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MY FINAL WINDOW DISPLAY

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sneak peak of creating my final botanical skincare window display

💐💐💐🍀🍀🌺🌺

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Creating my final window display.

After delving into trend projections within beauty, skincare and wellness, I have decided to take the skincare route. Within these theme research I discovered that some items that will be trending include anti ageing products, tweakment inspired products, and botanical products. Focusing on botanical products I discovered that brands will be using natural extracts and tropical nature to promote their products as higher end, emphasising the natural ingredients. From this I decided I would base my window on tropical skincare products. If brands are wanting to market to a wealthier customer base by using botanical extracts, and Selfridges already operates at a higher market level, I think the 2 link very well. I think this also further emphasises the research I did on sustainability at Selfridges.

I have created a very rough draft of what I would like my window to look like.

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Tropical window display inspiration

Absolutely love these almost overgrown style jungle layout window displays, I love the idea of incorporating nature into a window display I think it brings ‘life’ to the display really grabbing attention to those who pass them.

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Scamp and Dude ⚡️

📍central Manchester

lovely layed out rails

very bright colours

clean yet alternative displays

very fitting for the brand

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SELFRIDGES

📍Trafford Centre Manchester

lots of lovely immersive displays ranging from bright funky lights to neat old money style displays, wide varieties to fit different brands aesthetics.

although they did not have window displays as such, they had brand stands located outside of the store, such as the Dior stand i photographed, they were showcasing perfumes and other items, all though staff were stationed at these pop up stalls they were not selling products, only promoting them.

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TRAFFORD CENTRE

📍Manchester

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Sustainability at Selfridges

Project Earth is Selfridges' comprehensive sustainability initiative, launched in August 2020, aiming to transform retail practices and promote a more sustainable future.

The project aims to achieve that all products it builds, buys, and sells meet stringent environmental and ethical standards by 2030. By 2025, the company aims for 50% of the polyester used across its business to come from certified recycled sources.

In addition to these commitments, Selfridges has pledged to achieve net-zero carbon emissions across its business by 2040, accelerating its original target by a decade.

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Sustainability at Selfridges

RESELFRIDGES is a Selfridges' initiative dedicated to promoting circular fashion and sustainable shopping. It was launched as part of Selfridges' broader sustainability strategy, RESELFRIDGES offers a range of services and products that encourage the reuse, repair, and recycling of fashion items.

Through the "Worn Again" campaign, Selfridges aims to redefine the shopping experience by integrating sustainable practices, offering customers planet-friendly ways to engage with fashion, and contributing to a more circular economy.

RESELFRIDGES OFFER

- pre-loved and archived pieces

- rental services

- repair and restoration

- resale opportunities

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Sustainability at Selfridges

Through the Bright New Things campaign, Selfridges not only promotes sustainable fashion but also supports designers dedicated to reducing the environmental impact of the fashion industry.

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TREND PROJECTION RESEARCH 2025-2026

Pt4

Trending colours

Warm brown earthy tones

- terracotta

- beige

- taupe

Rich reds & Berry

- ruby

- brick reds

Jewel toned blue & greens

- emerald

- navy

- deep teal

Moody neautrals

- mocha

- slate

vibrant purples

- soft lavender

- deep violet

brighter colours

- Neon green

- Kelly green

- fuchsia

- magenta

- vibrant coral

- Tomato red

- Tropical teal

- Aqua

-citrus

-yellow, orange, green

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TREND PROJECTION RESEARCH 2025-2026

Pt3

Beauty and Makeup

Hyper functional smart cosmetics, from candles that can moisturise the skin, to supplements developed by AI.

Immersive rejuvenation- sophistication meets science, sensorial wellness, the ultimate combination of performance meets pleasure.

Herbalism and slow beauty, Blending science, mysticism and cultural nostalgia.

Hydrating properties, hydration is still a huge driver for cost metric product development.

Syrup hydration formats, brands will aim to produce their products in a serum-like and skin-friendly way to appeal to those who are health conscious when considering their beauty routines.

Advanced lip care, more moisturising products, pigmented and matte should not mean a product is not skin friendly.

Jelly textures, changing techniques for wearing and applying makeup

Cost effective, Minimalistic, multi use design, for example a lip product is also a blush product, a mascara is also an eyebrow gel, a lipstick is an eyeshadow etc…

Convenient formats, no fuss applications.

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TREND PROJECTION RESEARCH 2025-2026

Pt2

Body and personal care

As body care and personal care continues to diversify, we learn more about ourselves, what works for us and what our bodies require, brands strive to produce more inclusive ranges to suit a multitude of people.

The basic almost utilitarian hygiene routines are going to be elevated, as people enjoy immersing themselves in the textures, smells, results and packaging of the products they purchase.

Upselling utility

Refillable/ less aerosol deodorants

Oral hygiene, we have seen a lot of this promoted this year (2024) through platforms like TikTok with the brand HiSmile, it’s not just brushing your teeth, when you have fun flavoured toothpastes, bright luring packaging, bundle deals, teeth whitening solutions and more.

‘So long stigma’ - tackling sexual wellness taboos, moving conversations from the old fashioned ‘family planning clinic’ to selling toy cleaners, condoms aimed at female consumers, all in the aim to reclaim sexual pleasure.

‘The everything shower’ - multi cleanse, multiple step skincare routines for the whole body, body bars, shampoo and conditioner bars, often a sustainable alternatives being used by many to reduce overusing products and waste.

Intimate cleansing- feminine hygiene care growing, breaking the stigma, using scientifically backed products to take care of your intimate areas, promoting products such as clean up wipes, for use after sex to gently cleanse and restore vaginal balance.

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TREND PROJECTION RESEARCH 2025-2026

Pt1

Skincare

Anti-ageing products (protect, prevent, preserve)

Products inspired by aesthetics ‘tweakments’

Influencing younger people to start using anti ageing products to prevent and protect future damage

Brands using botanical extracts to create a higher end product

Including more natural ingredients

Re usable and natural packaging - recyclable

Promoting natures benefits for the skin

Brands partnering with platforms such as TikTok, and the creators on the platform, to promote to a more youthful audience.

Brands like bubble are already including age recommendations alongside each product.

Product alternatives to Botox treatments

Brightening eye treatment creams

Healing hyper pigmentation

Continuation of influencing people to include SPF in their skincare routine

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📍SELFRIDGES CENTRAL MANCHESTER

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A FEW WINTER WINDOW DISPLAYS IN MANCHESTER CITY CENTRE ❄️⛄️🧣

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ZARA IN STORE VISUAL MERCHANDISING

📍Manchester city centre