john-fury

[john-fury]

With terms such as PIM, PXM and CXM doing the rounds in eCommerce conversations, it’s easy to muddle up these concepts and think of them interchangeably. The fact of the matter is that each one of these practices has very specific functions in eCommerce and, if leveraged effectively, can and do play a major role in increasing market share.

To cut to the chase, let’s first understand what Product Experience Management (or PXM) is all about.

[john-fury]

For eCommerce integration to succeed, it must be well planned and executed. And this is just what Amaze PXM brings to the table. Enabling fast and easy integration with 40+ eCommerce platforms and distribution channels like Grainger, Fastenal, Amazon, Walmart, Shopify etc; Amaze PXM enables your business to gain the digital edge! With Amaze PXM, you can improve team’s efficiency, simplify operations and gain control in omnichannel ecosystems to create better digital shopping experiences.

[john-fury]

Amaze Data Intelligence - Build and populate new categories at lightning speed with Amaze Intelligence powered by ML and AI. With inbuilt machine learning capabilities, Amaze Intelligence is always learning and improving to give your brand a truly digital DNA.

[john-fury]

Amaze PXM gives your business the power to achieve all-round improvement, and boost time-to-market. Own the digital shelf at lighting speed with Amaze PXM.

[john-fury]

Product Information Management System aims to eliminate any challenges such as product data inconsistency, inaccuracy, incompleteness, and duplicates in data attributes. Here are the 5 key advantages why marketers and businesses should invest in PIM software. Win customer cofidence and rule the digital shelf with Amaze PXM's best in class features and functionalities.

[john-fury]

Amaze PXM is industry’s first intelligence powered native cloud software that gives businesses end-to-end control of their product data, experience design and digital assets. Amaze is a comprehensive software product which converges digital technologies such as product content creation, merchandising design, product attribution design, digital asset management, syndication and advanced intelligence into one product experience platform.

[john-fury]

How Do You Ensure Your Product Is Discovered In The eCommerce Marketplace?

Introduction

Ensuring your product gets discovered across all marketing channels you have your presence on is crucial for your eCommerce success. But it does not happen on its own, nor does it happen by mere tedious human efforts. If you want to get your products discovered, you may leverage the power of the Amaze PXM platform. This intelligence-powered native cloud software consolidates every feature that contributes towards improving your product discovery and customers experience.

Body

Product information plays a vital role in the discovery of the product in the eCommerce marketplace. So, ensuring that all the relevant and most up-to-date information is available in the product catalog and visible to the prospect during the search phase is paramount for businesses selling online and seeking growth. Product information, such as images, videos, and SKU details, has to be complete and contextually relevant to maximize the chances of product discovery. Not having it right in the catalog may lead to degraded search results and unsatisfied customers. A simple solution to create, organize, optimize, and distribute it rightly is to rely on a comprehensive product experience management platform that streamlines information handling.

If the information provided is incomplete, does not justify the item, or does not match shoppers' keywords, there are chances that the product does not get discovered. The completeness and correctness of information thus become imperative to get products searched. And not surprisingly, you can achieve it by deploying Amaze PXM – Product Experience Management.

What is Amaze product experience management (PXM)?

Driven and empowered by AI capabilities, Amaze PXM is a native cloud software product built to perfection to ease and accelerate information management with efficacy. It can help develop engaging product content, manage digital assets, create and optimize multiple catalogs, build attributes and SKU items, and distribute product information, all at once faster than ever before. Every feature and functionality, from product content creation and merchandising design to attribution design and syndication, contributes to improved product discovery and customer engagement.

This intelligence-powered PXM platform will let you deliver a personalized, customer-centric experience across multiple channels. It empowers you to take centralized control over product information and applies technologies backed by AI and ML. Amaze product experience management consolidates every feature that drives enriched product experience. Below is what you can do with it to ensure your products get discovered in the eCommerce marketplace.

How Amaze PXM Ensures Seamless Product Discovery

How you represent and portray your product determines if it gets discovered. Again, the information provided is the key. And here, the Amaze PXM platform comes instrumental in structuring, managing, and syndicating data without inconsistencies and inaccuracies in place.

·         It helps customers have easy and quick access to comprehensive and contextually relevant information.

·         It provides relevant and complete omnichannel experiences ensuring that the customer gets the right information at the right time at various touchpoints of the product buying journey.

·         Amaze PXM platform also ensures consistency of data across systems and distribution channels. Not surprisingly, it helps do so with accuracy and minimal effort.

·         The system empowers merchants with capabilities to make the most of their digital assets. The digital asset management feature adds value to their proposition.

·         Another good thing is that it accelerates time-to-market, helping businesses put more products out there and syndicate them when they are ready for onboarding.

·         Amaze PXM powers businesses with greater visibility they need to finetune their product experience practices.

With this much to do with your product information and representation, you can be sure to get your products discovered. And the result will be a larger market share and happier customers that keep visiting you.

[john-fury]

Why is Amaze Product Experience Management Crucial for Your Business?

Ecommerce Challenges

Whether you are a manufacturer, distributor, or retailer, you have to deal with critical product information in your day-to-day dealings. For small businesses, manual operations may seem to be working here to some extent. But, if you are a large enterprise having an extensive product line and an omnichannel presence in the eCommerce marketplace, the job is never easy. From creating content, attributes, schema, and SKUs to optimizing content and syndicating it constantly across platforms you have your presence on, everything in eCommerce is as arduous as it is. Moreover, it involves the risk of human errors and might lead to a poor product journey. Without addressing these issues, success is a distant dream in digital commerce.

Amaze PXM: A One-stop Solution

The product information to be managed might typically include product features, technical specifications, images, PDFs, audio, video files, or a combination of all.  If you handle them manually, it takes a great deal of time and effort and causes a lot of inconveniences. One proven solution to do it with ease and efficiency is the Amaze PXM - a comprehensive product experience management platform for successful eCommerce.

What is Amaze PXM?

Amaze PXM is the industry’s first AI-enabled native cloud software integrating and embodying the most advanced tools and technologies that facilitate product content creation, merchandising design, digital asset management, product attribution design, syndication, and more. The platform leverages the power of artificial intelligence and machine learning to let you build new product categories and catalogs faster than ever using the data accumulated from millions of SKUs. The best part about working with Amaze product experience management is you have decisive control over your product data, experience design, and digital assets.

The Amaze PXM platform provides you with a central repository to create, edit, store, and syndicate product information across multiple channels. An easy-to-use interface makes it a product to be used by everyone, even if you are a non-tech-savvy person. It offers speed, data accuracy, consistency, completeness, and timely responsiveness to continual changes, enabling you to drive customer loyalty and deliver an excellent product experience. Whether you are a start-up or an established brand, it works equally well with every venture seeking growth in the eCommerce marketplace.

Why is Amaze PXM crucial for eCommerce businesses?

Amaze PXM software is an answer to all the questions you might have about content creation, catalog building, experience design, content optimization, syndication, etc. It lets you:

·         Win customer confidence and govern rules specific to your business requirements

·         Build multiple catalogs at once on a user-friendly interface

·         Create, edit, and modify product categories with the taxonomy management module

·         Develop and manage attributes for categories across your catalogs

·         Build schema to assign attributes to relevant categories and define governance rules to support catalog-specific schema constraints to maintain data quality

·         Have a 360-degree view of your data across catalogs to identify and rectify gaps, inconsistencies, and errors

·         Add, edit, and delete SKUs in your catalog

·         Categorize related products based on brands, specifications, pricing methods, promotional campaigns, etc.

·         Search for SKUs with item IDs and product names, at the same time enabling you to edit and update them as and when required

·         Administer data governance and add products to existing catalogs with workflow module

·         Optimize taxonomy and schema to enable better browsing experiences

·         Upload and link digital assets to SKU attributes and taxonomy for rich product experiences

With these many advantages to offer, the Amaze PXM platform increases your chances of success in the eCommerce marketplace. It uses a set of tools and modules to make eCommerce operations fast, smooth, and efficient.

[john-fury]

Amaze PXM helps you take it to the next level with value-added product experiences powered by digital assets. It brings to you a unified access point to view and manage these assets in a way that your brand truly stands out. The platform enables you to go beyond the basics and represent your product in the best possible way.

[john-fury]

Amaze PXM is the industry’s first intelligence-powered native cloud software that makes product experience management fast and simple. An easy-to-use interface coupled with custom features ensures that end users get the most out of the SaaS platform without spending too much time trying to master the tool.

[john-fury]

Amaze PXM is industry’s first intelligence powered native cloud product experience management software that gives businesses end-to-end control of their product data, experience design and digital assets. Amaze is a comprehensive software product which converges digital technologies such as product content creation, merchandising design, product attribution design, digital asset management, syndication and advanced intelligence into one product experience platform. Amaze PXM ensures consistency of data across systems and makes the transition of data from suppliers to-brands-to-marketplaces seamless, and in keeping with the demands of each stakeholder.

[john-fury]

PIM is a system that helps in centralizing the product information and streamlines workflow. PXM is a much wider approach that encompasses PIM and other tools such as digital asset management tools, enhanced content, insights, syndication, etc. which helps in increasing customer engagement and loyalty. Consumer buying behaviour evolves over time and as a business, we need to be ready to adapt to such changes. PXM incorporates discovery and conversion analysis to continuously tweak your customer experience.

[john-fury]

Amaze PXM empowers businesses to drive customer loyalty, brand value and eCommerce revenue. Regardless of whether the company using Amaze is a manufacturer or a distributor/retailer of products, the business and operational challenges for product data management and syndication are similar in nature. Hence, Amaze product experience management software is equally apt and useful for all firms that manufacture, distribute or sell products.

[john-fury]

Build a Best-In-Class PXM practice with AmazePXM

Product experience is at the core of any business be it online or in a brick-and-mortar store. It is the experience that nudges the customer to make a purchase and at Amaze PXM we ensure that your customers get the best-in-class product experience with the help of our product experience management software. Our team of domain experts helps AmazePXM customers implement the best PXM practice.

Below are the key aspects that help build a great product experience:

Understand your current business structure:

The first thing to get right is to understand your business process and the current state of your product data. This includes existing problems with your product data, product information management process, and requirement of the eCommerce marketplace and distribution channels. As you begin to implement a product experience management practice, ensure that you have a clear understanding of your business objectives and channel all your resources in that direction so that you can efficiently measure results.

 Get everyone on board:

A critical component of building a PXM practice is to understand what type of human resource you will need onboard. Constructing a top-notch team is a vital part of building a good PXM practice. Be mindful of picking the right type of asset for the right type of job so that they ensure your process idea is well implemented. The team should have comprehensive knowledge about your product, data governance processes, desired catalog structure, current channels, and business goals

 Effective data management :

You might have a dazzling way of presenting your data to the customers but what matters the most is the data itself. Ensure that your data is accurate and covers all the aspects of the product information. Hence a good data governance policy needs to be put in place. This means that your team must clean the data, standardize it and make it ready for public consumption. They need to set the process up for success by ensuring that they perform all the hygiene checks. This can be a time-consuming activity but the ultimate purpose of PXM is to present correct data in an effective manner that drives ROI.

 Amaze PXM is the industry’s first intelligence powered native cloud software that gives businesses end-to-end control of their product data, experience design and digital assets. Amaze is a comprehensive software product that converges digital technologies such as product content creation, merchandising design, product attribution design, digital asset management, syndication and advanced intelligence into one product experience platform. With the tenets of rich product content, customer-focused organization, data accuracy and completeness, and timely responsiveness to continual change in an intuitive application, Amaze PXM empowers businesses to drive customer loyalty, brand value and eCommerce revenue.

[john-fury]

Leverage centralized digital asset management software to view your digital assets, create an unforgettable product experience, and boost your customers’ confidence. Contact us and make the most of your digital assets..

[john-fury]

How Amaze PXM’s Astro – smart AI-bot plays an Important role in Digital Asset Management

Artificial Intelligence (AI) plays a vital role in digital asset management (DAM) by means of image text recognition, video transcription, and machine learning abilities. One of the primary uses of AI in digital asset management is creating metadata, such as tags for each digital record. An AI can transform the searchability and value of the brand on the digital platform much faster than a human can. It can make even the most basic task easier, such as making text within images searchable which ensures that the asset can be tracked and used by the marketing team at pace. Amaze PXM’s Astro enables businesses to effortlessly manage their digital assets and utilise them on the go.

AI empowered video and transcripts:

Videos are being widely used more than ever and maintaining and distributing such digital records require an efficient tool. It is one of the most time-consuming tasks to maintain such a comprehensive digital asset database. The biggest task is that video assets are big files that are being complied out of multiple small image frames. The snippet that you are looking for might be buried in a 30-second video. Transcribing such assets and assigning the right metadata to them can be a complex task and hence Astro can assist you. Video transcription is one of the key aspects that you can use AI for. For the AI, it is much easier to transcribe sound as a lot of work has been done on it in the past which can lead to accurate transcription that can help to later search and understand what is important in the video.

Machine Learning:

AI leverages advanced development techniques, such as machine learning (ML) which is significant to its function. ML ensures that AI doesn’t commit the same mistake over again as it helps the system to learn on the go. Apart from simple tags, this is what helps massive DAM databases to be efficient. The more data AI has to look at, the higher its efficiency in organizing the data. Over time, AI can quickly learn how to allocate and store data and it begins completing the task with little to no oversight.  

 Amaze Data Intelligence:

Harness the industry's first intelligence-powered PXM to hit the ground running. Amaze Intelligence helps accelerate catalog onboarding. With a gathered data repository coming from over 90 million products across industry verticals, Amaze Intelligence lets you build new categories faster than ever before. Leverage the power of AI and ML with an in-built smart Ai-bot “Astro” and win the digital shelf.

[john-fury]

Amaze PXM helps you take it to the next level with value-added product experiences powered by digital assets. It brings to you a unified access point to view and manage these assets in a way that your brand truly stands out. The digital asset management software enables you to go beyond the basics and represent your product in the best possible way.