jingramgrad603projectb

[jingramgrad603projectb]

Final Animation Comments

I made sure to have all Helvetica throughout the animation

added in effects to certain words I wanted to stand out, I could not add them to all because it was spoken too fast and made it look too busy.

[jingramgrad603projectb]

Draft 4

during part of the animation I had left aligned text which I did not use for my final, I felt this made it cohesive by having all centred text especially for when I emphasised words.

[jingramgrad603projectb]

Draft 2

I adjusted the pink for the background pops as I felt it was too bright and harsh on the eyes

I experimented making journey into an image, but I decided not to go with this idea as in the audio, Valerie Adams speaks quite fast. There is very little pauses after the words so I don't have long to emphases them, Journey was said too fast for an image to be included, it would be confusing for the viewer.

[jingramgrad603projectb]

draft 1 - learning After effects

notes:

wanted to have the type have movement and stop when she makes the clicking sound whilst talking

pink - having pink as an accent colour to show women empowerment

helvetica - I chose to have Helvetica as it has a good range of weights that I could use to emphasise words and expressions. It is also a strong clean typeface that suits well with Valerie Adams persona as a successful athlete

[jingramgrad603projectb]

Changed bouncing balls to other objects / images

[jingramgrad603projectb]

Week 10 - Exercise 2, bouncing flowers

[jingramgrad603projectb]

week 10 in class, exercise 1

[jingramgrad603projectb]

Trailer for Valerie Adams documentary, shows some examples of kinetic type, want have have this type of feel for my kinetic type

[jingramgrad603projectb]

Dame Valerie Adams

Speech : I have this this feeling within me that you, know I'm a woman and I'm strong and I love what I do and I'm passionate about the fact that my body can do these amazing, amazing physical things and I love the fact that with this journey, I can inspire other females out there to get out and do something physical or make themselves feel better regardless of how big or small you are do you have the ability and the capabilities to do so.

[jingramgrad603projectb]

What is Kinetic Type

https://www.wyzowl.com/kinetic-typography/#:~:text=What%20is%20kinetic%20typography%3F,and%20evoke%20emotions%20in%20viewers.

Kinetic typography helps to increase engagement by demanding attention from viewers, as they need to read the words to follow along.Kinetic typography simply means 'moving text'. It's an animation technique that pairs text with motion to convey ideas and evoke emotions in viewers. 

According to a report by the World Advertising Research Centre, 72% of internet users will be mobile-only by 2025. And most sites automatically mute videos when accessed by smartphones. By using kinetic typography, you can get your message across even with the sound off.

Kinetic typography helps to increase engagement by demanding attention from viewers, as they need to read the words to follow along.