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What is occurring with BlackBerry?

You may have seen that there are no BlackBerry telephones in the market any longer. What's more, they used to be such magnificent gadgets. On the off chance that you ponder what is occurring with BlackBerry, we have arranged an article where we attempted to clarify what is happening and what is BlackBerry doing now.

Obviously the finish of BlackBerry period was here in late September a year ago when the organization reported IT IS GOING TO STOP PRODUCING PHONES AND FOCUS ON SOFTWARE AND SECURITY PRODUCT. This data stunned the market, yet the experts and aficionados who have been taking after this brand realize this is nothing unexpected.

All in all, what would we be able to anticipate from the organization that used to be the greatest cell phone producer on the planet? What is occurring now, following 14 years of delivering handsets?

Purposes behind BLACKBERRY FAILURE

There is not only one purpose behind the disappointment of BlackBerry, yet a blend of various inward and external conditions that prompt such a result. At any rate, THE CONCLUSION IS THAT THE COMPANY WAS NOT RESPONDED TO ALL OF THE CHALLENGES THAT HAPPENED ADEQUATELY.

In the event that we would at present turn upward for THE PRIMARY REASON FOR THE FAILURE, IT WOULD BE A BATTLE WITH THE NEWCOMERS ON THE SMARTPHONE MARKET – APPLE AND ANDROID. BlackBerry's pinnacle was far in 2013 when it had 85 million clients around the world. In March 2016, this number tumbled around 60 million. Android and iOS stage won the fight. When BlackBerry understood that there is an issue, it was at that point past the point of no return.

The fight with Apple started in 2007, with the arrival of the iPhone. In that time, BlackBerry was centered around keeping the present market (business and governments, particularly in the US) ignoring other market fragments. The organization was content with the status they had in professional circles, and they didn't trust that any other individual would be occupied with cell phones. Gracious, how wrong they were.

At the point when Android begun to increase greater piece of the overall industry with very dependable and moderate gadgets, BlackBerry at long last understood that they need to change something or they will vanish. BlackBerry attempted to conform to the market with the arrival of BlackBerry DETK50, an Android-based telephone, which was planned and created by Alcatel. Be that as it may, the industry and clients saw it as only an enhanced form of Alcatel Idol 4 which has many BlackBerry components. It essentially wasn't sufficient. What's more, on the off chance that we look only a couple of years back, we'll see that the main Android telephones were really duplicates of BlackBerry brand.

In the event that we proceed with our investigation, we will locate some different explanations behind BlackBerry disappointment, which likewise had a huge impact in the completion of a period. These reasons are:

– OUTDATED RELEASES – the organization discharged new BlackBerry PlayBook tablet in 2011, with the attention on Adobe Flash Player, as another way and a future for telephone content. The tablet was truly expensive and did not have an email customer inherent. We as a whole recognize what occurred with Flash and how this story finished.

– HARDWARE PROBLEMS – we're alluding to the disaster with BlackBerry Z10 and Q10 gadgets, both discharged in 2013. Albeit one had a touchscreen and one extraordinary qwerty board, they were no place close in the same class as the opponents or as reliable as BlackBerry telephones used to be.

– APPLICATION PROBLEMS – BlackBerry applications can't come close to the one Apple and Android have. At the point when BlackBerry 10 turned out, in 2013, it had great programming, yet the applications it upheld couldn't remain in accordance with contenders.

– BLACKBERRY 10 DELAY – BlackBerry 10 is an OS which dispatch got postponed again and again. Visit buy smartphone online for more details. As it was postponing, buyers were increasingly energetic about iOS and Android group. When it was at long last propelled in January 2013, it basically wasn't adequate to recover the lost clients.

WHAT EXACTLY HAPPENED IN SEPTEMBER 2016?

On September 28th, John Chen, CEO of BlackBerry said that the organization arrangements to end all inward equipment advancement and is resolved to outsource that capacity to its accomplices. Moreover, on the official BlackBerry blog, on October third, Chen stated: "BlackBerry is no longer pretty much the cell phone yet the shrewd in the telephone. This is not another bearing for BlackBerry, but rather a continuation of our procedure."

Chen moreover expressed that the organization as of late made BlackBerry Hub, Calendar and Password Keeper, which can be found on Google Play. By making this application, BLACKBERRY WANTED TO BEGIN ITS JOURNEY AS A SOFTWARE AND SECURITY FOCUSED COMPANY. BlackBerry Hub is an application which accumulates the majority of yours email and messages in one place, Calendar enables you to match up the majority of your schedules while having the capacity to dial the number at the same time and a great deal more. What's more, the last, Password Keeper watches out for your passwords, accumulate every one of them together and is truly simple to utilize.

By making these applications BlackBerry needed to keep its business and government advertise, and additionally disarming some new ones and position itself as a brand which you can trust with regards to security.

Such a move is unquestionably not a shock. The Canadian organization has been battling for a long time. Its cell phone piece of the pie in the second quarter of 2016 was only 0,1%, with the offers of a tad bit more than 400,000 items. Beat administration of the organization understood that they have vanished from the cell phone market and chosen to hand their business over another course.

WHAT CAN WE LEARN FROM BLACKBERRY?

BlackBerry wasn't only "a few" organization. BlackBerry influenced individuals' way of life, and it was the principal telephone that was promoted along these lines, as a telephone for a particular lifestyle. One of the fundamental elements of BlackBerry gadgets was productivity exhibited in BlackBerry's Messenger application, which was THE application for correspondence in the mid 2000s. We will likewise recall the telephone that was constantly associated on the web, match up with Microsoft Outlook, and the telephone that US President Obama utilized. BLACKBERRY GAVE THE WORLD A NEW WAY OF COMMUNICATING AND PAVE THE WAY FOR ALL THE SMARTPHONES WE'RE USING TODAY. Tragically, it didn't last.

The primary lesson that we can gain from BlackBerry is straightforward: adjust or pass on. NO COMPANY MADE IT WITHOUT ACKNOWLEDGING CHANGES ON THE MARKET. To remain on top, you should know about the new patterns and changed conditions in your play area. In the event that another person shows up you better watch out for them since it can be the following iPhone who will appear suddenly and change the whole business.