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Welcome to the one-stop destination for unparalleled web development services! We are here to transform your vision into a captivating reality, making your online presence shine brighter than ever before.

 Skilled developers creating extraordinary websites

 Eye-catching designs leaving a lasting impression

 Seamless user experiences for increased engagement.

 Customer-oriented to ensure client satisfaction.

 Ensure Well structured navigation.

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Why Businesses Need To Focus On Content Marketing For Remarkable Results

Customer satisfaction has become the pioneer factor to make a business successful. Meaningful interaction is indispensable to attract and engage new customers to your business. Digital technology & platforms have simplified the process of marketing but you will still need engaging content to convince customers. Customers tend to read and know about new businesses, products, or brands before going on to make any decisions. Content is a great source to educate users about your business or product.

Content marketing is all about conveying the right message of your business to potential customers to get them to indulge in your business. Customers have also become smart with the inception of digital marketing platforms. There are numerous ways of content marketing that you can use to pitch an idea and brief your audience on it. Blogging, guest posting, email marketing and video marketing are highly effective modes of content marketing.

Content Marketing Is Cost-Effective 

Budget is a critical factor involved in the marketing process of every business. Traditional marketing efforts will splash out a lot of your money as compared to digital marketing platforms. One of the main attractions of content marketing is its cost-effectiveness. Content marketing services is an important constituent of digital marketing. It takes a bit of effort in terms of time to develop a content marketing strategy but no cost at all.

Improve Brand Reputation & Awareness

We all are now well familiar with the role and importance of brand awareness and reputation. Brand awareness and reputation are like the sparks that you need to fire your digital business success. Content marketing will help you in every phase of your digital business from promotion, brand awareness, to interaction, lead generation and sales funnel optimization. Content marketing services is an important constituent of digital marketing.

Boost SEO With Content Optimization

SEO has become an important part of businesses to build their brand authority on the digital landscape. Without SEO your business will never be able to get the exposure that you always wished for. It means that you have missed the opportunity to reach millions of users and potential customers for your business. But if you have seriously focused on the activity of content marketing, then you will already have optimized your content well for SEO as well.

Build Strong Relationship With Customers

The real objective of content marketing is to establish a long-lasting relationship with customers. The base of this relationship is to build the trust and interest of customers in a specific product or business through engaging content. Customer satisfaction is the basis of business success either in traditional or digital modes of business.  

Distinguished Yourself From Competitors

Content marketing plays a vital role to improve other aspects of digital marketing efforts as well. As we know that Content Is King, unique and engaging content will help you attract and stick to your targeted audience for more time. Content is the basis of every digital marketing strategy you would like to adopt. From ad copies to blogs, social media posts, emails, guest postings, etc. everything relies on the quality of good content. Good content will convey the right message of your business to your potential clients and will attract them towards your business. Moreover, it allows you to get ahead of your competitors and find an opportunity to influence your target audience.

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Why Marketing Automation Has Become An Important Factor For Business Success In 2021

Marketing trends have drastically over the last 2 two decades. People have become smarter and tend to buy products from their favorite brands. Now, it’s time to implement different kinds of marketing strategies and ideas to attract customers. Digital marketing has taken the lead over traditional marketing platforms. Marketing automation has been introduced in recent years after the inception of Digital marketing. As the word states, marketing automation deals with the process of automating different processes through software tools. It has a lot of benefits and can help businesses to streamline their marketing efforts for profound results.

Increase Efficiency & Productivity

Marketing automation increases the productivity and creativity of any business simultaneously. It helps you to get more juice out of limited resources and timeframes. One of the most beneficial factors of marketing automation is the fact that it helps to improve overall productivity. For example, we have got email marketing tool, it will help us to automate the process of campaign creation. Simplify the process of list creation and filter suitable subscribers to send them emails individually.

Personalized Marketing Strategy

Digital marketing strategy plays a critical role to successfully implement every effort for long-lasting and consistent results. Digital marketing is the only type of marketing that lets you make and follow a marketing strategy to get consistent results. You can test and modify the constraints of your marketing effort according to your business requirements. It gives you complete control over making a customized marketing strategy to achieve specific results. Moreover, you can track your marketing performance at every instance and make changes accordingly to get better results.

Increase Sales

An increase in revenue, sales and customer base are the dreams of every businessman. Traditional marketing procedures seem to be very ineffective in attracting new customers. On the other hand, digital marketing has sparked the life in heart of every business. Marketing automation allows you to understand the customer journey and remove any hurdles that affect this process. You can find and target your specific customer base with marketing automation tools. You will get more quality leads that can easily be converted into potential buyers.

Marketing Tools To Accelerate Your Business Growth:

Marketing automation is carried out by using various marketing tools, that allow you to fully automate your marketing efforts to get astonishing results. There are several tools available to enhance the performance of your business in any aspect. From improvement in customer engagement to increase in revenue and lead generation, there is a marketing tool for every purpose. You can opt for a marketing tool with any specific platform such as email and social media platforms. With Marketing automation, you can manage post scheduling on social media platforms to build the dynamic and active presence of your business.

Follow Latest Digital Marketing Trends To Beat The Competition:

Marketing Automation is a dynamic process like Digital Marketing. It is important to realize and capture every opportunity to stay ahead of your competitors by following the latest digital marketing trends. It will not only help you to beat your competition but will also help you to improve engagement with your customers.

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Why Progressive Web Apps Have Become The Preferred Choice Of Clients For Application Development?

Progressive Web Applications (PWA) have become the new norm of developing reliable, secure, and browser-compliant web applications. Progressive web apps unlike native applications are built to serve multiple types of users and devices. Native applications are specifically designed to work perfectly on one platform. Whereas, PWA’s are independent of the platform and work seamlessly on every device, and platform.

There are no restrictions or limitations of the platform, connectivity, or usability in progressive web apps. Native applications have been the preferred choice of businesses and enterprises for flawless user experience and reliability. Technically, native applications are bound to deliver outstanding performance beyond expectations. Performance is the highlight of progressive web applications.

The development of progressive web apps has added extra charm and benefits to mobile app development services. The majority of businesses and enterprises are looking for mobile development companies with expertise in developing PWA’s. The added features of functionality and affordability are among the key advantages of progressive web applications. A progressive web app allows every user to enjoy the effect and performance of a mobile application in a browser.

Increase Reliability & Availability With Progressive Web Applications

Progressive web applications offer the best solution to overcome the issues of availability. They are like the advanced versions of mobile applications that offer both mobile and web experience simultaneously. Progressive web applications have minimum dependence on a network and work well under unfavorable network conditions.

Progressive web apps are readily available on the web and can be used or download directly from the web page. PWA can be downloaded and installed directly on any kind of device from a web browser. There is no need to upload a progressive web app on any store for availability. Unlike websites, progressive web apps load and work properly like standalone mobile applications. Moreover, they offer key advantages of web applications like dynamic data and database access.

Cost-Efficient Mobile App Development Services

Efficiency and cost-effectiveness are two major factors to consider in the process of mobile app development. The development of native applications either android or iOS app development will cost you a lot in terms of time and money. PWA allows you to write one code for your app to work flawlessly on multiple operating systems and platforms.

The development of a standalone native application is complicated and time-consuming. Due to this quality, progressive web apps are a suitable option for small businesses and startups.

Progressive web applications are going to reshape the future of mobile app development services. There is an imminent rise in the development of progressive apps and soon we will see the majority of native apps replaced by PWA’s. Unique features of portability and usability make it an ideal choice for businesses to go for this option.

We see that people like convenience and ease of use in their daily life. Attractive interface and dynamic availability offer more convenience for users to love progressive apps than native apps. Progressive web apps are promised to deliver unbelievable user experience and performance. Integrated IT Solutions LLC develop fully featured and highly dynamic progressive web applications to enhance the capabilities and reliability of the business process.

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What is Sitemap? And Why It Is Crucial To Improve The Ranking Of Your Website?

More exposure and prominent brand visibility have become a crucial aspect of success in digital marketing. With millions of sites targeting more traffic, the competition to stay on top is becoming fierce with every passing day. SEO has become a more important and complex field than we have ever imagined. The regular updates from Google to improve its algorithms have made it even more difficult to cope with.

Technical SEO plays a major role to enhance the technical performance of your website from a Google perspective. Technical issues include many factors such as site speed, sitemaps, robots.text, schema markup and more. A sitemap can easily be defined as the organization of website content in either visual or XML. Visual sitemaps can be seen and understood by users, while XML sitemaps are developed for search engines.

Organized things or data both are visually appealing and easy to evaluate for people. Similarly, sitemaps offer convenience for search engines to understand the organization of a website. Sitemap generation will play a vital role to boost your SEO that will ultimately improve the ranking of your website.

XML sitemaps are not visible to the traffic of a website; they are intended to guide search engines to intelligently crawl websites. A website will get indexed and work well without any sitemap as well. It can be used to clearly define and elaborate the structure of a website. Integrated IT Solutions pay special attention towards the process of sitemap generation in their seo services.

Sitemaps Will Help You To Boost SEO of Your Website

The benefits of sitemap are more comprehensive than one can imagine, they are a credible source to feed critical information to crawlers. It gives clear directions about important pages of your website and how often they are updated etc.

Sitemap creation is usually considered a complex and difficult task to accomplish. Though it is a fairly simple process to generate the sitemap for your website.

Improve Navigation & Visibility Of Your Website

Both HTML and XML sitemaps are equally important to boost the performance of a site with every aspect. There is a thinking that XML sitemaps will be enough for any site, as they affect the process of crawling and indexing. So there is no special need to create an HTML sitemap.

But we all know, that Google also pays special attention to some other factors as well such as easy navigation for better ranking etc.

Sitemaps will work more proficient than internal linking

According to Google, internal linking makes a site more accessible for crawlers to crawl and index. Sitemap generation is equally important for every type and size of website. Websites with plenty of pages fairly require a sitemap to guide crawlers about how to crawl your website. Otherwise, your site will not be crawled and indexed properly by the crawlers. The proper organization of your web pages into categories makes all pages more accessible to bots and crawlers.

Sitemap generation has become an important component of SEO services that are considered incomplete without sitemap generation. A sitemap will help you to boost your technical SEO strategy to get quick and effective results.

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Key Advantages Of Web Testing & Its Impact On Website Performance

Testing is an important component of software development used to test and evaluate the performance of different applications. The development of quality Software depends on the phase of thorough testing. Mobile, web and desktop applications all require to pass a comprehensive phase of testing to get live. In this blog, we will focus on the testing of web applications, their importance, and their benefits for both clients and users.

The focal point of web testing is to test the functionality of a web application. It means that we need to check that a specific web application is efficiently performing the primary tasks for whom it is developed. A web application has no value if it is unable to fulfill the basic purpose for which it has been developed. 

Below are some of the key benefits of web testing and how it will impact the performance of your site in the digital world.

Improve Accessibility

The success of a web application depends on its accessibility. The site or web application is of no avail if it cannot be accessed by users. Accessibility and usability are the primary objectives in the development and testing of a web app. Integrated IT Solutions helps clients to build powerful web applications after thorough testing to provide best results.

Improve Site Performance

There is a common misconception about testing and web development in general. Testing is not only required during the time of web application development it will be required after the development as well. It is a continuous process and must be carried out at regular intervals to ensure the proper working of the website. A web application may encounter many kinds of issues after its development. So it is recommended to monitor and evaluate the performance of a web app on regular basis.

Improve Compatibility

Compatibility can become a factor that can affect the performance of your web app. We know that there are many browsers and mobile devices that people use to access the internet. So it is important to keep that factor in mind and test the performance of your website on different browsers and mobile devices. The web application must load and perform equally well on all types of browsers. Otherwise, you may end up losing a big chunk of traffic for your website.

Be sure to hire those web development companies who carry out detailed testing processes in parallel with the web development services.

Enhanced Security

Security has become the major concern in the development of mobile and web applications. User data, privacy and credentials are confidential and must be secured during online activity. Secure transmission of data and every transaction is critical to the process of web app development. The need for security is greater than ever before because the majority of transactions are now being carried online.

A professional web development company will incorporate the best security elements in its development phase to cope with this situation. As a client, you must also prioritize the aspect of security in your web development project.

Moreover, proper testing and fixing of errors will improve the performance of your website in every aspect. The website will get more exposure, and a good user experience will result in more traffic.

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Why Kotlin is Favored By the Majority Of Developers For Android App Development

App development has brought a new dimension of utility and convenience for people and businesses alike. Primarily, Java has been the focal point of android app development till today. But now the time is changing and new programming languages are emerging on the horizon to enhance and speed up the process of app development. Kotlin is one of the new languages in town, introduced back at the start of 2016.

Kotlin language has introduced some exciting features for developers that are quite difficult to ignore. It is a cross-platform and open-source language which means that there is no special cost or requirement to use it.

Developers prefer to develop mobile apps in Kotlin, as it offers numerous benefits for them. In this blog I will try to explain the key features of the Kotlin language and why it is the top priority of developers for app development. Kotlin has brought more flexible options for android app developers to show off their development skills. Integrated IT Solutions incorporate business requirements and transform them in to highly sophisticated android apps to streamline business process.

Ease Of Use

The first thing in development that bothers the programmers is the syntax of that specific language. Kotlin comes with quite simple and easy syntax, that is easy to learn, adapt and use. Especially if you have some prior experience of development then it will be a piece of cake for you. Either you are new to development or have a bit of experience you will find it extremely convenient to learn and use this language.

Fast Development

The real attribute of Kotlin is the speed of development that can be achieved by There is no need to write long codes or worry about your development. It understands your code and infers the type of the variable declaration to save your time and efforts. App development with java is old, slow, and error-prone with some limitations. Kotlin is a modern programming language build to enhance the development of highly advanced and complex applications. It is concise and helps you to write more complex programs with fewer lines of code.

Java Interoperability

Java interoperability is the highlight of the Kotlin language. This exciting language has extended the functionality and of Java. It runs on Java virtual machine, uses Java tools and libraries. The Kotlin language is made fully interoperable to facilitate the process of development. Developers can easily switch the development language between Java and Kotlin simultaneously when felt necessary.

Enhance Productivity

Kotlin language is meant to speed up the process of app development. Ease of development increases the speed of development and directly affects the productivity of the development team. Top android development companies are looking to adopt the Kotlin language to increase the quality and productivity of the development.

Moreover, it supports both functional, and object-oriented programming to help developers build the perfect application of their desire. It is a quite clean programming language with less complexity and prone to errors. It is specially designed for android app development, so it is fully supported by many IDE’s and android studio as well. Google is also backing Kotlin for android app development and has named it the official language for android app developers.

App development is a tricky affair and it cannot be carried out every one with no or minimum experience. You must consider the Android app development services of those companies who adopt latest technologies and have prior experience in development.

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How To Use LinkedIn As A Marketing Platform For Business Success?

Social media platforms have reinstated new life into the marketing prospects of businesses. A few years ago, business setup was considered a hard task to accomplish. Marketing was considered as a humongous target to achieve with a lot of budgets to be at your disposal. Things have changed rather dramatically over the last two decades. The introduction of the Internet and digital technology has completely changed the whole landscape of business and marketing.

LinkedIn was launched in 2003, as a digital platform to connect people and companies from different domains and niches together. LinkedIn is a professional networking platform for every entrepreneur, student, professional and businessman to get global exposure. It is equally useful for both employers and employees to define and define their professional and business goals.

Create Company Profile

The first step to take advantage of this wonderful platform is by creating a proper company profile on it. Add all relevant information, such as your business address, logo and other details to create a professional page of your company. Clearly state the information about your company services, offices and number of employees to cast good impression.

Then the next step is to refine your company profile for better exposure. There are thousands of businesses, companies, enterprises and professionals available on LinkedIn. Your company needs to stand out from the rest of the others. Use proper and effective keywords that completely define your company, goals, mission, vision and services to get discovered by the targeted audience on LinkedIn.

Connect Your Employees

Another important thing to remember that will boost the credibility and trust of your business is to encourage your employers to connect their profile with the company’s page. The number of employers and reviews creates a positive and powerful image of your business in the eyes of both LinkedIn and users.

Post Engaging Content

Content is also a key aspect to engage the audience on LinkedIn. You must post regular and interesting posts to remain intact with your target audience and followers. Regular posting of engaging content and discussion helps users to remember your company. Companies follow and implement LinkedIn marketing strategies to build and sustain their position on digital platforms.

Tag Connections

Another important thing to yield beneficial results from the LinkedIn platform is to tag connections in your post or media that you share on your company profile. Tagging connections notify your connections about your latest post and hence the engagement will start as soon as possible. The professional networking of LinkedIn is quite impressive and versatile. Your connections or their connections will also get to your content and future posts due to LinkedIn's algorithm. In this way, you will be able to reach more people, groups and companies thus increasing brand awareness and promotion as well.

LinkedIn Ads

LinkedIn has developed into dynamic marketing as well over time. The tag of B2B communication and professional hub has made this platform a very attractive marketing platform to benefit from. In case, you are not getting enough leads or want to reach more customers in quick succession then LinkedIn ads are here at your disposal. LinkedIn ads and marketing are quite effective as other social media platforms.

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What is Mobile-First Indexing & how to optimize your website for this purpose?

We all are quite familiar with the terms of crawling and indexing in search results. Indexing is the process of getting crawled and evaluated by search engine bots i.e. Google bots. The type of users and search trends are changing with time. For a decade we are seeing a massive shift in the number of smartphone users.

Desktop or laptops were the main sources of getting access to the internet and different website. Now the ease of connectivity and flexibility has made mobile the top priority of users to get convenient access to internet services. This massive number of mobile users also urge search giants like Google to take think about it. The work on the evaluation of mobile versions of websites was going on for some years, but in July 2019, Google officially announced and implement a mobile-first index update.

Since 2019, desktop versions of the website were the top priority for indexing to evaluate their search ranking. But from now on every website will be indexed on their mobile version. This update has truly highlighted the importance of smartphone users for Google. The implementation of this update has put a lot of pressure on businesses to update their sites for optimized mobile versions. Mobile-first indexing is not very odd or unacceptable from Google.

People were expecting such kind of preference for mobile users to offer them a better experience. We already know that mobile-friendliness and good designs have become indispensable to stay in the market for customer retention. This update has further strengthened the need to prioritize the design and performance of websites on an emergency basis. Mobile optimized websites have become very crucial to attain and maintain top rankings in search results.

Now it is high time to understand the importance of this shift in ranking priority and change your approach accordingly. Integrated IT Solutions provides a balanced set of SEO services with mobile-first indexing in focus.

Speed

Speed has become the crucial factor to Users who have come to expect websites to load fast, and so does Google. Making sure your site loads fast is essential to improve ranking on mobile. Here are some tips that you can follow to increase the loading speed of your website on mobile phones. Images are the main source of attraction on a web page but their size directly affects the loading time. Increased loading time is a real distraction for smartphone users who expects the sites to load faster.

Optimize your images properly to drastically reduce the image size and enhance the page speed for a better user experience. Also, try to reduce the number of redirects you are using on your site. As it makes the site reload multiple times.

Mobile Design

Mobile design and layout have become a more important aspect of SEO as well. Besides good design and seamless user experience, mobile design has a major contribution towards good SEO ranking as well. Google now considers the browsing experience, loading time and ease of navigation on smartphones more critically than ever. Some useful tips can help you to achieve a mobile-friendly design. The use of adobe flash on the desktop will work fine but it is not a good option to implement in mobile versions. The sites with flash don’t work well on mobile and users encounter many issues in browsing such pages.

Local Optimization

Smartphone users are eager to get information about services or products in their vicinity that are easily accessible to them. Google has updated his local search algorithm to provide more accurate and beneficial information to it users. The optimization of websites and content is crucial for businesses to boost their traffic and revenue simultaneously.

Stats show that more people visit a store or make a purchase in a day than people who visit through desktop/computer. You can leverage the impact of local optimization for your business by adding clear information about your business or services. It will help your business to get easily explore and promoted by Google for local users. Don’t forget to add your business address, place, working hours and contact numbers on websites. Ensure the inclusion of city, state and phone numbers in meta titles, alt titles, headings, content, and meta descriptions for easy discovery.

On-Page Optimization

On-page optimization still holds a pivotal position in the process of Search engine optimization. The use of relevant and appropriate keywords is very important to convey the right message to both users and bots. More concise and meaningful titles are important to improve your SERPs.

Nowadays, companies and businesses are hiring top Digital marketing agencies to boost their digital growth. Mobile-first indexing is directly linked with your SEO strategy and efforts.

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How To Choose The Best Programming Language For Web Development?

Software development and programming have evolved into a very dynamic and sophisticated domain. Every industry, sector and field of our life to a very dynamic field. From feasible solutions of business processes to mobile applications for leisure, everything is powered by programming and development languages. There are now thousands of programming languages available at the moment that you can use to develop your digital solution. But every programming language is not the same, they have different characteristics and levels of complexity that differentiate them from each other.

A technology stack is required to build, design and transform an idea or logical solution into a reality. The technology stack consists of a language with

Just like the user requirements, every development language has some special features, which you can use according to your requirements. The selection of the most appropriate language matters a lot in the development of flawless web applications. Top web development companies spend a lot of time understanding user requirements to select the best set of tools. Integrated IT Solutions develop efficient web applications for clients through the selection and implementation of the most beneficial technology stack for web development.

Project Requirements

The size and requirements of a project directly impact the use of any specific tech stack and other constraints. Simple or for small projects (MVP or single-page applications), such well-established stacks as Python-Django or Node.js-React can be perfect.

Medium-size projects like online stores or mid-market applications usually require more complex technical stacks with several layers of programming languages and frameworks.

Large projects, such as complex marketplaces or enterprise applications, require a large technical stack to maintain the integrity and performance of the app. Such large-scaled technical stacks usually use multiple levels of programming languages ​​and frameworks. They are created and used to perform in a large number of data conditions.

The role of a professional and experienced web development company will matter a lot in this regard. As It is important to remember that you should not load the. There should be exactly as many technologies as necessary for an effective solution to the task.

Technical Aspects

The selection of the right technology stack is indispensable to develop the product with the core functionalities of your desire. The poor selection of technology stack can seriously jeopardize your Web application. Moreover, the development of application is divided into two main parts. Front-end development and back-end development, both are used in combination to develop a software product.

The complexity and scope of a project matters a lot in the selection of the perfect language for development. Java and C are most appropriate languages with different frameworks and libraries to develop solutions of complex problems.

Scalability

Scalability is a very dynamic feature that leaves the option for clients to expand their application to more users and new features. Scalability is the key to develop your product extensively in the future. It deals with the architecture and programming support to cope with more load. Powerful programming languages such as JavaScript must be used to achieve this objective. It provides the desired flexibility and scalability features to accommodate new features and users without any hindrance.

Time & Budget

Time and budget are also very crucial factors in the field of software development. The constraints of time and budget can force developers to use other languages than the recommended ones to cut down the development time. Some programming languages require more time in code development and testing. Best web development agencies timely integrate these constraints and resources to provide feasible solutions.

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Why Custom Software Development Has Become The Ultimate Solution For Business Growth?

The process of automation has made drastic changes in every field of our life. Business and marketing have also evolved into a whole new domain with the inclusion of digital solutions. Now almost every business is using digital solutions to increase productivity and efficiency. There is a debate among business owners and clients to decide whether off-the-shelf or custom software will be more beneficial for their business.

Here I will try to elaborate on the factors that play a significant role for companies to make a decision for custom software development. Some businesses have unique business requirements and they must make dynamic changes in their process to keep going. Typically, all standard software works well for a majority of businesses with less specific features. Businesses with dynamic requirements and operations can’t run their operations smoothly with COTS. Their business requires customised solutions to perform their specific tasks.

Get Competitive Edge

There are several reasons behind the need to acquire a customised solution for your business process or application. Any traditional software will never be able to address all the functional requirements of your system. On the other hand, a customised solution will provide you the consistency and efficiency required to boost your business.

A custom application saves you from the bad experiences of limited functionality or restricted features. It is meant to provide you with an unbeatable edge over your competitors. Integrated IT Solutions understands the sensitivity of this matter and how important it is to transform the digital progress of your business.

Prefer Quality Over Cost

The development of a customised digital solution to improve your business process will never come at an easy and affordable cost. It will obviously cost more than the off-the-shelf software. The quality and purpose of custom software development will surely return the cost and effort in terms of a quality product.

Apparently, the cost of custom development seems absurd to many clients, only till you will get your hands on the final product. But it will save you from a lot of trouble in the form of errors, shortcomings, and compatibility issues in the future. As we know that technology is evolving with every passing day it is difficult to cope with the demanding needs of clients. It is almost impossible to get all the desired features and new updates incorporated in your business process with standard software.

Eager to learn more about the advantages of custom development and it’s impact on your business progression!

Complete Control

You must lookout for a professional and experienced custom software development company to take this responsibility. It gives you ultimate control over all the aspects of your business process.  You also get full ownership and usage rights of your custom software as it is your own product. It is solely developed from scratch to address your problem and provide extensive solutions for it.

Long Term Solution

The biggest advantage of custom software development is to create a reliable and tangible solution. Business development and progress require sustainable growth and the environment to grow with time. Custom application development is the second name of longevity. But there is a serious need to hire good and renowned custom software development services for your business application. Lack of experience or responsibility can result in loss of precious time and effort in achieving the desired product.

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The Key Factors Of App Store Optimization (ASO) To Improve Your App Performance

Mobile applications have become an ultimate source of convenience and effortless management for people to perform their daily tasks. App Store is the place where we can find different kinds of applications according to our requirements. App Store hosts and showcases millions of mobile apps for users to search, access and install from any place on earth. The stages of app development and submission will never ensure the success of your mobile application on app stores. It is the first step in the journey of your app to reach more users and become successful.

There are more than 3.14 million mobile apps on the Google play store for Android users and around 2.09 million apps for iOS users.

App store optimization is the process of ensuring that an app appears in the top search results for relevant keywords in the app store. It’s a great way to boost downloads and increase revenue for any app. Most of you are likely to be familiar with SEO (search engine optimization) for websites. ASO can easily be described as the SEO of mobile apps. Instead of competing with other websites, you’re competing with other apps for organic search terms. The higher your app ranks in a search result, the greater its visibility to potential users. Integrated IT Solutions has the expertise and capability to build and market mobile apps of clients with excellence.        

ASO Metadata

Metadata plays a critical part in the discovery of any specific application in app stores. The algorithms of the app store index metadata to evaluate the text/keywords and set the ranking for an app. The following five elements are the fundamental parts of App Store Optimization.

Title

Subtitle

Keystring

Promo Text

Description

Keyword Research

Keyword research in ASO deals with the research and selection of profitable keywords that you want to target for your mobile application. Algorithms look for keywords in your App title, subtitle and descriptions to index and rank it against its database of apps. It is the most crucial part in the process of your app’s ASO as the success of discovery and marketing completely relies on it.

App Store Description

App store description is the text written to explain the purpose and features of an application for every user. It does not play a direct part in your ASO or mobile ranking as it never gets indexed by the ASO algorithms. It is meant to elaborate on the purpose and objective of your app. You can also use it to explain the process, working and key features of your app for user convenience.

The maximum length of the app description is set to 4000 characters. The description is also not considered a direct factor for ranking evaluation by algorithms. But it will help you to get a better ranking in search engine result pages if you have used the proper combination and percentage of keywords. Use all keywords from your app title, name, subtitle, and keystring with our relevant keywords to get indexed by search engines like Google and Bing, etc.

Optimize Screenshots

App screenshots are usually regarded as an important factor for ranking. It is a misconception, but screenshots still play a pivotal role to attract the attention of users. We know that visuals and graphics are the best way to represent your idea or product to any person. High-quality screenshots of important screens and features of your app will entice the user to download and use your app. It will directly increase the downloads and installs of your app without any help from any algorithm. Downloads are taken into account for better rankings by algorithms, so the inclusion of high-quality screenshots will indirectly improve the rankings of your app.

The best way to improve your app ranking is by implementing these ASO steps by yourself or you should go for the ASO services to achieve this objective. Moreover, you will also come across the options to either use paid or organic options to make your apps more visible and easy to get explore. Paid app discovery option will require a certain budget to run and will make your app easier to explore. Search ads are run on both the play store and iOS app store to show your mobile app directly to the relevant users for quick results. App store optimization is also a through process like mobile app development that require proper dedication and effort.

This strategy will return good results in terms of more downloads and installs but will end shortly as the campaign ends. On the other hand, organic app discovery will make your app stay in a certain position on app stores for a longer period. Organic app discovery is slow as compared to paid discovery but a more stable source to consolidate your app ranking. It is always recommended to use both strategies to get quick results for your app marketing efforts but pays more attention to improve the organic search of your app.

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Importance of Page Speed Score & Load Time For A Website

The web has become the ultimate source of information, education, shopping, business, and marketing in recent years. Now we see that almost every successful brand, organization, or company is backed by its profound presence on digital platforms. Websites are regularly visited by visitors around the globe to stay in touch with their favorite brands, stores, and interests, etc. The inclusion of smartphones has shifted this interest to mobile users and now people love to browse various websites on the go.

Site speed has become an important factor to look around and discussed by the developers and site admins to maintain the position of their respective sites on SERPs.

The faster load time of the website and every page helps to enhance the user experience as well. Google has highlighted the load time as one of the major ranking factors and also describe its relation with other factors for search ranking evaluation. Speed affects the search rankings of a website in both ways, directly and indirectly.

Leaving the technical aspects aside, page speed cast a good impression on the users. When a website loads faster and all pages open without lagging easily navigate all the web pages,

Integrated IT Solutions focuses on every critical factor such as site speed, load time and page experience to provide a pleasant experience for users.

Load time seems to be a complex issue at times but can simply be resolved by following some steps.

Properly Scale & Optimize Images

The inclusion of media files, such as images and videos drastically increases the load time of a website. The size of high-quality images is very high and the number of images increases it many times. There are few tips to optimize the images for fast page loading. Always use the images of proper size and type for use on your web pages. Select the most appropriate image type such as gif, jpeg or png according to your requirement.

Minify CSS & Javascript

CSS and javas script are the main constituents of every web page as they contribute towards the consistent design and loading of that web page. The placement of CSS and javascript in the same Html document increases the size of the web page and they will get downloaded every time the page is opened by a user.

Optimize Caching

Cache improves the availability of content like web pages readily available for users to get faster access. Set up the cache settings properly for your sites to improve the load time of the website and all web pages. The cache saves a lot of relevant information such as stylesheets, images, JavaScript files, and more.

Use CDN To Reduce Load Time

You may have heard about the content delivery networks and their advantages in the web development circle. Content Delivery Networks are used to provide fast access for users to your website. Content Delivery Networks keep copies of your site and data at different geographic locations. It helps to reduce the loading time of a website and also keeps the pressure off on your servers. CDN reduces the load on main servers help users to quickly access your website without any further delay.

Primarily, both page speed and load time are considered technical development issues. But their impact is far more critical and extensive than our expectations. Besides, development issues and a better user experience these factors will help your website to appear in top search results. These typical web development tasks will help you to perform better in marketing terms as well. Improve your website's technical issues along with better performance in search results and get global exposure.

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Why Link Building Is Still An Important Factor Of Search Engine Optimization In 2021

The success of marketing depends on the authority of a brand and how it is built over time. Now every business is depending on Digital platforms to boost their sales and revenue. Digital marketing follows the trend of traditional marketing in building brand reputation and authority. Link Building is an important factor to build a strong authority of your business on digital platforms. We all are quite familiar with the SEO factors and organic reach of the website. Search engines only display the best matched, relevant, and authoritative websites in their top results. Link Building plays a critical role to

Though Google has evolved its algorithms and ranking criteria over time, Links still hold the key place in determining the ranking of a website. Links can be considered as citations that increase the credibility of any source they refer to. Any SEO strategy can never be done successfully without the proper implementation of Link building. Links are signals and sources of authentication for Google that a certain website is providing relevant and accurate information to users. Different web pages link different websites with relevant information to provide extra information to users. These links are considered worthy by Google and they account for it as a major factor to rank any website.

The worth of every link is different in the eyes of Google. Google evaluates links on the basis of some factors and thus assign a different value to every link. The links from a more authoritative website have greater value and impact than links from a less authoritative website. So it means that less but qualitative backlinks will have a greater impact on your site ranking than many low-quality backlinks. 

How Links Will Help Your Site To Climb Higher In Google Search Results!

Increase Your Organic Ranking

The creation of quality backlinks will help to improve the organic ranking of your website. The number of links increases the authority of your site in the eyes of Google and thus improves your ranking in SERPs. Backlinks represent the relevancy of your content with search queries and to search engines.

Establish Industry Authority

Backlinks have many advantages for any type of website. It helps to build and increase the trust of the audience in the content of a website. The overall authority of your website will increase together with the boost in audience. More audience means more brand awareness and promotion for your business, product, or services in the long run. Inbound links can help establish trust with your website visitors and validate the content published on your site.

Create Referral Traffic

Backlinks are a potent source to drive lots of traffic from relevant sites to your blog or website. Outbound links bring more and relevant traffic directly to your target websites. The traffic coming from these links is highly committed and will help to lower down the bounce rate.

Faster Indexing

Backlinks ensure the faster indexing of your website by search engines. The number of backlinks from different websites helps crawlers to discover and crawl your website more often than normal websites. So pay special attention to the link building on your website to help it crawled and indexed quickly by search engines.

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How E-commerce Website Development Will Facilitate Your Business Growth!

Digital presence has now become a critical factor for any type of business to stay alive in this tough competition. A simple yet attractive & user-friendly website is mandatory to show your presence in today’s digital world. A professional website with good design guarantees the arrival of more traffic as people find it attractive and pleasant. A website is a gateway for businesses to reach their interested and potential customers. Integrated IT Solutions provide the best e-commerce website development services for businesses and companies to grow their online business.

Integrated IT Solutions use all the latest trends in technology to improve web design and development services for clients to stay ahead in the current competition. Expert web designers always stay updated on all the latest trends and technological updates to deliver outstanding designs for clients. Keeping track of all the innovative successful trends, as well as about those that are failing to create an impression will help to strive and accomplish better among your competitors and yield improved performance.

Showcase Products

We all know that E-commerce business deals with the online buying, selling, and advertisement of objects. The success of e-commerce and online business depends on the perfect design built to drive more customers and sales. The neat, attractive, and proper placement of your products on a website will set the tone for success in the online shopping world. 

The Attractive Interface

When a potential client approaches your website, he will consider the attractive front-end and interface as an impressive thing. A good website design with a nice and diligent placement of text and images will efficiently translate the business purpose to the client. Swarming and overlapping of sharp images can cause uneasiness and distraction to the visitor. A friendly website must be able to connect and fully communicate with the visitors and deliver the required services.

Ecommerce web development is quite different from normal website development. For e-commerce websites, you will need to focus on many elements to attract the attention of customers and tempt them to buy your products. Whereas, normal websites don’t require any special attention like this. The design of an e-commerce website also differs from normal websites. Professional e-commerce web design services are required to develop a user-centric and attractive online shopping website.

Expanded Reach

The real objective of every business either physical or online is to reach the maximum number of customers. It is only possible when your business or product is visible to a large audience. Ecommerce web development services increase the potential of targeting more and a global audience for any business. The integration of various payment solutions and clinical insights of data make it possible for businesses to reap maximum advantage.

More brief, clear, and readable content is the key to attract the customer more towards your offers. When a customer visits your website, the layout and subject matter are the first noticeable things so they should be visible for the clients to know exactly where to get the required information. Easy and minimum navigational links are the key to a successful business website to avoid confusion and indecisiveness. Understand the relevance of each access link provided and choose what's necessary. Simplify the process and display the most productive content for the visitor.

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How Facebook Optimization Will Take Your Business To Horizons Of Success!

Social media platforms have brought a revolution in our communication and interaction with each other. Now we can easily communicate with our friends and family in exciting ways with text messages, calls, posts, video calls, and many more. The social media platforms have not limited their potential to only a communication tool. The global reach and frequent use of these platforms have made them an innovative marketing tool to boost any type of business. Today, we can see hundreds of social media platforms. But Facebook, Instagram, Twitter, Interest, and What Sapp are the giants of this domain.

Facebook is the most used and highly active social media platform in the digital world. You can witness the popularity of Facebook with the fact that are nearly 2.6 billion Facebook users on this gigantic digital platform. According to an estimate, 1.79 billion users log in to their Facebook accounts on daily basis. This enormous global reach has made Facebook the ideal platform to reach your desired target audience. This popularity has sparked the interest of many businesses and companies in Facebook marketing. Facebook marketing is a whole new paradigm of advertising and marketing your business for online users.

There are some key factors

We have seen a lot of companies and individuals fail to capitalize on the full marketing potential of Facebook for their business. There is a serious need to understand the key metrics and working of Facebook. You will need a goal-oriented marketing strategy to drive your Facebook marketing campaigns. Lack or improper Facebook optimization is usually accounted for this failure. Businesses and marketers need to understand the importance of optimization to successfully target the right audience.

So now you will be thinking about, how we can optimize Facebook to yield maximum ROI? I will try to explain the best advantages of Facebook marketing and how you can optimize your Facebook page for maximum return on your investments. Facebook advertising gives you the ultimate opportunity to market your business, product or services globally. Some other benefits of Facebook marketing are as follows,

Build a community of your customers

Understand your customer's sentiments

Increase Brand Recognition

Get Market Insights

Bring More Traffic To Your Website

Increase Conversions

Enhance Customer Engagement

Reach Potential Customers On-Peak Hours Of Mobile Usage

Measurable Performance

Improve Your Organic SEO

Facebook is the only social media platform that can help your business at any phase of marketing or sales funnel generation. You can reap the fruits of Facebook Advertising in the form of brand recognition, awareness, promotion, sales, and conversions.

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Technical SEO | Some Basic Factors To Enhance The Visibility Of Your Website

SEO (search engine optimization) is all about driving more organic traffic to your site without any expense. SEO is not a simple process at all, it is more like art and science. So it is important to carefully understand and implement the SEO to yield expected results in search rankings. SEO is divided into three major sections each one has its own value and activities to contribute towards the main ranking.

We have heard a lot about the On-page optimization and Off-page optimization from SEO geeks and experts. The focus is always put on writing unique and engaging content with no trait of plagiarism or duplication. But there is another section of SEO called Technical SEO and it is very important to optimize your website according to it. The removal of technical issues with on page and off page optimization will improve the overall performance of your Digital marketing efforts.

Technical SEO deals with the core technical issues that affect the interaction of Google bots with your site. If Google face difficulties to crawl and index your site then how you can expect better ranking and feedback from it. I have compiled and tried to explain some of the most common and critical technical issues below.

Crawl Errors

Search engines crawl the internet, looking for new pages and content to index. However, errors on a website and URL can cause a search engine’s attempt at crawling to fail, which essentially negates your efforts to use that page for SEO. Some SEO tools, like the Google Search Console, help you identify errors and excluded pages, so you can resolve these issues in a timely manner.

Website Speed

Website speed matters — not just because web users prefer a fast site but because search engines can crawl and index more of a website if it boasts high speeds. You should regularly test the loading speed of your site using free tools, like Google Speed Test or GTMetrics, and take steps to make your site as fast as possible.

Broken Links

Like website speed, broken links are bad for both user experience and search engines trying to crawl your site. There are several reasons links break:

The destination page has moved

The destination page has been removed and no longer exists

The entered URL is incorrect

Over time, all links are susceptible to link rot simply because the web grows and changes in unpredictable ways. As with site speed, you need to regularly check on your links and repair all links associated with your website, to include internal links, outbound links and backlinks to your site.

Security

HTTP is the protocol for how devices connect over the web — but it isn’t secure. Search engines tend to mark web pages that continue to use HTTP as “not secure” and rank them lower in search. You need to work with your website developer to migrate your site to HTTPS, which boasts secure encryption to keep web users safer. As importantly, as you migrate, you need to fix old HTTP links on and off your site.

URL Structure

Speaking of the URL, the structure of the web address is more important than you might think. Ideally, your domain name will be SEO-friendly — containing keywords that help boost your site’s rankings while telling both search engines and web users what your site contains. However, webpages can also have an SEO-friendly structure, which typically eschews long incomprehensible strings of characters for legible words separated by hyphens. Consider the difference between these two URLs:

https://www.example.com/96452593-08pjJ4R06IDdjr%98725-uy/

https://www.example.com/some-common-technical-issues/

One is difficult to read, let alone type out, while the other clearly indicates what the page contains. Because search engines are increasing in their semantic awareness, shifting your URLs to the latter structure is a smart SEO strategy.

Page Depth

You never want to bury content in your website. Forcing visitors and search engines to click through more than three links to reach a page is a good way to ensure that page never sees the light of day. You might restructure your website to allow easier access to the most important pages, or all pages for that matter.

Search engine optimization is just a small part of Digital marketing efforts that you will need to boost your organic reach and audience. You cannot acquire better results from Digital marketing services without the implementation of effective SEO strategies. You can hire a dedicated and profession SEO expert for this purpose or can manage it yourself.