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Kasper Stromman Designs Summer House of the Future for Artek Summer Exhibition

FOR IMMEDIATE RELEASE: 6/6/2018 Artek gazes into the future in summer exhibition – Kasper Stromman envisions summer house of year 2020

In this year’s summer exhibition Artek takes a bold leap into the future. Company also shows fearlessness by letting Kasper Stromman try his hands at being an architect.

Tradition dictates that living conditions at the Finnish summer house should be as close as possible to those of one’s parents childhood. However, as time goes on this level of comfort is bound to rise. And more importantly – lately more and more people have come to appreciate the comfort of a dish washing machine. But if we for moment gaze into the future, what will our holiday homes look like in the faraway year of 2020? Stromman’s Mokki 2020 concept gives an educated guess.

Rooted in a time honoured tradition of experimental houses Mokki 2020 follows an ancient tradition of experimental houses by completely abandoning traditional ways of building that has worked well over centuries, and instead creates something new based on theoretical knowledge, childish enthusiasm and unfounded confidence. This is why Mokki 2020 has abandoned eaves, and is built on no sort of foundation. Indeed it is almost like the ”architect” has decided that the moist, swampy ground will not cause any problems. In addition to this Mokki 2020 is also definitely too small, in a fashionable micro cabin sort of way. The only sensible solution of the building would in fact be the pent roof, but even this can in no way be considered jaw droppingly exceptional. But Mokki 2020 looks great, which is enough. Conserving the DNA of summer houses In an ideal world architecure is a practise that combines mathematics with passion. That is why Mokki 2020 incorporates many of the architectural traits that have become synonyms with the Finnish summer house experience. The interior relies heavily on too short beds, which we all know is a beloved feature of the finnish mokki experience. You see, some things are just to deeply rooted to be messed around with. An insane amount of electrical sockets Noone has probably missed the fact that different gadgets requiring charging have increased exponentially in recent years. Mokki 2020 takes this into consideration as well as foreseeing the future by installing a ludicrous amount of electrical oulets throughout the little holiday home. This may feel excessice now, but is sure to come in handy in the future when each family member needs to charge their electric toothbrush and personal drone at the same time. No more roaring fire place We have all basked in the friendly glow of a log fire at some point. But if you have been following the news at all, you should know that burning wood is now a source of lethal micro particles, and should be avoided at all cost. This is why the (pent) roof of Mokki 2020 is completely covered in solar panels. This is of course also a necessity, due to the insane amount of power sockets. But hey, that off-road Segway is not going to charge itself, will it? Cooking also gets a make over If you have ever been to a park, you know that grilling is definitely not out of fashion. But deep inside everyone understands this is in fact not an effective nor practical way of preparing your food. However, a futuristic alternative already exists today, and is in use in literally millions of kitchens around the world as we speak: microwaves. Mokki 2020 wants to reclaim this futuristic and practical method of cooking. Pling goes the future. Recreational clothing also gets an overhaul What do a damp sweater with holes in it, neon ski jacket from the 80s and three quarter lenght trousers for men have in common? They are all totally acceptable items of clothing at the Finnish summer house. There is no reason why this needs to be the case though. Because if Kasper Stromman gets his way, we all will be wearing practical boiler suits in the future, which will solve the problem of keeping warm while at the same time holding mosquitos at bay. This is a necessity as everyone knows there will always be that one person who insists on sitting outside, although it is freezing cold. But as stated earlier – some traditions are just too deeply rooted to be changed. Kasper Stromman was elected Finnish Graphic Designer of the Year in 2013. Thanks to this project he also now worringly considers himself some sort of architect. Kasper thinks the summer house experience is best enjoyed when it has been taken indoors into a central Helsinki furniture show room.

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Graphic Designer of the Year in Finland 2013 designs memory game

Kasper Stromman, Graphic Designer of the Year in Finland 2013, you have recently designed a memory game. That is correct. Annantalo is a children’s arts centre in downtown Helsinki which has created a memory game to commemorate their 30th birthday. It features pictures of the centre’s activities over the years, and I got the honours to design the actual box. Was there any philosophy behind the design? I thought it would be funny if the type would form a brain... because of the memory thing. How about the colour scheme? The yellow is the same hue as Post-it notes, because it also links to remembering. As a graphic designer i don’t like to settle for something that just ‘looks nice’, but rather try to go for some underlying meaning.

The brain theme seems to continue inside the box? Indeed it does. You sort of get a peak inside the person’s head when opening the box. The grey matter. Which in this case would be magenta though.

Fantastic. So where can we get hold of this game? The game will be available to buy at the Annantalo Arts Centre.

Thank you, graphic designer of the year 2013, and happy gaming. Not a problem, and you really should be thanking Annantalo. Happy 30th! Annatalo is located at Annankatu 30, Helsinki, Finland.

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Hi there! I created a Tumblr JUST because I wanted to ask the expert. I am an aspiring graphic designer and I just LOVE to do designs for everybody. I am not in it for the money but I would like to leave a bit of a legacy and make my family proud. So here's my question: What would be a great cost effective way to be noticed and how can I find contests for design in my area so I can really challenge myself?

Dear Junior Designer,

The best way to get noticed these days is to run your own design blog. As far as everyone is concerned it's actually the only way of making a name for yourself in 2013.

What comes to design contests there is also really only one worth taking part in: the Stromman Signature Cake contest. Your family couldn't be prouder if you win.

Love,Kasper Stromman

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Postcards from Finland #37

RAUMA - SUOMI - FINLAND Tori Torget The Market Square Der Marktplatz

Lahjatukku Oy • Helsinki 

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Top 3 Stromman Cake entries so far

Cake lovers!

Last week we here at the Kasper Stromman Design Blog announced the Stromman Cake Competition. Here are our favourite entries so far:

Martha Stewart Rainbow Cake “Not only because it contains a sufficient number of colourings and preservatives, but because this is the only cake that matches the Kasper Stromman Space T-shirt. And since I totally stole the idea you can send to prize to Kaitlin Flannery.” Maari Fabritius

Stromman Cake “Black is the one and only choice for a graphic designer. Liquorice, salty liquorice and booze are truly Finnish flavours. The icing on the cake is the perfectly geometric dome shape. In other words, I present you with a liquorice cake covered in salty liquorice marzipan icing and moistened with Salmiakki Koskenkorva!” Tommi Merelin 

Le Bebe Burger Sans Comic Best, Pami Hekanaho

These are, of course, all fantastic entries. And the greatest part of it is there's still time to send in suggestions since we've pushed back the deadline to 4th of June – aka Stromman Day.

Please send Stromman Cake suggestions to competition@kasperstromman.com.

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Nuuskatyyny/Snus pillow by Denz & Son.

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Graphic design now. (In Finnish).

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Traditional Finnish musical instruments made out of skateboards. For more info – or to buy these – please visit Mäsä Universe. 

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What's the smell of Finland?

4. Raspberry Not much information about this scent is given on the Angry Birds by Lumene website, but since the Bad Piggy featured on the label is clearly voicing the word “pbbbt” it's safe to assume the scent is similar to that of “blowing a raspberry”. Also available in blueberry hand cream. Angry Birds by Lumene

3. Unisex Perfume person Max Perttula recently brought out a fragrance with top notes of galbanum, middle notes of hedione and base notes of tonka bean. That actually pretty much sounds like the accurate smell of Finland as far as we here at the Kasper Stromman Design Blog are concerned. www.eaudefinlande.com

2. The true sensual power of a wearer's own persona The Tom of Finland Eau de Parfum claims to be an ode to masculine beauty with its “clean leather scent”. But since it also carries notes of galbanum and tonka bean it has us thinking they are on to something since these ingredients are also featured in the Eau de Finlande. The box also features printed homoerotic imaginery on the inside, but those are completely odourless. Tom of Finland Eau de Perfum

1. The smell of mystery We circled this car for a good ten minutes, but still couldn't get a whiff of what the Finland air freshener smells like. But we guess it's safe to assume it has got notes of galbanum and tonka bean? We do however know that it is also available in the smell of the European Union. Wunderbaum 

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Stromman Cake competition: some pointers

Cake lovers!

A few days ago we here at the Kasper Stromman Design Blog asked you, blog readers, to help us design the Stromman signature cake. We are happy to report that we have already got some pretty interesting designs coming in. We highly appreciate every single one of these suggestions.

However, to pave the way for even more entries we thought it would be good to give you, cake designers, some guidelines of what kind of ingredients would probably make for a great Stromman cake. So here goes.

LIKE • Marzipan • Toblerone • Cherries • Muffins • Bananas  

DISLIKE • Whipped cream • Cinnamon rolls • Croissants

Please send entries to competition@kasperstromman.com – or if you are actually going to bake the cake have it delivered to:

The Kasper Stromman Design Blog International Headquarters Castreninkatu 8 00530 Helsinki

Also, let's face it, if you are actually going to go through the trouble of baking a cake you will most certainly win.

So, cake lovers, let the designing begin! And don't forget there's a vintage iPod at stake here.

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Finnish education system. It may seem harsh, but according to independent research it's the best in the world.

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New arrival at the Kasper Stromman Design Outlet

Architecture/design lovers!

We here at the Kasper Stromman Design Blog are very proud to introduce the newest arrival at the Kasper Stromman Design Outlet: The I Want to Believe T-shirt.

This is a must-have item for anyone into 1960s design and/or fibreglass architecture. By wearing this garment we can now together recreate some kind of weird utopia where people were supposed to live in plastic houses.

Because the main thing is to never stop believing – and get the I Want to Belive T-shirt here!

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Hero Dad, 2013 Promotional video encouraging dads to take time off to be with their kid in order to meet “hot MILFs”, because at the end of the day that's what parenthood is all about.

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Competition: design the Stromman signature cake, win a vintage iPod

Design/cake lovers!

Runeberg's day is once again over, and the shops are now filled with half-price Runeberg's tortes, which of course are delicious.

But all this has got us thinking here at the Kasper Stromman Design Blog – why on earth don't we have a signature cake?

And that's why are now launching a competition where you now have the chance to create the Stromman cake.

The rules are simple: Send us your suggestion for a Stromman cake, and you're eligible to win a vintage iPod* (worth € 1,750). Sketches are fine, but if you have it in you to actually bake this cake your chances to win will increase exponentially.

The signature cake will then from now on always be consumed on 4th of June, also known as Stromman Day – and you'll be celebrated as the creator of this delicacy.

All entries to be sent to competition@kasperstromman.com.

Good luck cake lovers, and qu'ils mangent de la brioche!

*Battery possibly dead.

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Runeberg gone wild

Today is Johan Ludvig Runeberg's birthday – the national poet of Finland – and a day which is traditionally celebrated by having a Runeberg's torte. 

As far as traditions go this is great, since these moist and almondy treats are available from the beginning of January. That means if you can claim to be into poetry you have a legitimate reason to have one every single day for a month straight.

But this year the pastry industry thought differently. If this delicacy is so popular, why not make it available in snack size? It will be much like having a shot of Jägermeister when you enter the bar, but of course less healthy.

Then again, a Runeberg's shot is of course tiny, so might as well buy a six-pack of them. It's a great, sugary alternative to lunch on Runeberg's day.

Still room for dessert? Then why not have this year's great innovation, Runeberg's cake? Or if you're lunching with that special someone, get two.

Developing type 2 diabetes has never been easier than this year.

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Sketch for exciting crossover design concept: Bart Moomintroll.

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Proposal for Marimekko fabric

According to the tabloids today late president Kekkonen and Marimekko founder Armi Ratia were allegedly romantically involved with each other at some point in the 1970s. 

Whether this is true or not doesn't interest us here at the Kasper Stromman Design Blog. But we do see some design potential in this supposed liaison.

That's why we designed this proposal for a new Marimekko fabric, featuring these much loved Finnish icons:

  Marimekko. Please e-mail contact@kasperstromman.com if you're interested.