hughesmedia7

[hughesmedia7]

If you don’t have time to search through the sea of digital agencies out there today, then contact Hughes Media today. A reputable digital marketing agency for over 20 years, Hughes Media is ready to discuss bringing success to your business. Call (404) 848-0487 or fill out the contact form on Hughes Media to get started today.

[hughesmedia7]

How to boost organic traffic on my website? What is Organic Traffic? Organic traffic is the number of visits your website gets without any help of paid promotion. Read on to know more!

[hughesmedia7]

Hughes Media in Atlanta offers web design for the purpose of generating leads. Our specializations include brochure websites, ecommerce websites and more.

[hughesmedia7]

[hughesmedia7]

What’s The Best Lead Generation Method For Marketing Agencies

Every digital marketing agency faces the most significant challenge when it comes to lead generation. Every business owner seeks to generate more customers in order to grow their businesses. Many top digital marketing agencies practice some risky behaviors when it comes to lead generation.

For many agencies, most of their business source is referrals. Though generating leads through referrals is not a bad idea, a digital marketing agency depends upon referrals without running any other lead generation campaigns.

With the advancement of technology, the way of conducting and managing businesses has changed. No matter how many changes you get to see in the advertising and marketing area, the primary goal will always remain the same – attracting more and more traffic onto your website.

Call 404-848-0487 to improve your online leads and website traffic with Hughes Media.

WHAT ARE SOME OF THE BEST LEAD GENERATION METHODS FOR DIGITAL MARKETING IN ATLANTA?

1.     Know Your Target Audience: Every top digital marketing agency believes that it can’t generate leads until it understands who its target audience is. Your target audience includes those who need your services. To figure out your target audience, you need to do some research.

Every top digital marketing agency starts its research by analyzing its existing clientele and trying to understand who they are. You also need to understand the biggest challenges that your customers face while hiring its digital marketer in Atlanta. Once you understand these steps, you can begin to mold your lead generation campaign.

2.     Set Goals for Each Campaign: You can’t have the same goal for each lead generation campaign that you design. You need to have a specific purpose for each of your campaigns. A top digital marketing agency prefers keeping track of the performance of each of their campaigns. Keeping track will help you know the value of your average customer.

3.     Determine the Most Effective Offer: In the current market, you need to be extra prompt and helpful to your target audience to generate leads. Giving free stuff, eBooks, and tips for generating leads have been some of the older strategies that many top digital marketing agencies followed in the past. This doesn’t mean that eBooks and other giveaways can’t still provide value. To create the best offer for your audience, you need to understand who will use it.

4.     Build a Post-click Landing Page: To convince your target audience to download or use what you are offering, it needs to provide value. The first step is to attract your target audience to the offer.

Choosing a benefit-oriented headline is the best idea to attract more attention from your target audience. You can take a lesson from some top digital marketing agencies and the ad campaigns that you follow. Once you have attracted your targeted audience, you need to engage your audience in some way.

Info graphics, case studies, video testimonials, and instructional videos are some of the most productive ideas to engage your audience. Finally, a strong call-to-action should follow to capture the name and contact information of the viewer.  

5.     Update Your Keywords: Researching what keywords the top digital marketing agencies are using in their ad campaigns is a great idea. If you are able to understand what keywords are working best for them, you can optimize your content accordingly.

Your landing page needs to have personalized content for your end-user. Optimizing your content with those keywords can help in ranking your website higher. Adding long-tail keywords to your content is a great idea for effective lead generation.

Successful lead generation methods can be different for different businesses. Generating heavy traffic and lead is not an overnight thing. Call us at 404-848-0487, and let us evaluate your process and make helpful suggestions to create the best method for your business.