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Fast-Track Your HISTORY OF COTTON

History of cotton fabric in India is as old as you can think of. Use of cotton fabric is witnessed in the Indian sacred texts like Rig Veda. Cotton fabric references are also mentioned in the older texts like Ramayana, Mahabharata and Puranas. It is speculated that the first use of cotton was done during 3000 BC, when the excavation of Indus Valley Civilization took place especially in the area of Mohenjo Daro and Harappa .

Indian subcontinent is rich in raw materials, fertile soil, favorable weather condition which is beneficial for the growth of cash crops like cotton, silk, jute, spices etc. Cultivation of cotton spread from India to other parts of the world like China, Egypt and other Asia Pacific areas.

COTTON FABRIC

One of the finest cotton fabrics is Muslin or malmal as popularly called in India. This fabric is soft and fine in texture. Cotton is widely used textile around the world because it’s soft, smooth and airy. It contributes to 56% of all the fibers in terms of its market share. It was during British rule in India when the Europeans also fell in love with this beautiful fabric. The crop requires adequate amount of moisture and humidity to grow. Cotton plantation tends to grow in the warmer climate that’s why it was first cultivated in India as Indian weather is humid and warm at the same time with right amount of rainfall.

BENEFITS OF WEARING COTTON FABRIC

 Comfortable- non irritant to human skin.

 Strong- in terms of fibers it does not tear easily.

 Moisture passes freely.

 Hydrophilic- attracts moisture away from your body.

Below is the growth and contribution of cotton fabric industry.

COTTON TEXTILE INDUSTRY

The cotton textile Industry is one of the oldest and organized industries in India. The first cotton mill was set up in Kolkata region of Fort Gloster. Later on it expanded to other parts of the country like Mumbai, Gujarat and other parts of Northern India. Check out the index of production of cotton 

The cotton textile Industry provides extensive employment to both skilled and unskilled labors automatically strengthening the country’s economy. India is world’s largest producing cotton with 18% of the total output. For more information on the employment details of cotton in India click here 

Hence, cotton fabric is the gem of our country’s textile industry. It directly and indirectly employs many organized and unorganized labor. Also it is a symbol of pride to Indian textile.

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Believing These 10 Myths About Indian Weavers Keeps You From Growing

                                      HISTORY OF WEAVERS IN INDIA

Riti Paliwal

Indian weaving history traces back to the Indus Valley Civilization. The weavers of Mohen joDaro and Harappa mastered the art of weaving according to different markets in 2500 BC. India weavers were famous for manufacturing of high quality cotton and silk due to its great fabric. The quality of muslin was so soft and smooth that the world almost fell in love with this airy cloth. The detailing on the fabric used to be so delicate and beautiful that it was invisible from the naked eyes. Indian weaving industry popularity can be estimated from the fact that the cotton muslin became a symbol of pride and prestige in abroad. India was known as the ‘Golden Sparrow’ throughout the world because of its spices and textile industries. Indian weavers were the masters of their crafts.

INDIAN WEAVERS

It was during British when Indian weavers were thrashed and their handloom was destroyed because it became very popular in the world. Weaver’s thumbs were cut so that they could not weave because British machine manufactured clothes could not compete with the Indian handmade products. British imposed several taxes on Indian weavers to destroy the textile industry. They also put restrictions on Indian textiles entering the European countries and deliberately destroyed and banned the Indian textile industry. This benefitted the British in return. Thus, British made India from the biggest exporter to biggest importer of manufactured products and services.

HANDLOOM WEAVING IN INDIA

Handloom weaving in India accounts to 95% of the world’s hand weaving fabric, published on the site ‘The Better India’. It was during 1905, Swadeshi Movement when Mahatma Gandhi  insisted that British products should be boycotted and Indian clothes to be used extensively. In 2016, Union minister of textiles Smriti Irani has started #IWearHandloom campaign, inviting masses to post on social media wearing Indian attire. Indian textiles industry employs more than 43 lakh people across India. India being the land of diversity, it has diverse and unique fabrics from Kalamkari of Andhra Pradesh to Assam Muga and many more. Vaishali Shandangule says that the efforts taken by the government are good but there is a lot more to do. As more and more Indian weavers are throwing exhibitions and contacting the clients. Thus, Indian handloom weaving Industry in India is expanding and is trying to fill the gap of British India.

For more information on the History of weavers in India, head on to I Knock Fashion page. https://www.iknockfashion.com/blog/

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Latest Trends And Culture In Fashion News Industry

Fashion industry news is something derived out of the field of fashion. It can be anything varying from Bollywood celebrities’ gossip to brand launches and many more. Fashion industry news is not just confined to designers and clothes; it is a lot more beyond that.

 This Fashion industry news is important as it serves the purpose and agenda of every individual news portal and digital websites. The content generates public interest and awareness. The purpose of covering fashion industry news is served by a fashion journalist.

 Fashion journalists essentially serve the same purpose as other journalists, but focus specifically on fashion trends and events. A fashion journalist may be employed by a publication or work on a freelance basis. The job of a fashion journalist is to report on the latest fashion trends.

 Fashion culture today counts in clothes, shoes, bags, accessories and many more. The latest trend talks about the fashion culture. Fashion culture varies from trend to trend.

 Latest fashion news: (https://www.iknockfashion.com/category/latest/news-analysis/)

 Gurugram celebrates its first ever make me up festival:-

 “Make me Up”, India’s largest platform for Indian Beauty Professionals celebrating ‘Everyone Beautiful’, at A-DOT, Gurugram, Haryana.

India Luxury Foundation showcased prologue of Indian Luxury Show at Make Me Up Festival. This specialized body has been set up and will be working very closely with the Industry and for the Industry.

The show tends to bring the leading designers of the country under one roof.

 First Indian fashion designer to embrace Haute couture calendar 2020:-

 The Indian ace designer, Rahul Mishra becomes the first Indian designer to be greeted as a ‘Guest Member’ on the Haute Couture Calendar 2020.The winner of the International Woolmark Prize, Mishra incorporates the finest handworks in his label. His label also subsumes hand woven, hand-embroidered and handcrafted techniques with the latest fashion trends at the global level.

 Blenders pride fashion tour:-

 Blenders Pride goes beyond the runway shows in its milestone 15th edition, to unveil a new face of fashion. It represents India with its indigenous ‘craft’, blend of diverse identity that will be expressed this year. The iconic 15th year of Blenders Pride Fashion Tour comes with a path breaking format with designer Ashish Soni as a curator in chief, and an exclusive collaboration with Fashion Design Council of India.

 Want more such content and fashion news? Follow I Knock fashion for all the news updates.

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Ten Great Sustainable Fashion Ideas

Sustainable fashion is a hot steaming topic in the fashion industry. From designers to luxury brands,

all are turning their way to adapt sustainable fashion techniques.

Sustainability has a lot to do about how we produce and consume clothing, shoes, accessories and

other textiles.

Sustainable fashion is fashion with fashion products and the fashion system working towards greater

ecological integrity and social justice.

Sustainable fashion concerns more than addressing fashion textiles or products. It comprises

addressing the whole system of fashion.

Many brands and designers are taking steps towards sustainable fashion.

Sustainable fashion can be defined as clothing, shoes and accessories that are manufactured,

marketed and used in the most sustainable manner possible, taking into account both

environmental and socio-economic aspects.

London based brands like 'Know the Origin' and 'People Tree' have taken steps towards sustainable

fashion style.

1.Affordable sustainable brands.

People Tree, Know the Origin, Doodlage and The Summer House.

With fashion styles changing with time, one that is stable is denim, in all moods and trends, with

variant shades and designs. To make it better and better every day, brands are coming up with new

technologies and methods to enhance the quality in an eco- friendly way.

This year, Vicunha introduced a sustainable method in production of jeans.

Vicunha, a textile group in Latin America, has introduced a technology or a method which will

eventually help in reducing water consumption in the production of  jeans.

Apart from Vicunha many other brands have opted for new technologies for eco friendly production.

For instance, there are new concepts being used in the dyeing process of clothing. California based

company – Colorep has created an ‘Air-Dye’ system which uses 90% less water and 85% less energy

than traditional dyeing. It also reduces the energy and emissions drastically.

American denim brand – Wrangler, recently launched their ‘Rooted Collection’, which is made from

100% sustainable cotton. The brand uses farm-to-fabric cotton, implying that every state’s design is

grown, cut, and sewn in the U.S.A. It is a great introduction in fashion style and fashion trends.

Wrangler has also adopted a new foam dyeing technology which subsequently uses 100% less water

as compared to traditionally dyed denim products. 

Waste remains one of the major concerns of the fashion industry. The initiatives and technology that

is in process in order to balance waste management and create 100 percent sustainability in fashion.

 Need more brands taking steps towards sustainable fashion.?? Head straight to the fashion site

https://www.iknockfashion.com/ for more such content.

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Best Culture OF Fashion & Beauty

Is Customization Taking Over The Beauty Culture?

In the last few years the beauty industry has been growing at an unprecedented rate. A larger number of people are now investing in good skincare, hair-care and make-up products, because well they say self-care is essential – and following a good beauty culture has become essential. Not only has the demand for skincare increased but so has the demand for good quality skincare.

With increased levels of dust and pollution, your skin tends to look dull, dry and dehydrated – and winter doesn’t help the scenario. So when you’re looking to find your inner glow, the secret to lies in eating a balanced diet, staying hydrated and also following a regular beauty regime.

Beauty Culture and Hair Dressing

Just like you can customize your favorite tote bag with your initials, the concept of customization is now spread beyond fashion and moving to even the beauty industry. Over the last few years’ customization beauty products have become a rage in the beauty market, leading to a major change in the beauty culture across the globe. Post a consultation with a skin-care expert; a new serum is created to do wonders for your skin type. Think hair products that are formulated especially for your hair care needs, and acne products put together based on your breakouts, yes that’s the kind of customization we are talking about. So lets find out if this is actually beauty at it’s best!

There have been times when someone has recommended a beauty product that’s worked wonders for their skin, but when used by someone by another person the product reacted badly. It is extremely likely that two people with similar skin types have a different experience using the same product. To bridge this gap, bespoke brands are bringing together the idea of good quality skincare with the products that are made just for you. While most beauty brands create products for generic skin types, a few brands are now customizing them.

Beauty Industry Culture

We all are aware of the fact, that investing in good skincare could leave a burn in your pocket. However, nothing disappoints like buying a brand new skincare product that doesn’t work for your skin type. This is when the advantage of investing in personalized skincare really stands out. Not only are the chances of the product working for your skin higher, this new beauty culture is also more Eco-friendly. Unlike the concept of mass production of products, personalized products reduce the carbon footprint on our planet making them more a more environment conscious choice. In terms of this we can safely say that this is beauty at its best.

Technology is transforming our life everyday and it’s just got intertwined with the beauty industry as well. Artificial intelligence is one of the methods that is being used by beauty brands in the US to determine the best possible skincare formulas for you, keeping factors like your lifestyle, diet, skin type and even the air pollution around you in mind.

Fashion Designer & Beauty Culture

Just like fashion, the beauty culture is also moving towards a sustainable approach and we are completely on board!

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2020 Fashion Trends Based Off of the Runway- I knock Fashion

Fashion trends evolve and change. The clothes all of us wear are based on different seasons although we are also inspired by what celebs and A-liters wear and what we see in fashion shows. Commoners like us can’t really afford the hi-end fashion wear from popular fashion designers, although if you know what kind of upcoming fashion trends are in action and how to match them, you can easily create expensive outfits.

Let’s have a look at the latest fashion trends in India and all over the world that’ll be making waves in 2020:

1. Animal Prints & Mixed Prints: Loads of prints are here to stay and are ready to wear, with stores like Zara and several other famous fashion designers carrying diverse variations with all different styles.

2. Suiting: Upcoming fashion trends like Power Suits make for such a powerful statement. Even better for the Spring/Summer seasons with shorts to make it versatile for all year round. For formal occasions, suiting calls for one of the latest fashion trends in India.

3. Pleated Pants: The 80’s have returned in many ways, but this front pleated pant look from that era is now modernized for a fresh perspective.Fashion designers use this silhouette in various ways to redefine pleated pants occasionally.

4. Logo printed Denim: Denim is never going to go out of style but giving it a bold logo is a definite way to spruce it up and a way for designers like Valencia, Chanel and up and coming designers to have a place to imprint their logos.

5. Belted Bags: Modern meets the fanny pack so grab one while you can because belt bags are lifesavers while shopping. You don’t have to worry about carrying handbags, purses or sling bags and this is also one of the most useful upcoming fashion trends as well.

6. Neons and Pastels: Neon Brights are paving the way into 2019 and for the most part of 2020. Neon greens, pinks and purples were all the rage across the runways this season. Add this trend as a purse, hat or shoes if neon is too overwhelming for you.If bold colors are not your thing, Pastels are still a big trend. Consider Pastels as the new neutral for 2019. Embrace baby pinks, blues and purples. Make sure to pick up a few pastel color pieces as the weather starts to turn warmer!

7. Puff Sleeves: First brought back from the fashion dead by Emanuel Ungaro, this trend quickly was seen everywhere from Carolina Herrera to Emilio Pucci. Pair a puff sleeve top with your favorite straight leg denim and flats for an elevated weekend look or a pair of trousers and pumps for a unique look at the office. This latest fashion trend is also making waves in India.

8. Biker Shorts: Have a fresh perspective on this 80’s trend and pair your biker shorts with an oversize sweater and boots, a crisp white button down, oversize blazer and pumps or a cropped sweatshirt and sneakers. A nice leisurewear trend for you when you’re feeling neutral!

9. Crochet: Crochet dresses and footwear are also relevant the next two seasons. This covers many spaces from accessories to apparel and will be a constant fixture on runways for the next few seasons.

10. Tech wear: A still budding trend within the leisurewear scene, tech wear is the newest upcoming trend still waiting to hit mainstream audiences. Tech wear is clothing that is meant to stand against the elements and make life easier.So, expect clothing to have more functionality, such as waterproof tops, lightweight windbreaker jackets and accessories like harnesses, reflective vests and hip belts.

11. Sustainable fashion: People are becoming more aware of the impact they make in the environment. In an effort to reduce waste, consumers are now choosing fashion labels that are Eco-conscious.Expect to see more clothing made with recycled materials, vegan leathers, vintage hand-me-downs and re purposed textiles.

12. Holographic clothing: There & just something about the pearly, glossy, and shimmery colors of a holographic design that's ultra-bold and experimental, without making you look like a six-year-old who’s trying too hard to look grown up.Whether you pair holographic heels with your favorite pair of boyfriend jeans and a simple top or go all out with a knee-length holographic coat, you simply can’t go wrong with holographs!

There’s certainly more to these trends and there’s a whole list waiting to be revealed. Browse through the best and latest of upcoming fashion trends on a platform like that of I Knock Fashion, a fashion and media news portal which talks about the attires of Celebs and Bollywood A-liters, upcoming fashion labels, designers and brands, new fashion trends that you need to know of and so much more!