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Subscribe to our business intelligence newsletter and get to know about the industry happenings from the comfort of your living room. This week’s newsletter includes:

The Beginning Of Disruptive Marketing

Disruptive marketing begins where conventional selling strategies end. It is about trying to get consumers to generate content about your brand. Unlike conventional selling, you don’t speak, but practice active listening. The practice of disruptive marketing also makes use of the fact that people appreciate when you deliver solutions, rather than preach. Read about the approach here…

Lessons from The US Presidential Elections

America is clearly divided today – between Trump supporters and those that hate him. The results of the election were shocking to everyone, including some of his ardent supporters. So, how did Hillary’s campaign team get their facts wrong? Why did they predict an almost 99% of victory whereas the reality is far more different. Most media houses clearly misunderstood the frustration of the average American voter. They were angry and wanted someone to represent their side of the story. Calling them idiots or by other names, only angered Trump supporters. The President-elect has clearly given us a few tips to manage marketing campaigns. Some of them include…

Every day, we bring to you the latest news and story updates related to your industry and business. We’ll update you about views and news –stories related to your company every day. Sign up for a 30 day free trial now.

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So what’s the solution? Subscribe to our business Intelligence newsletter and you’ll find all the latest updates delivered directly to your inbox. This week’s social media changes includes:

Facebook Now Allows Ads On Facebook Messenger

Not long ago, Facebook had tested the Messenger app to allow marketers allow add-ons and manage Messenger conversations better. The actual version isn’t very different from the beta version. Advertisers are naturally very happy by this announcement – they now get to charge advertisers for the sponsored messages, and brands will have to pay for ad impressions. Read the newsletter to know more…

Adobe Allows Marketers To Tag And Track Social Campaigns

Adobe has now allowed marketers to help them track their campaigns across platforms. Thus, advertisers get to know what’s doing well and strategies that don’t. For example, if you wanted to know if a 10 second video is worth posting, they can use tags to know how every length has worked in the past, and instances when their performance worked. Read the newsletter to know more.

Sign up with us for a 30 day free media monitoring services and get the latest update delivered directly to your inbox, web portal, and mobile app. We’ll customize it according to your preferences, including adding logos.

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But we know that with every change in media relations there is something happening behind the scene. Subscribe to our Marcom business intelligence newsletter and get these latest happenings tailored to your specific interests. This week’s newsletter talks about:

AI: Are We Unwittingly Creating Frankenstein’s Monsters?

The title may seem like a typical headline on the Daily Mail, or a new story on Fox. But, for once, there may be truth to this. For years, hundreds of Hollywood movies have toyed with the idea of robots taking over human civilization. If an essay submitted to the MIT by Oren Etzioni were proved to be true, those fears could become a reality. Stephen Hawking has predicted this – but he does not foresee danger for another hundred years. If Oren’s theory is correct, the threat could be earlier than envisaged. Read the newsletter to know more.

Do We Really Need Salespeople Anymore?

Consumers hate salesy conversations – they know you care nothing about helping them. In fact, making a sales pitch is the best way to kill a sale. One survey has found it takes an average of 18 calls to connect with a customer. Even then, callback rates are below 1%. Businesses are now pushing sales through the power of influencers. We’re now in the age of social selling. Using this technique, sales people share educational content about their product or service and thereby building relationships and a customer base. Read the newsletter to know more.

Every week we bring to you, the latest news stories and the best expert insights handpicked by our analysts. Sign up to our 30 day free trial and get these updates delivered directly to your inbox, web portal, or mobile app.

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Subscribe to our business intelligence newsletter and get relevant news that really matters. Our Marcom intelligence newsletter covers all the outlets and cut short the suitable one that you can use to help stand out and to be noticed. This week’s newsletter includes:

Is This The Beginning Of The End For America’s Superstar Status?

The world’s landscape will look very different in another 15 years from now. The American hegemony that pretty much dominated the 19th and 20th century are set to be challenged. Russia, Germany, China, India, and Japan are set to influence the future. And along with them, will rise the concept of nation states. So what happened to Fukayama’s famous prediction of the end of history? Weren’t we supposed to be living in a borderless world? What happened to the liberalist’s dream? Read the newsletter to know more…

Lessons From The Election Campaign

Whoa! What an election this has been! Irrespective of the fact about who won or lost, there are PR lessons that brands ought to learn. For one, Donald’s failure to do oppositional research could have cost him this election. He was completely unprepared for the tapes capturing Donald making some unsavory remarks. Another important lesson we learned is that the media completely got the mood of the country wrong! They underestimated the white votes, while overestimating black and Hispanic votes. More on election lessons in this newsletter…

Sign up for a 30 day free trial if you’d like a customized media monitoring report send via email, mobile app, or web, every morning. We’ll deliver them even before the day begins and ensure that it includes relevant news sorted according to your preferences.

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What Media Intelligence Can Do for Your Business

“Business intelligence is not just about turning data into information, rather organizations need that data to impact how their business operates and responds to the changing marketplace,” Gerald Cohen

The above quote is enough to explain you the necessity of media intelligence for your business. But we don’t want you to exit the page with a lesser knowledge of media intelligence. So, we came out with a deep insight about it.

It’s not a surprise that technology has vividly changed the way we communicate. It is a big data world that is constantly evolving and growing. This changing digital landscape has led businesses to acclimatize in order to be or remain on the success list and to stay ahead of its competitions. That said, while businesses continue to dedicate time to mining internal info, there are an unnoticed wealth of business insights that can be mined by extracting large amount of data openly available on the internet. This is where media intelligence services come. Thinking how media intelligence can do this for you? Continue reading…

Monitor Conversations

Gathering media intelligence involves listening to what your competitors and customers are saying, as these can be leveraged to check how your firm compares to others. Think beyond social media, and consider blogs, popular forums and location-based network sites including Yelp and Foursquare.

Immediate Access to Key Metrics Reports

Whether you are on the go or in the office, you can get easy and quick access to metrics reports for your firm. This lets you to be more productive on the road and also saves your precious time as well as efforts of searching through an endless amount of articles and outlets.

Trend Analysis

If you are a marketer, you must be knowing that keeping an eye on the developing trends in the industry is the key to developing products/services that people will be interested in, and marketing the new launches to drive sales. Media intelligence solutions enable users to stay up-to-date on the current happenings, while allowing them to trip back to the past for a better understanding of changing perception’s and why & how trends come and go.

Identify Influencers

The beauty of business intelligence services is that it brings people into direct contact with whom they’re trying to impress, and provides an exclusive marketing chance for businesses to reach out to and interact with their most influential followers. Whether sports fanatics, mommy bloggers or tween fashionistas, the social-sphere is filled with influential people. But how do brands find these individuals? Media intelligence services can help business to determine who the influential and loudest voices are in the online discussions neighboring their industry in order to reach out straightaway to those social promoters.

Analyze Sentiment and Conversations

Part of business intelligence means that text can be scanned and interpreted by sentiment, emotion and levels of passion, whether positive or negative. You might ask yourself, are there any key topics being talked over? Are they praising or complaining the quality of your product or service? How people are responding to your sponsorships? Are they choosing your competitor’s service over yours? Along all these, you can monitor other valuable news related to your business effortlessly without even lifting a finger.

All the above explanation clearly shows you that media intelligence is extremely important for a brand to succeed in this highly competing business world. If you don’t pay attention to how your business is doing, you are really doing half of the job. So think and act wisely.

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Top Winning Ways to Be Update to Date with the Industry Trends

Gone are the days of flipping on the morning cable news as you eat breakfast, dress for your work and prepare for the day. Now people don’t even have a proper schedule to spend just 15 minutes for breakfast and plan a perfect day. All they do is check their smartphone and go through all the outlets to search for industry news that really matters. But is this a proper way to save time and get morning news fix? I don’t think so. If you are smart enough, then you will not spend all your valuable time in clicking each headline to find your noise.

Then what is the solution? Probably cable news is not! Here are few easy ways to keep up with current events. Let’s check:

Follow Your Preferred News Outlets on Social Media

An obvious way but one of the best methods to be up-to-date on your industry happenings. Yes, just search for your favorite news outlets, follow/like them and you are done. But take meticulous care while choosing the outlet, you must find an outlet that alerts its followers with the news that can impact their business. For instance, if you are having food and beverage business, then following The Economist will never fly. 

Subscribe to Media Monitoring Services

While doing this, be aware of the tools. Media monitoring tools dump unnecessary noises in your inbox eating all your quality time. I recommend to choosing FullIntel where expert human analysts are employed to collect, cut-short and curate quality as well as relevant noises for your business. The analysts even alert you about your industry issues before it becomes a big news. They dive deep into every outlet that covers your business, handpick news, social media posts, influencer opinions & competitive insights applicable to your business. Moreover, FullIntel offers customized solution based on your needs. 

Listen to Podcasts

Really?  I know this might sound awkward for business people who struggle to find time even for lunch but trust me this will work. Try to listen an hour long podcast or a 20 minute one, you’ll get sound knowledge of the topic at hand. Moreover, you can listen to audio interviews with industry leaders on the go. And for this, you don’t need preplanned schedule, get your earphones and start listening to the news while you are travelling to workplace or enjoying your hurry burry breakfast.

Have any other methods to add to the list? Let me know in the comments. I love to hear from you!

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One in four people on this planet use Facebook to communicate with their friends and family. But the founder, Mark Zuckerberg really want all those people to use this friendly social platform for office chatter, too. What? Yes, you guessed it right! After 20 months in a closed beta under the working concept Facebook at Work, Mark finally unveiled their enterprise-focused social networking service to market as Workplace.

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PR is always changing. So is media. But the real question is, how quickly do you adjust to this change? Are you familiar with the changes in your industry? If not, then we are for you. Our motto is to help people like you be aware of the changes at hand, and what you can do to stay up-to-date.