iriszarecki

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I met the inspiration behind CSI-Cyber!

I met the inspiration behind CSI-Cyber!

I recently attended 2 very different conferences here in Israel: #CyberWeek17 and #SaasTockTLV. While very very different events, in size, target audience and more, I tried to use my marketing lens to compare them. From a size perspective, obviously #CyberWeek17 was much bigger, although both events tried (and succeeded) to give you a feeling that this is the place for cool geeks to be. Check out…

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I want to invest in this start-up!

I want to invest in this start-up!

I’m a skeptical person. Maybe it’s my personality, my professional experience or my risk-aversion, but regardless of the reason – that’s who I am. But yesterday, in the #SalesforceEssentials #TLV event – I was excited! I didn’t expect much from the last session of the day – ISV pitch – you know the drill: two start-ups give you their pitch and try to convince they are the next big thing.…

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When Discovery Meets Big Data

When Discovery Meets Big Data

No big news yesterday at the #IBM_WatsonTLV, but these were my highlights: Bryson Koehler, CTO, IBM Watson & IBM Cloud told us that AI is here to stay, and that “the cloud-native architecture will define computing (and competing) in the cognitive era”. Daniel Malka, GM IBM Israel, said that only organizations that will be able to combine artificial intelligence with the digital revolution will be…

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What is the connection between escape rooms and marketing?

What is the connection between escape rooms and marketing?

 No connection.

  But in the #globesmad2016 conference in Tel-Aviv last week, LEAD advertising built an escape room that drew a lot of attention. (see more in this movie, in Hebrew) The point was to illustrate the stressful reality ad agencies deal with today, and the right way to deal with new challenges and new technologies.

Rami Yehudiha, founder and CEO of LEAD, said “we all feel in panic…

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How to get started with your new website?

How to get started with your new website?

So you’re about to re-design your website – where do you get started?

The first question is: what’s the purpose of this makeover, in other words (and it could be cruel and painful) – what’s wrong with your current website? What is missing?  What do you want to change and why? The best way to address that is talk to many stakeholders inside and outside of your organization and get their opinions…

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What is the price of not knowing?

What is the price of not knowing?

Not too many big conference in Israel, however last week there were two: IBM BusinessConnect and Salesforce Essentials TLV.

At a high level in both events they talked about:

How digital disruption and the subscription economy change every major industry today: the biggest taxi company (Uber) owns no cars; the biggest accommodation chain owns no real estate (Airbnb); Facebook owns no content; and…

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… and now – a reality check

… and now – a reality check

To summarize my last couple of posts on social media strategy, I think we all agree that social presence without any purpose or strategy behind it is not enough. What you need to do is assess your current situation based on a number of key parameters to understand if and how your social presence serves you and then build a cohesive social media strategy that will leverage your social presence to…

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YOUR BRAND – is this what you need to promote through social?

YOUR BRAND – is this what you need to promote through social?

Maybe it’s the first strategy I should have presented here – applying social media for increasing awareness to your brand values and growing the brand equity. So why did I keep it to last? Well you know why: in many B2B companies we don’t really like our brand … We feel it’s a fluffy story, that doesn’t really say anything, doesn’t really get anyone engaged and definitely doesn’t help get more…

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Promoting your solutions in social – is this your easy way out?

Promoting your solutions in social – is this your easy way out?

Another popular social strategy is to promote your products, services and solutions in the various social channels – i.e. use social media as a live catalog and thru it generate interest in your solutions.

The main KPIs (key performance indicators) you should be measuring and looking to impact are social contribution and sales leads.

This strategy allows you to connect marketing directly to sales…

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Customer Loyalty – Is this the right social strategy for you?

Customer Loyalty – Is this the right social strategy for you?

Customer loyalty is another popular social strategy that you can pick for your business. It means that you’ll build and enhance customer loyalty through improving customer satisfaction, by creating a community of valuable resources for your customers and continuously listening to customer feedback. The community can be a support community or a success / champion community, but it should include…

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What a coincidence! I’m a thought leader too!

What a coincidence! I’m a thought leader too!

So if ticking all the right boxes won’t do, you need to build a cohesive social media strategy that will leverage your social presence to support the main brand objective.

A very popular strategy, that everyone seems to wants to adapt these day is “to become a thought leader”. What does it mean? Becoming an authority on relevant topics by covering trends and topics that influence the industry –…

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Did you check all the right boxes? – It’s not enough anymore …

Did you check all the right boxes? – It’s not enough anymore …

In many big companies the approach to social in the past was: do I have social presence in all the major social channels? And innovation here meant: do I have social presence in the latest / greatest / coolest social channels?

Well, that’s not enough anymore.

What you need to do is analyze how your social presence serves best the brand key objectives, and does it translate into valuable assets…

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It’s today – Back to the future day!

It’s today – Back to the future day!

To help you celebrate it here are some great clips from the trilogy:

Back to the Future movie clips: http://j.mp/1BcYInh

Back to the Future Part II movie clips: http://j.mp/15vNT54

Back to the Future Part III movie clips: http://j.mp/1CMYDq0

Oh and how does this relate to innovation@work? 2 years ago I attended Dreamforce ’13, and saw Salesforce co-founder Parker Harris makes a surprise entrance…

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Do you remember how it all started?

Do you remember how it all started?

As you’ve probably figured out by now, I’m participating in the #AmdocsGoSocial blogging competition, and my focus and inspiration throughout the competition is 30 years to the Back to the Future movie trilogy.

Do you remember how it all started? Watch Back to the Future 1985 — OPENING TITLE SEQUENCE here

Do you remember this dog feeding machine? What an amazing innovation, and a brilliant home…

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Back to the Future hoverboards – the best movie hack ever !

Back to the Future hoverboards – the best movie hack ever !

Did you know? We’re celebrating 30 years to the “Back to the Future” movie trilogy that was first released in 1985. In fact, we’re just a few days away from 21 October 2015 — the exact date that Doc Brown and Marty McFly visited from 1985 in the movie’s part II.

Part II introduced some great lifehacks, but the one I like most is obviously the hoverboards (a.k.a flying skateboards).We all wanted…

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50 Companies That Get Twitter – and 50 That Don’t

https://hbr.org/2015/04/the-best-and-worst-corporate-tweeters 

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Social Media Launches First Three US Presidential Candidates

Social Media Launches First Three US Presidential Candidates

Social Media Launches First Three US Presidential Candidates