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Final Personas

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Final Infographic

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Final Logo

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Website Page Drafts

“Search Musicians” page on top, Homepage on the bottom.

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Local Noise Logo Draft

Combining patch cord imagery with the “LN” of Local Noise.

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Infographic Draft 2

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Initial Logo Ideas

From my 100 names, I selected Chordal, Harmoni, Patch Bay, Personica, Playbacker, Sound Magnet, Local Noise, and Feedbacker. 

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100 Name Ideas

Functional:

MKE Music Connect

Milwaukee Musicians United

Milwausicians

Wisconsin Musicians Group

MKE Scene

MKE Gig Buddy

Green Room

Practice Space

Music Room

Tune Central

Milwaukee Melody Makers

MMR (Milwaukee Musician’s Room)

BandMate

BandMeet

Band Magnet

Music Magnet

Tune Magnet

Stereo Magnet

Note Magnet

GigSpace

Tune Room

MicSpace

Medley Magnet

Local Noise

Bayview Music Commons

East Side Rocks

Music Source

Milwaukee Jam/MKEJam

Cream City Jam

GigFriends

Wisconsindie

Invented:

GigSpace

MusiRoom

Slooth

Rehearsive

Personica

SoundStage

SpeakerBay

Patchroom

Communification

Audia

Audial

Audiance

ComAmp (Community Amplifier)

Bandger

Evoxitive

Gigphonic

ReChord

WisChord/Wischord

SetPool

Setlister

Rock Bottom Musicians

Noisconsin

Sound Tavern

Brewsicians/Cream City Brewsicians

Gigster/Gigstr

GigDig

Fretly/Frettly

SoundMagnet

Experimental:

Feedbacker

Feedbackr

Reverb Tank

CheddarGigs

StageLight

Stayge

Practice Space

Feedback

Audible Synergy

CF/Community Frequency

PlayBack

PlayBacker/Playbackr

Sound Sphere

Playroom

Transmitter/Transmittor

Percussion

Pickup Station

BluesView

Evocative:

Music Hall

Stage

The Hall

StageHand

EchoLocator

Sound Tank

Conductr

PatchBay

MKE PatchBay

Patcher

Amplifier

Sound Stage/SoundStage

Lake Echo

Harmoni

Rifft

Chord Community

Ample

Decibel

Chordal

SignalPath/Signal Path

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SWOT Analysis (9/3/17)

ReverbNation

Strengths:

-Semi-famous “alumni” (Red Fang, Cage the Elephant, Alabama Shakes)

-Can upload and distribute music to online music shops

-Industry connections (Bonnaroo, Summerfest, Red Bull Music)

-Can sell music directly from their site

-Tools for tracking popularity, ratings of your music

-Can search for musicians, bands, venues, labels

Weaknesses:

-Paid tiered accounts (musicians often struggle financially) with no guarantee

of return on investment

Can pay to get feedback on a track that isn’t useful (one Reddit user said they got a PDF of tons of “It’s Great!” feedback, all in broken english)

-Not very actively used by musicians (more of a “Why not?” place to make an account)

Gigmor

Strengths:

-Directly search for gigs available in your area

-Add and message people in your area

-Signup is free, no paid tiers for accounts

-Simple, straightforward design

Weaknesses:

-Completely dead (only one band in MKE is looking for a band to tour with, no upcoming gigs posted)

+Majority of accounts don’t even have profile pictures, the ones that do have some basic bio info but nothing else

Soundcloud

Strengths:

-Very popular with young artists

-Large, active user base

-Easy to upload and listen to other people’s material

-Follow and message accounts

-Easy to use & iconic UI

-Facebook-like customizable accounts (profile pic and banner)

Weaknesses:

-No “friending” system, can only follow accounts

-Hard to monetize its service

-Not really built for networking, can’t schedule gigs or anything like that

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Infographic Draft 1

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Personas (version 1)

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In-Class Group Brainstorming (Sept. 13th)

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Professional Bio (Condensed Version)

Jared Pharris is a graphic designer based in Milwaukee, Wisconsin. Currently a senior at UWM in the Design and Visual Communications program, he specializes in branding, visual storytelling, typography, and illustration, but also has academic experience with video production, photography, and coding. He’s an information sponge, and loves researching to create and deliver highly personalized and unique solutions to each personal and unique client. Programs like Photoshop and Illustrator are his bread and butter, and his experiences working on the factory floor at the Wisconsin printing company Burton and Mayer made him well versed in the physical production and delivery aspect of design media. When he’s not making vector art, Jared can probably be found making noise with his electric guitars, or tinkering with electronics to create guitar effects pedals for his small business “Byooler Effects”.

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A Personal Pantone Color

Q: If you were to pick a pantone color that represents you, what would it be and why?

I’m fond of the color green, and its associations with nature, energy, and vitality, so I’d probably go with this Pantone shade of green, 2423 XGC. It’s a natural color, but it’s also bright and vibrant, and could easily be used in a modern color palette. It’s versatile and energetic, much like myself (wow that sounds corny).

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Professional Bio (250-300 Word Version)

Jared Pharris is a design student at UWM, specializing in visual storytelling, branding, and creating visual identities, for anything from tech start-ups to intergalactic jazz-punk fusion orchestras. If you’ve got an artistic problem your venture is struggling with, odds are he can give you just what you need and how you need it.

Logo creation, advertising, and typography are some of his strong points, but he also has moderate experience with photography, video editing, and web development. In the modern age of online interconnectedness, being skilled in many fields is invaluable, and Jared is more than willing to try on a multitude of hats in order to push boundaries and innovate new solutions to complex problems. He does play guitar, bass, and sings in his own band, after all, so being a jack-of-all-trades is very familiar and natural to him.  

He is more than familiar with working under tight deadlines and with highly specific project requirements, and takes pride in delivering on time and with a high quality of polish. Professionalism, attention to details, and thoughtfulness are always on his mind, regardless of the task at hand. He recognizes every job and business is different, but every single one deserves the same (high) level of care and respect.

When he’s not working with everything from felt pens to Photoshop, he’s probably walking outside his neighborhood with his two wonderful Golden Retrievers, annoying his neighbors with loud noise from his guitar rig, or raising a digital ruckus with friends while playing video games online.

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“Disciplined Entrepreneurship” 8 Questions

1. Knowledge: What was the focus of your education or career?

-Design and Visual Communication (Graphic Design, Web Design, etc.)

2 Capability: What are you most proficient at?

-Arts and creative practices (filming, drawing, designing, acting, etc.)

3. Connections: Who do you know that has expertise in different industries?

-I have a friend who specializes in coding and web development, and a friend specializing in film production

4. Financial Assets: Do you have access to significant financial capital, or will you be relying on a meager savings account to start out?

-I have a small savings account I could draw from, but other than that I’d be starting from scratch financially 

5. Name Recognition: What are you or your partners well-known for? 

-I don’t have any partners at the moment, but I suppose I’m known for my graphic design prowess

6. Past Work Experience: In previous jobs you’ve held, what inefficiencies or “pain points” existed?

-Inconsiderate and stubborn upper management and business practices

7. Passion for a Particular Market?

-I like anything related to the arts, as mentioned above

8. Commitment: Do you have the time and effort to devote to this endeavor?

-I think so

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“Disciplined Entrepreneurship” 1st Question

Q: What can I do well that I would love to do for an extended period of time?

A: I love interacting and communicating with members of my local community that have similar interests and goals as mine. I’d like to create a product/service that brings people together and makes their hometown feel more vibrant, safe, and active.