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ebaysellers

Do you remember Blockbuster? Envision it. You drive 5-10 min to the local branch. You then spend 15-20 min just sifting through their selection. Pick out 2-3 movies and go wait in line next with a bunch of other people doing the same thing. Get to the checkout "Oh good choice, that's going to be $9.27 also you have a late charge on your account of $5.25. These movies will be do back in 3 days." drive 5-10 min home and watch your movies. You've just spent about an hour of your time and $15 only to go do it again in a few days. LOL. A lot has changed since then.

I started by using the mailing service offered through Blockbuster and thought it was great. Until one day a few years ago I found Netflix. It was awesome! A few bucks a month for streaming videos and a mailing service under the same membership! Needless to say I got a lot of movie watching done over the next few months. And as time has gone on and technology has improved Netflix streaming service has kept improving consistently. The Netflix membership was eventually split so that you had to pay $7.99/mo for streaming and $7.99/mo for the mailing service. The Netflix Membership is still $7.99/mo for all the streaming movies. They have consistently added more and more content over the years, and they even have their own original series they are making now. House of Cards if you haven't seen it is amazing Kevin Spacey is a character you love to hate, but that's another story altogether... Point is the content is great.

Amazon Prime

I have been an Amazon member for years. Its simply the best website around for shopping, gifts, and selling items online. Now I have to say that comparison to Netflix aside; the Amazon Prime Membership is well worth the $. Its $79/mo, and its benefits are laudable. First, free 2-day shipping on all Prime eligible items. You may think well there can't be that many Amazon Prime eligible items then. Wrong! Almost every product ebaysellers  has a Prime eligible option. Sometimes you can get the items cheaper from different sellers, but you usually the 2-day shipping with Prime will tilt the scales back to Amazon (Just another way they undercut people selling on their website). Now if you're thinking that 2-day FREE shipping is not that great... It is. What's the most you have paid for shipping when shopping online? $4? $20? $75? It happens, and whether you buy one big item or a few items using the free shipping option with Amazon Prime... It pays for itself!! Second, with a membership there will be deals you get anywhere from 5-70% off random items. The amount you can save after you have paid for the membership with just the free shipping is just icing on the cake. One more awesome point for the Amazon Prime (and to get back to what this all about) is the streaming videos. Do you have to pay extra for this on top of the $79/mo? Nope. It comes along with the membership. Final conclusion... Prime is worth it whether you compare it to Netflix or not.

Amazon Instant Video Vs Netflix

Now for the straight comparison of these two great services. Which is better Netflix or Amazon Instant Video? First we're going to take a look at the accessibility/user experience of the two.

You can access Netflix Instant Video on pretty much any platform. Not only that, but you can access them from up to 4 separate sources at once. At one point my roommate had a membership that was used by him, me, and 2 more friends at the same time for months. Its accessibility is great. As to user experience... When it comes to the experience Netflix is overall the best its the easiest to use. My kids with little experience in using Xbox or the computer were able to figure it out after a couple tries, and if a kid can use it... well you should be able to as well. If you can't its not Netflix's fault you have other problems. The Netflix App for the iPhone is easy to use and navigate. You lose little of the experience that you get from using a browser, and for Xbox, PlayStation, and other similar platforms its is even smoother.

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ebaysellers

Starting as an online bookstore, Amazon.com has diversified its product lines to include movies, books, DVDs, video games, electronics, computer software, and much more. With an effective marketing plan in place, the company could leverage the use of e-commerce, and certain information technologies, to improve on the efficiency and effectiveness of their business model in an effort to remain the largest online retailer in America.

Please note that Amazon.com is extremely effective in using marketing mix to create new opportunities for the firm. The company's creative use of e-business and e-commerce continues to create new products and services that address the needs of businesses and consumers. Through the business-to-business (B2B) and the business-to-consumers (B2C) model, Amazon.com can cater to the needs of both parties.

Here is a listing of some of the products and services offered by Amazon.com for consumers and businesses:

1. Amazon.com's B2B model

Data storage and backup services for other firms (Amazon SimpleDB, S3) Additional processing capabilities for other organizations (Amazon Elastic Compute Cloud EC2) Assists businesses with building an e-commerce website (Webstore by Amazon) Advertising services on Amazon.com for other organizations 2. Amazon.com's B2C model

Sells books, movies, electronics, games, toys, software programs, and other consumer-based products online to global consumers daily. Customers can pay for products and services online with PayPal and other online credit card merchants with ease and convenience, for a small monetary fee. Personalized preferences based on previous purchases or searches (YourAmazon). Providing additional details on all products and services to assists with convenience for the online shopping ebaysellers  experience for all global customers. In addition to creating new products and services for target markets, Amazon.com is also effective at using their channel of distribution to deliver these goods to consumers and businesses worldwide. For instance, Amazon.com has offices and distribution centers in the United States, Canada, China, France, Germany, Italy, Japan, and even the United Kingdom. Further, the Internet has also enabled the firm to place their products and services at the right target markets with ease.

In fact, Amazon.com realized that the company could maximize on the use of the same channel of distributions to help other businesses. Therefore, Amazon.com has expanded its business model to let other retailers use its logistics and distribution services, along with giving independent software developers opportunities to buy processing power on its IT infrastructure so that they don't have to buy their own. By taking advantage of certain trends in the marketplace, Amazon.com continues expand, and assist businesses in achieving organizational goals. This is a very effective marketing strategy for the firm because the company could generate additional revenues from other businesses by allowing these entities to exchanges goods and services using the same resources that Amazon.com has acquired over the years.

With a variety of products and services available for businesses and consumers, Amazon.com continues to remain competitive because of dynamic pricing. Dynamic pricing is basically adjusting prices continually to meet the characteristics and needs of individual customers and situations. Rather than incorporating a fixed price policy, the firm realizes that the cost for the products and services offered by the firm must change periodically because of competitors. For example, Barnes and Noble introduced deep discounts of 30% on hard-covers and 20% on paperbacks, same as that of Amazon.com, to pose a direct threat to online sales. Responding to this, Amazon.com introduced price cuts of up to 40% on future best sellers and on selected titles. With this in mind, the pricing for goods and services at Amazon.com remains competitive because of the competition and threats facing the firm. Threats from reputable companies such as Barnes and Noble, eBay, and Walmart, all looking to acquire some of Amazon.com's market share.

Amazon.com has also developed several effective marketing strategies and tactics that aid in promoting products and services to customers. For instance, the firm can mine their databases to gauge a specific shopper's desires, measure his or her means, instantaneously tailor products to fit that shopper's behavior, and price products accordingly. The company would send e-mails to global customers with recommendations and promotions on certain products and services because Amazon.com is aware of the customer preferences based on past purchases. Customers have found this service to be very useful and do not mind the e-mails because of the accuracy of the promotions that are aligned with past purchases.