hh-graphics

[hh-graphics]

Scratch-Off Print Promotions Are Big Winners It Comes to ROI

In the competition for the attention of customers in your target market, scratch-off printing comes with an advantage few other forms of promotion can match: it’s almost impossible to ignore – and not in an intrusive, annoying sort of way like digital pop-up ads or an ear-splitting radio or television jingle.

Scratch-off cards and tickets get noticed in an irresistible, it-will-only-take-a-second-to-see-what-I’ve-won kind of way. Like a coupon or a contest, scratch-off promotions let you offer your prospects a tangible reward but instead of getting overlooked or tossed out as junk mail, scratch-off promotions use multisensory appeal, a sense of anticipation and the power of a chance at winning to grab and hold the attention of your audience.

In fact, researchers at the University of Connecticut found that consumers who won discounts won via scratch-off tickets or other games of chance were more likely to use them to make a purchase – and spent more money when they did. In some cases, the increase was as much as 213% over customers who were offered ordinary discounts.

From prizes and other merchandise to discount codes, sweepstakes entries and loyalty points, scratch-off promotions have tried and true appeal for getting your prospects to engage with your brand. The results can be spectacular.

High-Security, High-Stakes Scratch-off Games

High-stakes scratch-off games give customers the chance to win big cash prizes backed by an insurance policy that pays out the winnings. It’s a promotion that requires high-security printing techniques to prevent cheating, but a high-quality multisensory print provider can make it easy for your customers to get in on the game, obtaining and providing the necessary pay-off insurance.  

High-quality providers of this type of scratch-off promotion use a proprietary process and third-party laboratory testing to prevent fraud and ensure a great source of marketing for restaurants, retailers and even professional services. With a little imagination, scratch-off games and promotions can be used to promote practically anything.

Get Noticed with High $takes, Multisensory Promotions

Scratch-off printing can be used for a wide array of other print promotions and products, including scratch-off maps, posters, calendars and trade show giveaways. Savvy marketers for restaurants and bars use scratch-off games to drive customers to return to the restaurant during slow seasons to claim prizes that include free and discounted food and drinks.

You can also take advantage of additional multisensory print effects to add additional sensory elements like scent, glitter or other textures to your scratch-off promotions to create a sense of luxury, excitement or nostalgia or as a tie-in to your brand. Use your imagination and create a one-of-a-kind scratch-off promotion to promote a new product or location, reward customer loyalty, or amplify an existing promotion.