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jessicatrran · 7 years ago

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How to Google like a Pro: 10 Basic Skills You Should Know How to Do When Searching the Web

Let’s say that Google is the most popular and advanced search engine in today’s digital age. Millions of people – whether it’s individuals, small businesses, or large corporations, use Google search everyday for a variety of purposes.

However, most users may not be using Google search to its maximum capacity. Google can be made simple and easier to use than ever before. Here are 10 basic skills you should consider when power searching google and maximizing search efficiency:

1. Searching for an Exact Word or Phrase

Search for an exact word or phrase by enclosing the entire word or phrase in quotation marks. The placement of quotation marks are used to hold the exact word or phrases together; this will ensure that the words or phrases will remain together in the filtered results. It will yield only pages with the same words in the same order. Check out this sample search:

2. Searching for Something on a Specific Site

If you have in mind the exact website you are searching then you can navigate your search for something on the specific site with a Google Search. Simply add site:[website] before or after your search term to get returned results from that specific site only. Doing this will generate results directly from the specific site and filter out the rest of the web! Check out this sample search:

3. Searching for a Definition

This trick is easier than getting out of bed on a Monday morning. To utilize Google as an on-the-go dictionary and correctly search for definitions, simple add DEFINE: in front of the term you are looking for. Check out this sample search:

4. Searching for a Specific Product Available Within A Specific Price Range

Ring in the beginning of the new year by shopping on a budget. To search for a specific product available within a specific price range, type the name of product that you are seeking to purchase and use “..” between the minimum and maximum price unit that falls within your set budget. Tip: Remember to place the $ in front of the price unit. Check out this sample search:

5. Searching for a Specific Filetype

Google offers a simple way to search for a specific filetype. When searching for a specific filetype, start by typing in filetype:___ followed by extension and then the item you are seeking to analyze. Note: There are multiple filetype extensions that you can use (pdf, doc, txt, jpeg) and to maximize your results do not add any spaces between the filetype, the colon, as well as the extension in the search. Check out this sample search:

6. Include or Ignore Words in Your Search

Google’s search engine may be tricky sometimes when the results match most of, but not all of the words you typed. For all the time we’ve known, there were no surprises that using the (+) symbol in front of the word you were searching for would include the word in your search. Today, Google has removed this featured and the new process to include a word in your search is to use quotation marks around the word(s) that you want Google to include.

Maintaining its simplistic and keeping things as they were, the process for excluding words in your search can simply done by using the (-) symbol in front of the word you want Google to exclude. Check out this sample search:

7. Finding Sites/Pages Similar to an Existing One

It doesn’t get any easier than this. To search for sites/pages similar to an existing one, all that is required to refine your search results is add related: followed by the website link that contains the information that you are referencing to.

8. Confirming the Exact Form of a Quote

Google’s search engine is brilliant in the way that it is capable of confirming the exact form of a quote even if you were missing some of the words. So you ask how can this be done? Simply use an asterisk (*) as a placeholder within your quote to the missing words and google will search for the rest. Check out this sample search:

9. Searching for Pages Containing Two Connected Words

To search for pages containing two connected words, type your first word then add “AND” or “OR,” followed by the second word. Tip: When you are looking to include results containing both words use “AND” – whereas “OR” should be used when using another word that represents a similar term. Check out this sample search:

10. Searching for Social Media Content Containing a Specific Tag

This basic skill is super important and useful to know considering how most people lives involves the form of social media in one way or another. To search for social media content containing a specific tag, the easiest tool you can use is the hashtag (#) or at symbol (@) feature followed by specific tag you are looking for. Tip: To search for the specific tag on a specific social media site, simply add site:______. Check out this sample search:

References

http://www.powersearchingwithgoogle.com/course/ps/assets/PowerSearchingQuickReference.pdf

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jessicatrran · 7 years ago

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The Making of a Billionaire: How Kylie Jenner Used Online Tools to Create A $900 Million Empire

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The rise of digital tools and platforms makes social media the most favourable marketing tactic for users seeking to grow their personal and professional online identity.

Brand communities have been around for some time, yet in the most recent years, with the advancement of the Internet and social media, it is a phenomenon that has transformed drastically. Celebrities have irrevocably revolutionized the digital landscape with the ability to leverage their personal brand and transform it into an empire. Much like Kylie Jenner who has a mega platform across social media, her successful marketing tools for Kylie Cosmetics has created a $900 million company that sells for itself across its brand’s community.

For those seeking to match Kylie Jenner’s success and grow their brand and social media presence, here are a list of important social media essentials to take in from her empire.

Know your audience – different platforms will reach different audiences, it is important to make your brand relatable to user’s everyday lifestyles. Tip: by using personal and direct social marketing strategies this will help to maximize your audience reach!

Post often – do not let yourself become irrelevant or unnoticed, posting new content consistently and regularly will help curate a strong online brand, it is important to attract your audience and keep their attention!

Be engaged – create conversations by asking questions and offering incentives. This reinsures that your audience’s voice are being heard and will generate word of mouth marketing through responses, it also increases your brand image by delivering personal upkeep!

Being a celebrity might just get your foot in the door, but without the right tools to uphold your brand’s community, that will only get you so far. There is no doubt that Kylie Jenner’s business is doing well, but there are countless celebrity businesses that have failed. In the public eye, celebrities sit back and feed from their fans for success, but the truth is, maintaining their loyalty requires just as much effort as a full time job.

References

Al-Zayatm, Rami. “Samsung Galaxy.” Unsplash, 2 Dec. 2016, https://unsplash.com/photos/w33-zg-dNL4?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText

VichaarBox. “Why Social Media - VichaarBox.” YouTube, YouTube, 20 Sept. 2017, www.youtube.com/watch?v=4P1Kcb78nns.

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