joe-brown1991

[joe-brown1991]

Recognize the strategy you will get for your personal brand

The actual end-all question a lot of people possess in terms of social media and personal personalisation is “Can you incorporate your personal brand with your expert one as mentioned in social media engagement strategy template? ” The answer is sure, and it is up to you to choose a technique that works best for you and your words in the community.

Consider the several strategies by which you can take this under consideration. The content strategy basically is targeted on the content that you share, make, and disseminate online on your personal and professional group. You focus on projecting a photo of professionalism and persistence within your various networks (Ollier-Malaterre & Rothbard, 2015). On this strategy, you define the complete goals and objectives for your personal manufacturer on social media. What type of written content do you want to create and talk about? Will you share just long-form articles and blog posts, as well as you more inclined to talk about visual content like pictures, graphics, and videos? Or even will it be a mixture of all these components? Along with content strategy, social networking professionals have to be able to determine not only the content that is becoming produced, but how it really is aligned with their brand tone of voice and how it resonates along with audiences.

The challenge with this strategy is to appear “too robotic” by just sharing professional content material without providing personal consumption and perspective. Instead, you might want to focus on the audience technique, which centers on the human relationships you have made on specific systems (Ollier-Malaterre & Rothbard, 2015). For example , if you are connected mainly with your coworkers on Tweet or LinkedIn, you may be much more professional there, and on Myspace, you may present a more individual side of yourself to your family and friends. The risk here is that since the platforms evolve, your peers may turn into friends, as well as there may be a shift throughout friends going onto various other platforms and mentioning precisely how differently you present on your own. However , you may choose to technique your personal brand with a custom made strategy, meaning you assimilate the relationships on the software you are communicating on (audience strategy) with shared written content that is relevant to and in accordance with your brand image (content strategy). A customized method takes time and investment to make, but you can easily do it. Nonetheless if you have $25, 000 to shell out each month, you can hire Whilst gary Vaynerchuk’s new group, VaynerTalent, to do all of this for you.

Considercarefully what makes you unique.

Think about this along with recognize that while a group of men and women may be in the same social websites class or interested in social websites as a career, all of them are distinct. That’s what’s great regarding this profession. You do not want to be similar to everyone else, so instead of investigating what others are doing, considercarefully what sets you apart from your own personal classmates, university, community, along with industry. There is a lot of opposition out there, and thousands attempt and fight their approach to becoming “the expert” within a particular niche. Some experts are already established in the social networking field and may either give you support or perhaps view you because competition. Be aware of this-being effective and talented in this area will certainly draw both praise as well as criticism from those who really feel threated professionally.

Determine what you would like to be known for.

Once you know what you want to focus on, consider what will be your angle. Do you want to become known as a professional who is spent heavily in one type of system? Or do you want to be known much more for your general interests in the market and community? What do you prefer reading and talking about? What exactly are your passions and passions? While attending school or even pursuing a career, we all possess professional and personal interests planned, and you will want to integrate most of these into your personal brand. There exists a fine line between adequate and too much personal or maybe professional focus for a personalized brand. You want to appear to be man, but also be able to showcase your own personal professional expertise consistently.

John Fanzo (@iSocialFanz) has created his personal brand and hashtag (#ThinkLikeAFan) to focus on the empowerment involving live streaming video and other mobile phone applications. Establishing a profile and niche in this area on the field has allowed him or her to get speaking opportunities along with client work concerning this kind of specialization. Yet, looking at mare like a generalist approach, Jay Baer (@JayBaer) has written along with talked about a variety of areas inside digital media marketing outlet. Keep in mind, when it comes to social media, in which everyone wants to be “famous” or maybe become “an influencer” from the field who gets a lot of video views and all-expenses-paid speaking gigs at the most significant corporate events. These advantages are not given overnight, also it takes time and investment to achieve a certain state in the area.

Once established, invest in your own personal community.

Once you have created your own personal brand, extend your concentrate to the community you connect to. Sharing your insights as well as opinions and being a source of others will not only help your own personal brand, but solidify your house in the minds of this community. Through investing in the community, you will be able to raise your understanding of the current difficulties, opportunities, and trends it really is seeing. Establishing yourself like a resource in the community does not mean seated back and letting everyone else speak. It means being more energetic in absorbing information as well as being engaged. Take the time to discuss what is going on in your industry upon social media, and talk about las vegas dui attorney care about creating and spreading content. We all can create content material, but we must also talk about why it is important and the basis for the action-which again results in the overall brand you have founded, but also helps build our side of your personal manufacturer.

What makes a personal brand exclusive and powerful is the fact it's not a stable concept. Time and expense are needed to help it expand, but your brand is a section of you that continues to grow and develop as you transfer along in your career (Chen, 2017). As you move via internships to your first work opportunities, these experiences add to your personalized brand and help transform anyone into the professional you want to always be. The key is not only to put forth typically the investment necessary for your personal manufacturer that will make you a valuable professional in the field, but for move forward with your personal brand rather then step backward.

[joe-brown1991]

Discussion on tech adoption

Adoption and use of the internet, computers, mobile devices and services have formed the focus of different strands of research using these theories and models. For online shopping, TAM has been used to research attitudes and behaviours concerning the question of “how online shopping gained prevalence” (Eroglu 2014, p. 37) and investigations into the confidence of consumers’ acceptance of e-commerce, perceived risk, usability, and usefulness (Pavlou 2003). More generally TAM has been used to examine factors, which influence information gathering and consumer behaviour towards online marketing (Eroglu 2014). In these activities, the quality of a website and its design, including access, navigation and speed can determine its usefulness, adoption and acceptance (Al-Qeisi et al. 2014). For smartphones, websites need to successfully scale down to fit the smaller size of screen to avoid problems with access and navigation, while speed is in part determined by the device but also the availability and quality of connectivity to the internet. This aspect is addressed through the increasing provision of in-store Wi-Fi and the expansion of the web and 4G mobile network technology. However, other in-store factors contribute to consumers’ intention to engage with technologies, including their perceived ability to interact with technologies, anxiety, level of self-consciousness, and desire for innovation (Stuart 2013). These factors suggest that increasing familiarity and confidence with personal and retailer-based technologies will result in more consumers interacting with retail brands through a diversity of touchpoints.

With the m-channel, TAM explains how mobile technology will be adopted primarily because of its ease of use and usefulness (Ko et al. 2009). In particular, the model has shown that perceived usefulness is a strong determinant of user acceptance and usage behaviour (Kim and Garrison 2009). Many TAM studies consider that usefulness may reflect the rational benefits of an information technology and the expected positive outcomes obtained (Hernández et al. 2010). Utilitarian motivations such as convenience, the width of the product assortment and 24/7 availability mainly determine the intention to buy online.

In addition, the m-channel has other valuable adoption qualities because of “value-for-time” to users (Clarke 2008, p. 41) such as ubiquity, convenience, localisation and personalisation. Perceived Ubiquity and Perceived Reachability are later additions to m-commerce research, where Perceived Ubiquity refers to the perception of the extent to which the mobile channel provides personalised and uninterrupted connection and communications between individuals and networks (Kim and Garrison 2009). Perceived Reachability is an individual’s perception of engaging with other individuals ‘anytime and anywhere’ (Kim and Garrison 2009). These elements are evident in the extensive adoption of smartphones, new product development in hardware and software, and higher internet access speeds. In particular, the growth of social media has enabled more personalised and interactive communication between brands and consumers to take place.

The effects over time are important, as most consumers when using a specific computer system will change their perception of ease of use (Wu and Wang 2005). During the adoption phase, less experienced customers may base their perception on a relatively superficial knowledge of the features, which may easily change. More experienced customers have a stronger perception of ease of use, as previous experience of technology adoption reduces uncertainty and increases the ability to use a new medium (Rice and Katz 2003). In the later post-adoption phase, past experiences are important in perceptions of ease of use (Hernández et al. 2010).

The effects of other people and technologies on adoption are clearly significant; external factors may determine how and why an individual uses mobile technologies. Social influence plays a part in adopting an innovation and has an effect on consumer’s intention to engage with innovative technology (Kulviwat et al. 2007). Fashion stores provide physical and through their online connectivity, digital channels to communicate with a social system of fashion consumers. Diffusion may depend on the role of functionally similar technologies. In particular, technology clusters help to distinguish boundaries for technology adoption (Rogers 1962) and innovations diffusing at the same time are often interdependent. Communication technology research tends to examine one technology in isolation, even though people tend to use functionally similar innovations (Sawhney 2007). Both the social dimension and the interdependence of innovations can be seen in the diffusion of smartphones and tablets, and may be used to assess the acceptance and diffusion of the emerging technologies of VR and AR. Both applications are at an earlier stage of career development goals and adoption. Consequently their relative advantage is less clear and trialability is limited by device design, technologies and availability.

Consumer-facing mobile technologies provide a personal and accessible way for retailers to integrate their brands through digital and physical retail channels. For consumers, this enhances their shopping experience and provides retailers with valuable data to better target consumers in a more personalised way. However, consumers’ perceptual barriers such as trust and privacy issues can result in resistance to adopt the technology, notwithstanding its potential for adding value to their shopping experience. Retailers should therefore seek to address consumer concerns by providing greater transparency on security and privacy issues, and ensuring there is a sufficient value exchange to encourage consumers to share their data while minimising risks to their security.

Extended versions of classic theoretical models help to explain adoption, use and perceived benefits of consumer-facing mobile technologies. In a dynamic and fast-changing area, it is almost certain that further iterations of the classic models will be developed to reflect the ‘new normal’ of consumer behaviour in an omnichannel world. Consumer-facing mobile technologies clearly contribute to omnichannel integration and provide utilitarian as well as hedonic benefits to shoppers. However, it is difficult to generalise conclusions across all types of mobile technologies, due to their unique characteristics, benefits and challenges. There is a need to more clearly understand the consumer and retailer perceived value of some of the newer technologies that have entered the retail sector, such as AR and VR. Future research could also extend the subject area beyond existing consumer-based studies by exploring managerial perspectives on integration of mobile technologies in the physical store by considering, for example, whether these technologies are considered to be primarily revenue-generating, brand image building or a tool for marketing communications.

[joe-brown1991]

A Negotiation Technique: Fishing vs. Working

In the late 1970s, when computers where just coming into fashion, I was contacted by a company that made electronic dispensers for alcohol, beer, and wine. Their owner, a very brilliant man, wanted to incorporate computers to keep track of all the alcohol because there had been a problem with bartenders passing free drinks to their friends and the profits from the bar just weren’t there. They were trying to control theft and inventory with a computer. They wanted me to incorporate all the different kinds of electronics into one mobile electric cart that they could drive around on a golf course or at a convention.

I gave them a concept sketch of how this device would look. The sketch was nice, and they advertised in a restaurant magazine with “come and see this vehicle at the restaurant show in San Francisco.” Then, this man came and told he wanted me to build this machine. I reacted, “You have the cart before the horse. You should be asking me if I can do it, because the show is in sixty days. So we have to build this whole thing, put all the electronics in, all the fiberglass work, the paint, the metalwork, welding.” Though I had a prototype shop with 10 staff, everything had to be done just in sixty days. So, I gave him a price of $55,000. In the late 70s, that was a lot of money.

He went crazy and tried to negotiate a much lower price with me. I replied, “I don’t even know yet exactly what I’m facing. So, even at $55,000 I think I’m under.” But he kept trying to negotiate me down and in the middle of the conversation I said, “What do you think my hobby is?” He was taken aback because he wanted to be talking about the price of the cart. I said, “My hobby is fishing,” and I waited, and waited, and waited. Until he asked, “Why are you asking me about your hobby?” I said, “Well, for the next sixty days, I can go out to Lake Pyramid and fish for twelve or fourteen hours a day, and I can return at the end of sixty days and have made no money. Or, I can have my crew come in here and we work the same hours, seven days a week, and we come back after sixty days and we still make no money. So, you’re giving me a tough choice: should I go fishing for sixty days to be in the same situation as working day and night killing myself?” He said, “OK, I’ll give you the $55,000.”

A technique that I’ve developed my whole life is to put people slightly off guard. Creativity is an important part of finding a way to get them off of the stream that they are on. He headed in a direction, was so focused on grinding in the money and negotiating, that by asking him about the hobby, I took him totally out of his realm. And I put him off guard by virtue of illustrating to him that I could end up in the same situation. Once he saw how it affected me, he was so disrupted from his bargaining technique that he yielded. So I think it’s really important to be able to get people off of their game.

Negotiation, Two Tools Of

There are only two tools in any negotiation: one is time and the other is competition. You have to be aware of having just two tools, and not to try to do anything else—just try to balance time/competition back and forth. Sometimes you can’t use competition. Sometimes you can’t use time. The best tool you have is usually time. Whenever somebody tries to get me to negotiate on something, and they say, “We need to have it by Friday,” I say: “Oh Friday? I thought you meant three Fridays from now.” Then I add, “Well, if we can do it in three Fridays, then I can make a decision for you. But if I have to do it by this Friday, then the answer would be no because that’s not enough time for me.” No matter what it takes, in every situation, never give up time as a tool. Sometimes you want to go faster, sometimes you want to go more slowly. The important thing is that you understand the effect of time on the outcome of the negotiation and that you control it.

Negotiation is not about price, not about all that other stuff. It’s really about competition and time. But you need enough experience to understand how you can creatively use some element of the competition or some other element of time, or both if you can. But you never give up the time tool.

Time is your strongest negotiating tool. When you give that up, you are vulnerable. Sometimes you have no choice—just know that you are vulnerable and will lose the negotiation. When that happens, you just lie back and try to enjoy it.

This post is from The Thought Leader Blog.

[joe-brown1991]

WEIGHING YOUR OPTIONS in AI

Artificial intelligence has been around since the early 1950s. Interest in it has waxed and waned over the years due to fluctuating cycles of overhype followed by periods of disappointment and disinterest, commonly referred to as AI winters. Currently, machine learning and artificial neural networks are experiencing a long, hot summer. Interest and activity around deep learning with large data sets seems to be at its highest level ever.

Yet, not everyone thinks that data and pattern matching are the surest paths to artificial intelligence, and few people in the field have realistic expectations that machines will ultimately become conscious beings seeking to conquer the world. In fact, most people in the field see the current improvements in artificial intelligence as advances in weak AI machines are just getting better at performing very narrow tasks. They can drive a car, adjust the thermostat, and order groceries when we’re running out of supplies. They can even pour through medical data to identify underlying mechanisms for diseases and help to identify effective medications and treatment plans. However, their effectiveness depends largely on what human beings feed into them.

As a human, your role is to decide the best approach for performing in your social media strategy and a given task, and the best approach isn’t necessarily artificial intelligence or machine learning. In fact, less sophisticated options may offer better solutions. Here are a few guidelines for choosing the right approach:

Just because you have lots of data and need to find patterns in that data doesn’t mean you need AI. Sometimes, all you need is a spreadsheet program with charting capabilities, such as Excel or business intelligence software that enables you to query that data and present it in a meaningful way, such as a table or chart.

Artificial intelligence is the capability of a machine to imitate intelligent human behavior. Depending on the task you need the machine to perform, you may be able to “train” it simply by writing a program that tells it what to do by creating an expert system. You don’t necessarily need to use machine learning.

Machine Learning is best when you need to classify objects, group objects or predict future outcomes. If one of those is not the activity you need the machine to engage in, then machine learning is not the bet fit. A machine doesn’t just identify patterns. It tries to make sense from those patterns to classify, cluster or predict. For example, you could feed the machine data on various companies listed on a stock exchange, and the machine could identify patterns that tell you when the company’s shares are likely to increase or decrease in value.

Neural networks work best for non-linear problems problems that can’t be solved simply by drawing a line through the data. For example, facial, character and speech recognition, along with natural language processing, are all non-linear problems. You can’t just solve these  problems with a few carefully crafted “if-then” statements. You can use neural networks to classify with supervised learning or cluster with unsupervised learning. The key thing to keep in mind is that neural networks require a massive amount of data and a good deal of training. So you’re looking at a big investment, but that investment might pay huge dividends.

Finally, don’t assume that because some of the largest companies are using machine learning to perform a task that it’s the best approach for your company or for a particular problem. For example, if you wanted to create a machine that would take customer orders at a fast food restaurant, machine learning would be very useful in natural language processing to understand the customers, but you wouldn’t need it to identify patterns in people’s orders. All you would need to do is create a menu of items and options (such ketchup, mustard, and pickles) that the machine could match with whatever the customer ordered and a list of prices so the machine could calculate the bill. So you’d use machine learning to help interpret what customers said but an expert system to record and process the order.

In general when you're starting in an AI project, ask the following question: Does the task require sequential reasoning or does it just need detailed pattern matching? For sequential reasoning and problems that can be easily described, you should stick with a symbolic approach. These could be challenges like building software for preparing tax returns, analyzing loan applications and deciding to reject or approve an application or checking medical prescriptions for errors. These are all challenges that can probably be broken down into “if-then” decisions, actions and symbols.

For problems that cannot be easily described or for patterns that are difficult to see, opt for machine learning. These are some the common challenges where you have neural networks find patterns or relationships in massive amounts of data.

The main thing you want to watch out for is that you apply the right approach to the right problem. If you use deep learning for an AI program that helps with tax preparation, then you might run into some difficult challenges. For one, most of the decision-making will be done in a black box. You won't necessarily know the machine’s reasoning when it makes decisions about your tax returns.

Also a system like this would be very difficult to update. When you have the machine create its own models and algorithms it's very difficult for a human being to go into the system to make changes.

The more you think about the strengths and weaknesses of these different approaches to AI the more likely you'll find an approach that works well. Don't assume that the current trends in AI will give you the most powerful approach or even the most valuable.

As of right now weak AI is a very powerful but very narrow tool. The more time you spend figuring out what you want from this tool the happier you will be with the result.

[joe-brown1991]

Various forms of identity is privileged by Facebook

Existing research suggests a growing relationship between the presence of social identity and social sites.1 using social networks in a growing number of men and women using social networking sites such as Facebook, beyond the original expansion of the network as a tool for students to acquire users through high school swimming pool, teachers, businesses, governments, and even celebrities.2 on Facebook, people are able to leave messages for your friends, making new friends in your university or school, even before setting foot on campus, and stay in touch with friends and see the face face.

Studies also show the difference in how men and women use social networks and computer communication. Internet communication (CMC) 'pre-defined as any interaction by a text token or facilitated by technologies based on digital "". Initially composed mainly of text descriptions of individuals, many aspects of Facebook were the first examples of CMC mode. Aragon defines ""social presence"" as ""second degree of prominence in the interaction and subsequent prominence of human relationships."" In other words, social presence is the degree to which the communicator in the report sees the other.

More specifically, Facebook is an extension of the social network, which offers a high potential to study the problems of identity management, including information provided by a specific user, is often modified / or controlled on the basis of reality and not reality manifesto. Sites such as Facebook also check the privacy settings you can see some aspects of personal information. The self-revelation by the CMC is very different from the self-revelation of the face (FTF) to face communication. Merkle and Richardson explained that since the FTF notes the lack of anonymity, people tend to disclose very little about someone else first. However, the revelation increases as it becomes more comfortable with other people. The Internet allows typically a secret in his person, so you can choose to send what is most comfortable for them to reveal. Oblinger and Hawkins explain how the student understood that his friend wrote things in your Facebook profile creation sounds like a wild partier when in fact it was more like a scientific unit, providing a good example to change their identity online.

However, because the Internet can often provide a deeper story of their actions, and this is especially true in the case of Facebook, it can contain more than the amount of information transmitted over the Internet, what can be said in the FTF situations FTF, which are usually described in a private company or a particular individual . Finally, many of the previous forms of the CMC provide a high degree of anonymity among people as a virtual environment. However, Facebook has been greatly reduced this anonymity as, for example, people pass on the university campus daily and feature allows images to present your physical well-being, as well as text descriptors. In addition, the message ""Timeline"" Facebook Friends former members and other components, will allow participants to see ""for all business users"" in the past, and efforts to eliminate photographic users can be hampered by the same electronic architecture that allows access to a greater number of users. The amount of information inadvertently shared with other users Facebook is so big and problematic, in 2009, the US Army began issuing administrative directives prohibiting the use of military networks of access points, such as Facebook, Twitter and MySpace.10 decrease anonymity may have an impact on the trends and self-revelation promote identity has not yet been investigated.

As such, this study examines preferences for models of identity and self-detection used by different groups. The first of these tests is to use Facebook differences between men and women. The second analyzes the differences in the use of class College (ie studies, second, third and fourth year).

The emergence of social networks

In order to keep in touch and meet other people, many people now use the Internet for social networking. With the increase in the number of students go to school, social networking becomes particularly important for students who want to maintain ties with the relationship residence and facilitating the creation of new relationships with peers in college.

The Facebook was launched in 2004 and had more than one million customers in more than 40,000 2006.12 networks due to its immense popularity, Facebook really connected with beer in second place among students the things that use more demonstrates the importance of Facebook for students. At the time elapsed, which has become even more ubiquitous and integrated into people's lives.

The question remains, why social networking sites such as Facebook, have become so popular. The reason is widely accepted that social networking sites allow you to ""opportunity to build new relationships within existing friends."" 15 However, some concerns about the growing dependence on Facebook as a social tool. While it can be an ongoing debate, Facebook is clearly used in a social interaction with others, which increases the formation of social ties, due to the amount of social contact involved. But even from the beginning, Bell and others suggest that social networking sites such as Facebook () can allow users to create online characters or ""avatars"" of themselves. These types of platforms allow users to control the level in the modified part of their lives and backgrounds, who do not want others to see, or to emphasize certain aspects of their lives. In this sense, the user has the impression that it is based on reality themselves, instead of blatant reality. Of course, maybe it does not create more opportunities for the user between the social media strategy template network to which he belongs, what is the point of self-presentation in this regard.

Unfortunately, this can lead to the protection of privacy and stalking possibilities for other invasions unless disclosure is thoroughly checked by user.18 Some time ago Facebook introduced features to its network controversy, as a component of ""news feed"" that lets you see everything's friends recently done on-site, and a program called ""instant personalization"" which drew information from the profiles of participants to personalize persons other parties may visit.19 why bad reviews of users, this is called ""stalking tool,"" adds personal Facebook privacy settings that allow the user control the amount of information about their lives, they see their friends in the channel. Although the request for user feedback, the end result of these changes was the change in the transmission of ""a much more sophisticated understanding of privacy that is closer to what real people are in real life. ""20 or"" public or private ""people tend to have certain aspects of their lives with specific groups of people and other aspects of the other groups. The most recent privacy settings allow participants to segment their social networks going this way.

[joe-brown1991]

Five sources of legitimacy luxury

If luxury is defined in contrast to the standard, if the reliability and competitiveness of the luxury brand based on the selection of the standard deviations and the type selected, which are the main sources of characters that establish the legitimacy of luxury? Gilmore and Pine, in his book, authenticity, suggests five main sources of the authenticity of the brand. They may spread to the world of luxury.

What the authors call the authenticity does not correspond exactly to the concept of a real or true luxury, which was introduced with the truth of the square. On the contrary, they have to deal with the credibility of the brand, namely its ability to be recognized as a sign of true luxury. If we consider a real treat, indirect, discreet or ostentatious, all brands must source of legitimacy of luxury, each according to their needs. Luz intermediate, e.g., no exception in need thereof; but due to economic constraints, will focus their efforts on communication and marketing, which are more efficient than the products themselves.

Several conclusions can be drawn from this very general overview of the different dimensions of luxury.

From the original social sin, luxury has become the first in a practical and rewarding elites, and then, on impulse, brands on the market, which is the subject of increasingly segmented. Today, not a luxury, but a lot of them, each time for a specific group of people, characterized by purchasing power, social groups, codes specific ambition are digital advertising basics. Get used to a much wider acceptance than in the previous period. Now it has become necessary to explain, from time to time, that kind of luxury we want to talk. Despite its many manifestations, luxuries provide some common benefits. luxury divides and connects at the same time; It produces a distinction under the banner of the mark; Is confused (the boundary between discomfort and wealth, but promises all levels of society to escape the mass consume better (for real luxury) or just a little ""better with the exception of a very exclusive) (in the case of periodic luxury ads) our colleagues compared. Luxury plays tribes, a group of several happy being on the quality of shared practical or symbolic. This may be a product excellence, originality, novelty-style or more informally, the manifestation of a certain mood. Luxury should we dream (the logic of desire) to communicate comfort and sensual or emotional gratification (pleasure logic).

Deluxe works compared to standard conventions shared by the majority of the number of folk in the etymological sense of the word. In this sense, the definition of lapidary Coco Chanel perfectly expresses the essence: ""Luxury is the opposite of vulgarity.""

The challenge for luxury brands is to determine what kind of convention that wants to be different and that means they will show their differences. It follows its position and its strategy. discreet luxury and authentic following the saying ""Money does not matter."" Y ""of trade rules in order to turn around. Economic issues are hidden behind claims of long-term value. His eccentricities will be modeled on the axes of aesthetic qualitative research, perfection, rejection ultimately ephemeral unique investment. For temporary luxury then dissociates rules are those of the degraded everyday life of the city, which promises a fugitive escape breathing distinction and imagination, as in the version of the RPG.

There are several ways in which luxury positions: nature, original, unique, ties, and the authority, suggested Gilmore and pine. However, other ways in which we can mention: lifestyle, culture, know-how (such as high-quality craftsmanship) and technology (eg electric Segway vehicle or American manufacturer Tesla Motors, which has become a luxury brand of electric cars) are all potential sources establish a luxury brand. , All the time, which offers an extraordinary experience and continue to make us dream.

[joe-brown1991]

Return to the third dimension

This post is from:  upscale existence blog

It's been quite some time since I leapt from a cliff and soared through the clouds on the back of a Toruk. But it's every bit as exhilarating today as it was when I fi rst took the plunge in 2009. Back then, James Cameron's Avatar was a 3D cinema sensation, but that dimensional euphoria has been hard to recreate of late. These days stereoscopic hardware is even rarer than Unobtanium.

Still, things are looking up. Optoma's low-cost 4K beamer, the UHD51, is part of a new generation to offer 3D compatibility, albeit in 1080p. And it turns out this projector is a grand reminder of just how much fun bigscreen 3D can be. My return to Pandora has left me thrilled and dizzy with delight.

Smart and compact

Design wise, the UHD51 should be easy to accommodate. It's smart and compact, and relatively light too, at 5.22kg, so ideal if you want to install it on a shelf or ceiling mount. The cabinet is gloss black, with a silver trim that wraps around the body. The lens, which is slightly off set, has a matching silver surround.

Rear connections comprise two HDMI inputs, both of which are 4K-capable with HDCP 2.2 support. There's also a PC VGA port, audio minijack in/out and optical digital audio output. A USB port can be used to power an HDMI dongle/streamer, should you want to pop one in one of the HDMI inputs. Control options include RJ45, RS-232 and a 12V trigger, the latter useful for integrating a motorised screen.

The UHD51 sports its own, relatively modest, internal 5W sound system. While useful for impromptu sessions, it's neither Hi nor Fi. For movie playback you'll certainly want to turn it off in favour of a dedicated surround system. It's an easy PJ to get to grips with. Optoma offers a great-looking graphical interface, and there's an internal test pattern generator to ensure sharpness and linearity. Zoom and lens shift (vertical) are managed manually via an adjustment atop the lens.

There's a variety of SDR viewing presets (Cinema, HDR Sim, Game, Reference, Bright and User) but to be honest there's not a huge amount of diff erence between them, certainly compared to the differences you might see between presets on a TV display. With Blu-ray/TV content the Cinema mode became my go-to default, and it's actually quite atypical for a Cinema mode, being punchy, with clean, uncoloured whites and excellent colour.

The projector is compatible with HDR10 content. Compliance can be set to Auto or turned off completely. You might want to do the latter if you fi nd an HDR image dims unacceptably. When given an HDR signal, the UHD51 locks to a single HDR display mode. It had no problem accepting a 10-bit 2160p output from a Sky Q set-top box. I used this and a Panasonic DMP-UB900 UHD Blu-ray player for the bulk of the audition.

Eco warrior

The UHD51's lamp brightness has just two settings, Eco and Bright. The former extends the life of the lamp to a claimed 10,000 hours, but more significantly drops the operating noise of the projector down. There is a visual consequence though. Watching animated sequel Kung Fu Panda 2 (BBC Two HD), the white feathers of Master Crane lose a little of their luminance when you switch to Eco. The picture still has a high level of 'snap', though, and you probably wouldn't notice the difference without an A/B comparison.

This is just as well, because in its Bright mode the UHD51 is actually quite noisy; Optoma quotes 25dB, but it sounds louder. Switch to Eco and fan noise drops to a whisper. Unfortunately, the tone of the spinning DLP colour wheel is distinct and unwavering. It's like a pronounced buzz, which is a bit disappointing. I've no doubt that most cinephiles will mask this with serious audio (although you'll not escape it if you're screening A Quiet Place). The PJ's XPR (eXpanded Pixel Resolution) 0.47in DMD device is partnered with a six-segment RGBRGB colour wheel that covers 100 per cent of the REC.709 colour space. This unit doesn't therefore support wide colour as used on UHD Blu-rays, instead downconverting to the standard currently embraced by TV and vanilla Blu-ray. And this isn't a major issue. The palette of the aforementioned Kung Fu Panda movie, within a REC.709 container, is ferociously lush. A journey by our rotund hero into a perilous pagoda is bathed in all shades of red, but the image is never noisy.

Colour production can be tweaked via Optoma's colour management suite. Brilliant Color processing is adjustable between 1 and 10; D65 is the default colour temperature, but you can scale up or down from this point. The colour gamut itself is variable between Native, HDTV, Presentation, Cinema and Game. Native is the best bet. You can also tweak RGB gain and bias, although this shouldn't be considered a user setting.

Clearly DLP

DLP's trademark clarity is evident in both HD and Ultra HD sources. Its pin-sharp accuracy is superb. Refreshingly, I didn't experience any rainbow flicker, DLP's old nemesis, either. I found the picture smooth and coherent, and largely immune from contrast-induced artefacts. There's been some debate about the validity of DLP's 4K presentation given the flippy nature of the tech, yet the projector actually does an excellent job presenting ultra-fi ne detail from a UHD 2160/23.976 test pattern. All graticules exhibit detail, although there is a fl icker or 'fi dget' on the bars, presumably a cumulative result of the mirror switching tech.

For raw detail and naturalistic texture, the gritty North London drama Save Me (Sky Atlantic 4K) has much to off er. The forlorn inner-city estate exhibits a wealth of detail, and there's a preponderance of emotive close-ups to convey the drama. The imagery is quite striking. Black level performance is good enough. It's probably unreasonable to expect a low-cost projector like this to be able to diff erentiate the same level of shadow detail as an OLED screen, but it certainly has no problem diff erentiating between 0 and 10 per cent black on a greyscale. Use of the supplied Dynamic Black tool is largely down to taste. I preferred it Off on this model, however some might like the denser blacks it produces.

The UHD51's HDR handling is rather good. Playing Transformers: Revenge of the Fallen (Ultra HD Blu-ray), wherein Shia LaBeouf's car is airjacked and then rescued by Autobots, rewards with a nice sense of dynamism. This PJ doesn't mute the image in an attempt to fake highlights; sparks and explosions generate genuine peaks. The Optimus Prime forest face-off also provides a stunning example of the blistering clarity the UHD51 is capable of. When Prime falls and his victor's eyes glow deep red, it's diffi cult not to splutter with AV satisfaction.

It performs well with SDR too. As Spidey foils the faux-Avengers bank robbery in Spider-Man: Homecoming (Sky Cinema UHD), alien weaponry  crackles with luscious luminosity, and later, when Peter scales the Washington Monument, the detail in the brickwork and his suit is crisp and obvious. VFX seams are nowhere to be seen. Image smoothing is off ered in the form of PureMotion processing. This is actually quite benign in operation (which is a good thing), and irons out horizontal panning judder. I'd recommend keeping PureMotion Low for movies and TV content, but experimenting with High for sports. And then there's the surprise star turn. Optoma's UHD51 will project 3D in 1080p with a 144Hz refresh rate – and it looks glorious. 3D images exhibit extreme depth with minimal crosstalk. Unsurprisingly, there are no 3D glasses supplied, so you'll need to invest in a pair of Optoma's ZD302 DLPLink spex. But it's worth the expense.

The projector does an excellent job boosting brightness to compensate for these shuttering specs, thereby maintaining contrast and colour vibrancy. The menu for Disney's Tangled, which features a plethora of airborne lanterns, looks invitingly deep, with each lantern tightly defi ned. Tangled's 'Meet Jack Ryder' sequence, in which the scoundrel fl ees pursuing horse-mounted assailants, enjoys grin-inducing dimensionality. Note that with 3D content, the projector locks to a 3D display mode. You don't get to choose from any other image preset.

Speaking of Alexa

Brilliantly priced, a rock-solid performer and with just enough setup flexibility not to make installation a chore, Optoma's UHD51 certainly shakes up the home cinema projection market. 4K UHD has unapologetically relegated Full HD to the cheap seats, and offers a level of performance that would frankly have been unthinkable for the price, even a few months ago. It's well appointed, capable of extreme clarity and even makes 3D fun again. Perhaps it's finally time for HD home cinephiles to upgrade?

Or maybe it isn't. Oddly, Optoma has already announced an sequel of sorts. The UHD51A, pencilled in for a hasty Autumn launch, adds Alexa control functionality to the package. A SmartProjection Smart Home skill will allow owners to power the projector on and off and select input sources without having to lift a finger.

It seems this current iteration of the UHD51 can't be firmware upgraded to support Alexa, because that involves additional hardware. So is voice control worth waiting and paying a (probable) premium for? We don't yet know. You could always ask Alexa...

[joe-brown1991]

Identify and seize customer touchpoints

You should have already made at least a brief sketch of customer touchpoints during the feasibility study. Now it’s time to take a deeper dive and to use this technique to prepare for the launch to the major market. Furthermore, after conducting a series of experiments, you’ve probably gained new insights about possible customer touchpoints: what actions customers take, how they choose their priorities, how they feel about one or another aspect of your product or service, which communication channels worked best and delivered your message most effectively, and so on. Let’s not forget that your sales funnel/pipeline also is a bundle of customer touchpoints; you are taking customers from one stage to another, closer and closer to the purchase.

Identifying all possible touchpoints with the customer is very important when preparing for launch because it helps you better understand your customer’s needs and behaviors, and helps you plan your marketing actions accordingly. If you do it right, you’ll be able to:

Create highly valuable and almost irresistible offers for your customers

Communicate the message about your offers in a more efficient way

Find and employ low-cost, high-efficiency communication and distribution channels

Design an awesome brand experience and initiate word of mouth digital media advertising

Make a list of areas where customer can have a touchpoint with your brand We‘ve talked about service design and the customer journey map during the feasibility study. Later, you developed your sales funnel/pipeline based on a series of experiments. Now it‘s time to use both of them: customer journey map and sales funnel/pipeline. The task is very simple: write down all possible areas (exact touchpoints) where the customer can have an interaction with your brand. There are two popular ways to make such list:

The sales funnel approach lists every possible area of customer interaction according to the sales funnel stages and tasks.

The POEMS method lists every possible area of interaction with People, Objects, Environment, Messages, and Services that might be engaged by the customer.

Use the approach convenient for you. The goal here is not just to employ the use the methodology, but to write down all possible touchpoints with your customers. I’ve even met some startups who use both of those approaches: the first is to make a list and the other is to double check the list.

Make a list of possible contexts when the customer can have a touch with your brand: For each of the touchpoints which you have just outlined, the customer can complete several actions or activities. There is no one-size-fits-all scheme that defines when a customer can have a touch with the brand. It will be different for each industry and business. But generally, customer activities can be grouped into a few classic categories where the customer:

Is yet not aware of a problem or need

Understands that there is a problem or a need

Is looking for and evaluating possible solutions,

Is buying the solution

Is using the solution

Has already used the solution

This can be expanded to cover key areas for your marketing for startups. You should also include your findings from customer interviews and experiments. It may be that there are some specific situations which don’t fall into one of the categories listed above.

Now that you have a list of the customer touchpoints and the context or activities when the customer can engage with those touchpoints, you should complete a simple table to map the customer journey through these checkpoints. Look at the example in Table 43 with activities listed across the top and the touchpoints down the left-hand side:

Map out the customer journey through touchpoints

Take each of your target customer personas and map their journey from the initial stage, through purchase, and then after using your solution. It’s very important to stress that you don’t have to do a customer touchpoint map for each individual customer. In most cases, that would be a terrible waste of time. So, create a customer touchpoint journey for each of your target customer segments. You should have at least two: new customers and existing customer (repeat sales).

Complete this task from the customer’s viewpoint. Don’t map out how you expect customers to act according to your sales funnel. It’s much better to interview a few of your target customers and create the customer journey map accordingly. Try to keep it as simple as possible. The idea is to outline the context to help identify areas for possible improvement, whether it’s improvement of your offer (value delivered to customers) or improvement of the method by which this value is delivered. Table 44 shows the basic example of new customer journey through the touchpoints with the brand.

Identify key touchpoints and do in-depth analysis

Each startup can experience different issues such as low conversion, high customer acquisition costs, the fact that most customers are unaware of the problem they have, sales process taking too long, customers have doubts about the product, low customer retention and repeat order rate, and so on. You should have identified your main challenges during your experiments when you tried to sell your product to a limited market segment. Now it’s time to look deeper into these challenges and eliminate the issues that are causing them.

State the main issue, concern, or problem from customer’s journey perspective. If you don’t see any problems or challenges, I’m a bit worried about you and your startup project! Every business at some time has at least something to solve or improve in order to grow and prosper. Once you have picked a certain problem, ask yourself why it is happening and how it could be eliminated. Look at your customer touchpoint journey map and identify the key touch points would seem most connected to the issue.

Traditionally, you first notice what your customer does or does not do (for example, doesn’t buy your product online), then you can listen to what your customer is telling you directly or indirectly. But this might not give you the complete picture. If you want to really understand why your customers behave in one way or another, you should get into their heads and try to figure out what they see, smell, and hear, and how they feel. Human emotions are unconscious and they are directly influenced by what we see, smell, and hear. A customer’s perceptions, emotions, and thoughts are the result of what he saw, smelled, heard, and felt. And the customer actions are formed by those perceptions, emotions, and thoughts. So if you want to influence your customer’s actions, see what you can change about what he sees, smells, hears and feels in each key touchpoint.

Source: https://thoughtleadershipzen.blogspot.com/