"For an idea to live, it must journey from the mind of its originator out into the ears of others, into the world.
To live, it must cross an area that is dangerous to the life of an idea… an area between the mind of an originator and the world where other people live who fight against ideas and try to kill them. This area, that challenges every ad idea the moment it is born, is called the Nincompoop Forest.
To find your way through the Nincompoop Forest, it takes heart, intelligence and determination.
There are many obstacles lying in wait. Some people fear big ideas, or are afraid to defend them, or don’t know how to explain or sell them.
Some people are afraid to buy big ideas because, by their nature, they have never been done before and can be scary. (It’s been said that if you’re not scared of an idea, it probably is not a big idea at all.)
You’ll have to save your idea from all the people who want to change the idea, “help” the idea, compromise the idea. They want to “make it better” or safer or less expensive or more comfortable.
All great ideas have to beware of the Nincompoop Forest."
Mark Fenske
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“Let the beauty of what you love be what you do.”
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Agency: TBWA\RAAD
Chief Creative Officer: Walid Kanaan
Executive Creative Director: Frederico RobertoCreative Director: Rodrigo Scapolan
Senior Art Director: Diogo Seibert
Account Director: Diana Georges
Creative Technology: Nikhil Verma
Video Editor: Preetam Kotian
Producer: Ezzat Habra
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'Gar firdaus bar-rue zamin ast, hami asto, hamin asto, hamin ast’ ( If there is a heaven on earth, it’s here, it’s here.. ) - Amir Khusro
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why didn’t gandalf just carry the ring to mordor himself with these tongs
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The Ars guide to time travel in the movies : 20 time-travel movies and rated by scientific logic and entertainment value.
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