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We looked inside some of the posts by jamieartslogojournal-blog and here's what we found interesting.
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17
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50. The Sapo logo rebrand was nicely done and well needed. The use of the geometric frog instead of the cartoon version adds to the level of maturity and sophistications which in turn adds to the the level of trust that can be given to the company. The cleaner sans serif font also helps to add a more modern and relevant feeling towards the logo.
(via Brand New: New Logo for SAPO)
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49. The Harry Potter logo is one that is iconic and connects with many people in various markets. The logo does a wonderful job in representing the world it is for. The old fashioned and jagged lettering are nicely done and the lightning bolt worked into the P creates a unique shape that does a lot to represent the series.
(via (270) Pinterest)
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48. The new Michaels logo was very nicely done. The brush stroke font is well done and connects well to each other. I like the relationships that are made between each of the letters and how they seem to fit together. I like the sliight brake in the curve of the L, it cleans it up and makes it a little easier to read than if it was connected. The simple sans serif font under does will in highlighting the hero image of the logo. over all, the logo has a clean yet playful feeling towards itself which is exactly how a craft store would want to be be portrayed as.
(via Brand New: Crafty Logo for a Crafty Store)
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47. The Gap rebrand is one that did not go over well. They took a traditional and iconic look and kept only a bare resemblance to their original one. After receiving such negative feedback, they quickly switched back. The original logo has a good fashion feel towards it, the tall and thin serif lettering givers a feeling of elegance. The simplicity of the logo meant that it is able to be placed universally over multiple objects/clothing articles without being too gold.
(via Brand New: Follow-up: Gap, Undo)
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46. The logo rebrand of Belk was well done. I enjoy the more clean look of the sans serif and like that, instead of a flourish on the B, a small logo mark was added. I believe that this is more transferable and will be able to be use more than the old style. It has a more modern and to-date look.
(via Brand New: Belk Flourishes)
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45. I think that this is a nice, clean design for a logo. I think the stencil font was a nice choice that was handled well. The logo mark and logo word pair well together and are obviously done in the same style which is good. I enjoy the softer colours of beige and brown over the orange from the old logo.
(via Brand New: Alternative Apparel)
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44. The comet logo is one that is not bad. I have no real issue with it though I do feel it could be cleaned up a little bit. The rounded sans serif font feels a little childish. I think one with a little bit more of a square sans serif would be nicer, a little stronger and bolder. I would also remove the white centre from the star. I believe that it is unnecessary and that it wont translate when shrunk down. I also believe that it looks like the white star points do not line up with those of the outer orange star.
(via Brand New: Comet Shoots for the Sky)
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43. It feels as though when Moving Brands designed this logo they had tasted a little too much of the wine before hand. The overall design has a drunk feeling towards it with the backwards ‘Access’. While the overall shape and layout of the design is nice, Access spelt backwards is hard to read. The W and A on a horizontal base line wile all other letters are on the curve is also a poor choice.
Moving Brands
(via Brand New: New Logo and Identity for WineAccess by Moving Brands)
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42. The rebranding for vanity fair was well done. The new logo is much sleeker and elegant in its appearance. It is able to portray a higher-end quality than the old logo. The old logo was far too chunky and plain to realistically represent the industry.
(via Brand New: New Logo for Vanity Fair by Commercial Type)
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41. This logo is one that I am not a fan of. The curved cursive font has to many loops in it that the word itself begins to get lost. It is something that takes too long to read so it is easily dismissed by potential views. The fact the the word as 3 b’s in it for the company Dribbble is also not very noticeable as it also gets lost among the curves.
(via Brand New: New Logo for Dribbble done In-house)
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40. The Ian Fleming logo is one that I actually really enjoy. I think that the signature look is one that works well for a publishing firm and that the hummingbird fits well into the design. The balance of the logo is nice by having the wings to the left of the logo, adding weight to the side with ‘Ian’. I like the way that the bird connects with the text by looking like it is about to perch on the F
(via Brand New: New Logo and Identity for Ian Fleming Publications by Webb & Webb)
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39. I am a fan of the new TCM logo. I think that the drop shadow was done extremely well and creates a nice, clean, 3-dimensional shape. While I find the colours a little off and outdated, I do think that they pair well together (though I would have chosen a little less of a muted pallete).
Iniaus Design
(via Brand New: New Logo and On-air Packaging for TCM Latin America by Injaus Design)
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38. I am not a fan for the BBC Three logo. The roman numerical 3 (III) at the bottom does not work with the ! added in. unless you already know that it is BBC Three, it will be read as BBC Two!. I am also not a fan of how many blocks are present in this logo, with the traditional BBC logo in the squares at the top and the big, boxed, sans serif font for the III at the bottom, it seems to be similar shapes repeating each other in uninteresting ways.
(via Brand New: New Logo for BBC Three)
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37. The rebranding of this logo is a good step forward in my opinion. The altered base line in the original is fun and playful but is slightly immature. The new logo has a cleaner and calmer feel and the smile in the O still adds in the playful feeling. the purple colour also adds a little life to the logo.
(via Brand New: New Logo for Funimation)
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36. The Star Wars logo is one that I have always liked. It has a futuristic feel towards it that has done well standing the test of time. the sans serif font is clean and well put together. the joined letters create a nice and iconic look that is easily recognizable.
(via (270) Pinterest)
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35. This logo for Aussie World was a hit and miss. They appear to be trying to reference the shape of Australia in the shape of the ribbons in the background but it is done badly, leaving people questioning whether or not it is intentional or not. The colour choice is childish and leaves the impression of a toy store rather than an amusement park.
(via Brand New: New Logo for Aussie World by Brother)
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34. I am a fan of the netflix logo. It is a clean, modern logo that works well for a tv stream company. The ribbon effect on the N is a nice touch that creates something that is simple yet easily recognizable when seen. I don’t know if this is on purpose or not, but the N does also look like a pause button with a slash through it, as if saying ‘play on’. this is something I think is cool and interesting, whether intended or not.
(via Brand New: New Icon for Netflix)
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