khyatighaghda-blog

[khyatighaghda-blog]

We’re all trying to make our websites friendly to search engines to rank higher. It’s a no-brainer to get into the search game since it’s still the number one activity done online. So since we’re trying to rank higher, we have to play by the search engine’s rules.

And the rule is More quality backlinks, rank higher.

It’s simple, really – the more links you have coming to your site just means that more people are referring you to something you’re good at. That ‘something you’re good at’ is what they put in as the anchor text – but that’s a whole new different topic altogether.

Links aren’t easy to get – just as people’s referrals aren’t easy to get. Unless, maybe, you pay them – which I personally don’t recommend. That’s why Google used the link factor – because people will only link to you if they find value in what you have to offer them.

Your number of links is the only way Google can see how valuable your site is to other people. And the truth of the matter is, even if you have lots and lots of valuable content if people don’t link to you, the search engines won’t acknowledge your site as valuable. Why?

Because search engines are machines. They’re blind about how valuable your site is. They can only see through links.

Website - http://www.hogoworld.com/

[khyatighaghda-blog]

Before I give you some great tips, it’s important to realize that LinkedIn does help B2B companies generate leads. LinkedIn has great potential if you properly nurture leads from initial post to final sale. And here are 4 LinkedIn strategies to help you do just that.

1. Don’t let your page become an extension of your website, turn it into a lead generating page.

2. Don’t let marketing automation take over.

3. Join groups and create your own.

4. Don’t forget to foster relationships.

The amount of knowledge and opportunity incorporated into the platform is almost overwhelming, but those who don’t know how to navigate the network can’t take advantage of the opportunities - and tremendous leads – available.

Website - http://www.hogoworld.com/

[khyatighaghda-blog]

There are multiple definitions, so what is branding? Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company.

Today brand is a bit more complex, but even more important in today’s world of marketing.It’s the perception that a consumer has when they hear or think of your company name, service or product. That being said the word “brand” or “branding” is a moving target and evolves with the behavior of consumers, I think of it as the mental picture of who you as a company represents to consumers, it’s influenced by the elements, words, and creativity that surround it.

A Basic Checklist to Evaluate Your Brand :

- Does your brand relate to your target audience? Will they instantly "get it" without too much thought?

- Does your brand share the uniqueness of what you offer and why it's important?

- Does it reflect the brand promise that you are making to whom you are targeting as well as to your internal audience?

- Does your brand reflect the values that you want to represent as a customer?

Website: http://www.hogoworld.com/

[khyatighaghda-blog]

1. Start using chatbots.

You may have already heard, but chatbots are in. This comes as no surprise as they are the one digital tool that can communicate and resolve problems for your customers. In addition to the above, chatbots integrate with the platforms that consumers now feel most comfortable interacting through social media.

2. Create an effective content marketing strategy.

Many brands are not linking quality content with the right posting schedule and the correct frequency of posts. High-quality SEO content coupled with all the above will help you bring in the right customers at the right time. Be sure to create a relevant hashtag strategy along with your optimized and thorough content.

3. Use brand advocates.

Your best promotional tool is the people who love your brand. Instead of focusing all your efforts on finding new customers, why not leverage your current ones? In addition to your current customers, you could use your own employees.

4. Create profiles on the relevant channels.

Today, people create profiles on every social media channel available with the aim of reaching as many people as possible. Unfortunately, with that mindset, you will not reach your chosen target audience. For example, you won't necessarily need a LinkedIn profile if you are launching a gothic clothing brand; the same as you won't need to be on Pinterest to promote your surveillance services.

5. Tell a story by going live.

Yes, your content will tell the story of your brand as a whole, but why not share with your audience what's happening with your company in real time? Start using live features.

Website - http://www.hogoworld.com/

[khyatighaghda-blog]

Digital marketing is one of those areas you could benefit from by outsourcing to the professionals! Here’s why:

1. Brand

It’s important to keep on point and consistent throughout every platform you promote yourself on – this will reflect well on the Customer & Branding. Digital marketing agencies have the expertise to ensure this happens!

2. Awareness

Social media is one of the first things that people will check when researching your brand. Often, because of this, the first point of contact you’ll get with a customer is through a lead built from social awareness.

3. Results

Being results driven is what keeps customers returning. Get a professional on board with experience in what does and doesn’t work, which should lead to better results.

4. Money

Time is money and outsourcing can save you both! Look past the initial outlay and into your future earnings and you’ll realize that SEO, SMM and PPC advertising can actually work out to be very cost effective.

5. Evolution

Digital marketing is an ever-changing process and it’s almost impossible to keep on top of.  Digital Marketeers keep on top of this ever-changing process!

For more information, Drop a mail on ravi@hogoworld.com

Website - http://www.hogoworld.com/

[khyatighaghda-blog]

SEO stands for “search engine optimization.” It is the process of getting traffic from the free, organic, editorial or natural search results on search engines. 

All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

SEO Advantages: 

- The steady increase in website traffic.

- Being on the top listing in Google, your website becomes “THE BRAND"

- Low cost of acquisition and better ROI.

- Compared to PPC and other paid advertisements results are low cost.

- SEO made you stand out among 1 billion websites on the web.

- On an average, 67.60% of clicks go to the first 5 results on Google.

- Beat your competition and take the business to the next level with permanent results.

- Continuous Flow of Free and Targeted Traffic.

- SEO spur your business growth and give you higher ROI than normal ads.

- Gives a higher brand integrity.

- Creates new avenues for smaller businesses.

- SEO is valuable for social media.

For more information, drop a mail on ravi@hogoworld.com

Website - http://www.hogoworld.com/

[khyatighaghda-blog]

Today’s consumer is more connected than ever, with more access to and deeper engagement with brands. Thanks to the proliferation of digital devices and platforms, information can now be quickly delivered to consumers through a variety of connected devices.

The effects these changes have had on a brand’s ability to reach consumers cannot be overstated. Search engines have made product information ubiquitous, social media encourages consumers to share, compare and rate their experiences, and mobile devices have added a “wherever, whenever” dimension to the sales process.

This shift has divided businesses into two distinct categories: those businesses that adapt and take advantage of these new opportunities; and those that ignore the trends and continue pursuing outdated methods.

To be successful in this new marketing environment, you must adapt and engage your customers where they want, when they want and how they want. For today’s consumers, this means the digital world.

For more guidance, drop me a mail on khyati@hogoworld.com website - http://www.hogoworld.com

[khyatighaghda-blog]

Share it with all web developers you know.

[khyatighaghda-blog]

Outsourcing BPO services have become a significant part of almost all businesses these days. The BPO industry has been responsible for providing cost-effective services to a lot of businesses. The wide range of business domains in which the BPO industry serves include:

- IT/ITES: Software development, IT staffing, Helpdesk services, Infrastructure Management Services, etc.

- Financial Services: Bookkeeping, Payroll Processing, Financial Analysis Services, etc.

- Healthcare Services: Teleradiology Services, Medical Transcription Services, Healthcare Claims Adjudication, etc.

- Call Center Services: Inbound and outbound call centers, telemarketing, email support, technical support services, etc.

- E-commerce Websites: Online ordering, Refund ProcessingTravel Industry: Bookings, Cancellations, etc.

- Retail Services: Ordering, Status checking, etc.

- Educational Institutions: Course information, Fees Processing, etc

- Manufacturing: Component information, Ordering, Help services, etc.

- Telecom sector: Service information, Complaint processing, etc,

Connect with an Expert - https://www.linkedin.com/in/ravikmishra/

Website - http://www.hogoworld.com/

[khyatighaghda-blog]

Our company Hogo is into multiple activities. We can help you hire an employee in India who would work from our office and you would pay them the Indian salary. Ask me for a free salary quote for any kind of requirement you may have. Software development App Development Web development IT Support Call Center services

Website - http://www.hogoworld.com/

Or Get connected with an Expert -  https://www.linkedin.com/in/ravikmishra/

[khyatighaghda-blog]

Outsourcing has become a major trend in human resources over the past decade. It's the practice of sending certain job functions outside a company instead of handling them in-house. More and more companies, large and small, are turning to outsourcing as a way to grow while restraining payroll and overhead costs. How can you make it work for your business?

- First, make sure the company you're hiring can really do the job. That means getting (and checking) references.

- Ask former or current clients about their satisfaction with the client. Find out what industries and what type of workload the firm or individual is accustomed to handling.

- Can you expect your deadlines to be met, or will your small business's projects be pushed aside if a bigger client has an emergency?

One outsourcing option is to hire independent contractors. Instead of hiring an in-house bookkeeper, for example, you might outsource the job to an independent accountant who comes in once a month or does all the work off-site. Independent contractors can be more flexible and lower in cost than outsourcing firms. As with outsourcing firms, however, before hiring an independent contractor, make sure the individual you use can do the job.

Connect with Expert - https://www.linkedin.com/in/ravikmishra/

Website - http://www.hogoworld.com/

[khyatighaghda-blog]

Five Benefits of Human Resource Outsourcing – Great Advantages

There are many reasons that you might decide human resource outsourcing is worth your time. Whether you're noticing that your HR employees are having to work ten hour days to stay ahead or if you're experiencing a drop in productivity that you think human resource outsourcing could help, there's no question that human resource outsourcing can provide real benefits to your company. Hogo Works Solutions offers human resource outsourcing for any business of any size and can give your company real advantages that actually impact your bottom line. Here are five great benefits that come from human resource outsourcing.

1. Saving Money – Human resource outsourcing can save your company big bucks by letting you avoid hiring multiple people to fill various tasks. In most cases, using human resource outsourcing to handle different aspects of your business will be much cheaper than adding new employees to the HR department would be. The larger your company grows the more cash human resource outsourcing can actually save you.

2. Business As Usual – One of the key reasons that human resource outsourcing is used is to keep an HR department running smoothly. If your business suddenly faces an influx of information that needs to be processed, for example, you can use human resource outsourcing to deal with these sudden needs and allow your HR workers to keep focusing on the efforts that have made your company what it is today. This ability to keep your company working as it always has is one key benefit of human resource outsourcing that you can't afford to overlook and is a benefit of human resource outsourcing that can't be overstated.

3. Avoiding Turnover Troubles – Human resource outsourcing can reduce the risks you run involving turnover. Some functions of the HR department simply can't stop because of a recent turnover. Imagine the effects on your business if payroll suddenly halted for a week, or benefits administration. Human resource outsourcing is a great way to ensure that even if you lose an employee your company's core functions don't suffer. Instead of scrambling to replace an employee and trying to manage without them, human resource outsourcing allows you to fill the position properly without worrying about other issues.

4. Overhead – Human resource outsourcing can help you avoid high overhead costs as well. Adding more equipment, renovations, and more can send your overhead rocketing upwards. Human resource outsourcing lets you avoid these sudden costs by sending tasks that require added expenses to the human resource outsourcing firm for less.

5.New Skills – If you're adding new functions to your company, human resource outsourcing can help as well. By placing trained pros in your workplace, human resource outsourcing companies can help you adjust to new functions by training your current employees while handling basic

tasks until they come up to speed. In this way, human resource outsourcing can help your entire business evolve.

These are only five of the many benefits that human resource outsourcing can provide to your company. Whether you're looking to save money, avoid extra expenses, add new functions to your business, or something else entirely,  Hogo Works Solutions can provide you with the human resource outsourcing solutions that you need.

Connect with Expert - https://www.linkedin.com/in/ravikmishra/

Website - http://www.hogoworld.com/

[khyatighaghda-blog]

Founded by two former Yahoo! employees, Brian Acton and Jan Koum, Whatsapp is today’s take on SMS: encrypted communication, group messages, file sharing and, recently, even calls. This startup who launched in 2009, and eventually got acquired by Facebook in 2013 for $19.3+ billion, has never denied taking advantage of outsourced developers.

Actually, based on publicly available information, we know the core development was outsourced in Russia, starting with a contractor iPhone developer named Igor Solomennikov, who joined the company eventually as CIO.

So Why don't you use the same formula for your Business Expansion?

Connect with Expert - https://www.linkedin.com/in/ravikmishra/

Website - http://www.hogoworld.com/

[khyatighaghda-blog]

10 reasons for outsourcing web development (instead of hiring in-house team)

Should I outsource my web development or should I rather do it in-house? It's an old and global problem, affecting lots of startups and bigger businesses all over the world. Both options have their advantages, but we'll show you 10 reasons why it's better for your business to work with software house remotely.

Everybody knows what outsourcing is. So, without mincing words, let's consider whether it's better to decide not to handle certain task in-house and instead delegate them to outside companies or it's more beneficial for you to hire in-house devs.

You are a startup founder or CEO of big enterprise, It doesn't matter. Here are 10 reasons you can win by outsourcing your app or web development.

#1 Cost savings

Your business can already save up to 20% of total development costs when working with a digital team remotely instead of hiring developers in-house. Whether it's nearshoring or offshoring, every type of outsourcing is financially attractive. It's because of different labor costs in the various countries. Polish development firms such as HOGO WORKS SOLUTIONS can offer some of the most affordable prices because of one of the lowest labor costs in the INDIA. When you decide to hire in-house devs, you have to remember about the acquisition as well as retaining costs. In the end, they always can quit, and you'll have to start all process again. When you hire software house, it's our problem; we just have to provide resources and deliver your cutting-edge, awesome-looking digital product.

#2 Focus on your business

As I mentioned before, it's our business to bring your web project to life. We will do everything (almost ;)) to meet your needs. Thanks to that, you can rest assured and take care of what you do the best - running your startup and focusing on your core business processes.

#3 Experts in their fields

The power of a talented and experienced development team is unmatched. By outsourcing your app development, you haven't to worry about yours and your fresh-employed developer's knowledge. A software house you'll hire has probably been doing it for years. At HOGO WORKS SOLUTIONS, we know what's sexy in the tech world right now and use digital solutions that will kickstart your business.

#4 Devs' personal development

When it comes down to in-house developers' knowledge, if you hire your development team, you have to take care of their personal growth. Thus, I return to the subject of the previous point - costs. Developers in software houses have to be up-to-date. To do not strike out, we continually invest in courses, conferences, workshops, books, etc. for our devs and Project Managers. The team has to learn perpetually about new technologies and we bear the brunt of it.

#5 Days off

Holly shit! One of your dev is sick and your lifeline, Marry, who could pinch-hit him, is on her maternity leave! You just think that your startup is going to collapse. Sounds like a nightmare, doesn't it? Another advantage of outsourcing your development process is the fact that, as I mentioned it a few times already (and I probably will again), this is software house who takes care of continuity of work. End of story!

#6 Multidisciplinary choice of the right technology

It's a significant benefit of full-stack outsourcing companies. You can freely take advantage of whole dev team's knowledge while working on the best solutions or solving problems, because of which development process has stalled. What is more, there are QAs, PMs, UX, and Marketers, who will come to rescue. Of course, if you have time and money, you can build your own huge team. But for what? We're here ready to get cracking and waiting for your brilliant idea ;) Outsourcing enable startups and other companies to tap into and leverage a global knowledge base.

#7 Dealing with B2B contracts

Dealing with the contracts or agreements of outside software house is much easier than dealing with the hiring and other HR issues involved with employees. If you're not happy with our work (pfff, what nonsense!), you can easily break our agreement without involving labor law.

#8 Not only developers

I know, techies are extremely important (and snazzy!). But many other people help you boost your web project. I mean, don't forget about QAs, who will detect all bugs with their watchful eyes, PMs, whose job is to keep in check all this band of programmers as well as UX designers, who will take care of enhancing user satisfaction by improving the usability, accessibility, and pleasure. And of course, hiring all these people requires money and time. So, the next advantage of outsourcing software development is the fact that you (usually, at least in the case of best software houses) have all people you need in one place.

#9 Responsibility

And coming back to 'your business our problem'. Software houses and outsourcing companies face higher liability than in-house staff, which makes us less of a risk for your business. We have more to lose if we don't follow through on our agreements. We're responsible for our mistakes. So when you're outsourcing your digital product, you can be sure that if anything goes wrong (pfff, with Hogo Works Solutions? Shut the front door!) software house will fix it on the house. In the case of hiring in-house dev team... then it's your problem and your money.

#10 Time rules the (tech) world

Think of the weekly hours it will take to manage in-house staff, taking away from the time you can spend on your business and networking. You don't have to deal with typical headaches involved with recruiting (that usually takes a looooot of time), retaining and overseeing your team because that's what outsourcing companies handle every day. You don't have to waste your precious time on accustoming some new blood on your board. And startup founders, you know it best - the faster you'll show up on the market with a final cutting-edge digital product the better. Time is money; everybody knows that :)

As explained in this post, bringing in a business outsourcing development team can have essential benefits for your company. The fruits of work remotely with the software house are visible among some of the leading startups and enterprises worldwide. Any kind of outsourcing has become a core component of day to day business strategies.

Hogo Works Solutions offers outsourced bespoke digital solutions for your web project and your business needs. To find out how we can kickstart your business, send an email at khyati@hogoworld.com.

We'll be in touch!

www.hogoworld.com

[khyatighaghda-blog]

Not even one company is aiming to let their business fail. As a matter of fact, every entrepreneur wants to succeed and grow their business. But with a stiff competition in the market, taking advantage of hiring an outsourcing provider is an ideal solution.

So, how can an outsourcing firm help you grow and expand your business successfully? Here are some of the effective services that an outsourcing provider can offer for you.

Frontline Support

Frontline support refers to a wide variety of tasks such as answering emails, chats, feedbacks, and calls. Basically, this is customer support which is the most popular outsourcing services in the Philippines. If you want to expand your business, hiring an online customer support representative can provide efficient and quick solutions to your clients.

Backline Support

Backline support is also called the telemarketers. They are those who make the calls, promote your products or services, generate leads, and make appointments. An IT outsourcing company can absolutely help you in terms of backline support as this is one of their major expertise.

Back-Office Support

Sure, you also have your in-house team to work on your core business tasks. But, some tasks need to be outsourced to ensure that quality services are still rendered during the expansion. Keep in mind that hiring another in-house team for business expansion is quite expensive. Whereas, outsourcing is a lot cheaper since you only have to pay their services.

Virtual Assistant

A virtual assistant has a broad field of expertise. This includes data entry, online research, SEO/Internet Marketing, social media campaign, local directory submissions, and much more. If you want to boost your business, make sure you also hire a good virtual assistant as they are effective in expanding your business.

As a whole, outsourcing can save your time, effort, and a bunch of money as well. You just have to know what type of outsourced services you need for your business expansion. So, Connect with Expert - https://www.linkedin.com/in/ravikmishra/

& get all the help you need

Website - http://www.hogoworld.com/

[khyatighaghda-blog]

1 - Cost Savings

Outsourcing makes sense for cutting costs while reducing the workload on the employee. Outsourced labor may cost 90% less than the same labor performed in-house in Western Europe or North America, particularly for low-level tasks. You won’t need to make any upfront investment, which makes development projects much more attractive.

2 - Time Savings

Software development takes less time when people are working on your applications around the clock so you can get your product to market more quickly than your competitors can.

3 - Lack of in-house experience

When the internal resources of the company are not enough to globalize the company’s business, Outsourcing software development will bring new dimensions to manage a business worldwide. Business applications will be more sound and systematic for an overall performance.

4 - Flexibility

When you outsource, you don’t have to spend time recruiting, hiring, training, and housing employees for short-term projects.

5- Talented IT Professionals

You’ll have immediate access to some of the best and brightest information-technology professionals by going overseas and bypassing the gaps in hiring pools in more developed countries.

6- Focused Strategy

Outsourcing software development would streamline business processes. It will provide a focused strategy to have a competitive advantage in the technological race.

7 - Improved Compliance

Outsourcing software development would create an automated compliance system that will reduce human follow-ups in business processes.

8 - Enhanced Accuracy

Offshore development will improve work accuracy in terms of given deadlines on a project. The defined software will deliver accurate results in less turn around time.

9 - Technological Advances

Technology is evolving in different countries of the world. Companies thriving to gain competitive advantage are better off outsourcing software development. For technological prowess.

10 - Risk Mitigation

You can mitigate risks by choosing an outsourcing firm that has a high-quality project management system and a tried-and-true process for developing applications.

Connect with Expert - https://www.linkedin.com/in/ravikmishra/

Website - http://www.hogoworld.com/

[khyatighaghda-blog]

Why Do Companies Outsource?

- Higher profit margins

- More time to concentrate on doing your real job

- Shared expertise

- Quicker service

- A shift in priorities

- A bigger infrastructure behind you

- Save something for a rainy day

- Greater flexibility

- Reduced risks

- Better customer satisfaction

For more information, visit our website - http://www.hogoworld.com/

Connect with an Expert - https://www.linkedin.com/in/ravikmishra/