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Why Technological Adoption Doesn't Equal Digital Transformation

A skill to digitally refurnish a business is elaborated in a giant slice by a rich strategy braced by a cream of the crop that fosters an idea capable of alteration and creates the actual[a1]. Although such visions are constant with former tools and technology developments, the point which is exclusive to digital revolution is that risk-taking has now become a social norm. Most of the leading companies pursue first-hand stages of advantage and improvement.

Numerous workers belonging to different age and gender agree to give their services to companies, which are strongly dedicated to digital advancement. Below are the important facts to consider.

Digital approach pushes digital improvement

Some of the few approximately 15% of appellant from businesses at the initial phases of what exactly we say digital development — a society where digital technology has changed procedures, talent and ability arrangement and business mockups — let’s state that their establishments have a strong and clear digital plan.

Among the digital development, there are natives who categorize more than 80%.The specific research and investigation for this fact was executed in the state of the writers as a major part of MIT Sloan Management Review research ingenuity in association with and supported by Deloitte University Press.

Digital transformation strategy deceits in its goals and objectives

Less and few documented digitally established administrations have a tendency to emphasis on specific tools and technologies and also have plans that are absolutely functioning. Digital aims and strategies in the big and mature establishments are established with a sense on adapting the business.

Digital organizations construct skills to realize the strategy

Digitally mature organizations are almost four times expected to offer organizations with desirable assistances than the other organizations who are at minor conclusions. Being regular and consistent with our complete answers, the aptitude to abstract how digital technology and expertise can influence the business is an ability deficient in numerous corporations at the initial phases of digital development.

Organizations need to work for digital frontrunners

Age groups varying from 22 to 60, the massive cream of appellant want to grind for digitally capable organizations. Employees will be on the lookout for the best digital opportunities, and businesses will have to level up their digital game to retain and attract them.

Winning risks is a cultural norm nowadays

Nowadays, digitally maturing corporations are over and out of the box on advantage taking risks as compared to the less digitally mature competitors. To style and elevate their organizations less risk-oriented, business giants have to clinch disappointment as a requirement for victory.  

The digital agenda always headed from the top

Developed tech companies are twice in numbers rather than digitally established bodies to take a single body or impose the efforts for group leading. Moreover, teams working in digitally maturing organizations are extremely self-reliant. However digital fluency does not request leading command on the technologies. As an alternative, it needs the capability to grab the value of digital trends and technologies to the corporate's future.

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The Ground Reality Behind Apple's AR Toolset ARKit

The most awaited Apple's major announcement at the Worldwide Developers Conference was ARKit, which is actually iOS context for placing digital graphics into mobile camera footages at the time of demanding batteries. Apart from that, VR specifically demands exclusive hardware, audio centered headsets, easiness scale for motion sickness, and rigid confidence of having immersive 3D content is easier than the substitute. In addition, Augmented Reality inquires not as much but supplies more by sharing the accomplishments on reality around that originates with it[a1] .

How Good Netizen’s find the ARKit?

Although revenue oriented Virtual Reality corporations stand with what Google Schemes, its major partner Joe Kraus entitled VR as “The valley of despair”. Augmented Reality is being relished by masses, providing huge platform for Snapchat's animated emojis, interactive Instagram's 3D stickers, and fantastic games such as Pokémon Go.

In April, Facebook launched Camera Effects Podium. Now, Apple has ARKit, providing Amazon unacquainted for the main platform domains as HTC, Samsung and Sony the cutting edge giants, but considering as hardware-focused enterprises, undoubtedly they are Android cronies.

In a Twitter post, iOS developer Steven Trought Smith has greeted Apple's contribution by stating, ARKit is massive, a huge compliment indeed. However, the purpose for which ARKit emerges boundless isn't basically a developer’s interest for new and innovative types of applications, making them possible. Somewhat, it is Apple's capability to drive its consumers to modernize approach of its mobile OS.

Apple’s CEO Tim Cook emphasized his business's   advantage at WWDC, stating 86 % of iOS devices are now running on iOS 10, whereas just 7% of Android maneuvers are in succession of the up-to-date Android release. With Microsoft MIA on the mobile front, Facebook is left as the other mainstream provider of AR tech on mobile devices.

Apple’s Perspective towards ARKit

Nevertheless, what circles Apple separately is that it is not attentive as far on incorporating technology styles as much as it is on certifying excellence of its knowledge. Apart of that tactic, right after launching Siri in year 2011, Apple was actually first leading Technology Company integrating virtual assistants in their software.

The magnitude of artificial intelligence revolution is detailed and full in this article, which tells us to have faith in Apple, that it is head and shoulders in the artificial intelligence and machine-learning lobby. New merchandises could be on the track route soon and, with that, Apple’s expedition to master the market place[a2] .

Artificial intelligence mentions to the next substantial jump of technology where technologies get niftier to the range that they do the thought process and depending forecasting for us, on a day-to-day basis. Such applications contain smart, energy-saving households and cars for self-driving purpose. Smartphones are a specimen of Artificial intelligence at workstation. However, smartphones are also on the plover.

Final Words

AI would affect every feature in our lives, creating it more profitable for IT corporations, yet there is an upright contract of early deal involved. IDC Research reveals that the artificial intelligence market would be increasing to $70 billion by the period we move in 2020. Gartner states that 85% of all communications we involve in will have gears to cope them in future.

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Millennial-Why the ‘digital native' is a myth

Millennial, presently is one of the most popular axioms in the media. As of 2015, Millennials became the largest generation in the American workforce (35%, according to the Bureau of Labor Statistics). There are many physiognomies that make Millennials stimulating to study — their racial assortment, their status as the most refined generation to date, their low marriage and fertility rates, just to name a few. But what is perhaps most relevant to UX professionals is this generation's childhood experiences with technology, and how they shape its behaviors today.

Who counts as Millennial?

The answer to this question rest upon whom you ask. A Millennial is approximately defined as someone who became an adult around the year 2000. However, actually providing a precise range of birth years for this generation can be a bit complex.

Generational research is obviously disordered, but the limitations for the millennial generation tend to be particularly topsy-turvy. Older generations such as the Greatest Generation, the Silent Generation, and the Baby Boomers are defined by significant events — World War II, the Great Depression, the 1946 fertility spike. Generation X, the parents of the Millennials, began with the extensive availability of birth control in 1964. But there are no clear measures that separate Millennials from either the previous generation, Generation X, or the following generation, Generation Z.

Myths and realities

A digital native is a person who was raised in a digital, media-saturated world. The term is often used synonymously with ‘Millennial', though not all digital natives are Millennials — for example, the members of the newest generation, Gen Z, are also digital natives. Plus, not all Millennials are digital natives — there are many members who had partial access to communications technology while growing up (for example, those raised in poverty).

The term ‘digital native' was devised by Marc Prensky, an education advisor, in 2001. He argued that digital-native children have massively different learning requirements than what he called ‘digital immigrants,' and that digital natives "think and process information fundamentally differently."

Ongoing debates

Prensky's claims were reasonably contentious, and they sparked an ongoing debate over whether being upraised with digital interfaces changes human beings' ability to purpose and process information. Other canvassers and critics (such as Dr. Gary Small) have suggested that digital natives' brains are actually hardwired differently, due to exposure to the new kinds of stimuli created by digital boundaries. Those claims are sometimes criticized as feeding into the moral panic and into fears that the new generations are irreparably damaged or fundamentally different.

Conclusion

Millennials are mounting into their adulthood now. They're moving from an object of conjecture and moral panic to realism. They currently are a quarter of the American population, and about a quarter of the European Union's. They are substantial web users, and, according to research by You brand, have an appraised purchasing power of $2.45 trillion worldwide. Many of them are preliminary families and debuting careers. These are the people that will be making purchasing decisions, forming brand loyalties, and influencing their peers.

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Difference flanked by Local Doorway Pages & Quality Location Pages

By the time now users have familiarized to Google's personalization of the SERP. What once startled and disturbed searchers, with the ever-expanding concern over Big Brother, is now viewed as helpful. We see relevant snippets, enhanced targeting for paid advertisements, and location-specific results. For users, this results in carefully custom-made results--but it might not be to the benefit of individual businesses.

Just Imagine you're the head of education marketing at a law school in Virginia. You get notified, that majority of your traffic for non-branded searches such as "law schools" and "part time law schools" come from areas within the state, but you really want to enlarge the geographic makeup of your future classes to include additional states. Tactlessly, you're going be battling localized search results and may have a difficult time showing up in other locations.

What could be your next option?

The rational response would be developing pages for each and every location in which you want to show up. G-Daddy has wedged on to these ways and retorted with algorithm pinches and even statements on these pages. The key is that there is a very discrete difference between a local doorway page and a solid, well-crafted location-specific page.

These two forms of pages will see massive differences in performance. A local doorway page is like riding a donkey into a race. You can use it and, on a stroke of luck, it might perform. Would you bet on it? Nope. Contrariwise, a good local service page is like a fabulous unicorn. Not only can it outpace the competition, it will fly over any hindrances in its way.

Local doorway pages

A local doorway page performs with the purpose of solely lifting the traffic, then piping it along to the actual relevant or useful page. These pages may be characterized by a few aspects:

·         Boilerplate content

·         Identical content

·         High link-to-text ratio

·         Keyword stuffing

·         "Borrowed" local content (irrelevant local information just to make the page seem localized)

Local service pages

By contrast, a local service page is a sole, obliging page for an organization that actually does business or render service to that location. These pages normally contain some of the following characteristics:

·         Exclusive, pertinent and location-specific content

·         Includes a video or capability unique to that area

·         Resources that may be useful for users in that area

For instance, a local page for a law school might include common placement sites, prominent alumni from that area, or upcoming classes in that area.

Conclusion

The Next time you're bearing in mind to build out location-specific pages, take a moment and contemplate whether you want to be a trendsetter or a just an imitator. With careful preparation and content constructing, you'll be soaring over the competition while it trots along below.

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AI better than humans at rubbing extremist YouTube content- Google

Google has assured to continue evolving progressive programs using machine learning to battle the rise of radical content after it found that it was both quicker and more precise than humans in scrubbing illegitimate content from YouTube.

The company is using machine learning laterally with human reviewers as part of a multi-pronged methodology to confront the feast of extremist and provocative videos across YouTube, which also includes harsher standards for videos and the staffing of more specialists to flag content in need of review.

Who can help you kick start with Social media?

Social media can be a friend and an enemy. Yes, this is the ground reality of how social media campaign can either make you win or haunt your success depending on the type of social media campaign you carry in relation to the targeted audience.

INGIC can help you jump-start your progress by handling your social media affairs with the help of top quality industry experts. INGIC currently is the leading digital agency with a wide range of diversified services. The services they provide such as web and app development, digital marketing, software development and corporate branding have always assured 100% customer satisfaction and have let them succeed in the field of digital agency. Click on the red-subscription button located at top-right corner.

How will they tackle extremist content?

A month after proclaiming the changes, and following UK home secretary Amber Rudd's recurrent calls for US technology firms to do more to grab the rise of radical content, Google's YouTube has said that its machine learning systems have already made great leaps in tackling the problem.

According to the You Tube's spokesperson: "While these tools aren't perfect, and aren't right for every setting, in many cases our systems have proven more accurate than humans at flagging videos that need to be removed.

Problems incurred

One of the difficulties YouTube has in regulating its site for prohibited content is that users upload 400 hours of content every single minute, making filtering out radical content in real time are a colossal encounter that only an algorithmic approach is likely to manage, the company says.

YouTube also claimed that they had begun working with 15 more NGOs and organizations, as well as the Anti-Defamation League, the No Hate Speech Movement, and the Institute for Strategic Dialogue in an exertion to progress the system's understanding of issues around hate speech, radicalization and violence to better deal with offensive content.

Conclusion

It is very important for Google to manage and look over You Tube's content to make sure that every video is according to the norms that every human follow. The video should be monitored upon that it should never contain any racist, political and many other ethical dilemmas, which can haunt the company itself.    

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The latest Apple watch is in for a big update

Apple is currently planning a huge update to its smart watches which are all set to be released by the end of the year. The makers of iPhone are currently working on the latest versions of the smart watches which would allow the users to avail the convenience of LTE network services.

Since the release of the previous smartwatch in the year 2015, a Cellular connection has been something that has been missing. With this missing aspect, the watch owners have to carry their handhelds along with them while wearing the watch to pertain the advantage of some important features. The calls can be placed from the watches. However, the connection is to be directed through the handheld.

Avail the advantage of IoT mobile app

The best and the worst thing about the technology sector is that it is very unpredictable and ever growing. It is fascinating that how technology changes over the period of time and how we adopt the latest technology standards. However, the worst part is that technology is not user-friendly for everyone.  

The future of technology lies in the hand of IoT. Internet of things (IoT) allows the connectivity of multiple devices to perform an operational task. Smartwatch is one form of an IoT service and INGIC, the leading digital agency is the only way to get yourself connected with the tech industry sector.  INGIC provides top quality digital marketing services and has excelled in providing extraordinary mobile app development services including IoT. Click on the red-subscription button located at the top-right corner.

How can LTE help Apple watch drool over its customers?

It is still mysterious how Apple might use an LTE connection with Apple Watch, Bloomberg reported earlier this month and suggested that it would meritoriously convert the Apple Watch into a quasi-smartphone. Without any help from an iPhone, LTE-equipped Apple Watch owners would apparently be able to place and receive calls and get access to the Internet from the device, according to the report.

Future plans

Till this date, Apple hasn't commented on their future plans for its devices and it doesn't seem that they are likely to make any announcement.  According to the Verge, the LTE version of the watch will definitely cost more than the non-LTE model. The watch will be available for purchase by the end of this year.

Conclusion

Apple is likely to lead the market but for that, they really need to make sure that they convert their smartphone into a quasi-smartphone. It is necessary for Apple to make sure that their latest smartphone pertains the option of taking calls without routing the handheld itself.

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iPhone is never a good option for paying the fare in Beijing –Why?

Apple has been the market leader in the mobile industry since its existence and has one of the most appealing and eye-catching handhelds. However, to keep it unique they have made certain alterations to the design but have always been keen to stick to their basics regarding their policy. There is one target audience, which is not able to afford the handheld, and then we have those who are very inconvenient to use the handheld because of the limitations that it pertains.

iPhone users don't have the option to download any content directly from the web and Apple never allow its users to perform any transactions through third party involvement, this where Android users always have an edge over iPhone users. This is probably one of the major reasons why people in China mostly opt for Android than iPhone.

In need of a mobile app?

iPhone has created their own market since its existence and has resulted in providing high-quality mobile application experience. In the contemporary world, it is essential to have mobile application especially for that platform which is leading the industry. IOS and Android are two of the leading platforms leaving behind Windows and BlackBerry.

This is the best time for people who are in need of having a user-friendly mobile application, get connected with the leading digital agency INGIC and just wait for the delivery of the most suitable and user-friendly mobile app. INGIC is one of the best digital agency specifically providing mobile app development services to its valuable customers.  Click on the red-subscription button located at the top-right corner.

Why is iPhone inconvenient?

Chinese Giants such as Tencent's WeChat pay and Alibaba's Ali pay service are already drooling over China's mobile payment space and have estimated to process over $3 trillion last year, this is what iPhone never offers and have missed being a part of being convenient. The reason why apple is inconvenient is that its operating system never supports any kind of third-party payments such as Yikatong, instead they only favor their own Apple Pay.

Recent reports

A recent report earlier indicated that Apple pay is struggling to catch up the demand of its customers in the United States; however, to be fair the same is happening with the payment system of Android and Samsung. Apple pay market is growing but they still are not able to grasp the market of China. Mobile payments are found to be very convenient and popular in China but Tencent's WeChat pay and Alipay have a very large shared market making it difficult for Apple pay to lay down a strong grip.

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Fiat Chrysler and BMW- Self-driving car alliance

Fiat Chrysler is ready to form an alliance with BMW to develop self-driving cars, escalating a race by carmakers and technology companies to develop "robotaxis" which can be called up via smartphone and paid for by the minute. According to consultants McKinsey, The market worth for such self-driving cabs could be $2 trillion by 2030.

The strategic alliance bids the Italian-American automaker a clear view to put their self-driving vehicles on the roads because the competition is increasing with the passage of time. Till now, the company's highest-profile participation in self-driving vehicles has been to provide Chrysler Pacifica hybrid minivans to ex Google self-driving car project Waymo.

In search of an IoT developer?

Calling your call through your smartphone is something that you would have seen Batman doing in its comics and movies but now this is for real. The tech world is moving forward and we really need to keep up with the ever changing technology to lead in the race for success.

IoT is the next big thing that we all need adopt in our business and daily life. Smart watches have already developed a market and has fascinated people across the globe. INGIC is the digital agency that will help you get connected with the ever growing tech world. Since the development of IoT, INGIC has been providing its services and have satisfied millions of customer with its exceptional services. For more details click on the red-subscription button located at the top-right corner.

Future Plans

Fiat Chrysler (FCA) alleged it plans to place autonomous car technology into production by 2021, increasing the competition with other companies, which are all set to reveal their autonomous vehicles. BMW is supposed to bring engineering and other expertise to the deal. They are all set to create an industry which other carmakers could adopt. Automakers are looking for alliances to share the high costs of developing autonomous cars

However, Looking at the expensive demands of developing autonomous vehicle technology, The BMW-Intel alliance is appealing to Fiat Chrysler, which does not necessarily have the financial girth to justify developing its own self-driving cars from scratch. Both the companies are looking to deploy 40 autonomous vehicles on the road for a test by the end of 2017.The goal is to bring fully autonomous vehicle concept by 2021.

The future of transportation

The future of transportation depends on auto and tech industry leaders working collectively to develop a climbable architecture that automakers around the globe can adapt and customize. This deal is the latest sign of how partnerships will be a key factor for the auto industry's future. The Japanese automakers Toyota and Mazda are also in for a partnership for developing the autonomous vehicle.

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LinkedIn Ads: What Are You Waiting For?

The skill to promote using LinkedIn ads is being practiced for many years. The platform remains to expand and headway its available offerings, from ad types to new structures to constantly granular aiming and briefer reporting. The website has above 467 million users and is expanding continuously.

We still get companies of many types that have not ever offered into the LinkedIn advertising space, though it appears an impeccable fit for their business. It may look daunting, or maybe they are ignorant of the aspects the platform has to bid.  

Targeting for the Win

Aiming is the #1 cause why LinkedIn promotion is the place to be even you are a B2B company, and why I can’t moderately comprehend that why everyone doesn’t have LinkedIn in their advertising plan.

You can grasp your model customer with smooth targeting options containing:

         Place

         Company Name

         Job Purpose

         Job Title

         Schools /colleges/ Universities

         Ground of Study

         Grade

         LinkedIn Groups

         Experience

         Expertise

         Gender and Age

Targeting By Groups

The vital targeting choices we have perceived achievement with is Groups. This option relates to LinkedIn groups consumers have merged based on their likes, precisely in relation to their specialized life. While you can syndicate Groups aiming with extra demographics, you do not essentially have to – these consumers are self-selecting them by joining specific groups and telling you precisely what they are concerned about.

One more unique targeting option or LinkedIn is Company Name. This targeting option is on Facebook as well, we can possibly assume operator’s expert profile on LinkedIn is perhaps more precise and up-to-date as most use it exactly for an expert networking tool and online resume. Being capable to target a particular list of companies, you would like to ensure business with and reason would be involved in your product, joined with the other aiming options like job title and job superiority, and cannot be shattered in terms of existing B2B advertising aiming options.

Reach Further with LinkedIn Ads

Besides optimizations like ad testing and analyzing which targeting combinations work finest, use what you absorb from running LinkedIn campaigns to relate to other marketing advantages.

Does your campaign presentation tell you those persons with particular job titles are more possible to download your up-to-date white paper or visit a certain product page? Relate these results to check a new Facebook policy (it won’t  just work for B2C), or re driving LinkedIn users visiting your website by making new AdWords lists to reassign those persons now that you tell further about them.

So are you prepared to get on track or what? We’ve been successful in LinkedIn campaigns for B2B and B2C customers for the past few years – now it’s your chance! If you really want to study more about LinkedIn ads, go and check out posts from some recognized social media platforms

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5 Reasons of Misleading Google Analytics Data

A lot of people assume that if Google Analytics is set up and stalking, all the data being conveyed is 100% accurate. Unluckily, it is not the case. The reality is there is a worthy chance that the data is somewhat incorrect or misleading, but devising accurate data is important for assessing performance, planning, and budgeting. Below are five common causes of misleading Google Analytics data and how to get them.

Self-Referral Traffic

Self-referral traffic reaches on your website from your personal domain or subdomain. A few self-referrals are usual, and normally occur when a consumer returns to your site once their original session has “timed-out” and Google ponders it a new session. If your website is registered as one of the best referral sources in the Google Analytics referral report, you are expected to have a problem. You can classify when the problem launched by clicking on your domain/subdomain in the referral report and scrutinizing the graph for an apparent spike in referral traffic. The matter can be fixed, but then again setting up Google Analytics properly from the opening is categorically the easier route.

Cross-Domain Tracking Mistakes

You might run into cross-domain tracking glitches if your site has numerous subdomains (i.e. blog.example.com) or if you devise an ecommerce site that sends employees to a third-party shopping cart, like PayPal, to make consumptions. Uncertainty cross-domain tracking is not applied properly through all domains/subdomains involved, your Google Analytics data will be wrong. As a guest moves from the primary domain to another domain, Analytics will produce a new session, resulting in imperfectly attributed referral traffic. You can notice this issue if you get a huge amount of traffic from your domain/subdomain or from your intermediary shopping cart site in the Google Analytics referral report. Watching and evaluating your traffic data is important to notice this problem and others.

Untagged Traffic

For your digital marketing traffic to be credited to the right source, you should tag your campaign URLs. UTM parameters are tags you can augment to the conclusion of a URL for tracking. Once you add UTM parameters to a URL, you are basically creating a new URL that offers Google Analytics with data about that traffic, like source, medium, and campaign. If you do not deliver this facts/figures, Analytics will get the traffic as a recommendation source. If you detect a spike in Facebook recommendation traffic for instance in the Google Analytics referral report once throwing your Facebook campaigns, you might forget to tag your campaign URLs or apply the UTM parameters incorrectly.  

Internal Traffic

If you sensibly monitor and assess your website traffic on a steady basis, the problems stated above and others might go unnoticed. You might frequently visit Analytics to fold performance data, but merely reporting on the data Google Analytics is providing you does not guarantee its exactness. A detailed assessment is often essential to ensure you are receiving the most worth from your Google Analytics account.

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The Wait is Over- LinkedIn Advertisement Taking a Step Further

The capability to advertise via LinkedIn ads has been all over the place for years. The platform continues to enlarge and improve its obtainable offerings, from ad types to new features to unceasingly granular directing and more concise reporting. The website has more than 467 million users and has increased each year.

Yet we still see companies of all types that have never incorporated LinkedIn advertising space, however, it seems best fit for their business. It may seem intimidating, or perhaps they simply are oblivious of the features this platform offers.

Looking for someone to handle your social media advertising?

This is probably the best time to take your business one stead ahead of their competition. Social media is now used as a lethal weapon to market your privileged services. Social media has both pros and cons, however, it is the duty of a predefined digital agency to get you through the process of handling your social media affairs.

In most recent times INGIC has earned the reputation of providing top quality social media services to its client and they have developed a habit of satisfying their customers to the fullest. INGIC has mastered the art of being that one digital agency that has always worked for the best interest of their customers and has never let their reputation down. They are aware of the tools used to accomplish the science of social media marketing. Click on the red-subscription button located at top-right corner.

Target to win

Targeting is probably why LinkedIn is considered the best platform for business-to-business marketing but still, there are people who have not adopted the use of a LinkedIn account. It is always ideal to use marketing automation to track and increase insight into your existing customer pool. But it is almost impossible to track down where your actual customer is. This is where LinkedIn targeting comes into play, helping business to target their audience in a comprehensive manner.

LinkedIn will allow the business to track its customer through different variations which may include groups and specific companies. Targeting by specific companies is also available on Facebook, we can suggest that LinkedIn supports and promotes a much more professional account making it look professional, trustworthy and reliable.

Conclusion

For people who are looking to improve their marketing strategies, this is the time to get yourself a LinkedIn account. LinkedIn has taken advertisement one step further and now targeting have become a much easier job to do. Currently, INGIC is one of the best digital agency for handling social media affairs and this is the time when you get your work done by them.

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Tencent just hit its record growth in 7 years!

Tencent Holdings is currently acquiring the plunders of bringing social media and mobile gaming close together. The internet giant from China recorded its fastest growth in seven years and a profit that exceeded 35%. Investors have gambled in 2017 stating that some major companies have had their boldest investment, creating one of the world's highly valued companies down the streamline.

Mobile games such as Honor of kings have already created a buzz in the market and have helped mobile games revenue outdo that of the desktop for the first time.  In most recent times the advertising and finance business on messaging app, we chat, have also contributed in boosting the confidence as by now it can transform into an ad powerhouse along with Alibaba.

Thriving for a gaming app?

Mobile gaming is the next big thing that every individual should consider. With how the smartphone industry is working in the market, they surely have given an edge to the mobile gaming industry to bring in those high definition graphics and amaze their customers.

INGIC is probably the one you have been searching for. The pit-stop to every of your problem. INGIC is the leading digital agency working for the best interest of their customers. They are known to provide tailored and top quality digital marketing services to their valued customers. Well, they have also mastered the art of developing high graphics quality mobile games to amaze their customers whenever on the go. Click on the red-subscription button located at the top-right corner.

The Share Market

Tencent's shares have increased 70% this year, paralleled to an 80% rise for New York-listed Alibaba. Naspers Ltd. Have also gained 4.4% after the results, they own about one-third of the company share. This is probably their biggest gain. On the same day, they encountered a big news with an investment of 11 billion Chinese yuan stating that the strategic alliance will result in the development of the high-speed 5G network.  

This investment will get the company closer to their ultimate goal, which is to boost the use of the internet, however, it may have a low impact on getting social media and gaming closer. Mobile games like Honor of king does allow users to discuss strategies on WeChat, tag along with other friends and work as a team to compete for winning. It is to be believed that Tencent is taking their game to new markets which also include the US. 

Future projects

With the honor of king stated as a blockbuster mobile game, the company is keen to launch more projects such as Contra Return and a bid to rekindle. The company seems to be keen and are doing well in the development of mobile gaming industry and it seems that soon we will not be requiring a console to play the hot shot block buster games.  

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Toyota Packs Lexus LS 600hl with Self-Driving Tech

Aligned with the race of automotive industry to develop the best autonomous cars, Toyota comes into the forefront with its tech-defined Lexus LS 600hl. Toyota’s brainchild Lexus LS 600hl is packed with the best technology to navigate the Japanese automaker and expand its twin research paths of autonomous vehicles.

Toyota cemented its new testbed as a ‘2.0 self-driving car’ upon unveiling it in California since it already has an experience of more than a decade with self-driving research funnels.

However, Toyota created car’s autonomous systems in line with the self-driving prototypes of other automobile companies. On the outside, you will find multiple sensors, including camera arrays, radar, and Lidar while the inside is far beyond a human imagination. Highly advanced car’s computers are fitted on the inside, having an ability to crunch the data from all the sensors to help a car make huge strides on the road.

The unique aspect of Toyota’s autonomous driving is the presence of its simultaneous plans. The company aims to develop highly-tech autonomous vehicles that don’t depend upon the security blanket of a driver input- which the industry defines as ‘level 5 autonomy.’ The company has an objective to design cars that use autonomous systems as a backup for human operators.

The autonomous systems will monitor both the inside and outside structures and intervene upon detecting the imminent crash or danger.  

Keeping this in view, Gill Pratt, head of the Toyota Research Institute, said that it is a smart vehicle that is designed to get smarter with time. Soon, it will learn the individual driver habits and abilities and will also benefit from shared intelligence from all other cars as sharing, connectivity, and data gathering technologies advance.

The LS 600hl is the most appropriate car to keep under the radar of experimental technology because its production version is already packed with a range of highly-advanced features like a wire-driven interface with no proper mechanical links between gear shift, gas pedal, and an engine.

TRI CEO Gill Pratt further said that this new advanced safety research vehicle is the foremost autonomous testing platform, which is developed entirely by TRI. He also said that this platform is the first of its kind that reflects upon the rapid progress of our autonomous driving program.

With big automobile companies like Ford, Uber, Renault-Nissan, and Apple unleashing their autonomous projects, Toyota also planned to be a part of this global race.

This highly-automated 2.0 generation advanced safety research vehicle (ASRV) is based on the technology of TRI’s twin research paths: The Chauffeur System, which is based completely on the autonomous systems while the Guardian system, which is fully focused on the driver’s guidance.

Conclusion

With this new autonomous car under its belt, Toyota reaffirmed its promise of using Automatic Emergency Braking as its standard equipment in each Toyota and Lexus vehicles by the end of 2017, reaching five years ahead of NHTSA’s 2022 target date.

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How CMO can keep his job

Getting a CMO job is something to be very delighted about. Imagine yourself getting a CMO job today. What will be the first thing you will do? Probably will go out and party like an animal right? Getting a CMO job is easier than to survive it in today’s climate.

When talking about the ground reality, the first thing a company cuts down after bearing loss is the marketing department. However, it won’t be only the marketing department that’s at fault, it could be sales department too. Here are some tips on how to save your job.

Adapt to the latest marketing tools

The best or the worst thing about marketing is that it keeps on changing every now and then. It’s totally up to the marketer on how he deals with change. It should always be a to do list for every marketer to cope up with the latest technology and work accordingly.

This is not the same time anymore when CMO was acknowledged for showing their creativity on billboards and TVCs, but this is when they have to measure every marketing decision.

Turning science into an art

Marketing is a science but this is where the marketing department converts science into an art. CMO is the only person who has all the data in his hands, be it customers or the sales. With having all the required data, the CMO of a company has a big opportunity to win the heart of the CEO of the company with innovation and creativity. [a1] 

Building relationships is essential

For every CMO it is important to understand the buyer’s behavior and journey. The CMO needs to make sure to have a deep knowledge and understanding of the decision that the marketing team is taking. Also, a CMO should know how to convert those decisions into customer attention grabbing strategies. CMO is acknowledged the most when he leverages the brand through the most recent tools of marketing.

Change the strategy

Focusing on the new customers is not the only strategy for the growth of the brand. However, focusing on improving the experience of the existing customers will gain more loyalty towards the brand and this is where the word of mouth plays its role too.

Who can help you win the heart of customers?

Well, to be honest, there is only one answer to this question, INGIC! A digital agency that can help you get on track and battle with the rising competition. INGIC values its customer and always have a customized plan to focus on every need. They are always indulged in focusing on the experience of their customers.

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Samsung Announced $150 Million NEXT Fund!

Good news! Now entrepreneurs can follow their business plans with a support of hefty hard cash.

Samsung has announced $150 million in its project NEXT for early-stage European startups. It’ll help entrepreneurs that are full of great ideas, but like anything in life, they require a support to establish the business.

Samsung Next was previously known as the Samsung Global Innovation Center since its inception in 2013. Over the last four years, Samsung has invested in around 60 startups, out of which 12 couldn’t make it, and 15 out of 60 made achievements. As for today, Samsung NEXT project is fully focused to support businesses, which deal in AR VR.

Challenges faced by start-ups

Undoubtedly, high-tech new businesses often face funding challenges, especially in the critical period between receiving seed funding and maturity when company attracts venture capital. This new project NEXT will bridge that funding gap, giving high-tech start-ups a needful as well as an incentive to stay and grow in Europe.

The sole purpose of the project Next is to invest in startups working in areas such as artificial intelligence (AI), Virtual Reality (VR), and Internet of Things (IoT). For that purpose, Samsung has set up its foundation in Europe, to open up additional offices within the next year.

“We’re investing in technology companies that are operating in areas like AR, VR, and AI to design the products and interfaces that will be next level in the future,” explained Felix Petersen, Samsung Next Europe. “The blend of deep talent and cultural diversity makes the Europe segment very attractive. It provides us a great opportunity to become the platform for entrepreneurs, residing in Europe, looking to build and grow their businesses and transform them into revolutionary companies.”

As for today, the region’s venture capital association announced that European venture capital firms raised $7.3 billion in 2016. An emerging market segment in Europe is one of the reasons reason why VC funding could be on the up, however, another potential reason is that it’s easier to reap better returns inside Europe, than in places such as Silicon Valley, where startup valuations can be overinflated.

In short, Europe is looking like a good platform for investors seeking good returns.

However, Samsung Next aid for small businesses and startups has never been enough. Having said that, every single funder, be it President Obama or the stars of NBC’s Shark Tank, acknowledges that startups and small business are the pillars of our nation’s economy. Samsung’s idea behind the project has more of the same reasons, to fund the small businesses that will help strengthen the economy by creating jobs while building high-tech AR VR products.

Choosing the best option

Simply put, for an entrepreneur starting out, it’ll be hard to choose between the many available funding options, determining which are most lucrative. In addition, it would be an ideal situation, to line a roomful of investors out and let them fight for funding your business, however, that is merely a dream. Still, entrepreneurs have a wide room full of investors who are ready to leverage resources just to turn their ideas into newly born businesses.

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4 myths about AI that are holding your business back

From an intelligent personal assistant (SIRI) to self-driving cars, artificial intelligence (AI) has won the hearts. Today, we clearly see that businesses apply AI to change the economics of operating business processes that required physical labor. And that’s where the cookie crumbles!

While many of the science fiction movies portray AI as a human-like robot, making people believe they will be with them soon. However, in reality, AI is simply everything from Google’s search algorithms to IBM’s Watson to autonomous vehicles.

Nevertheless, there’re some people who have stumbled on the myths about AI, believing them to be true. Thus, we’ve written this article to answer the nagging questions about AI.

Today, I’m quickly going to talk about the 4 great myths that are holding your business back.

Conscience Doesn’t Matter

Undoubtedly, one of the biggest myths about AI is, it doesn’t need a conscience.

AI makes the decision with the use of “algorithms, patterns, and certainly iteration” when it’s exposed to a new data or any event. The main argument among the different school of thoughts is, whether the conscience can be programmed into machines or not. They believe the current AI is the same people considered for automation of processes. However, AI is more of enacting human brain and much more than Automation.

Automation means AI

Of course, No. Automation can be regarded as a little aspect of artificial intelligence. AI is said to provide a great assistance in terms of automating various processes, shifting a workload from human to machine. However, today, AI is being used as a complete kind of a human resource, like SIRI, helping out users in different situations.

Artificial Intelligence will replace Jobs

Another great myth said is, AI will replace human jobs. Well, technology as a whole has already cut short the job market. It’s not actually the AI, but the future technology will be making many of us unemployed. Of course, machines can perform work at a speed much higher than humans can.

However, AI cannot replace human jobs, to support my point, take this example;

An automated car can replace driving jobs, but we’ll need a skilled workforce for maintenance of these cars.

Super AI is dangerous

To be honest, it solely depends on what is fed to the machines. In past, we had bad experiences with AI technology, however, the intention to create AI programs were complete evil. For inspiration, if the machines gain consciousness and learn to ignore bad, they will be good. But if evil conscience is fed to the machines, they will definitely start countering humans.

Moreover, most of the renowned physicists have signed a petition to let authorities understand the risks and threats associated with Super AI and to stop funding such projects. But who knows where the greed resides. Even if government or authorities stop such projects, corporate businesses would still be more interested in funding such projects and go to any extent.

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