#DVC2

[lizagarza13]

brand sketches and designs 

[zkunesh-dvc2-blog]

Layout of poster- still need to add my photo

[nhenricksdvc2]

Made some minor changes.  Final video!

[snowy40-blog]

final poster design? Revised on the bottom

[eastarkdvc2-blog]

brand book

[chrisjellydvc2-blog]

Before and after pitches

[nhenricks]

Brand Book Revisions

[polzindvc2]

this seems relevant to our dvc class

[jamesjforddvc2-blog]

Attendance for 11/7/19 

[jared-p-dvc-2-blog]

“It Will Be Exhilarating” Review

It Will Be Exhilarating, Studio Neat’s autobiography about the history of their company, is an interesting, thorough short story about what it takes to make it as a small business in the modern age. Founded by Tom Gerhardt and Dan Provost, they initially bonded over a shared passion for a product they desperately both wished existed: a small, cheap tripod mount and stand combo for the iPhone 4. With no prior 3D product design and fabrication experience, they decided to learn both skills on their own, drafting prototypes and refining their design. Eventually they had a model that worked exactly how they wanted it to, and made a Kickstarter campaign in an effort to crowdsource money to create more, in case people online wanted some, too. Their product, named “Glif”, quickly reached the funding amount Tom and Dan asked for and more, and was a smash success for the duo’s very first product.

Surprised by the extremely positive outcome, they decided to make even more products, including a stylus for the iPad, and a stop-motion photography app for iOS, both also proving successful. However, the “Cosmonaut” stylus proved much more difficult to manufacture than they originally anticipated, and a good chunk of the book is spent detailing the trials and tribulations Studio Neat went through trying to get them fabricated just how they wanted them to be.

Overall, I found their story inspiring. Hearing that you go from “rags-to-moderate-riches” without spending hundreds of thousands of dollars in product design, R&D, and advertising is assuring, and it makes the process of designing, crowdfunding, and delivering a product you care about seem much less daunting than I originally thought. They created the products they did because they were insanely passionate about them, and learned business management skills and techniques as they went. Still, I also appreciated their willingness to stress how difficult it can be, and helped reinforce the practice of planning things out ahead of time rather than making promises without knowing if you can deliver on them. I’ll be sure to keep that in mind as I start on my semester project for this class.

Shirky, Clay, et al. It Will Be Exhilarating: Indie Capitalism and Design Entrepreneurship in the 21st Century, As Observed By Studio Neat. Edited by Erin Allingham.

[klkvool]

Final Prototype JPGS

[lizagarza13]

final attempt infographic

[zkunesh-dvc2-blog]

Updated poster

[nhenricksdvc2]

My first time using After Effects.  I’d love any kind of feedback since I’m new to this!  Thanks! :)

[snowy40-blog]

prototype courtesy of Mike G.

[eastarkdvc2-blog]

New logos zoomed