jim3d

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Outdoor store HD video. 

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Final Video of the OUTDOOR STORE VR experience. Low Quality version. 

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Taxus Brevifolia - used for the Taxol Extract that’s used for quite some cancer treatments.

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older tree 

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making the tree very weird could be interesting.

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real tree --> bark drawing --> Digital tree with cool ass texture

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3D Forrest Gump DVD in an unindentified eastern european language? fuck yea. 

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The best prototype to date of the 360° VR experience. It took around 6 hours of rendering. I added music over the video. Featuring buildings from the Leidsestraat in Amsterdam, took pictures of them and modeled them. Only had the time to make 3 different ones (shh it’s a secret!). 

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Information poster of the Pacific Yew! We need more movement and a bit more tiny detail work in there. 3D Branch made in blender, slight struggles on the leaves and rotation but great find on the new modifier: “mesh”, puts a mesh around the object, in addition to its original one which allows you to render it!

[jim3d]

d) The messenger

The target audience, the trendy urbanites, will most likely take in information from a person that has high credibility within the industry. This credibility is obtained through status and/or skills. It needs to be professional and look like it’s been controlled, checked. Content that’s not aesthetic, prestigious or known has higher chances of being ignored.  Sharing a message with this target audience will need to unlock most of those elements in order to make it through the barriers of consciouness. The audience might at this point let the content get to them. 

A student from a fashion school. Studying the latest technologies and combining that with the most relevant trend movements might have a shot at getting the call to action heard. Ideally the concept is picked up and inspires brands to think about what they’re going to sell once they lower the quantities of sold textiles. Realistically I think it could be a part of a movement of promotion of non-human elements, with more output of non-human information and more demand for non-human content. Any second of attention that’s going towards nature is a big win. It’s a second we aren’t thinking about what need we could fulfill, or advertisements etc...

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c) Theory of change

1: goal 2: whats different in that goal’s vision compared to present vision 3: what needs to change in order to get to that perception 4: what would allow it to change 5: what would trigger people to change

1. Biocentrism = equilibrium between all species living on earth,

2. We consider non-human elements as much as we consider humans in society. 3. The way we look at “nature”. See inspiration & praise it, See humans as equal to other organisms, part of a whole.

4. Lowering the amount of fear we have for nature through information -> knowing something usually equals to having less fear for it. If you know the snake isn’t poisonous you won’t freak out.

5. Realizing that knowing nature is cool & productive. Taking care of nature isn’t only hobby.

Recap in words:

Our goal is biocentrism. Which means we’ll be considering non human aspects as much as human aspects. In order to get there we need to start giving praise to other organisms and maybe even look at nature for inspiration. To allow us to look at Non-Human aspects we’ll first need to get rid of the fear that makes us look away from it. Finally, triggering people to get to know nature we’ll need to show them they can find what they’re looking for in it: trends, productivity, peace.

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b) Compelling message

Come to the outdoor store, you’ll get to know some more, about organisms around the world.

You’ll see you aren’t alone once you get out your zone and, whenever you feel all whirled

Remember there’s wisdom all around. Finally, with all the worries safe and sound Beauty and productivity is in this world. 

Information: Nature doesn’t need to be feared. Nature is complex and worthy.  Action: start to seek organisms that are around and notice what they’re doing for you, for no money, share that knowledge. 

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Relevant update for the moodboard and concept. Main modification being the addition of “tech” vibes to the moodboard and the “How” approach. Making nature more attractive and less scary. 

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Everything, from the most unassuming moss or insect to elephants or towering oak trees, had its role, and together they made the whole. Humankind was just one small part. Nature itself was a republic of freedom

Andrea Wulf talking about Alexander Von Humboldt’s perception.

[jim3d]

a) Target Audience

Disclaimer: this profile is not based on interviews, research papers or recorded observations. It is based solely on my personal experience and my personal understanding of a certain mindset. I have been interested in understanding the reasonings behind this mindset for a couple years. I see this mindset within student communities but also within some parent groups. I do not judge people that are within this mindset because for the most part it is related to genuine fear, which is very respectable. I also can’t relate fully because I’m not fully independant (having a partial support from my parents). Which puts me in a position from which I can wonder about reasonings and purpose. Anyhow, here is the description of the target I wish to communicate too. 

Trendy Urbanites

The people who understand sustainability, they know there are issues surrounding the planet and its ecological processes. They also realize that they are missing some things in their “urban” world. But being interested in Botany/Nature/outdoors isn’t something they would look into because it isn’t useful to their urban life, even though it would be beneficial to their health it would also be a “waste of time” since it’s not considered productive.

Studying or working in a trendy position, by trendy I mean it’s a position where the idea of “avant guarde” is important, the idea of being up to date. Meaning that they’re currently very well aware that being sustainable is more important than being trendy, but they focus on combining being trendy and sustainable, which often leads to contradictory ideas. They might be aware that they have to sell something if they want to keep their job, or a boss just puts pressure on them to sell.

Anyhow, they themselves consume because they have a belief that says: if I consume, I stay up to date, I stay young, I stay relevant, I stay interesting, I keep my job, I keep my life. The clear reason why this pressure of consuming is present isn’t clear, mostly because it’s a combination of a lot of different elements, social media being a big player. But it’s something within modern society.

This pressure is quite a key definition within the personality of this target group. I should probably research it a little more, because there’ll always be exceptions and assumptions. But I’ll have to rock this intuition right now.

But the fun thing is that people that have a stable income in a position that’s not too “trend/consumption/economy” dependant, like a teacher/chiropractor/kayak instructor/artist etc… don’t really have this crave/necessity to consume. They tend to believe that sharing/caring/educating/helping/exploring is enough in order to stay alive, stay young and feel relevant. I know that there’s always exception but it looks like the general differences in purpose are correlated to their consumption behaviour.

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Nature is cliché, nature is boring.

edit: when I say nature I don’t really mean nature in it’s entirety, I mean all the parts of nature that are non human. But I’ll say nature for the sake of this argument. 

Seeing what people talk about in art projects, fashion, music etc... really shows that a lot of people are using nature as the main topic.  This could lead us to react by: 

Francisca: oh hey John have you seen this project. It’s soooo originalll John: I’m guessing it’s about some reconnecting to nature shit? Francisca and John while shrugging: nature is over hyped. 

This is a problem, since it makes people bored of nature, which some people already were, but that’s not why so many people talk about it. They talk about it because they feel like it’s underrated, because they’ve felt a positive impact when they interacted with it. 

So I think my research question isn’t proving the non human is positive, it’s proving the non human is “cool”. 

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The world as first seen by the child becomes his lifelong standard of excellence, mindless of the fact that he is admiring the ruins of his parents. Generation to Generation, the natural world decays, the ratchet of perception tightens. Gradually, imperceptibly, big sharks give way to small sharks, small sharks to baitfish, baitfish to jellyfish to slime (algae and cyanobacteria). On land, the big cats and wolves becomes feral cats and coyotes. The wild standard sinks ever lower and becomes ever heavier to raise. Few notice, few care. Eventually nobody remembers that wolves not long ago freely roamed the Adirondacks, and hence there is mad howling over the suggestion of returning them to their homeland.

William Stolzenburg, Where the Wild Things were.