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7 Quick Ways To Make Your Email Marketing Stand Out

Marketing is one of the most effective methods if you want to endorse your brand in order to reach out your target customers. That's why email marketing serves as the most efficient and convenient technique to contact a large number of people.In fact, a large number of businesses are heavily running via email marketing services.

However, bulk emails often face many issues and are not always successful. A large number of email marketing services mails make people frustrated. The reason may be irrelevant or boring content to read. So, these emails will go to trash without being opened by the target people.

Email stats overview:

As per a survey was done by McKinsey, it is found that on an average, employees spend approximately 1/4th of their workday on sorting through their email inbox.

Hubspot stats show that an average B2B buyer gets over 100 emails per day and of which opens up only 23% of emails and clicks through 2% of them only. This stat clearly describes the low level of engagement which is the reason for adopting new and quick ways to make your email marketing services stand out.

Importance of email marketing:

An email marketing strategy should be effectively and uniquely designed to achieve email marketing services goals. In fact, content plays an important role which is the base of your communication that would definitely make you reach your target audience. Therefore, your embedded email content should be relevant, interesting and catchy to your customers especially for salespeople and marketers.

Note: A valuable piece of information wrapped in your email helps you achieve your email marketing services motto.  

In this blog, we have listed top 7 quick ways to make your email marketing services stand out in the market. These email tactics would help you grow your online business.

Here is the list:

1) Utilize off-peak hours

One of the best ways to make your email marketing services effective is to send emails during off-peak hours. It helps in increasing the open rate for these emails. In fact, open rates for emails sent on the weekends are actually higher than those sent on weekdays.

For example, an email sent on any weekday from Monday to Friday have 58% of chances being opened up while emails sent on weekends from Saturday to Sunday have 65% of chances being opened up by its respective prospects.So always try to send your prospect emails on the weekends and observe the respective increment in the open rates for the emails.

2) Use catchy words

The subject in your prospect email plays an important role as it determines the rest of the message whether it is going to read out by the prospects or not. It should be effective and must contain catchy words to attract its target people.

Moreover, emails with words like quick, you, fw:, and "meeting" are less likely to be opened up. However, emails with words like free, tomorrow etc. have higher open rates even if they don't contain any subject. So, test every email for effective wordings before sending it to your prospects.  

3) Conclude with a question

The goal of any email marketing service is to bring quality leads for the business. Always make sure that your prospecting emails encourage your prospects to respond you back. For this, do end each of your emails with an easy to answer the question. For example, you can use "What's your topmost marketing priority right now?" , "Is this a challenge for your business?" etc.

This type of easy to answer questions make your prospects to respond you back quickly for two reasons:

- It engages them directly and makes them curious to know more or to get the answer.

- It removes all the guesswork surrounding what sort of information you need from them to move further.

4) Use Email tracking software

Email tracking software is an effective tool for email marketing services as it collects the data whenever someone opens up your prospecting emails. It helps salespeople to catch their prospects if they ever open their personal emails. It allows you to get following two things done:

1) You can easily follow up your prospect via call as soon as he opens up your email and also increases the likelihood of getting through it.

2) Now, you are able to track all emails and can test subject lines, sentences or combination of the two to check which trigger takes them to click.

Various email marketing software such as Yesware, HubSpot signals etc. comes with great plugins and offers free trials too.

5) Use effective signature

We often found a signature to be neglected but it could be one of the most powerful methods of attracting the target prospects to your brand. You can use links, YouTube videos, colorful images to your endorsing brand and it would definitely give you many business benefits. In fact, a creative signature increases the curiosity of your readers for your brand and thus helps in selling your brand.

6) Do the segmentation

Segmentation is needed for your marketing success particularly with lead nurturing. The more you segment your target audience, the more relevant your lead nurturing programs will be. So, relevancy plays an important role here. If there is no relevancy then you won't be able to attract your target audience. In fact, segmentation leads to higher engagement. It seems as the highest ROI tactic for email marketers because more segmented sends yield better results in lead nurturing.

7) End with P.S

Readers are always in search of catchy things in the content especially when it is about bulk emails. After the subject, it is the second highest thing that catches the attention of maximum readers. In fact, the video links and colorful images grab most the eyes and P.S by the end makes things hassle free and more simple. The additional benefit P.S is that it can be altered to fix any content.

Conclusion:

Email marketing is only successful when your emails get read out by your target people. This will automatically lead to some businesses. These effective ways would definitely guarantee you a response from your target people. By applying these tips to your prospecting emails, you will be able to increase the responses, closed sales and open rates.

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Approach your customers in their most habitual/natural form on social media through our social media services.

Brand value accelerated from building a relationship that lasts forever. 

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6 Signs of a Truly Good Digital Marketing Agency

A truly good agency make your businesses gain access to specialized expertise and help you focus on the things which are best for your business growth.

Why should you go for a truly good digital marketing firm?

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#slack users and enterprises pushes it up a notch with $250M raise

https://www.ft.com/content/6c6f6b90-9bbc-11e7-8cd4-932067fbf946

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Peculiarity of Market has always been a step ahead. #Inbics #digitalmarketing #marketing #digitalmarketing 

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Marketing thoughts #Inbics

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5 Questions to Answer Before you Hire Your Next Digital Marketing Agencies.

In today’s tech fueled world many majorities of businesses these days are allocating budget towards digital marketing and it is for a good reason. Moreover, digital marketing allows businesses to choose their targets and revenues for all sizes of their business.

In addition, it allows them to target their set of audiences, track important KPI’s and prove their return on investment(ROI). Regardless of whether that particular business is large or small the investment in digital marketing is a great deal.

If the businesses are looking to outsource their work than here the 5 questions to answer before you hire your next digital marketing agencies for growing your digital marketing business.

Here the mentioned below 5 questions to answer before hiring your next digital marketing agencies:

What KPIs Will You Measure?

KPIs is known as Key Performance Indicator are measurable elements of any digital marketing campaign. Moreover, it allows businesses to see how their marketing strategy is working and what all changes do they need to make for making their marketing strategy work. Many reputed digital marketing companies should be already aware of what is to be measured based on the needs and requirements of the businesses. Therefore, here are the top 5 KPIs businesses should be measuring:

Traffic: The number of people visiting your website daily.

Sources of Traffic: Sources from where the web traffic is being generated.

Lead Conversions: The people who are visiting your website and then becomes a lead.

Cost Per Lead: The amount of money costing to a company for acquiring a new lead generated from each marketing source.

Revenue Per Lead: The money businesses make from each lead they will generate.

2. Since How Long You Have been in the Market?

The technology with the use of computer has given the ability to anyone to start their new business and therefore new digital marketing companies are coming up these days. Moreover, it is vital for their business and businesses should find out whether they are experienced enough to market your business or not.

The younger digital marketing companies are likely to make mistakes and cannot handle your digital marketing strategies. But, these risks can prove to be worth if their prices match your budget.

Therefore, before hiring any digital marketing agency for your business to make sure that they are well experienced enough to handle it and check their previous work as well. In addition, the key is to look at the investment in your company rather than money or revenue.

3. Who Would Handle our Accounts?

Many digital marketing companies give their abilities to bring more customers to your business but it does not work in actual. Moreover, these digital marketing strategies bring in new clients and outsource all the work in other countries in abroad. There some things which are outsourced can be an advantage to save time and money for both the client and their digital marketing company, outsourcing so much can lead to negative effects on the marketing campaign of any business because the main focus for any business must be of cost over quality.

4. How will you Report the Results?

Measuring of results is an important factor for any digital marketing company. Moreover, the digital aspect of a digital marketing makes it simple to track results of any company. Plus, many digital marketing companies report how they track reports and how businesses can expect to receive in terms of the report.

For big businesses, it is recommended to give a monthly report which put together which tracks KPIs, overall growth and milestones. For smaller businesses, the communication with digital marketing company and client on how the current campaign is running might be more feasible.

5. What Results can we Expect in Next Six Months?

This question is difficult to answer. The reality is that it is difficult to estimate the results with a new customer. This is because it takes the time to understand any new industry, its competitive landscape, and test which works. Moreover, many companies can respond by promising you the world and guaranteeing their results. But, you have to make sure that you should not try to sell the snake oil. Companies which honestly say that they are not going to guarantee results are more likely to succeed through every step of the relationship with the businesses.

In addition, to telling you the truth and communicate the positive negative results helps in executing a good digital marketing strategy.

Conclusion

These were the above-mentioned questions any businesses should ask before they hire any digital marketing agencies. Therefore, it is very important for businesses to look at the feedbacks and previous history work of any digital marketing agencies before they hire them to work for their businesses. So, keep asking these questions before you get a good and reputed digital marketing company for your business.

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All About Latest Google Algorithm Update-Fred

                                  All About ​Latest Google Algorithm Update-Fred

On the March 7th and 8th, 2017 Google made a big change which was enough for many website owners and digital marketing companies to note some of the minimal changes in web traffic and page rankings. However, it is being believed that with the new algorithm update, which is simply called as "Fred", is targeted mainly on websites which are having low quality content and backlinks. Moreover, considering that these two factors occur simultaneously and websites which have hired SEO companies to quickly create low quality contents and backlinks.

On the other hand, Google recently confirmed about the update related to Fred's algorithm, but they did not provide much information about it. The only hint they gave to the website owners was that Fred targeted websites which did not match the webmasters' guidelines. In addition, based on our recent research at StatCounter, we have find out that websites that are having low quality content and provides artificial backlinks, which are meant to earn revenue have been the most affected by this update.

In this blog, we will talk about latest Google algorithm update Fred in brief.

What is Google Fred?

Google Fred is a recent algorithm update that points to black hat tactics tied with aggressive monetization. This includes an overload of ads, low value content and few added benefits for the user. This does not mean that all sites affected by the Google Fred update are fictitious sites created for ad revenue, but many affected websites were content or blog websites which are having large Amount of ads and seem to be created for the purpose of generating income on solving users problem.

A website punished by Google Fred. The ads which are highlighted in yellow and are the highlighting this page. The content is unclear and thin for purpose.

What All Websites are Affected by Google Fred Update?

The following mentioned below websites are affected by Google Fred update:

A website having large presence of ads.

Content or blog in all sorts of topics created for page ranking purpose.

Content which has ads or provides links spread throughout, and the quality of content is way to below the industry standards.

Deceptive ads

Thin  and less word count content

UX/UI barriers

Mobile issues

Aggressively monetized

Aggressive affiliate setups

How to Recover Websites from Google Fred Update?

The recent Google Fred algorithm  was designed to focus on limiting black-hat SEO tactics for aggressively monetizing. Therefore, one of the biggest fix is to scale down your ads and create good quality content.

For a complete recovery of your website  and for making it completely work fine with Google Fred, we recommend:

Reduce the number of ads on your website

Review all the Google Search Quality Guidelines (QRG) and follow the all directions closely if possible.

Review the placement of ads on your website. Are they contributing to bad user experience?

Review the user experience of your website and run a program periodically. Keep betting on your content created by you.

Review content to make sure it serves a purpose to your user and that purpose should be described using metadata and tags

The first thing you should do is manually browse through your website. Then check whether It is easy to use or not. Do the ads greet you where you are looking to explore. Is your content scraped or extremely less in word count? Think about your website users. If it is not something you would like to see on other websites, you need to remove it from your website as soon as possible. For generating more traffic on your website.

Best SEO Tactics for Google Fred Update?

If you are  looking for Google Fred's upgrade  SEO tactics, we recommend that you should first check the Google Quality Score Guidelines and make sure that each part of your website content meets best adopted practices. These are the factors mentioned below that Google considers very important when it comes to quality:

Clear indication of who is owner of the website

Clear indication of what the web page is about

A well-maintained and up-to-date web page, that it is error free, loaded quickly and has less technical flaws.

Excellent website reputed content which requires at least one of the following. Time, experience, effort, and talent or ability to right the user friendly content.

Wrapping Up

It is not the very first algorithm update that Google has implemented for promoting great quality content, and most probably it will not be the final one. Moreover, the best method to avoid or to recover from a Google Fred penalty is to completely concentrate on creating great quality, in depth and authoritative content on your website. In addition, if your website has contains a lot of old content you want to go back through and optimize those pages so that it can meet thequality standards. Here is a link to Google's latest quality guide: https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf

In addition, since Google said that these targeted website updates were not following the webmaster rules and guidelines, you might want to review it to make sure that you are not accidentally making the practice of any black hat or outdated SEO techniques. For the rest of the year, you should completely focus on the creation of great quality content for your website instead of generating large amounts of cheap and low quality written content.

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5 Questions to Answer Before you Hire Your Next Digital Marketing Agencies.

In today’s tech fueled world many majorities of businesses these days are allocating budget towards digital marketing and it is for a good reason. Moreover, digital marketing allows businesses to choose their targets and revenues for all sizes of their business.

In addition, it allows them to target their set of audiences, track important KPI’s and prove their return on investment(ROI). Regardless of whether that particular business is large or small the investment in digital marketing is a great deal.

If the businesses are looking to outsource their work than here the 5 questions to answer before you hire your next digital marketing agencies for growing your digital marketing business.

Here the mentioned below 5 questions to answer before hiring your next digital marketing agencies:

What KPIs Will You Measure?

KPIs is known as Key Performance Indicator are measurable elements of any digital marketing campaign. Moreover, it allows businesses to see how their marketing strategy is working and what all changes do they need to make for making their marketing strategy work. Many reputed digital marketing companies should be already aware of what is to be measured based on the needs and requirements of the businesses. Therefore, here are the top 5 KPIs businesses should be measuring:

Traffic: The number of people visiting your website daily.

Sources of Traffic: Sources from where the web traffic is being generated.

Lead Conversions: The people who are visiting your website and then becomes a lead.

Cost Per Lead: The amount of money costing to a company for acquiring a new lead generated from each marketing source.

Revenue Per Lead: The money businesses make from each lead they will generate.

2. Since How Long You Have been in the Market?

The technology with the use of computer has given the ability to anyone to start their new business and therefore new digital marketing companies are coming up these days. Moreover, it is vital for their business and businesses should find out whether they are experienced enough to market your business or not.

The younger digital marketing companies are likely to make mistakes and cannot handle your digital marketing strategies. But, these risks can prove to be worth if their prices match your budget.

Therefore, before hiring any digital marketing agency for your business to make sure that they are well experienced enough to handle it and check their previous work as well. In addition, the key is to look at the investment in your company rather than money or revenue.

3. Who Would Handle our Accounts?

Many digital marketing companies give their abilities to bring more customers to your business but it does not work in actual. Moreover, these digital marketing strategies bring in new clients and outsource all the work in other countries in abroad. There some things which are outsourced can be an advantage to save time and money for both the client and their digital marketing company, outsourcing so much can lead to negative effects on the marketing campaign of any business because the main focus for any business must be of cost over quality.

4. How will you Report the Results?

Measuring of results is an important factor for any digital marketing company. Moreover, the digital aspect of a digital marketing makes it simple to track results of any company. Plus, many digital marketing companies report how they track reports and how businesses can expect to receive in terms of the report.

For big businesses, it is recommended to give a monthly report which put together which tracks KPIs, overall growth and milestones. For smaller businesses, the communication with digital marketing company and client on how the current campaign is running might be more feasible.

5. What Results can we Expect in Next Six Months?

This question is difficult to answer. The reality is that it is difficult to estimate the results with a new customer. This is because it takes the time to understand any new industry, its competitive landscape, and test which works. Moreover, many companies can respond by promising you the world and guaranteeing their results. But, you have to make sure that you should not try to sell the snake oil. Companies which honestly say that they are not going to guarantee results are more likely to succeed through every step of the relationship with the businesses.

In addition, to telling you the truth and communicate the positive negative results helps in executing a good digital marketing strategy.

Conclusion

These were the above-mentioned questions any businesses should ask before they hire any digital marketing agencies. Therefore, it is very important for businesses to look at the feedbacks and previous history work of any digital marketing agencies before they hire them to work for their businesses. So, keep asking these questions before you get a good and reputed digital marketing company for your business.

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Marketing quote #Inbics #contentmarketing #onlinemarketing 

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Facebook widening up its wings; to leave no grounds untouched #Inbics #onlinemarketing #facebook

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Blogging Hacks to Earn money from your blogs #Inbics #onlinemarketing #contentmarketing #blogging

https://goo.gl/mAj1ZL

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How Digital Marketing funnel leads to a blockbuster brand sales?

These many businesses want to know what is digital marketing funnel and who owns it marketing or sales. To understand it in a very simple language. The digital marketing funnel is a visualization for understanding the process of turning leads into customers. Moreover, marketers try to cast a broad net in order to capture the leads.

Here, in this blog, we will explain the need for digital marketing funnel and how it will lead to blockbuster brand sales. Moreover, I’ll explain what you need to know about digital marketing funnel and how it is beneficial for digital marketing business.

For that first, let’s understand what digital marketing funnel is and how it works.

What is Digital Marketing Funnel

As discussed above, Digital Marketing funnel is a visualization for understanding the process which converts the leads into customers from a marketing perspective. The digital marketing funnel is like a marketing cylinder which turns the leads into customers. It slowly nurtures the customers through their purchasing decision.

Moreover, it is not a complete reality for businesses because it’s just a part of any marketer’s job to turn as many leads as possible into customers. Therefore, they try to make funnel more like cylindrical.

There are many marketers who have still not yet agreed upon the version of the digital marketing funnel. Some have many stages while others have only a few stages with different names and actions.

Therefore, in the next section, we will talk about stages and conversion process in the digital marketing funnel.

Digital Marketing Funnel Stages and Conversion

The digital marketing funnel stages and conversion process are given below:

Exposure: Exposure is one of the topmost stages of the digital marketing funnel. People can’t do anything until they are aware of your brand. With digital it adds more option to other forms by creating awareness and harshness for a brand just by word of a mouth which is more effective than any traditional marketing. Moreover, user shares the content with other if they really like it. Therefore, exposure part in digital marketing funnel consists of SEO, content marketing and building a community.

Discovery: After prospects have found your web portal the trick for business should be to keep them there on the web portal and let them come back again. Recommendation agents are very good in helping visitors to find suitable products. Like for instance, Amazon provides visitors with suitable products. In addition, Netflix recommends agent the movie they want to watch. Engaging visitors to sign up your newsletter provides golden opportunity to reach them once they have left that web portal.

Consideration: In this stage of the digital marketing funnel. It is very important for businesses to address the issues on their website and use influential strategies effectively throughout their website. Because Salesforce estimated that 75% of consumers make their decisions to buy a particular brand before they have seen a sales representative or have ever visited the store.

Conversion: Here in this stage the target of businesses should be generating more sales. Take as many clicks out of the selling process as possible and then ask for information critical in order to complete the transaction. One should remember that this is close and once the buyers are ready to buy anything then the business should consummate the deal. In addition, customers should share their purchases on social networks to promote your brand. Therefore, it converts leads into loyal customers for businesses.

Customer Relationship: Marketing in old days was not at all related to the customer relationship. Nowadays, the relationship is seen as the goal of all transactions. Customer relationship relies on each party getting its value. If your customer isn’t getting value from your product then it is not a relationship they want and vice versa. Businesses should always think of providing value instead of being an annoyance to their customers.

Retention: Businesses always wants to retain their existing customers as its 5 times more expensive to replace a customer who leaves your digital marketing funnel. Businesses should not annoy them with irrelevant emails and spam news feeds as they will leave your brand very easily.

Monitoring: Businesses optimizing digital marketing funnel means analyzing your success by pouring more number of people in your business. Moreover, making sure that they stay in your funnel. In that case, businesses should monitor metrics their digital marketing funnel which will highlight their problems.

How Digital Marketing Funnel is Beneficial for Digital Marketing

In order to make the digital marketing funnel beneficial for digital marketing businesses should follow certain steps as mentioned below:

Selecting the Right Tools

You should always start first with the selection of right tools. Businesses should spend their bulk of time by setting up their digital marketing funnel by using data sources in tools like Google Analytics and Tag Manager. In addition. Businesses priority should be to verify data at every point.

The tools which should be used to verify your data are Google Analytics, Google Adwords, Microsoft Excel, Intercom, and Chartmogul. These tools are very beneficial for any business to analyze their website data and ranking of their web portals as well.

Identification of the Data Required

Whenever you are creating your digital marketing funnel you will usually picture revenue at the very bottom and audience will be your top one in your digital marketing funnel.

It makes good sense from a user’s point of view. But, whenever you are planning any marketing activities and understand how to influence the behavior. Then it’s important to start at revenue and workup.

Moreover, businesses should understand that each of this channels will contribute to a different rate and it’s very much up to the marketers to decide where they want to put their focus on.

Creation of Objectives Rather Than Focus Activities

It’s great that you have got skeleton funnel based on your best guess conversion data. It’s a starting point to paint your future. Therefore, businesses should decide which activities they want to focus on for this particular period.

Thereby, you should create goals next to very funnel metric you want to influence. It easily increases your impressions by updating it more frequently. Moreover, set the targets for each level of the funnel and then focus on the activities to meet those requirements.

Organization of Funnel Spreadsheets

The metrics used for each level of the funnel can be analyzed by the spreadsheets created for activities to be performed for each level in the digital marketing funnel. It’s more like being efficient in your efforts and will try to squeeze out as many users or customers in the next stage.

For analysis of activities in each funnel, you should view all the channels using multiple sheets. In addition, you should check performance for each and every month to plan the new set of activities.

Conclusion

There are many smart business companies who perform all the digital marketing funnel activities with perfection. In order, to have a successful digital marketing funnel businesses should plan and prepare activities to promote their brand among customers.

Moreover, there are many good online strategies which can easily fulfill your digital marketing funnel requirements. It certainly helps in promoting your business to a good level.

In addition, businesses should also use social networking platforms to communicate users about their brand which will engage many customers to know about their brand.

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Social Media Marketing for your Business? Find out how to make it work for you? https://goo.gl/yDjCqD #Inbics #weareinbics #socialmediamarketing #facebook #socialmediatip #socialmediamarketing

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Monday Marketing #Inbics #WeareInbics #mondaymotivation #onlinemarketing #marketing