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What are the pharma market research trends for 2023?

Key Trends & Problems In Pharma Research :

Before diving in to develop a better market research strategy, it is important to understand the current market trends. Recent Pharma research trends in the market for 2023 include:

More market research firms partner with innovative technologies for research

Anticipate industry changes resulting from collaborations between different companies to help everyone do their jobs better.

Innovative and automated techniques entrepreneurs use to speed up the market research process.

Some difficulties with life sciences market research, including:

Bring innovation from small companies into mainstream culture instead of just looking to big companies for insights

Sampling correctly as it seems to get worse

Bringing business experts and market researchers together with life science professionals