jennytduong-blog

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#pantone coffee (at The Glass House hobart)

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When in #brunyisland, get shucked! (at Get Shucked Oyster Farm)

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A storm is brewing...#brunyisland (at Cape Bruny Lighthouse)

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@tasteofmelbourne 2015 lineup #gazi #huxtaburger #mamasita (at Taste of Melbourne, Albert Park)

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Humanising the homeless through fonts

A campaign to raise funds and awareness about Bacelona's homeless has utilised fonts as its campaign basis to humanise and to shine light on the personal stories of the homeless. 

The Arrels Foundation created a suite of Homelessfonts based on the unique handwriting of the homeless people they help. The fonts themselves are unique and all have a personal story attached to them about the person who created it. All the fonts are available for purchase and use via http://www.homelessfonts.org

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This gives experiential marketing a whole new meaning. Well done North Face I would have been totally freaking if I was shopping and the whole store started to fall beneath me! 

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Definitely a hair-raising not-for-profit ad that uses shock tactics to get people to take action. The message is clear and thought-provoking. 

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Google's clever outdoor ads

Being a big company doesn't always mean spending millions of dollars on advertising campaigns. Google has teamed up with 72andSunny to create these awesome outdoor ads for Google's search app. The ads don't scream "I am advertising" but are woven into NYC's culture and landmarks whilst subtly promoting Google. Simple, clever and fun!

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Because every now and then we all need a little pep talk

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Too funny. Recent examples of brands jumping on the PR bandwagon after Apple iPhone 6's #bendgate disaster 

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Instagram ads - treading the fine line with users

Instagram has recently introduced sponsored ads to it's photo-sharing platform in the US with plans to also launch the feature in Australia by the end of the year. While there has been backlash regarding how this may put off Instagram's 200 million active users there is a fine line where brands can utilise the feature to engage users and achieve specific objectives. Instagram is a unique platform in which users are highly engaged in the amazing and creative content that is being posted and I think if you can make an ad seem like it's not trying to sell you something then it may work but it also depends on the type of product you have and the strength of your brand. It's all a bit complicated really just don't follow in McDonald's example.

Here are some good examples:

AND here's is bad example of McDonald's trying too hard...

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Hashtagging etiquette

Source: http://www.thisiswhyme.blogspot.com.au/

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The latest social media craze...#ALS #IceBucketChallenge. Pretty much another example how social media can be a crazy effective way to generate buzz especially if you have celebs involved. My only concern is has the novelty of dumping a bucket of ice water over your head dominated the underlying goal of raising awareness of ALS or as we know it here in Australia, motor neurone disease? Nevertheless the charity has raised over $15 million. 

My favourite celebrity to accept the challenge so far is Oraph! Just because her reaction is so funny. 

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Mr Bacon taking a nap in the morning sunshine (at The Grounds of Alexandria)

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A pop of colour #MCANow (at Museum of Contemporary Art Australia)

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The morning after.. #whitenightmelbourne (at White Night Festival 2014)

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#Painting in the sky #Melbourne #nofilter