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3 goals
Learn their design techniques, skills and ideas. They design the future of fashion trends and the views of modern fashion. Learning clothing tailoring methods and techniques. Elements of the selection and use. Such as the combination of some natural elements and modern elements. Or the collision with the history and culture. The idea of their own ideas and brand designers to exchange and integration. Impinge on new ideas and ideas. On the future trend of in-depth understanding, so join own ideas and views with that. Finally, I would like to know the brand's historical trends and development ideas and some design views and how to step by step to the present.
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The ten:Design that Looks at Models from Nature & History
KENZO pattern is often taken from nature, he likes cats, birds, butterflies, fish and other beautiful small creatures, especially attracted to the flowers. Including the nature of the flower, the Chinese Tang suit and the Japanese kimono traditional tricks, etc., he used thousands of dyeing and combination of ways, including the ancestral hand printing batik and other methods to express flowers, so that his fabric is always showing fresh and happy face.
KENZO 2014 spring and summer show field set: water into the curtain of the waterfall, vibrating water fresh and rich marine style like a burst of summer cool breeze blowing, Carol Lim and Humberto Leon this time KENZO 2014 spring and summer still let us feel Stunning Let KENZO successful transition is more young. KENZO 2014 spring and summer in the profile of the obvious use of style, shirt, dress sweater neat, elements of a large number of marine style elements, from the water pattern to the fish-shaped pattern, wave, wave pattern, and even shoes are mostly sports shoes
GUCCI：Alessandro michele took over the design position for one year, not only for the brand to add Lee a lot of turnover, but also get a lot of praise, GUCCI like to enter another prosperity. Autumn and winter women to the French queen catherine de medici for the wonderful thinking, to maintain the style of Renaissance at the same time, embroidery patterns quietly changed from the Chinese Phoenix and designers believe that the bird head, into a mysterious three snakes, the real Eyes and so on. Into the Ren Ren Ren Ren period, the street style, 70 years and other elegance, are the heart of Michele, for the ladies include many elements and some floral patterns
Gucci is particularly good at the natural elements, such as animals, plants attached to the classic several bags above. Since the Alessandro Michele when the creative director of Gucci, Gucci seems to have experienced a new process, he put all the minds of the sky are added to the Gucci design. These natural elements appear in the bag, shoes, and then to the clothes, this pattern is very recognizable, people can recognize at a glance, which is continued hot new Gucci. We see bags, clothing, shoes, these flowers and plants, insects and birds of birds elements, as if exposure to nature, filled with a variety of wonderful feeling. Alessandro Michele, the creative director of Gucci, has created a series of works inspired by animal flowers for the love of nature and the faith of all things, The story of a single product have already deep into the hearts of everyone, and these beautiful natural things presented in bags, clothing, shoes, will their combination, as if constitute a picture, which is unique to Gucci's beautiful garden. From the beginning of the creation of the Gucci brand, whether it is to use flowers to express the floral Flora floral pattern, or with the oriental style of bamboo elements, are representative of the classic identity of the Gucci logo. The early Gucci because of London and Europe's aristocratic high society to create a natural theme of the exquisite design, but also into the hunting, riding, forests, animals, plants and other important elements, since the opening of the Gucci's natural journey.
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KENZO
In the early seventies, under the impact of anti-traditional cultural ideas and values, the high-quality boutiques for the ladies were sunset in the west. The mini skirt, bell-bottoms began to pop. At this time the KENZO with bright and lively colors, has a strong contrast, rich floral floral pattern, imaginative way of collocation, comfortable and free to wear feelings, not geographically limited international design ideas, and works filled with Relaxed, cheerful atmosphere all the world's eye-opener, but also to KENZO at an alarming rate of development and growth.
In August 1970, KENZO in his store near the alley in the organization of the first small fashion conference. Although the site is simple, only twenty visitors, but attracted the "ELLE" editor to come to watch, and got his great appreciation. So in November KENZO's work was put on the cover of "ELLE". Since then, his fashion painting is often published in fashion publications, he designed the clothing has begun to be welcomed. Since then, KENZO into his fashion career Qingyun Road.
In 1964, the Japanese government for the preparation of the Tokyo Olympic Games to build a gymnasium, he relied on a 300,000 yen in the demolition costs, bought a ticket to Marseille, took the first step towards the world. Prior to this, KENZO has accumulated considerable experience in the design and operation of the country, he was in 1960, "Japan Fashion Design Award", and for the long-term department store design women's experience.
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GUCCI
Since 2005, Gucci and the United Nations Children's Fund (Unicef) launched the "School for UNISEF" series. In the seven years of cooperation to help a lot of poor areas to solve the problem of children to school. 2012 to "School for Asia" as the theme of a series of single product.
In order to commemorate the cooperation project with unicef "School for Asia" began Gucci (Gucci) "GG Flag" series began to sell. Unisef has started the "School for Asia" project in 2012 to improve the critical situation of the educational environment for children in orphans and poor areas so that these children can receive high quality basic education.
Donated more than 12 million US dollars of the charity project, in 2012 to focus on the Asian, Gucci (Gucci) for the first time became a business partner. In the countries and regions supported by the plan, the first project was donated to the projects implemented in Yunnan and Chongqing. Also, 25% of the price of all products sold in the GG Flag series will be donated to projects in Asia and Africa.
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