highstreetwriter

[highstreetwriter]

Gamify is a company that has used gamification to widen its client’s appeal and to highlight their marketing campaigns. The one time McDonald’s Monopoly game was updated to an annual game because of its wide popularity. KFC jumped on this bandwagon. “KFC Japan partnered with Gamify in order to create a marketing campaign that not only informed customers but also incentivized them to try the new line of product through discounted voucher rewards” (Gamify. 2022.) Using media convergence, KFC added to their TV ads, Facebook, Twitter, Instagram, and other online venues, and incorporated games into the picture. The game created through Gamify for KFC Japan was eventually sold because the large response caused shortages in supplies in the KFC stores.

Duolingo is an award-winning app that helps with learning a new language. Learners can earn badges or even compete against others to advance their knowledge, this exemplifies gamification. I think that Duolingo is also a representation of media convergence because there are videos on TikTok and podcasts featuring stories by native language speakers.

On a personal level, this assignment made me think of creating a gamification process for donors for an orphanage in Uganda that I support. I would like to develop a fun game for people making donations. If someone donates to help for a child’s education, they will get a response message from that child saying, “Thank You” and the donor earns an educational badge. If a person gifted for food provision, then I would have them earning a crop badge and get a picture of orphaned children enjoying a meal.