cheap and good value which is not what i want the brand to appear as.

I have chosen these colours because when you put them together they form one coherent gradient which makes them sit well as a set.

the mississippi solo is orange and pink because i wanted it to feel warm and romantic as the delta blues sing about romance.

rhythm and blues is blue and purple because they sing about sadness and hardships which is connoted through the cold use of the colours.

the urban blues sing about happiness and sadness which is why there is a combination of warm and cold.

I have also solved the issue of the small point size making the back of the label illegible by increasing the size, but this meant i had to adjust the layout of the label.

[hannahsheppardsblog]

developing social media assets

[hannahsheppardsblog]

developing social media assets:

I want the social media to be the main point of sourcing information for the sub-brand as they will be able to be active and post regularly to engage with the target audience as they engage with social media for research so i will set up an instagram page.

I want there to be information for upcoming events, how the beers work, lineups for festivals and general tone setting of the brand.

i want it to feel contemporary and fun with a youthful tone of voice using imagery that reflects the target audience so they can envisage themself within the brand and feel seen. I might want to think about social media trends the bar can engage in to draw more people in to ,look at the page.

[hannahsheppardsblog]

designing a beer bottle case:

using black and gradient to mimic the bottles inside and this is successful because they are high contrast which makes them eyecatching and vibrant and it will stand out against other beer cases on the shelf.

If i decide to try and make this myself i will find ways to make cut outs in the case so you can see the design of the label rather than printing the illustrations whichw ill add depth and dimension to the design.

I have added a spotify code to the label which takes you to a blues playlist with a mixture of different blues songs as all flavours and categories are being sold in this case so a mixture of music should be available.

I need to think about the experience of unpacking the case and what might be on the inside. there needs to be a link to the bar in some way to get people to visit if they enjoy the beer.

[hannahsheppardsblog]

beer festival cups