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Marketing is the idea of gathering the needs of a client by given that profitable products to clients by expanding the smoothness of the establishment, at same time, to chronicle structural objectives. As stated by the American Marketing Association.

Promoting is the movement, set of associations, and techniques for making, intuitive, conveying, and swapping offerings that have esteem for clients, customers, accomplices, and social order in question.

With this portrayal, it is crucial to understand that the buyer could be a separate client, a company, or a few individuals who finance to the purchasing choice. The item could be a hard OK, an administration, or even a thought – anything that might offer some quality to the individual who conveys a trade. A trade is frequently considered cash, however could additionally be a commitment of time or exertion, or even a clear activity. A maker is frequently a company, however could be a particular or non-benefit associatio.

Traditional marketing is often described in terms of the four “P’s, which are:

·         Product – what imports or services are presented to customers

·         Promotion – how the manufacturer communicates the value of its goods

·         Price – the charge of the exchange between the client and creator

·         Placement – how the manufactured goods is delivered to the buyer.

A whole analysis of these classes is often called the Marketing Mix. More feature on these groupings can be found in the future entry on the Marketing Plan.

Marketing has both inbound and outbound activities. Inbound activities largely axis on discovering the needs and wants of the prospective customers. The combined group of all prospective customers is called a market. Classifying these needs into clusters is called segmentation. Establishing markets into segments allows a manufacturer to more reasonably decide how to best deliver value to that group of potential customers. The analysis of market sector needs; analysis of existing sales and effectiveness; the descriptions, design and outline of new products; and the analysis of participant offerings are also inbound activities that are imperative but not often seen by the public.

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MOVIE POSTER - ASSIGNMENT 4

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3d modeling assignment 1

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assignment for visual communication 

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music poster

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Retro poster , assignment 2 starting

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Website Logo  #visual diary 

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CLASS WORKSHEET

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Image 3 - Visual Diary

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Google Adwords .

In this new world of technology, people tends to maneuverer their fingers over the search engines using INTERNET for their each and every need, whether it is to search any location, study purpose or buying. Internet has transformed the scenario of shopping from last few years. The changeover has created the magnificent opportunities for web- based businesses. This practice has laid the edge over the traditional methods of marketing. Everything over Internet is easily assessable to the customers (Internet savvy) where they can analyze their preferences, can cautiously compare and warn the best deals for them. These days Internet is paraphernalia of numerous websites, web pages and search engines that it is really difficult for the user to select the better option for their related search. This asks for the emergence for the sources that direct the customers to the product home page without any hustle. This work is now attributed to upcoming technology of search engines that are based on the keywords related to users search and are offering the services on the “pay per click” bases directing the customer directly to the landing page of the product required. Different strategies for the success of online business are prevailing to promote the products and to gain eminence among the clutter of the advertisers. There are various search engines prevailing in the internet world such as Google AdWords, Yahoo, Bing, eBay etc. Among all, The Google AdWords is one of the most preferred and visited site amongst various classes of users. This will be further discussed in detail by researcher in various chapters of this thesis. There various tools of marketing by which the advertisers can popularize themselves and get their goals of profit fulfilled. The two main ways to get this done is via Seach Engine Optimization (SEO) in which the advertisement is displayed on the search engine as close as possible to the search of user as in the Google AdWords, who uses various algorithms to get the perfect matching of keywords. This method is discussed in detail in comparison with the traditional method/ strategies of marketing in this thesis via framing of three core research questions. The researcher hopes to explain this in a proper way to achieve the research objective. Various aspects have been discussed to evaluate the role of modern search advertising via Google AdWords such as the history of advertising and its evolution over the centuries, traditional and online business to consumer concept, Google AdWords features and characteristics that makes it outstanding in the herd of competitors and the perspectives of direct and indirect users towards it. Also, it relates to so many things like relevant metatags, matching content and permalinks. Other method is based on the “pay per click “criteria or the method of on-line auction for displaying advertisements. In this, certain amount is charged to the advertiser/ businessmen based on the number of click over the advertisement via users. The amount is deducted from the manufactures account and is debited to the Google’s account. The system works in the following way: when the customer enters the keyword the Google AdWords using the algorithm displays the related advertisement on the web page and when user clicks over the ad, they are directly referred to the landing page of the company, where each and every detail of the product is available on individual and comparative basis. The companies like technical support services providers, which are usually small sized and some which are giants like I yogi, Geek squad and HCL have a small homepage with having information about the services they provide. They offer the services online mostly and also offer the telephone technical support in order to repair computers, printers and networks. Such companies have also received the profits from such modern advertising via search engines.

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First Post !  Introduction

My first text post for this blog for Digital media class for Griffith college Dublin.

 Did not know that i am going to get a chance to learn HTML again, Use to be good in it, but then got stuck in CSS and moved to word-press and then found out can get theme code from web anytime so stopped learning HTML. But later realized base is important and hope fully this time i will be able to make a whole project. I reactivate my domain ireuk.com and put it on my brother’s Hosting which is with mochahost.com. I already uploaded assignment 2 on root folder on host. If anyone gonna take a look on this blog will find link of old blog (techgian.blogspot.com)also which has post about old nokia phones and some other devices. 

Since i started the class everything is going normal and i am not loosing grip on any subject, most interesting is 3d Modeling, which i am looking forward to make something in it and will post photoshop projects in this blog for visual diary assignment. 

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Image 2  For visual Diary

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Image 1 Visual Diary