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Zus Healthcare - Healthcare Explainer Video

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How to Explain Your SaaS Product in 90 Seconds?

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Are Explainer videos expensive? Busting myths about their ROI

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Outpaced by SaaS Competitors? Catch Up Now

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Rebrandly - One of the Best URL Shorteners (Link Shortener) | Motion Graphics Video

Done with shortening your long URLs? Wait - what if you could brand them by connecting your domain?

That’s possible with Rebrandly - One of the best URL shorteners available that not only offers you link shortening but also a ton of other exciting features.

Apart from shortening your URLs, you can also optimize them by adding SEO-friendly keywords and track analytics through its link-tracking management.

But why is an animated video best for marketing custom-link shortener tools like Rebrandly and countless feature-loaded software/applications? And yeah, that too within 60 seconds?

Well, here are 3 reasons why:

1) Grabbing Attention - Right from the beginning, the video focuses on addressing the problem through a compelling hook and visuals.

2) Communicating the Message - Then, the tool is introduced alongside its key features explained through quick scene transitions offering a quick understanding.

3) Encouraging Action - Wrapping up, the background voiceover complemented with icons exaggerates the core benefit, thus persuading viewers to take action.

Sounds interesting right? Well, your software or product too can be sharply communicated and marketed right using animated videos.

Check out how we've simplified Rebrandly via appealing visuals and an engaging storyline.

Want to learn more about them?

Connect with our animated video production expert today and understand how we help brands simplify their complex products effectively.

Click the link below and explore the power of creative videos - https://motiongility.com/contact/

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 Whiteboard Animation Video

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Difference between Inbound Marketing vs Outbound Marketing

Here is the in-depth detail -

Growing sales is an important part of every business.

In today’s hyper-competitive era, companies are fighting hard to attain customer attention.

Do you want to attract your target audience without interrupting or annoying them?

If yes, then you must know about Inbound Marketing.

Well, Inbound Marketing is the process when customers reach out to your business, by themselves.

They do extensive research about your product or service and show interest in buying it.

To understand this better, let us compare the inbound marketing with the outbound marketing.

Inbound marketing is a new era of marketing. First, you have to be present on the internet with enough information for your audience. So as and when your audience searches about a particular problem, you come up with a possible solution for them. Content Marketing like using EBooks, Whitepapers, Blogs, Articles, Info graphics, etc. , SEO and most importantly - Video Marketing

all play a vital role in implementing inbound marketing.

On the Other hand, Outbound Marketing is an old marketing strategy that has been there for a long time. Remember the old era where you read newspapers, and you likely got to know about some new product from an ad?

Outbound Marketing is working the same way today as well but in the digital world. Outbound Marketing is a kind of interruption marketing, where you interrupt your audience by showcasing your product and service as a solution even when they are not researching it.

Flyers, Brochures, Advertisements, cold emailing and cold calling, etc.. are all part of Outbound Marketing.

It is not that which is better? All it depends on the product and service you are offering and the level of understanding of your audience. But definitely, Inbound marketing is the future.

So let's drown into these marketing tactics and apply the best for your brand.

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Explainer videos are short online marketing videos, that combine both audio and visual elements that you can use to provide a quick summary of what your product or service can do. These videos give a bird’s eye view of everything you need to achieve your target marketing goals for your brand, product, or idea.

With the right audience targeting and understanding of the distribution platform(s), these videos act like a miracle to engage and outreach the audience.

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What is A SaaS Video?

A SaaS explainer video is a short walkthrough video explaining to audiences how a certain Software as a service is used effectively.

SaaS videos are created mainly with the intention of teaching your target audience about how to use your product but above that, they are one of the best marketing tools when it comes to video content marketing.

A SaaS video can also be used to portray your cloud product as a part of the audience’s daily life and a great add-on when it comes to growth possibilities. This SaaS Video Compilation is a great way to improve audience acquisition and help your audience visualize the growth of your brand.