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Account-Based Marketing Stats That Prove Its B2B Value

Gone are the days where Account-Based Marketing (ABM) was solely considered a buzzword in the world of marketing. It’s increasingly popular and valuable among B2B companies who are looking to target highly valuable accounts with personalized marketing campaigns. Whereas traditional marketing is casting a wide net, ABM is about catering to interactions with a few specific key decision makers.

If you’re wondering how ABM is actually faring in the wild, these stats pretty much speak for themselves! Higher ROI and revenue growth, increased customer engagement and marketing-sales alignment all contribute to the success of ABM. In this article, it dives into critical account based marketing stats that highlight the ability that this strategy can have, and what ABM can have in store for the future.

#Account

#Marketing